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Old November 8th, 2004, 09:02 PM   #521
huaiwei
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Quote:
Originally Posted by babystan03
Maybe they need someone to be "guinea pig" first??
Haha...testing market?

Ironically, the recent upsurg in violence in south thailand might actually hamper the growth of budget carriers overall, especially when the main routes out of Singapore seems to be to Thailand, not just because of demand and supply, but also because both countries have liberal aviation pacts.
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Old November 8th, 2004, 10:45 PM   #522
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Daily Mail
November 6, 2004, Saturday

Budget carrier easyJet tempts customers as British Airways adds fuel tariff
By Ian Lyall

All eyes will be on British Airways next week as easy-Jet confirmed that it was poaching BA passengers frightened off by the flag carrier's fuel surcharge.

BA -- with interim figures out on Monday -- slapped a 20 pounds tariff on long-haul tickets to cover the spiralling cost of running its fleet, while it has added an extra 8 pounds to the price of domestic and European returns.

Ryanair boss Michael O'Leary warned earlier this week of a winter bloodbath as weaker players in the sector succumb to the harsher operating environment.

EasyJet has tempted BA passengers on board its aircraft with fares as low as 50 pence.

It carried 2.4 million people last month, up a quarter on a year ago, though it was also helped by the timing of the half-term holidays.

The budget carrier filled 87 percent of seats, up from 85.5 percent. The only downside was that its yield fell 2 percent as a result of its discounting campaign. Shares rose 4 3/4 pence to 176 1/2 pence.

Easyjet rival Flybe also enjoyed a bumper October. It carried 367,740 passengers, up 34 percent, and filled 73.5 percent of its seats.
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Old November 9th, 2004, 01:54 AM   #523
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Quote:
Originally Posted by huaiwei
Haha...testing market?

Ironically, the recent upsurg in violence in south thailand might actually hamper the growth of budget carriers overall, especially when the main routes out of Singapore seems to be to Thailand, not just because of demand and supply, but also because both countries have liberal aviation pacts.
Emmm.....yes(testing market)........

The security at the south of thailand is really a problem now.......Heard on the news last week or so that a lot of ppl cancel their tour to the south.........

Maybe it's time budget carriers explore new places.........
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Old November 9th, 2004, 08:34 AM   #524
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Nov 9, 2004
12% jump in traffic on budget carrier routes

TRAFFIC on routes served by budget airlines out of Singapore has jumped 12 per cent between June and August, compared to the same period in 2002 before Sars hit last year.

The growth also surpassed Changi Airport's overall traffic growth of 6 per cent during the same period.

The figure was cited in a four-page document outlining the changes in the aviation landscape that was distributed during Minister Mentor Lee Kuan Yew's dialogue with Singapore Airlines (SIA) unions and management yesterday.

In it, the Transport Ministry and the Civil Aviation Authority of Singapore revealed that the three budget airlines that now fly to Changi account for about 5 per cent of the airport's total flights.

And the figure looks set to rise when Singapore's latest budget carrier - Jetstar Asia, which is backed by Australia's Qantas - starts operating next month.

Valuair, the first low-cost carrier, started here in May while SIA-backed Tiger Airways took to the skies in September. Thai AirAsia, a subsidiary of Malaysia's AirAsia, also flies between Singapore and Bangkok.

To attract more budget airlines, Singapore is building a new low-cost terminal at Changi Airport. To be ready by the middle of 2006, the terminal will be able to handle up to 2.7 million passengers a year.

Despite the competition from low-cost carriers, SIA has managed to defend its turf and retain market share. However, profitability of the affected flights has been reduced, said the airline, which also released a seven-page document on various issues, including the key challenges it faces.

To compete with budget airlines, SIA recently offered promotional round-trip fares of $150 to Bangkok and Jakarta, and $300 to Hong Kong - a discount of up to $150 compared to its regular fares.

Apart from the threat from budget airlines, SIA will also have to deal with competition from other full-service carriers such as Emirates and Thai Airways.

The airline said in its paper: 'Much of SIA's growth and continued network appeal is dependent on the traffic rights it will obtain... SIA's network growth would also allow Changi to compete effectively with other major hub airports where network carriers such as Thai Airways, Cathay Pacific and Emirates Airlines are expanding.'

Copyright © 2004 Singapore Press Holdings. All rights reserved.
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Old November 9th, 2004, 08:46 AM   #525
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This story was printed from TODAYonline

Valuair gets smart on its new positioning strategy

Tuesday • November 9, 2004

POSITIONING, as those mavens of marketing Al Reis and Jack Trout famously said, is not what you do to a product. Positioning is what you do to the mind of the prospect.

Valuair, Singapore's first budget airline may be doing exactly that as it strives to differentiate itself from the other budget airlines in Singapore and the region.

The new strategy positions Valuair as new product category thus differentiating it from the "cheap flight-no frills" category of budget airlines, said Mr Phil Mulholland, senior vice-president of Grey Global Group, the airline's new brand manager.

With its new tagline "fly smart", the airline is targeting current frequent fliers on full service carriers as well as air travellers who are on the look out for good value.

It is a clever idea that sublimates the pricing aspect into the value aspect, said experts.

"They're playing on the word smart by telling travellers that they getting a good bargain," said Professor Tan Soo Jiuan who teaches marketing at the National University of Singapore. "The use of smart is also a play on the intelligence of the travellers."

"It is just like how Singapore Airlines managed to beat the European and American airlines by focusing on its Singapore Girl image. This way, they were able to 'upgrade' the consumers' minds so that they were less focused on price analysis," she added.

Experts like her feel that it is precisely because such a strategy may not be sustainable for a "budget" airline whose business model is predicated on "value for money" that it might be better to abandon the price penetration tack for a unique positioning that is not reliant on pricing.

"It can't engage in the price war for too long so this strategy of focusing on 'fly smart' will give them some leeway to veer away from the price sensitive segment. It's a way out of the price war," said Prof Tan.

Still, Valuair's budget-airline-with-full services strategy seems to be working.

Research by Grey revealed that the airline consistently exceeded people's expectations and passengers felt little difference between flying with Valuair and an unnamed full-service airline.

Privately owned Valuair started operations in May this year and currently flies daily to Bangkok, Jakarta and Hong Kong on A320s. From next month it will begin daily flights to Perth. — Shobha Tsering Bhalla

Copyright MediaCorp Press Ltd. All rights reserved.
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Old November 9th, 2004, 04:16 PM   #526
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Quote:
Originally Posted by babystan03
Emmm.....yes(testing market)........

The security at the south of thailand is really a problem now.......Heard on the news last week or so that a lot of ppl cancel their tour to the south.........

Maybe it's time budget carriers explore new places.........
Maybe down south to Indonesia? My Singapore-Batam flight might materialise earlier then expected!
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Old November 10th, 2004, 12:23 PM   #527
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Business Times - 10 Nov 2004

Tiger Airways Names Tony Davis Chief Executive

SINGAPORE - Budget airline Tiger Airways, has named Tony Davis to replace Patrick Gan as its chief executive.

Mr Davis, 38, was the founding managing director of bmibaby, a successful British low fares carrier and has 18 years experience in airlines, it said in a press release on Wednesday.

Mr Gan left Tiger Airways last month after eight months in the company.

Tiger Airways is 49 per cent owned by Singapore Airlines.

Copyright © 2004 Singapore Press Holdings Ltd. All rights reserved.
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Old November 10th, 2004, 05:33 PM   #528
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Quote:
Maybe down south to Indonesia? My Singapore-Batam flight might materialise earlier then expected
That would be 3 seconds flight!


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Old November 11th, 2004, 01:56 PM   #529
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A more detailed report in Tiger's new CEO......

Business Times - 11 Nov 2004

Another baby for Tony Davis to bring up

Tiger Airways names 18-year UK airline veteran as new CEO

By DONALD URQUHART

(SINGAPORE) Budget carrier Tiger Airways, which is backed by Singapore Airlines, has named its second chief executive in eight months - this time from within the airline industry, following the surprise departure of former pharmacist Patrick Gan last month.

Tiger announced yesterday the appointment of Tony Davis, founding MD of BMIbaby, the budget offshoot of British carrier British Midland Airways (BMI).

Mr Davis, with 18 years' experience in the airline industry, was brought in to replace Mr Gan, an 18-year veteran of the healthcare and pharmaceutical industry who quit last month.

Mr Davis brings wide-ranging airline experience to his new job, including postings with British Airways, Gulf Air, BMI and its budget offspring.

Most relevant to his new role is Mr Davis's part in helping to start up BMI's low-cost carrier BMIbaby, overseeing its expansion to a current fleet of 14 aircraft serving 26 destinations in the UK, Ireland and Continental Europe.

Pointing to Mr Davis's experience in the budget airline sector, along with his mainstream carrier experience in strategic planning, operations, marketing, and government and industry affairs, Tiger chairman William Franke said his addition would provide the airline with 'accomplished, battle tested and focused leadership as we expand our reach in the increasingly competitive South-east Asian travel market'.

Mr Davis will have his work cut out for him as competitive pressure mounts in the region following the explosive development of at least half a dozen budget carriers from Thailand, Malaysia, Singapore and Indonesia over the last year-and-a-half.

Tiger, which made a splash in mid-September with inaugural fares of only $1 to Hatyai, Bangkok and Phuket - only to suffer website gridlock from the rush of eager customers - faces stiff competition from earlier entrants, Malaysian-based AirAsia and its Thai offshoot, Thai budget carrier Nok Air, Singapore's ValuAir and Indonesia's Lion Air. And by end-December, Qantas-backed Singapore-based Jetstar Asia will take to the skies upping the competition yet another notch.

Although the business models are not directly applicable to the Asian environment, budget carriers like Southwest Airlines in the US and Ryanair in Europe have captured as much as 20 per cent of the air travel market there.

Tiger has earlier said it expects to be profitable within its first year and currently operates two Airbus A320 aircraft to three destinations in Thailand with plans to increase its fleet by another 10 planes by the end of 2006.

'I am very excited about the opportunity to lead Tiger and to embrace the challenges of growing a new-generation airline in South-east Asia,' said Mr Davis, who will relocate to Singapore by Jan 1.

Copyright © 2004 Singapore Press Holdings Ltd. All rights reserved.
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Old November 11th, 2004, 02:17 PM   #530
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The Straits Times
Nov 11, 2004



Jetstar Asia to offer fixed seating


Jetstar Asia took delivery of its first aircraft yesterday, saying it will reveal where it will fly to and its fares in two to three weeks.


Its chief operating officer, Mr Con Korfiatis, told The Straits Times it is looking at Taipei, Hanoi and points in the Philippines, among other destinations within five hours by air from Singapore.


While Tiger Airways and Malaysia's AirAsia, and its sister airline Jetstar based in Australia, have free seating, Jetstar Asia plans to allocate seats, like Valuair does.


Mr Korfiatis explained: 'From the market studies we've done, we feel customers for our business here would value the added service, and since it won't increase our costs by too much, there is no impact on the fares.'


The carrier starts flying next month and will have three planes by Dec 25.


Singapore's first low-cost carrier, Valuair, flies to Bangkok, Jakarta and Hong Kong, and will strike out to Perth next month. Tiger has services to Bangkok, Phuket and Hat Yai.


Before it can fly anywhere, Jetstar Asia - a partnership between Australia's Qantas, Singapore investment company Temasek Holdings and two Singapore businessmen - has to apply to the Transport Ministry for air traffic rights.


This will be done when it gets its licence to operate out of Singapore from the Civil Aviation Authority of Singapore, it said.


Its vice-president (operations), Captain Gregory Thompson, said the carrier will be low-cost but not low-class.


Only the best have been picked as its cabin crew, who will don black uniforms with an orange trim, he stressed. And its 180-seater aircraft looks smart, with grey leather seats to match the aircraft's body, and touches of orange on the seats and overhead compartments.


Like Tiger, AirAsia and most budget airlines, Jetstar Asia will not be throwing in free meals. Passengers can buy food and drinks on board. -- KARAMJIT KAUR




LATEST ADDITION: Jetstar Asia, Singapore's third budget airline, received its first aircraft yesterday. -- TERENCE TAN






i'm glad they're looking at destinations that are different =)
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Old November 11th, 2004, 02:27 PM   #531
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I like the different colour of the plane too. I was wondering if we are going to get all of them in plain white!
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Old November 12th, 2004, 10:37 PM   #532
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Friday, 12 November, 2004, 13:21 GMT
Ryanair awaits wheelchair ruling

(BBC) Airline Ryanair must wait nearly a month to hear a decision on its appeal against a court judgement over charging a disabled passenger for a wheelchair.

Bob Ross, from Islington, London, won his case in January after being charged £18 to use a wheelchair at Stansted Airport, in Essex.

Ryanair claims the airport imposed the charge and owner BAA should accept its responsibility for disabled people.

The High Court reserved judgement and will decide on the case in three weeks.

Seeking more compensation

Mr Ross was supported in his case against Ryanair and Stansted Airport by the Disability Rights Commission, which is seeking compensation for 35 other people.

Mr Ross was awarded £1,336 compensation at the county court, which included the £36 cost of hiring the wheelchair at the inward and outward journeys to France, the £20 cost of the tickets and £1,000 for injury to his feelings.

Romie Tager QC, representing Ryanair, said it was not the airline that was discriminating against Mr Ross, but the owner of Stansted Airport, BAA.

He said Ryanair was prepared to absorb the cost of paying for someone to push a wheelchair through the airport.
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Old November 13th, 2004, 12:45 PM   #533
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Quote:
Originally Posted by babystan03
A more detailed report in Tiger's new CEO......

Business Times - 11 Nov 2004

Another baby for Tony Davis to bring up

Tiger Airways names 18-year UK airline veteran as new CEO

By DONALD URQUHART

(SINGAPORE) Budget carrier Tiger Airways, which is backed by Singapore Airlines, has named its second chief executive in eight months - this time from within the airline industry, following the surprise departure of former pharmacist Patrick Gan last month.

Tiger announced yesterday the appointment of Tony Davis, founding MD of BMIbaby, the budget offshoot of British carrier British Midland Airways (BMI).

Mr Davis, with 18 years' experience in the airline industry, was brought in to replace Mr Gan, an 18-year veteran of the healthcare and pharmaceutical industry who quit last month.

Mr Davis brings wide-ranging airline experience to his new job, including postings with British Airways, Gulf Air, BMI and its budget offspring.

Most relevant to his new role is Mr Davis's part in helping to start up BMI's low-cost carrier BMIbaby, overseeing its expansion to a current fleet of 14 aircraft serving 26 destinations in the UK, Ireland and Continental Europe.

Pointing to Mr Davis's experience in the budget airline sector, along with his mainstream carrier experience in strategic planning, operations, marketing, and government and industry affairs, Tiger chairman William Franke said his addition would provide the airline with 'accomplished, battle tested and focused leadership as we expand our reach in the increasingly competitive South-east Asian travel market'.

Mr Davis will have his work cut out for him as competitive pressure mounts in the region following the explosive development of at least half a dozen budget carriers from Thailand, Malaysia, Singapore and Indonesia over the last year-and-a-half.

Tiger, which made a splash in mid-September with inaugural fares of only $1 to Hatyai, Bangkok and Phuket - only to suffer website gridlock from the rush of eager customers - faces stiff competition from earlier entrants, Malaysian-based AirAsia and its Thai offshoot, Thai budget carrier Nok Air, Singapore's ValuAir and Indonesia's Lion Air. And by end-December, Qantas-backed Singapore-based Jetstar Asia will take to the skies upping the competition yet another notch.

Although the business models are not directly applicable to the Asian environment, budget carriers like Southwest Airlines in the US and Ryanair in Europe have captured as much as 20 per cent of the air travel market there.

Tiger has earlier said it expects to be profitable within its first year and currently operates two Airbus A320 aircraft to three destinations in Thailand with plans to increase its fleet by another 10 planes by the end of 2006.

'I am very excited about the opportunity to lead Tiger and to embrace the challenges of growing a new-generation airline in South-east Asia,' said Mr Davis, who will relocate to Singapore by Jan 1.

Copyright © 2004 Singapore Press Holdings Ltd. All rights reserved.
I hope he brings Tiger to new heights.......I wonder if Tiger is going to come up with more new routes next year?? I don't think people want to go bangkok again and again.......
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Old November 15th, 2004, 03:48 PM   #534
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It us really getting boring with all of them flying to Thai destinations, and even then, mainly Bangkok. I am still awaiting the more big-ticket destinations to come on stream. Is Shanghai too far?
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Old November 15th, 2004, 04:08 PM   #535
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Quote:
Originally Posted by huaiwei
It us really getting boring with all of them flying to Thai destinations, and even then, mainly Bangkok. I am still awaiting the more big-ticket destinations to come on stream. Is Shanghai too far?
I think Shanghai is within the 5 hours radius.........

Anyway, they could start with Macau......I heard tha Macau airport is quite hungry for traffic.......
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Old November 15th, 2004, 04:32 PM   #536
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why go to macau? macau is so boring. shanghai please.
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Old November 15th, 2004, 04:34 PM   #537
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Quote:
Originally Posted by heirloom
why go to macau? macau is so boring. shanghai please.
You'll be glad to know that shanghai is in valuair list of destination for its expansion of routes......
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Old November 15th, 2004, 09:20 PM   #538
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Quote:
Originally Posted by heirloom
why go to macau? macau is so boring. shanghai please.
Well...macau is probably just seen as a cheaper ticket to HK itself, thats why?
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Old November 16th, 2004, 01:45 AM   #539
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November 16, 2004

Tiger trademark

UK Tiger Airways files to stop S'pore budget airline using name in Europe Move to block

By Chua Kong Ho

THE EUROPEAN Union is considering a petition from UK-based Tiger Airways, which operates joyrides using World War II vintage biplanes, to throw out its Singapore namesake's bid to register its "Tiger Airways" name as a trademark in Europe.

Although poles apart in terms of both geography and business, the shared name is causing some distress to the British pair who run the air tour service.

They believe that the Singapore budget carrier will prevent its mainly British customers from finding its website, www.tigerairways.co.uk - through which it derives at least 50 per cent of its bookings.

The Singapore Tiger Airways website is www.tigerairways.com.

"This opposition, if successful, will prevent them from trading under the name Tiger Airways, including on the Internet, within the European Union," said Mr Chris Rollings, co-owner of the Gloucester-based Tiger Airways, in a phone interview.

"Our opposition is on two grounds: One, that we have a previous unregistered mark and two, that we have a previous well-known mark which is identical."

EU's Office For Harmonisation In The Internal Market (OHIM) received the opposition filing last Tuesday, a check of its databases showed.

The OHIM will issue a final and binding decision on the trademark application, a process that could take more than a year.

If successful, Mr Rollings' next step is to press Singapore's Tiger Airways to give up its www.tigerairways.com domain name.

Singapore's Tiger Airways filed its EU trademark application last Dec 18, the same day Streats reported the objections of the UK operator.

Mr Rollings, too, filed a trademark, but with the UK national body.

Trademark lawyers Streats consulted previously said that the UK Tiger Airways will have grounds for a claim if it can prove that there is confusion or damage caused by the Singapore business sharing the same name.

So far, business has not been affected, Mr Rollings said.

However, as Singapore's Tiger Airways continues to rack up many Web "hits", his fear is that it will rise in search engine rankings and muscle out the UK operator from the top of the list.

"That could cause our customers to search under some other parameters and be directed to our competitors' websites."

A search using Google returned Mr Rollings' company as the first result. Yahoo! ranked the Singapore carrier first, followed by the UK company. MSN ranked the UK company first and the Singapore carrier third.

However, while there has been no discernible impact on business so far, there has been plenty of confusion.

Traffic to the www.tigerairways.co.uk website has risen 10-fold since Singapore Tiger Airways started operations, and the UK site now gets more hits from Singapore residents than the US and UK combined, said Mr Rollings.

"That the possibility of confusion exists is beyond doubt in my opinion. The most recent proof being my being awakened at 4am today by a phone call from a lady who wanted to book a flight out of Singapore!

"By no means the first such call, but the most irritating timing so far."

He has also received job applications from people who want to work with the Singapore carrier and solicitations from aircraft leasing companies.

Mr Rollings was willing to change his company's name for a "substantial payment", he told Streats.

He said that the outgoing Tiger Airways chief Patrick Gan had previously made an offer that he deemed "insignificant".

Valuair recently took over the www.valuair.com domain from discount travel portal Priceline.com, which previously owned the domain.

Copyright © Singapore Press Holdings, 2004. All rights reserved.
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Old November 16th, 2004, 01:46 AM   #540
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November 16, 2004

Valuair to hold BBQ at Padang

By Chua Kong Ho

IT will be the first time a Singapore budget carrier is flying to Australia, and the people at Valuair want everyone to know this.

Besides a print advertising campaign to ramp up public awareness of its daily Singapore-Perth service, which launches on Dec 1, Valuair is also holding a barbecue for the public at the Padang from 3pm to 8pm on Saturday.

The bash, for 1,500 people, is organised with the Western Australia tourism authorities.

Celebrity chef Christopher Taylor, the executive chef at Perth's Fraser's Restaurant, will be in town for cooking demonstrations and to judge a barbecue contest, in which three teams will each win a pair of Valuair tickets to Perth.

You can also sample Aussie beer and watch an Aboriginal dance performance.

Valuair is offering tickets from as low as $350 for the round trip, excluding airport taxes and fuel surcharges. It also flies to Bangkok, Jakarta and Hong Kong.

Copyright © Singapore Press Holdings, 2004. All rights reserved.
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