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Old December 3rd, 2011, 05:29 AM   #2361
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Quote:
Originally Posted by XNeo View Post
or MAS rating downgrading because of 'merging' with Air Asia ?.
I think this is the most likely reason MH could get a downgrade, cos' Skytrax will then have to consider the AirAsia Economy and Business Class product, which are by full-service standards, s**t.
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Old December 5th, 2011, 05:06 AM   #2362
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Quote:
Originally Posted by XNeo View Post
or MAS rating downgrading because of 'merging' with Air Asia ?.

Quote:
Originally Posted by ddes View Post
I think this is the most likely reason MH could get a downgrade, cos' Skytrax will then have to consider the AirAsia Economy and Business Class product, which are by full-service standards, s**t.
No..I think it has nothing to do with the "shares swapping" by respective shareholders (it is NOT "merging"), the under review by Skytrax was carried out before the Shares swapping between MAS & Airasia shareholders.

Besides that, both airlines are considered as an individual airline under Skytrax assessment for quality and services, hence have nothing to do with the shares swapping.
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Old December 30th, 2011, 10:55 AM   #2363
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AirAsia flies away from competitors on loyalty

http://chrisreed.brandrepublic.com/2...rs-on-loyalty/

AirAsia flies away from competitors on loyalty

By Chris J ReedDecember 14 2011, 7:13 am






AirAsia are taking loyalty to a different plane....

AirAsia does everything better than its more celebrated low cost airline peers like easyJet, Ryanair in Europe and the originals, Southwest in the US.

Their loyalty program BIG (www.tune2big.com) with ShopBIG (https://shop.tune2big.com/), using the RewardAll platform (owned by Collinson Latitude) integrated as a key asset within the programme has just launched and will reach where other loyalty programs can only dream.


ShopBIG will feature many of the merchants that the customers actually want and can redeem points with. AirAsia’s brand really makes a difference when it comes to attracting the best merchant brands. The fact that they do what they say they will from a delivery, customer satisfaction and marketing point of view makes all the difference to a potential partner.

There are currently 460 merchants on the program with categories spanning books, films, electrical goods & gadgets, health & beauty, fashion, toys, sports & fitness etc including big brands such as include: Groupon, Mothercare, Marks & Spencer, Apple Store, Cath Kidson, Dorothy Perkins, Banana Republic, Urban Outfitters and Waterstones. Currently there are country based ShopBIG websites for Singapore, Malaysia, Indonesia and Thailand but any AirAsia member from any of APAC countries including Singapore, Malaysia, Indonesia, Thailand, Korea, India, Philippines, Australia and China, UK, can shop on the ShopBIG website.

The BIG programme, isn’t just about AirAsia, but will be the loyalty platform for all Tune Group brands inclusive of AirAsia and Tune Money (you may have seen AirAsia on EPL team QPR’s away shirt and at their ground).

In Malaysia the loyalty identifier offline is the BIG Pre-Paid Visa Card, the rest of Asia will use a non-payment loyalty card. There is a membership fee for joining.

In markets where Tune Group operations are supported by local entities, these parties will also be encouraged to adopt the programme. This is the key reason that when you look at ShopBIG, AirAsia isn’t communicated as hero – AirAsia and Tune Group sit in the footer of the site, with an ownership capacity.

There were branded planes for the launch and social media will really come to the fore in the marketing of the scheme through new FB pages linked from the AirAsia pages in Malaysia, Singapore, Thailand, India, Philippines who have a total of 1.5 million fans and growing. The programme specific fan page BIG Shot https://www.facebook.com/myBIGShots will be the central catalyst.

Ryanair by contrast has no program but is reducing its toilets on board from three to one and having launched a prepaid card which gains you benefits/advantages to booking. Southwest has been behing the curve on loyalty focusing instead on price while easyJet too have not bothered with it fighting other European low cost rivals with brand and price promotions.

As AirAsia really starts marketing this and people see what a difference it can make to their lives I am sure you will see other low cost carriers across the globe try and copy their successful formula.
===============================================

http://www.facebook.com/AirAsia
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Old January 2nd, 2012, 12:16 AM   #2364
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Originally Posted by dsanjaya View Post
I was in 2005
How pity they are






Sorry OOT, beside MH, I think CX is also need to be reviewed as well



OOT off
For sure. Might change with new business class though. But right now its only average with very average food. Emirates is better IMO.
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Old January 4th, 2012, 07:32 PM   #2365
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Source:http://www.btimes.com.my/articles/FLYMAS/Article/
Quote:
It is called 'MAS' and it will take off by June
By Marina Emmanuel 2012/01/05

MALAYSIA Airlines' short-haul premium airline - to be called "MAS" - is set to be launched by the first half of this year.


Business Times has learnt that six Boeing B737-800 planes (which were previously used by Firely as part of its jet operations) will be used by the new airline.

Sources said the new airline will likely tap into the pool of crew at Malaysia Airlines and Firefly respectively, while some recruitment may be done from the open market.

"The new airline will probably take to the skies before June this year," one source told Business Times.

Another source said that the six jets which no longer sport Firefly's livery, but that of Malaysia Airlines' are likely to be painted and give a fresh look, in line with the new airline's branding and logo.

Firefly had a fleet of six B737-800 aircraft and two used B737-400 planes. The B737-800s were based in Kuala Lumpur and Kota Kinabalu while the B737-400s were in Johor Baru.

Aviation experts also say that it is likely that Firefly may no longer operate as a separate entity currently known as Fly Firefly Sdn Bhd, but will instead come under parent company Malaysia Airlines.

In August last year, national carrier Malaysia Airlines and rival AirAsia said both parties will swap shares in a partnership.

Under the deal, Tune Air which owns some 23 per cent in AirAsia, will hold a 20.5 per cent stake in MAS, while state investment arm Khazanah Nasional Bhd which owns 69.5 per cent in Malaysia Airline, will hold 10 per cent in AirAsia.

Malaysia Airlines' corporate communications department, when contacted, said they have not received the approval to respond to email queries sent by Business Times yesterday.

However, they are likely to respond by today.
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Old January 4th, 2012, 09:13 PM   #2366
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What's the point in this new airline?
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Old January 6th, 2012, 06:52 PM   #2367
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Source:http://www.btimes.com.my/Current_New...masxy/Article/
Quote:
MAS' loss is Emirates' gain

NEW YORK: Many aviation experts and travel agents on the east coast of the US say that Malaysia Airlines' (MAS) loss has become Emirates' gain.

The oblique reference is to the discontinuation since nearly four years of MAS' regular direct flight service between Newark airport in New Jersey, a busy aviation point on the east coast, and KL International Airport.

"We were shocked when MAS first announced that it was discontinuing its Newark operations. There may have, understandably, been economic reasons behind the move but then there are other non-profitable routes that are still operated by the airline.

"After all, the east coast of the US is the world's most important and indeed prestigious route for airlines, many of which still fly despite low yields.

"Also, the discontinuation of the service was not a good strategic move because if you withdraw once, it is not going to be easy getting back your foothold should you decide someday to come back," said one New York-based travel agent who sold MAS tickets but now sends most of his Malaysia-bound passengers on other airlines, particularly Emirates.

Since MAS pulled out of Newark, other airlines have had a field day in tapping the lucrative Southeast Asian market.

Singapore Airline, which has built up a wide network of connections from New York's JFK and New Jersey's Newark airport to a number of destinations in Southeast Asia, via Singapore, virtually held a monopoly for destinations in the region.

However, Emirates is making an aggressive pitch for Southeast Asia, particularly to Malaysia.

It has become the first airline to operate a scheduled A380 service to Malaysia.

Most Malaysian travellers, in private conversations with Bernama, say they prefer a stopover at Dubai airport because of its incredible shopping opportunities there before taking a connecting flight to KLIA.

Dubai was also a stopover for Newark-bound flights operated by MAS which, later, decided to discontinue that sector and switched to Stockholm en-route to Newark.

Richard Jewsbury, Emirates' senior vice president (commercial operations - Far East and Australasia) said that the airline had been "eagerly awaiting" the start of the Airbus A380 service to Malaysia, "a country that we have been operating flights to since 1996".

"I am sure that this historic milestone in both Malaysian aviation history and in the Emirates' story will further strengthen ties between Malaysia and the United Arab Emirates, in addition to promoting trade and tourism opportunities between the two nations," he recently commented on the launch of the A380 service to Malaysia.

The KLIA has, meanwhile, become the 18th airport being served by the airline's A380 double-decker aircraft. Bernama
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Old January 6th, 2012, 06:53 PM   #2368
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Quote:
Originally Posted by siamu maharaj View Post
What's the point in this new airline?
I'm not too sure either............
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Old January 12th, 2012, 02:34 PM   #2369
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Source:http://in.news.yahoo.com/malaysias-a...095159433.html
Quote:
Malaysia's AirAsia X to stop flying to Europe, India

SINGAPORE (Reuters) - Malaysian long-haul budget carrier AirAsia X will stop flying to Europe and India from its Kuala Lumpur base due to soaring taxes and higher jet fuel prices, it said on its Facebook page on Thursday.

"AirAsia X will concentrate capacity in our core markets of Australasia, China, Taiwan, Japan and Korea," the carrier said.

Air Asia X's exit from the European market comes after the European Union implemented an emission trading scheme that put carriers from North America and Asia at a disadvantage their aircraft need to travel a longer distance to Europe.

The withdrawal from London and Paris means AirAsia X will compete more directly with Singapore Airlines' new long-haul subsidiary Scoot, which will kick of its maiden flight to Sydney in the first half of 2012.

AirAsia X said it will suspend flights to Mumbai from January, while the services to New Delhi, London and Paris will cease in March.

AirAsia X is a separate entity from AirAsia Bhd , although both were founded by Malaysian tycoon Tony Fernandes.

Fernandes said through his Twitter account that AirAsia Bhd will continue to fly to India. AirAsia X plans to fly to Jeddah and put more flights to Korea, Japan, Australia and China, he added.

AirAsia X said customers who hold bookings after these dates will be offered an alternative travel option at no additional cost

(Reporting by Harry Suhartono; Editing by Kevin Lim)
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Old January 15th, 2012, 09:02 AM   #2370
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MAS wins ‘World’s leading airline to Asia’ award for the second year running
Posted on January 13, 2012, Friday
http://www.theborneopost.com/2012/01...#ixzz1jVYHAhFn



AWARD WINNING: Head of customer experience, Dato’ Salleh Ahmad Tabrani
was receiving the award accompanied by MAS team of cabin crew, airport
operations and ramp services.


KUCHING: Malaysia Airlines (MAS) has been named ‘World’s Leading Airline to Asia 2011’ by the ‘World Travel Awards’ for the second year running. The Award to the national airline, as voted by travel professionals worldwide, was presented at a gala event held in Doha, Qatar.

According to a press release, the ceremony marked the culmination of a year long search for the very best travel and tourism brands in the world, including a head-to-head competition amongst earlier announced World Travel Awards’ regional winners for the coveted ‘world-level’ accolade.

For the World Travel Awards programme in 2011, a phenomenal 213,000 industry professionals participated in the online voting process that was strictly monitored and independently audited.

In the ‘World’s Leading Airline to Asia’ category, MAS was up against seven other major airlines including Singapore Airlines (SIA), Thai Airways International (Thai Airways) and Cathay Pacific Airways (Cathay Pacific).

Earlier, MAS had been a big winner at the Asia and Australasia regional awards competition held in Bangkok at the end of September. It won its recognition as ‘Asia’s Leading Airline 2011’ and ‘Asia’s Leading Airline Lounge 2011’ for the Golden Lounge at Kuala Lumpur International Airport (KLIA). Head of customer experience, Dato’ Salleh Ahmad Tabrani received the ‘World’s Leading Airline to Asia 2011’ award for MAS at the Doha ceremony. He was accompanied on-stage by the MAS team of cabin crew, airport operations and ramp services.

Dato’ Salleh said, “The international recognition is a great honour for the whole Malaysia Airlines team that consistently does its best to serve our guests. The win is a timely morale booster for our team as we prepare to bring our service delivery and customer experience level up to a higher benchmark as part of making MAS the Preferred Premium Carrier.”

MAS chief executive officer (CEO), Ahmad Jauhari Yahya affirmed that the recognition was an important element in the airline’s initiatives to ‘win back customers’ as outlined in the MAS business plan.
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Old January 15th, 2012, 09:08 AM   #2371
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AirAsia named ‘Value Airline of the Year’ by ATW magazine
Posted on January 12, 2012, Thursday
http://www.theborneopost.com/2012/01...#ixzz1jVZxTkoV



Tan Sri Tony Fernandes

KUCHING: AirAsia, the world’s best low cost airline has been named as the inaugural winner of a new category ‘Value Airline of the Year for 2012’ at Penton Media’s Air Transport World (ATW), a leading monthly magazine covering the global airline industry.

ATW’s editors attributed their choice of AirAsia as the winner of the new category due to the low cost carrier’s trailblazing efforts in the low-cost aviation industry through innovative solutions, efficient processes and a passionate approach to the business of connecting people and serving the underserved markets.

Chief editor of ATW Geoffrey Thomas commented, “AirAsia continues to confound analysts with its success, while its one time naysayers have not been heard from in years.

“Tony Fernandes is the Freddie Laker of Asia and he is to be congratulated for his persistence in the face of a host of obstacles to develop an airline that is the talk of every boardroom and government in the region.”

The editors at ATW also noted that AirAsia delivered value to passengers by enabling millions to travel affordably through lower fares, value to employees and to shareholders and/or investors.

ATW acknowledged that since 2002, AirAsia had broken travel norms around the globe and had risen to become the world’s best value airline with a route network that spans across 23 countries.

Tan Sri Tony Fernandes, group chief executive officer of AirAsia Bhd said, “We are really honoured to be ATW’s first winner of the ‘Value Airline of the Year’ award.

“We will continue to strive to provide low fares for all our guests, while improving our service. This award reflects AirAsia’s continuous effort in democratizing air travel.

“It is a constant battle, but definitely worth the fight when so many people’s lives have been changed,” he said.

ATW would be presenting the award to AirAsia, and the other winners at a ceremony in Singapore on February 13, 2012.
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Old January 15th, 2012, 09:15 AM   #2372
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Malaysia Airlines 9M-MXG by ikn880, on Flickr
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Orly A340-300 9M-XAB Air Asia X by Maxime Spot, on Flickr
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Old January 15th, 2012, 09:19 AM   #2373
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KUL 106 by Ayham_A320, on Flickr
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MASwings ATR 72-212A (ATR 72-500) F-WWEX (9M-MWB) (msn 856) TLS by Airliners Gallery, on Flickr
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Berjaya Air ~ ATR72-500 "9M-TAG" by *Da ~ vE*, on Flickr
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Old January 15th, 2012, 08:20 PM   #2374
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http://spotters.net.ua/file/?id=58085&size=large
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Old January 15th, 2012, 10:32 PM   #2375
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Malaysia Airlines B777
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Malaysia Airlines B777-200ER(9M-MRG) by Kentaro [email protected], on Flickr
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Malaysia Airlines Boeing 777-2H6 (ER) 9M-MRE (53886) by Thomas Becker, on Flickr

Malaysia Airlines B747
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9M-MPQ, B747-46H, MH122 by Christopher Cundle, on Flickr
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Malaysia 9M-MPK by tameside depot, on Flickr

MAS Kargo
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Malaysia Airlines New Livery
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A380-841 MSN 0081 F-WWAJ MH by A380spotter, on Flic
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Old January 17th, 2012, 05:58 AM   #2376
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Quote:
Originally Posted by patchay View Post
To the joy of many ASEAN travllers... AirAsia Facebook has officially announced Sydney flights this evening.
AirAsia X finally set to start Sydney flights
The Sydney Morning Herald | Jan 14, 2012

AFTER four years of lobbying, Malaysia's long-haul budget airline AirAsia X is on the verge of launching flights between Sydney and Kuala Lumpur.

Clearance from Malaysian regulators for AirAsia X, a long-haul offshoot of Asia's largest budget airline, AirAsia, to fly to Sydney came as the airline announced that it would ditch long-haul flights to Europe and India, blaming high jet fuel prices and weakening demand for air travel.

Goldman Sachs analysts downgraded their recommendation on Qantas from ''buy'' to ''hold'' yesterday, reflecting a weaker economic outlook, the high fuel prices and lower expectations for premium travel demand.

AirAsia X's chief executive, Azran Osman-Rani, said yesterday he was hopeful of launching flights to Sydney but wanted to ensure all the ground work was done before confirming services.

Read More >>> http://www.smh.com.au/travel/travel-...116-1q22v.html
AirAsia X finally set to start Sydney flights
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Old January 28th, 2012, 12:26 AM   #2377
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MAS, Qantas mulling JV
By B.K. SIDHU Friday January 27, 2012
http://biz.thestar.com.my/news/story...&if_height=571

PETALING JAYA: Malaysia Airlines (MAS) and Australian carrier Qantas are mulling over a joint venture to set up a premium airline based in Kuala Lumpur, a move that could give a competitive boost to both airlines, industry sources said.

The sources said that both parties had been working towards signing a memorandum of understanding (MoU) on Tuesday, but the date had been pushed back indefinitely.

The aim of the MoU is for both parties to explore areas of co-operation and/or joint venture before they enter into a definitive agreement.

“They have been talking but there are many things that need to be addressed before they can come to the table to ink any sort of agreement. In any case, it is an MoU (that will be signed), so it’s still preliminary and exploratory,’’ the source said.

Some industry sources alluded to the possibility that both MAS and Qantas would have equity in the joint venture, with MAS likely to have a controlling 51% stake.

Some say it could involve the long-haul operations but this is unclear, although Qantas has said it is exploring entry into the growing Asian market.

If Qantas does set up an airline with MAS, it would be operating from a low-cost place and that would bode well for the airline which has suffered losses from its long-haul operations.

“How this would pan out is unclear for now, but if the JV does come true, it would create a major airline that can compete with the regional peers, and it would certainly lift MAS up a few notches,’’ said a source.

Qantas made it clear last year that it was eager to enter the Asian market and wanted to set up a premium airline to be based either in Singapore or Kuala Lumpur. But those in the know claim that plan has since been abandoned by the airline due to, among others, pressure from its unions.

This is not the first time the two carriers had wanted to collaborate. They tried in 2008 when Datuk Seri Idris Jala was managing director of MAS and Geoff Dixon helmed Qantas. But things did not work out the way they had wanted, because both could not agree on the shareholding structure.

Qantas is also the MAS sponsor to the Oneworld airline alliance, of which MAS should be a full member by the third quarter this year.

MAS is also due to launch its premium regional airline mid this year to capture a larger Asian market share.


MAS, in its Business Plan 2011, said: “Beyond alliance membership, we are exploring the possibility of JVs with select partners in order to serve multiple markets together, while reducing the financial risks of participating individually. We look forward to sharing details of these initiatives in the months ahead.’’

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Old February 2nd, 2012, 09:54 AM   #2378
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Old February 2nd, 2012, 05:45 PM   #2379
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AirAsia Japan to start domestic flights Aug
Published: 2012/02/02
http://www.btimes.com.my/Current_New...#ixzz1lEvgV7CA

AirAsia Japan Co, a low-cost airline venture of All Nippon Airways Co and AirAsia Bhd, will start flights from Tokyo’s Narita airport to Sapporo, Fukuoka and Okinawa in August and begin services to Seoul and Busan in October, Japan’s transport ministry said in a statement today. -- Bloomberg
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Old February 9th, 2012, 05:38 PM   #2380
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AirAsia Inc to start Philippine flights
Published: 2012/02/09
http://www.btimes.com.my/Current_New...#ixzz1ltesV3di



AIRASIA Inc (Philippines) has finally received approval from the Civil Aviation Authority of the Philippines (CAAP) to start domestic and international flights out of Diosdado Macapagal International Airport (DMIA) in Clark.

It is expected to start operations in the "coming weeks".

AirAsia Inc is a 60-40 joint venture between Filipino investors Antonio O. Cojuangco, Michael L. Romero and Marianne B. Hontiveros, and AirAsia International Ltd, a wholly-owned subsidiary of AirAsia Bhd.

The airline will start domestic and international operations using two new Airbus A320s.

"Today is a wonderful day indeed not only for us in AirAsia Inc but for Filipino travellers here and around the world who have been looking forward to flying with us.

"Today, we reaffirm our commitment to make air travel more fun, affordable and accessible to all Filipinos.

"With the DMIA, Angeles, Pampanga as our hub, we look forward to helping revitalise tourism and significantly increasing passenger traffic at DMIA," AirAsia Inc chief executive officer Marianne Hontiveros said yesterday.
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