Incredible India - the Ad campaign

***Suncity*** · March 14th, 2005, 04:21 PM

The Incredible India As campaign is pretty interesting. Have been seeing them in various prestigious travel magazines for some time.

The Department of Tourism, Government of India has won the - PATA Grand Award, 2005, in the Heritage (HE) category, for the "Ajanta Ellora Conservation & Tourism Development Project", - PATA Gold Award, 2005, in the Print Media (AD-P) category, for the "Incredible-Taj" ads

Here are some from the website featuring the Incredible Taj..(These are touched up images -often juxtaposing two different regions)

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I like this one!

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12

***Suncity*** · March 14th, 2005, 04:29 PM

More

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Azhagan · March 14th, 2005, 04:57 PM

wow, superb pictures....

i expect some pictures of golden temple. madurai meenakshi temple,mahabalipuram etc...

***drwho*** · March 14th, 2005, 05:18 PM

hey nice pics Sun

also thnxs for the header image

centralized pandemonium · March 15th, 2005, 02:54 AM

Amazing.

nova · March 17th, 2005, 04:11 PM

Incredible indeed!

I especially like this one:

tonymathew · March 17th, 2005, 08:37 PM

nice colour scheme

Anniyan · March 26th, 2005, 01:23 PM

Discover India for Rs 7,950

http://www.newindpress.com/NewsItems...siness&Topic=0

dcb11 · April 12th, 2005, 04:56 PM

Nice ad campaign. Very beautiful pictures. I like the emphasis on color and diversity (both of terrain and people).

A few criticisms: I don't like the "!ndia" thing, or the (very weak) attempt to make the top of the Taj Mahal look like an "I." Spelling out Incredible India would be sufficient. The photos speak for themselves.

Also, there are too many ads based around the Taj Mahal. The pictures are wonderful, but I think India is already heavily associated with the Taj Mahal, and everybody knows what the Taj Mahal looks like! India has so many wonderful monuments and sites. It would be a shame to reinforce the idea that India has the Taj Mahal without showing how much else India has to offer. In order to convince tourists to come to India, you have to show them that there are MANY things to do and see in India. They already know about the Taj Mahal.

thalaiva · April 13th, 2005, 07:14 AM

I saw an article saying that tourists were disappointed after seeing the Taj because the ad campaigns depict the taj with a clean blue yamuna river flowing nearby, but the reality is that the yamuna is polluted and dirty and does not look anything like it is depicted in the picture. The article was just comparing tourist feedback. Apparently Malaysia has good tourist feedback as does Singapore. I feel that the GOI must try and improve the area around the Taj so that it meets and exceeds the expectations of even the most difficult to impress tourist.

dcb11 · April 13th, 2005, 08:24 AM

Well, maybe the Yamuna isn't as clean and blue as it looks in the pictures, but if tourists we're "disappointed" after seeing the Taj Mahal, then there is something wrong with them!

If only there was an India Pavillion at EPCOT tourists could just go see the Taj Mahal there! I guess Disney didn't think India, a small unimportant country that most people haven't heard of, didn't need a Pavillion. Norway on the other hand...

thalaiva · April 14th, 2005, 07:32 AM

Quote:

Originally Posted by dcb11

Well, maybe the Yamuna isn't as clean and blue as it looks in the pictures, but if tourists we're "disappointed" after seeing the Taj Mahal, then there is something wrong with them!

If only there was an India Pavillion at EPCOT tourists could just go see the Taj Mahal there! I guess Disney didn't think India, a small unimportant country that most people haven't heard of, didn't need a Pavillion. Norway on the other hand...

I am sure that the tourists were not disappointed on seeing the Taj. Where else would you see such a wonderful monument. I guess they were just not happy with the surroundings. Agra is a small city and not that clean.

I think that with our increasing purchasing power, it will not be long before Disney comes begging for money to India. Maybe one our entrepreneurs will start an entertainment empire, which will buyout Disney.

April 29th, 2005, 02:50 AM

Quote:

Originally Posted by Suncity

The Incredible India As campaign is pretty interesting. Have been seeing them in various prestigious travel magazines for some time.

The Department of Tourism, Government of India has won the - PATA Grand Award, 2005, in the Heritage (HE) category, for the "Ajanta Ellora Conservation & Tourism Development Project", - PATA Gold Award, 2005, in the Print Media (AD-P) category, for the "Incredible-Taj" ads

Here are some from the website featuring the Incredible Taj..(These are touched up images -often juxtaposing two different regions)

1

2

3

4

5

6

7

8

I like this one!

9

10

11

12

very nice marketing

KulasKusgan · May 8th, 2005, 05:03 AM

just dropping by to say...INCREDIBLE!

centralized pandemonium · September 23rd, 2005, 07:54 PM

Intresting, I saw one of these Incredible India posters on a really narrow streets of Rome. Least expected to find them there.

juan_en_el_valle · September 26th, 2005, 09:42 PM

Interesting!

subhendu · October 2nd, 2005, 11:35 PM

Very nice

Naga_Solidus · February 14th, 2006, 07:17 AM

Not bad but they need to do a few more urban-themed things, and while the print ads are cool, the TV ads need to add a few more modern things. From what I've seen, they all seem to focus on rural women spinning around with pots on their heads, among other things. Here's what the TV ads should be like:

Shot 1: Delhi Metro platform, with a woman in a red catsuit doing yoga while a train pulls in.

Shot 2: A classic shot of the Rashtrapati Bhavan lighting up at night.

Shot 3: Bandra-Worli Sealink construction 24h time-lapse video w, 1hr intervals.

Shot 4: Victoria Terminus/Chatrapati Shivaji Terminus at night, with lights and stuff.

Shot 5: Two guys giving a Kalari Payattu demo.

Shot 6: Birla Planetarium w/ people doign yoga on the front lawns.

Shot 7: Same old Taj Mahal shot.

As for the print ads, the current ones are nto too bad but they should eb supplemented with the following:

A: A shot of the Lotus Temple.

B: Bandra-Worli Sealink (when it's done)

C: Tigers at Ranatahmbur.

D: Stem cell research at AIIMS.

There's nothing wrong with pushing our history (indeed it is a big tourist draw), but by dropping in some stuff from modern India we can really change people's perceptions. Remember, this is a bit like what Japan did with its Shinkanshens and stuff. India must be marketed as a nation where futurism runs alongside tradition. That's why I dropped in a few heritage shots with my proposed TV spot.

klein · February 28th, 2006, 10:43 PM

I saw the I2 ad campaign on CNN on sunday. It was pretty slickly done.
Ministry of tourism deserves a pat on the back.

p2p4 · March 7th, 2006, 11:30 AM

Incredible India = for that matter anything / any place would look incredible if the pictures are 'treated' with color saturation to make them look bright and outstanding.

The most INCREDIBLE thing about the ad campaign is that though on one hand it says "ATITHI DEVO BHAVA" = Our Guest is God (hahahahaha).. and yet, on the other, our guests are expected to pay exhorbitantly high entrance fees to enter almost every monument of historic/archaeological significance.

You will never miss the signages put up by the Ministry of Tourism and the Archeological Survey of India - which blatantly mention "ENTRANCE FEES FOR INDIANS Rupees 10.00 and for Non-Indians U.S.Dollars 5.00).

Yeah Yeah.. incredible discrimination indeed. And I am incredibly ashamed to see my own Indian Govt treat foreigners in such bloody shamelessly cheating ways.

Incredibly ashamed..
p2p4

Quote:

Originally Posted by klein

I saw the I2 ad campaign on CNN on sunday. It was pretty slickly done.
Ministry of tourism deserves a pat on the back.

March 14th, 2005, 04:21 PM	#1
*Suncity* By the ocean Join Date: Jun 2004 Posts: 15,485	Incredible India - the Ad campaign The Incredible India As campaign is pretty interesting. Have been seeing them in various prestigious travel magazines for some time. The Department of Tourism, Government of India has won the - PATA Grand Award, 2005, in the Heritage (HE) category, for the "Ajanta Ellora Conservation & Tourism Development Project", - PATA Gold Award, 2005, in the Print Media (AD-P) category, for the "Incredible-Taj" ads Here are some from the website featuring the Incredible Taj..(These are touched up images -often juxtaposing two different regions) 1 2 3 4 5 6 7 8 I like this one! 9 10 11 12 Last edited by Suncity; March 14th, 2005 at 04:32 PM.

March 15th, 2005, 02:54 AM	#5
centralized pandemonium Satyameva Jayate Join Date: Aug 2004 Location: Can-duh-a Posts: 2,844	Amazing. __________________ Give a man a fish and he eats for a day. Teach a man to fish and he gets drunk and sunburned every weekend. www.ironaddicts.com

March 17th, 2005, 04:11 PM	#6
nova Distant glory Join Date: Jul 2004 Location: Epsilon Eridani System Posts: 628	Incredible indeed! I especially like this one: __________________ No further comment.

March 17th, 2005, 08:37 PM	#7
tonymathew \m/(>.<)\m/ Join Date: Dec 2004 Location: Shrewsbury, UK Posts: 73	nice colour scheme __________________ My deviantART :)

April 13th, 2005, 07:14 AM	#10
thalaiva Registered User Join Date: Feb 2005 Posts: 82	I saw an article saying that tourists were disappointed after seeing the Taj because the ad campaigns depict the taj with a clean blue yamuna river flowing nearby, but the reality is that the yamuna is polluted and dirty and does not look anything like it is depicted in the picture. The article was just comparing tourist feedback. Apparently Malaysia has good tourist feedback as does Singapore. I feel that the GOI must try and improve the area around the Taj so that it meets and exceeds the expectations of even the most difficult to impress tourist. __________________ Neenga yengyo poitinga saar !

March 14th, 2005, 04:29 PM	#2
*Suncity* By the ocean Join Date: Jun 2004 Posts: 15,485	More 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

March 14th, 2005, 04:57 PM	#3
Azhagan I'm Dead Join Date: Feb 2005 Posts: 179	wow, superb pictures.... i expect some pictures of golden temple. madurai meenakshi temple,mahabalipuram etc...

March 14th, 2005, 05:18 PM	#4
*drwho* slacker oui! Join Date: Sep 2003 Location: Sweden Posts: 4,146	hey nice pics Sun also thnxs for the header image

March 26th, 2005, 01:23 PM	#8
Anniyan Nocturnal...!!!! Join Date: Mar 2005 Posts: 4,568	Discover India for Rs 7,950 http://www.newindpress.com/NewsItems...siness&Topic=0

April 12th, 2005, 04:56 PM	#9
dcb11 Blue Devil Join Date: May 2003 Location: Duke University, Durham, NC Posts: 189	Nice ad campaign. Very beautiful pictures. I like the emphasis on color and diversity (both of terrain and people). A few criticisms: I don't like the "!ndia" thing, or the (very weak) attempt to make the top of the Taj Mahal look like an "I." Spelling out Incredible India would be sufficient. The photos speak for themselves. Also, there are too many ads based around the Taj Mahal. The pictures are wonderful, but I think India is already heavily associated with the Taj Mahal, and everybody knows what the Taj Mahal looks like! India has so many wonderful monuments and sites. It would be a shame to reinforce the idea that India has the Taj Mahal without showing how much else India has to offer. In order to convince tourists to come to India, you have to show them that there are MANY things to do and see in India. They already know about the Taj Mahal.

April 13th, 2005, 08:24 AM	#11
dcb11 Blue Devil Join Date: May 2003 Location: Duke University, Durham, NC Posts: 189	Well, maybe the Yamuna isn't as clean and blue as it looks in the pictures, but if tourists we're "disappointed" after seeing the Taj Mahal, then there is something wrong with them! If only there was an India Pavillion at EPCOT tourists could just go see the Taj Mahal there! I guess Disney didn't think India, a small unimportant country that most people haven't heard of, didn't need a Pavillion. Norway on the other hand...

May 8th, 2005, 05:03 AM	#14
KulasKusgan beyond the high grounds Join Date: Jan 2005 Location: Duhwow Posts: 600	just dropping by to say...INCREDIBLE! __________________ no smoking. no jaywalking. no spitting. no firecrackers. no littering. no parking. no vandalism. no drugs.

September 23rd, 2005, 07:54 PM	#15
centralized pandemonium Satyameva Jayate Join Date: Aug 2004 Location: Can-duh-a Posts: 2,844	Intresting, I saw one of these Incredible India posters on a really narrow streets of Rome. Least expected to find them there. __________________ Give a man a fish and he eats for a day. Teach a man to fish and he gets drunk and sunburned every weekend. www.ironaddicts.com

September 26th, 2005, 09:42 PM	#16
juan_en_el_valle Que importa? Join Date: May 2005 Location: McAllen TX Posts: 510	Interesting! __________________ mi nombre es juan

October 2nd, 2005, 11:35 PM	#17
subhendu Registered User Join Date: Oct 2005 Posts: 3	Very nice

February 14th, 2006, 07:17 AM	#18
Naga_Solidus id owns all Join Date: Mar 2005 Location: Ventura County(CA)/San Jose(CA) Posts: 1,451	Not bad but they need to do a few more urban-themed things, and while the print ads are cool, the TV ads need to add a few more modern things. From what I've seen, they all seem to focus on rural women spinning around with pots on their heads, among other things. Here's what the TV ads should be like: Shot 1: Delhi Metro platform, with a woman in a red catsuit doing yoga while a train pulls in. Shot 2: A classic shot of the Rashtrapati Bhavan lighting up at night. Shot 3: Bandra-Worli Sealink construction 24h time-lapse video w, 1hr intervals. Shot 4: Victoria Terminus/Chatrapati Shivaji Terminus at night, with lights and stuff. Shot 5: Two guys giving a Kalari Payattu demo. Shot 6: Birla Planetarium w/ people doign yoga on the front lawns. Shot 7: Same old Taj Mahal shot. As for the print ads, the current ones are nto too bad but they should eb supplemented with the following: A: A shot of the Lotus Temple. B: Bandra-Worli Sealink (when it's done) C: Tigers at Ranatahmbur. D: Stem cell research at AIIMS. There's nothing wrong with pushing our history (indeed it is a big tourist draw), but by dropping in some stuff from modern India we can really change people's perceptions. Remember, this is a bit like what Japan did with its Shinkanshens and stuff. India must be marketed as a nation where futurism runs alongside tradition. That's why I dropped in a few heritage shots with my proposed TV spot. __________________ Dude where's my car?

February 28th, 2006, 10:43 PM	#19
klein Registered User Join Date: Nov 2005 Posts: 38	Ad Campaign I saw the I2 ad campaign on CNN on sunday. It was pretty slickly done. Ministry of tourism deserves a pat on the back. __________________ When Hell freezes over , I will ski there too. Ski At Auli <www.skiauli.com>

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