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Old September 9th, 2004, 05:52 PM   #361
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they could have parachute themed flight.
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Old September 10th, 2004, 09:14 AM   #362
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Business Times - 10 Sep 2004

AirAsia, Tiger slug it out in the newspapers

By VEN SREENIVASAN

(SINGAPORE) The battle for budget air travellers has shifted from the skies to newspaper columns, with Malaysia's AirAsia using cheeky full-page ads to take a bite out of Singapore rival Tiger Airways.

Just when everyone thought cheap airfares couldn't get any cheaper, Tiger bared its teeth last week in newspaper ads that offered one-way tickets to Thailand for just $1.

But AirAsia refused to be an easy meal - and placed its own ads yesterday in a move aimed at taking the shine off Tiger's stripes.

'AirAsia tames even the wildest tiger with low fares,' said the ads. 'Singapore to Bangkok from S$0.49 one way.'



The Tiger was standing its ground last night, with chief executive Patrick Gan saying it is bent on leading the cut-price charge.

'We've said from the beginning that we're determined to be market leader, and events in the past week have clearly demonstrated that to be the case,' Mr Gan said.

'We're focused on what we have to do. We have our business strategy and plans in place and will remain focused on our rollout as planned. Tiger Airways is committed to empowering more people to fly more often. We welcome our competitors to follow our example in achieving that.'

Tiger offered 3,000 tickets at $1 each way to its three Thai destinations - Phuket, Chiangmai and Hatyai. The tickets were sold out in 48 hours, leading analysts to think the airline had pulled off a publicity coup.

But AirAsia and its brash chief executive Tony Fernandes wouldn't be upstaged. And their ads yesterday - as subtle as a six-inch nail - had the desired effect. The carrier's website was deluged and all 5,000 tickets at the giveaway 49-cent price were soon snapped up.

'We don't have the numbers yet, but you won't be wrong in guessing they are all gone,' said spokeswoman Joyce Lai.

Advertising industry insiders say AirAsia's swift advertising response was designed to rebuff any attack that could eat into its brand loyalty.

'These kind of cheeky ads display a certain attitude which can be very effective in building brand affinity,' said Crush Advertising managing director Palani Pillai.

'This is exactly what Richard Branson did with his Virgin group as he took potshots at British Airways. The style and swagger can have a strong appeal, and is effective in building a brand image, particularly for small companies. Tony Fernandes epitomises this brashness when he takes verbal swipes at his competition.'

The swipe at Tiger isn't the first time AirAsia has used advertising to take a potshot at the competition. Earlier this year, it took full-page ads in Singapore newspapers announcing fares - starting at just $9.99 - to seven destinations out of Senai, Johor.

Those ads, featuring four AirAsia stewardesses, read: 'There's a new girl in town. She's twice the fun and half the price.'

No prizes for guessing which 'girl' these babes were taking aim at.

Tiger has now tied up with credit card giant Visa to offer one-way fares at $40 to its three Thai destinations.

Copyright © 2004 Singapore Press Holdings Ltd. All rights reserved.
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Old September 10th, 2004, 05:33 PM   #363
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its funny how the airfares are getting lower than cabfares.
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Old September 10th, 2004, 05:33 PM   #364
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^
It's even funnier that it's cheaper than taking the public bus.....
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Old September 10th, 2004, 06:28 PM   #365
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But don't forget those price is not including for all implied tax; fuel surchange and security/insurance fees etc.......

And also some surcharge were levied upon if applicable for many restriction applied straightly
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Old September 10th, 2004, 07:54 PM   #366
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Time is GMT + 8 hours
Posted: 10 September 2004 2242 hrs

Some travel agents lose 10% of business to online bookings
By Asha Popatlal, Channel NewsAsia

SINGAPORE : Travel agents are feeling the heat. Some say they have lost up to 10 percent of their business since budget airlines took off in a big way here.

This is because thousands of travellers have gone online to book cheap tickets.

So does this spell the demise of travel agents?

Air tickets for just 49 cents! Or if you are the type to splurge a bit on your holiday, one dollar!

Both were promotional gimmicks, which were snapped up in less than 48 hours - but cheap airfares are here to stay.

And as budget carriers take off to more destinations, more travellers are by-passing the travel agents and heading online to book their tickets.

Mr Robert Khoo, National Association of Travel Agents, said: "It is a long term loss that's for sure. The loss will probably increase as time goes by and more people book online. It is very important for travel agents to take stock of what they are selling at this time.

"If they are only selling destinations that are bookable by by passengers directly, then I think they will have to move on from here and see what other attractive products they can come up with - so they still play a part in selling to consumers."

The Travel Agents Association estimates that some agents have lost as much as 10 percent of their business because Net savvy passengers are making all their travel bookings online.

But when it comes to online bookings for budget airline tickets there is a darker side to the story.

Competition has become so stiff that some budget carriers have had to deal with some dirty tactics.

Mr Tony Fernandes, CEO of AirAsia, said: "It has happened to us in Thailand. We have this Udon guy - he buys tickets and then says he throws them away.

"He was doing crazy things like checking into our flight and not showing up so our flight got delayed since we had to remove his bag. We have been through all this. Some of these new guys are going to see that now."

Analysts have warned that not all the budget carriers will survive. Some may run into financial turbulance sooner rather than later. - CNA

Copyright © 2004 MCN International Pte Ltd
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Old September 11th, 2004, 04:00 AM   #367
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SEPT 11, 2004
Bangkok flight, hotel stay - for just $49
Online travel agent Zuji has made a splash in the Bangkok budget fares fray by throwing in accommodation too

By Sandra Leong

ONLINE travel agent Zuji has upped the ante in the escalating budget airfare price war.

It is offering a $49 return flight to Bangkok on Tiger Airways - with a one-night hotel stay thrown in.

Currently, budget fares to Bangkok do not include accommodation.

Zuji's fare will be available from Monday at 9am on its website, www.zuji.com.sg

The company declined to reveal the number of packages it is allocating to this $49 special.

Travellers will get to choose from five three-star hotels and must travel between Sept 23 and 29.

All transactions must be made on a Visa card.

Those who miss out on the $49 deal can opt for alternative packages starting from $88. These also come with one night's accommodation, but the quality of hotels will vary.

Recent weeks have seen airfares to Bangkok plunge to new lows after low-cost carriers AirAsia and Tiger Airways began pricing their one-way tickets at 49 cents and $1, respectively.

Valuair also lowered its return airfare price to $138.

At press time, Valuair's $138 tickets were still available, while AirAsia's 49-cent and Tiger's $1 tickets were sold out.

Zuji's general manager Christina Siaw said the company's latest move is not a response to the price war, but an extension of its commitment to provide special rates to its customers.

It has been offering special airfare prices every Tuesday since June.

For instance, a return ticket to Kuala Lumpur may go for as low as $49 on its website.

When contacted, AirAsia declined to comment on Zuji's offer.

But Mr Nilesh Pritam, manager of public relations at Valuair, said the airline's extra frills, such as assigned seating and meals on board, mean that 'we reach out to a different segment so we don't see ourselves in competition with the budget carriers'.

Copyright @ 2004 Singapore Press Holdings. All rights reserved.
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Old September 11th, 2004, 10:30 AM   #368
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Business Times - 11 Sep 2004

S'pore firm eyes China budget airline rights

By KENNETH LIM

A SINGAPORE-LISTED company will be applying for a licence to run China's first low-cost budget airline and plans to announce the details on Tuesday.

Sources close to the company told BT that it will be doing so with two partners, one China-based and the other, a Singapore or Hong Kong party, and that it was 'quite confident' of succeeding.

One possible name thrown up by market observers was A-Sonic Aerospace, which has been in the news for its bid to take a stake in Australia's budget carrier Skywest.

A-Sonic chief executive Janet Tan said earlier this month that it intends to 'tie up SkyWest with other players in China and eventually enable it to spread its wings overseas'.

When contacted yesterday, Ms Tan and the company's non-executive director declined to comment on the speculation.

The launch date has yet to be fixed but the licence will allow the group to operate the first domestic low-cost carrier within China.

Invitations to the Tuesday press conference were sent out through a third party, but the identity of the company was not disclosed.

Currently only three Singapore listed companies are positioned to run budget carriers. Singapore Airlines' Tiger Airways offered its first tickets recently, while Asiatravel.com has a small stake in Valuair.

Airbus customer affairs vice-president Adam Brown told Xinhua in July that Chinese air transportation volume is expected to grow nearly five times by 2022.

Copyright © 2004 Singapore Press Holdings Ltd. All rights reserved.
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Old September 11th, 2004, 07:17 PM   #369
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Wah....cannot fly budget into China yet....so just setup a budget airline IN China?? That is interesting!
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Old September 11th, 2004, 07:34 PM   #370
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Quote:
Originally Posted by huaiwei
Wah....cannot fly budget into China yet....so just setup a budget airline IN China?? That is interesting!
It would be more interesting if they get that right......
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Old September 12th, 2004, 05:43 AM   #371
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A check for full serivce air tickets (to bangkok):

(http://www.airfares.com.sg/)

Excluding tax;return trip;Economy

Bimam Blagandesh Airlines: S$235 (One Year Ticket)

Cathay Pacific:S$230 (Min Stay 2 Nights Max Stay 14 days)

Finnair:S$250 (Min Stay waived Max Stay 14 days)

Garuda:S$153 (Min Stay Waived Max Stay 7 Days)

SAS: S$220 (weekday; Min Stay waived Max Stay 14 days)

SIA: S$178 (SQ880, 2 person travelling; Min Stay 2 Night Max Stay 14 Days)
S$268 (2 person travelling;Min Stay 2 Night Max Stay 14 Days)
S$223 (4 person travelling;Min Stay 2 Night Max Stay 14 Days)

Swissair: S$250 (Min Stay waived Max Stay 14 days)

Thai Airways: S$220 (Min stay 2 nights Max stay 14 days)

Turkey Airlines: S$250(2 person travel;Min Stay waived Max Stay 14 days)
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Old September 12th, 2004, 07:05 AM   #372
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i actually checked airfares to bangkok last night on zuji.. i saw cathay for $190..
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Old September 12th, 2004, 07:08 AM   #373
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Quote:
Originally Posted by heirloom
i actually checked airfares to bangkok last night on zuji.. i saw cathay for $190..
Haha.....maybe it lower the price because it's competitor offering at $178 & $153...........
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Old September 12th, 2004, 07:22 AM   #374
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Budget airlines(including tax and so and at normal booking conditions, ie no special offer like S$1 airfare)

Singapore to Bangkok

Tiger : S$149

Valuair: S$178

Thai Airasia: S$128-S$160 (depending on whether the flight is full anot on the day of booking)
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Old September 13th, 2004, 08:33 AM   #375
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Price wars heat up at budget airlines

MARKET WAR: With four new carriers launched or about to launch in Southeast Asia, companies are fighting for customers with new rock-bottom fares

AFP , SINGAPORE
Monday, Sep 13, 2004,Page 10


A fierce price war has erupted in Southeast Asia's budget airline market, and consumers are enjoying the spoils. One-way tickets from Singapore to popular destinations like Bangkok have been offered for less than US$1 each in promotions as low-cost carriers slug it out to gain market share and capture public attention.

Newcomer Tiger Airways fired the first shot by offering one-way tickets to three Thai destinations for US$0.59. Thai Air Asia retaliated with a US$0.29-one-way ticket to Bangkok. "AirAsia tames even the wildest tiger with low fares," the Malaysia-based Air Asia group screamed in a full-page newspaper ad.

The price war is good news to travel-hungry Asians who in the past had to contend with the fares charged by full-service carriers. For instance, a return ticket to Bangkok from Singapore with a full-service carrier can easily set one back by an average of US$250.

Southeast Asians are now however spoilt for choice as budget airlines proliferate in the region's increasingly crowded skies. Australian flag carrier Qantas Airways will jostle for a piece of the action when its Singapore-based Asian discount offshoot, which is still not commercially branded, starts flying by the end of the year. Another Singapore-based budget carrier, Valuair, already flies to Bangkok, Jakarta and Hong Kong.

"It is something which has already happened in Europe and America and we are just seeing the beginning of a new travel revolution in Asia," said Robert Khoo, chief executive officer of the National Association of Travel Agents Singapore.

While industry players believe such heavily discounted fares are not sustainable, they agree that budget carriers will stick with guerrilla-style tactics to stay in the game.

"Low-cost carriers have to grab the headlines from time to time because consumers' memories are short," said Sim Kok Chwee, a director with the Bangkok-based Pacific Asia Travel Association. "So from time to time, they will have to hit the gimmick button, especially when the route is being served by another low cost carrier," he said.

Even as industry players warn of an eventual bloodbath at the rate fares are being slashed, it appears none of the protagonists involved in the high-stakes battle will take a back seat anytime soon.

"We have said from the beginning that we are determined to be market leaders," Tiger Airways' chief executive Patrick Gan said. "Tiger Airways is committed to empowering more people to fly more often. We welcome our competitors to follow our example in achieving that," he said.

SilkAir, the regional wing of Singapore Airlines, also joined the fray on the same day that AirAsia offered its US$0.29 fare to Bangkok by putting up more than 900 return tickets to Phuket for about US$52 excluding taxes. It is also offering special fares of US$76 to Krabi and US$94 dollars to Chiang Mai.

SilkAir is not regarded as a budget airline because it offers full services, but its latest round of promotional fares demonstrates the carrier is determined to defend its turf amid the onslaught from no-frills rivals.

Even online travel portal Zuji wants a piece of the pie. The Singapore-based firm on Friday launched a US$29 return fare to Bangkok with one night's lodging provided at a three-star hotel. None of the budget carriers' promotional fares includes accommodation so far.
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Old September 13th, 2004, 12:05 PM   #376
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From the consumer point of view, this is just the perfect time to tour the region......
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Old September 13th, 2004, 03:02 PM   #377
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ASEAN market alone is very big, 500 million people..thats very attractive market..not to mention if ASEAN are integrated like in EU, in 2020.

Do you think what budget airline will survive?

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Old September 13th, 2004, 05:28 PM   #378
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This story was printed from TODAYonline

Travellers the final winners in budget airline fare war

Monday • September 13, 2004

A fierce price war has erupted in South-east Asia's budget airline market and consumers are enjoying the spoils.

One-way tickets from Singapore to popular destinations such as Bangkok have been offered for less than $1 each in promotions as low-cost carriers slug it out to gain market share and capture public attention.

The price war is good news to travel- hungry Asians who in the past had to contend with the fares charged by full-service carriers. South-east Asians are now spoilt for choice as budget airlines proliferate in the region's increasingly crowded skies.

"It is something which has already happened in Europe and America and we are just seeing the beginning of a new travel revolution in Asia," Mr Robert Khoo, chief executive officer of the National Association of Travel Agents Singapore, said.

While industry players believe that such heavily discounted fares are not sustainable, they agree that budget carriers will stick with guerrilla-style tactics to stay in the game.

"Low-cost carriers have to grab the headlines from time to time because consumers' memories are short," said director Sim Kok Chwee of the Bangkok-based Pacific Asia Travel Association. "So from time to time, they will have to hit the gimmick button, especially when the route is being served by another low-cost carrier."

Even as industry players warn of an eventual bloodbath at the rate fares are being slashed, it appears none of the protagonists involved in the high-stakes battle will take a back seat anytime soon.

"We have said from the beginning that we are determined to be market leaders," Tiger Airways' chief executive Patrick Gan said. "Tiger Airways is committed to empowering more people to fly more often. We welcome our competitors to follow our example in achieving that." — AFP

Copyright MediaCorp Press Ltd. All rights reserved.
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Old September 13th, 2004, 06:11 PM   #379
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We shall suck their blood (but not so much that they die I hope)...muahahaha!!!
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Old September 13th, 2004, 06:12 PM   #380
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Quote:
Originally Posted by huaiwei
We shall suck their blood (but not so much that they die I hope)...muahahaha!!!
Yah.....if not there will be no more blood to suck in the future......
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