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Old November 7th, 2015, 07:48 PM   #2681
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Old November 23rd, 2015, 08:50 PM   #2682
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Malaysia Airlines' new image?

I read somewhere that this month a new branding, name, and livery for MH was supposed to be unveiled. Any idea guys about when that might be? looking forward to the new MH image!
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Old November 27th, 2015, 03:00 AM   #2683
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Malaysia Airlines reveals all-new business class for Airbus A330s
By David Flynn Filed under: business class, Airbus A330, Malaysia Airlines
http://www.ausbt.com.au/malaysia-air...r-airbus-a330s

Malaysia Airlines will upgrade its Airbus A330 business class from April 2016, with first flights bound for Australia and Asia.

The spacious fully lie-flat seats replace the current A330's angled flat beds and "sloping sleepers" and seem to make good on the promise of CEO Christoph Mueller, who earlier this year told Australian Business Traveller that the airline would shift to "a world-class leading lie-flat seat... positioned above the industry standard for business class."

"The new seats and configuration have been designed to give a superb space for work, play or sleep," Mueller says.

Each A330 will sport 27 of these seats, down from 36 in today's A330-300s.

The staggered layout will alternate between rows of 1-2-1 and 1-2-2. This will afford direct aisle access for most passengers plus a handful of Swiss-like 'throne' seats with two wide shelves either side, although around 10% of travellers will need to step over their seatmate to reach the aisle.

Aer Lingus sports the same layout for its recent A330 business class upgrade (below), which uses the same Thompson Vantage seat as adopted by Malaysian Airlines.

(If the seat looks familiar, that's because it's shares some design DNA with the Vantage XL seat chosen by Qantas for its Qantas Business Suite.)

The 20.6-inch wide seat turns into a fully flat 76-inch bed, which the airline says will be dressed "with plush bed linen".

The 16-inch touchscreens are complemented by AC and USB outlets.

All 15 of Malaysia Airlines' Airbus A330-300 jets will be fitted with the new seats by September, however the airline hasn't indicated if the seats will also extend to the rest of its fleet, including its Airbus A350s due to arrive from late 2017.
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Old November 27th, 2015, 03:01 AM   #2684
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Malaysia Airlines may launch premium economy service
November 13, 2015, Friday
http://www.theborneopost.com/2015/11...onomy-service/

BALI: Malaysia Airlines (MAS) could introduce a premium economy option to attract long-haul business travellers as one part of a broader strategy to try to help it exit years of losses, its chief executive said in an interview Friday (Nov 13).

The airline, which introduced a new business class seat last week, will make a decision in “a couple of months”, chief executive Christoph Mueller told Reuters, speaking on the sidelines of an industry event in Bali.

“We are very happy with business class demand, and this gives us the opportunity to increase the revenue per passenger in the economy class.

“The target passenger is in economy class, and you don’t want to cannibalise the business class,” said Mueller.

The airline is seeking recovery after suffering huge damage to its brand after flight MH370, carrying 239 passengers and crew, disappeared in March last year.

In July 2014, Malaysia Airlines Flight MH17 was shot down over rebel-held territory in eastern Ukraine, and all 298 aboard were killed.

Mueller, an experienced industry executive, was hired to push through restructuring at MAS in May after Malaysian national investment firm Khazanah took it private late last year as part of a RM6 billion programme that also cut the airline’s workforce by a third.

“We have to prove every quarter that we are on track, and only against the delivery of certain targets is the funding provided,” said Mueller, referring to progress in his efforts to turn the company around.

Introducing premium economy seats — usually wider and with more leg room than in economy class — would allow MAS to compete more effectively for business passengers against its rivals.

Hong Kong’s Cathay Pacific Airways began offering a premium economy option in 2012, and Singapore Airlines from this year.

Airlines like SIA also offer priority check-in, boarding and baggage handling.

All MAS aircraft currently operate in a two-class configuration – business and economy – except for its Airbus jumbo A380s, which also have a first class option. MAS considered premium economy for the A380s in 2012, but decided against it in favour of additional economy class seats.

The fate of the airline’s A380s remains uncertain. The airline has unsuccessfully tried to sell two of the four-engined jets, and industry sources say it could also try to offload the other four in the coming years as it reworks its fleet plans.

Mueller said that while it is too early to talk about retiring the A380s, he would “never say never” to the option.-Reuters
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Old December 31st, 2015, 03:56 PM   #2685
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Malaysia Airlines reveals all-new business class for Airbus A330s
http://www.malaysiaairlines.com/my/e...ess-class.html



Indulge in the luxury of the new Business Class aboard our A330-300 flights between Malaysia, Australia and Asia. Arriving in April 2016.

603055_2014-05-11_SYD_9M-MTO_Airbus_Industrie_A330_323_Malaysia_Airlines by Thomas Posch, on Flickr

Quote:


The World's Top 100 Airlines - 2015
2015 Rating/2014 Rating

1 Qatar Airways 2
2 Singapore Airlines 3
3 Cathay Pacific Airways 1
4 Turkish Airlines 5
5 Emirates 4
6 Etihad Airways 9
7 ANA All Nippon Airways 6
8 Garuda Indonesia 7
9 EVA Air 12
10 Qantas Airways 11
11 Asiana Airlines 8
12 Lufthansa 10
13 Austrian 21
14 Swiss Int'l Air Lines 13
15 Air France 25
16 Virgin Australia 15
17 Air New Zealand 16
18 Dragonair 28
19 Thai Airways 14
20 British Airways 17
21 Japan Airlines 23
22 Hainan Airlines 19
23 Bangkok Airways 20
24 Malaysia Airlines 18
25 AirAsia 31
26 Virgin America 46
27 Air Canada 24
28 KLM 32
29 Aegean Airlines 30
30 Hong Kong Airlines 29
...

World's Best Cabin Staff 2015
http://www.worldairlineawards.com/Aw...bin_staff.html
1 Garuda Indonesia
2 Cathay Pacific
3 Singapore Airlines
4 Asiana Airlines
5 Malaysia Airlines
6 Qatar Airways
7 EVA Air
8 ANA All Nippon Airways
9 Thai Airways
10 Hainan Airlines



World's Best Airline Alliance 2015
1 oneworld Alliance
2 Star Alliance
3 SkyTeam Alliance

World's Best Low-Cost Airlines 2015
1 AirAsia
2 Virgin America
3 Norwegian
4 easyJet
5 Jetstar Airways
6 AirAsiaX
7 Indigo
8 WestJet
9 Jetstar Asia
10 Scoot
Quote:
Malaysia Airlines A380
Malaysia Airlines A380 - Economy Class



Malaysia Airlines A380 - Business Class



Malaysia Airlines A380 - First Class



Airbus delivers its 100th A380 aircraft to Malaysia Airlines

602252_2013-05-27_LHR_9M-MNF_Airbus_Industrie_A380_841_Malaysia_Airlines by Thomas Posch, on Flickr

https://www.flickr.com/photos/airlin...er/7560953248/
Quote:
AirAsia X
Airbus A330

AirAsia X by JACQUES PANAS, on Flickr
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Last edited by nazrey; December 31st, 2015 at 04:09 PM.
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Old January 31st, 2016, 04:25 AM   #2686
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Malaysia Airlines 9M-MTA MH141 KUL-SYD

https://www.youtube.com/watch?v=4rEODj2X4z0

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Old February 18th, 2016, 12:05 PM   #2687
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Some news regarding MH's A380 fleet from AusBT

Quote:
Malaysia Airlines Airbus A380s to get 'Economy Plus' seating
By David Flynn, Australian Business Traveller
Thursday, February 18, 2016


Malaysia Airlines will add a new 'Economy Plus' cabin to its Airbus A380s later this year as part of a CEO Christoph Mueller's 'reboot' of the troubled airline.

The economy cabin at the rear of the superjumbo's upper deck – currently the domain of 70 economy class passengers, behind the business class cabin – will be converted into an 'economy plus' zone.

A spokesperson for Malaysia Airlines told Australian Business Traveller that the new cabin would deliver "enhanced space and premium offerings" but specified it would be sold as Economy Plus rather than a dedicated premium economy class favoured by the likes of Qantas, British Airways, Cathay Pacific, Lufthansa and most recently Singapore Airlines.
Full article at: http://www.ausbt.com.au/malaysia-air...y-plus-seating
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Will Etihad do a bacon sandwich for that price? I didn't think so.

tullamarine I don't think Etihad (or Emirates for that matter) will do a bacon sandwich at any price!!! Qantas customers on Sydney/Melbourne-London lost bacon from the breakfast menu following the Emirates alliance.

BaconButty I finally understand the true horrors of globalization.
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Old February 27th, 2016, 05:10 AM   #2688
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Malaysia Airlines Airbus A380


https://www.flickr.com/photos/merlynpauley/14089706938/

https://www.flickr.com/photos/airlin...7630554889856/

https://www.flickr.com/photos/airlin...7630554889856/

https://www.flickr.com/photos/261975...-g2VUM7-g3FaiU

https://www.flickr.com/photos/[email protected]/16050300074/

https://www.flickr.com/photos/[email protected]/16050292344/

https://www.flickr.com/photos/airlin...7630554889856/
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Old March 5th, 2016, 08:53 PM   #2689
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Wondering about narrow-body flying in regional route ??

I've flew with MH between 2007-2008 and they used wide-body (MH old style A330) on the BKK-KUL route.

https://www.youtube.com/watch?v=XLT6tmbteQQ
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Old March 22nd, 2016, 05:10 PM   #2690
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Quote:
Originally Posted by nazrey View Post
Malaysia Airlines reveals all-new business class for Airbus A330s
http://www.malaysiaairlines.com/my/e...ess-class.html



Indulge in the luxury of the new Business Class aboard our A330-300 flights between Malaysia, Australia and Asia. Arriving in April 2016.

603055_2014-05-11_SYD_9M-MTO_Airbus_Industrie_A330_323_Malaysia_Airlines by Thomas Posch, on Flickr
UPDATE:
Quote:
Originally Posted by CxIxMaN View Post



https://www.facebook.com/photo.php?f...type=3&theater









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Last edited by nazrey; March 22nd, 2016 at 07:06 PM.
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Old March 23rd, 2016, 04:03 AM   #2691
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Malaysia Airlines launches new Business Class seats
By BILQIS BAHARI - 22 March 2016 @ 1:17 PM
http://www.nst.com.my/news/2016/03/1...ss-class-seats

SEPANG: National carrier Malaysia Airlines Bhd (MAB) is kick-starting its cabin refurbishment plans for its Airbus A330-300 aircraft with the launch of the new Business Class seats.

MAB chief commercial officer, Paul Simmons said there is still room for improvement in terms of the airline's product offerings, particularly for its business class onboard.

He added that the new Business Class cabin seats will be carried out in stages on all 15 of MAB's A330 aircraft by September 2016.

Simmons was speaking to reporters onboard the A330-300 after the launch of the new Business Class cabin seats.

The new seats will feature on its first flight MH141 from Kuala Lumpur to Sydney on March 23.

It is also available on MAB's flights between Kuala Lumpur and Australia, New Zealand, Japan, Korea, China and India from this month onwards.
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Old April 13th, 2016, 01:05 PM   #2692
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MH 747 Retro Livery










source: http://www.malaysianwings.com/forum/...=19725&page=13
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Old April 21st, 2016, 04:26 PM   #2693
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KUALA LUMPUR: Malaysia Airlines Berhad (MAB) today announced that its chief executive officer and managing director Christoph Mueller will leave the company in September 2016, following his request to depart before the end of his three-year contract.

In ensuring continuity and an orderly succession, Mueller will serve a six-month notice period to September 2016.

Following this, he has expressed his intention to the MAB Board of Directors (BOD) to remain with the airline as Non-Executive Director.

"The Board has acknowledged Mr Mueller’s plan to leave ahead of time, which is due to his changing personal circumstances, and has commenced a search for a new CEO, which will encompass both internal and external potential candidates," said MAB in a statement here today.
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Old April 30th, 2016, 11:31 AM   #2694
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MALAYSIA AIRLINES Retro Livery.

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Old May 7th, 2016, 06:49 AM   #2695
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All new Malaysia Airlines's Business Class aboard A330-300 flights between Malaysia, Australia and Asia.


Malaysia Airlines A330-300 Aircraft New Business Class Seats
by Bro Framestone, on Flickr

Malaysia Airlines A330-300 Aircraft New Business Class Seats
by Bro Framestone, on Flickr

Malaysia Airlines A330-300 Aircraft New Business Class Seats
by Bro Framestone, on Flickr

Malaysia Airlines 'OneWorld' A330-300 9M-MTE
by altinomh, on Flickr
[/CENTER]
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Old May 12th, 2016, 07:14 AM   #2696
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Malaysia Airlines announces brand new look for Golden Lounges
BY BERNAMA - 29 APRIL 2016 @ 12:15 PM
http://www.nst.com.my/news/2016/04/1...golden-lounges

Quote:
KUALA LUMPUR: Malaysia Airlines Bhd (MAS) has extensively redesigned its Golden Lounges to offer guests an exciting new pre-flight experience. Chief Commercial Officer Paul Simmons said the new design combines elements that are uniquely Malaysian with modern functionality for a truly enhanced travel experience.

“We want the space to encapsulate the richness of travel with the airline, a luxurious contemporary Malaysian style that our guests will be able to experience when they enter any MAS Golden Lounge around the world.

“We are extremely excited about the project which marks the next phase of an exciting products and services roll-out to provide our customers with an enhanced travel experience,” he said in a statement today.

The key feature of the new Golden Lounge is a demonstration kitchen concept, allowing guests to interact with chefs, which will be a focal point for an upgraded offering of Malaysian and international gourmet specialties.

Guests will have the option to indulge in a bistro service or have a quick snack on-the-go, with the additional option of a fine dining experience in the First Class Lounge. The improvements also entail an upgrade to WiFi services to enable faster speeds along with the addition of universal power sockets for the convenience of guests.

The new features, expected be available in late 2016, will begin with the regional and domestic lounges at KL International Airport (KLIA). This will be followed by the Business and First class lounges at the KLIA Satellite terminal and London Heathrow, expected to be completed by mid-2017. -- Bernama
Malaysia Airlines revamps economy class meals
Monday, 9 May 2016 | MYT 6:34 PM
http://www.thestar.com.my/business/b...y-class-meals/

Quote:
KUALA LUMPUR: Malaysia Airlines Bhd, which last year renegotiated its contract with main in-flight catering supplier Brahim’s, will invest “significantly more” on its economy class menu for both short- and long-haul flights.

The national airline said in a statement that it would revamp its economy class meals to improve customer service, resulting in “heartier three-course meals”.

“The new menus will not only see an overall improvement in ingredients, more than doubling the protein size and bigger portions, but also the overall presentation of the meals,” it said.

Malaysia Airlines chief commercial officer Paul Simmons said the airline had invested an additional 20% into the cost of creating “the perfect menu”.

The new investment in meals will see the introduction of hot meals on short-haul flights and options which will be tailored to specific routes.

“This includes dishes such as Japanese inspired appetiser shrimp salad with spring onion, sesame seed chicken teriyaki served with Japanese rice and also Korean influenced kimchi chicken with Asian greens and deep fried queen fish and Kung Pao sauce for North Asian destinations.

“More Malaysian dishes will also be served on flights between Kuala Lumpur to Australia including curry and rendang as part of the airline’s move to provide a truly Malaysian experience to reflect the cultural richness of the national airline,” the carrier said.
MAS to don new uniform after tie-up with Farah Khan
BY BERNAMA - 10 MAY 2016 @ 5:13 PM
http://www.nst.com.my/news/2016/05/1...tie-farah-khan

Quote:
KUALA LUMPUR: Malaysia Airlines Bhd (MAB) has announced a strategic partnership with fashion brand Farah Khan to reenergise the design aesthetic of the national carrier’s iconic kebaya and other uniforms.

Through the partnership, the fashion brand creative director, Datuk Seri Farah Khan will design the full range of uniforms of various departments of the airline, including its flight deck, cabin crew, airport and engineering outfits.

Malaysia Airlines Chief Commercial Officer Paul Simmon said Malaysia Airlines’ uniforms, especially the kebaya, has served as an iconic symbol and a source of great pride for generations.

“With this collaboration, we look forward to taking this a step further, creating a fashionable and functional new collection,” he said in a statement here today.

Simmon said the new uniforms would continue to be a point of pride for Malaysians as well as mark a fresh new start of MAB transformation for all customers who fly with the airline. Meanwhile, Farah said MAB clothes were a composite of many facets that fascinated her and her team, while the designs were a sum of their inspirations.

“I am hugely excited about this partnership and the opportunity to make a positive impact in terms of the comprehensive look of cabin crew, ground staff and the rest of Team Malaysia Airlines,” she said.

Farah said her aim was to present Malaysia’s graciousness, warmth and hospitality.

Farah’s designs are favoured internationally and available across more than 70 cities worldwide. The new collection is expected to be unveiled in the fourth quarter of 2016, going into production soon after. -- BERNAMA
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Old May 14th, 2016, 01:04 PM   #2697
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The new-look Malaysia Airlines Bhd (MAS) has posted its first quarterly profit



MAS’ outgoing chief executive officer Christoph Mueller in an e-mail he had sent out to the employees yesterday
wrote that “I am delighted to share that we have stopped the bleeding”. Mueller told his employees that “we have
seen continued improvements in this first year of the biggest and fastest transformation in our history. We have
reshaped our business for a strong, sustainable future by moving quickly and making tough decisions early”.


PETALING JAYA: After years of reporting losses, the new-look Malaysia Airlines Bhd (MAS) has posted its first quarterly profit – a modest RM14mil – for the period between January to end-March this year.

Group-wide, the profit was RM51mil before exceptional cost.

This information on profit was spelt out by MAS’ outgoing chief executive officer Christoph Mueller in an e-mail he had sent out to the employees yesterday.

He wrote that “I am delighted to share that we have stopped the bleeding”.

A year ago, in the same quarter, the airline had reported an RM450mil loss.

Mueller told his employees that “we have seen continued improvements in this first year of the biggest and fastest transformation in our history. We have reshaped our business for a strong, sustainable future by moving quickly and making tough decisions early”.

While it is ahead of its operational targets, factors that have contributed to MAS’ profitability are low fuel prices, a smaller number of employees and capacity reduction by 30% that have led to an overall reduction in cost.

MAS has also phased out its fuel-guzzling aircraft that has helped reduced fuel cost.

Globally, airlines are making record profits due to low oil prices.

Mueller did say that “if we eliminate these exceptional items, our cashflow is positive!”

With the capacity contraction of 30% against last year, MAS’ revenue dropped by 22%, which was a strong reflection of improvement in the revenue quality, according to Mueller.

He went on to say that the operating cost further outperformed MAS’ capacity contraction, posting a 32.9% cost reduction against last year’s quarter.

“It is evident that through the route rationalisation exercise, our focus on unit cost control as well as our efforts on revenue quality have put us on the right track,” he added in the e-mail.

MAS can expect more improvements at group level in the coming quarters, as two fuel guzzlers, the B737-400 cargo planes, will be phased out.

Mueller also shared that there had been recovery in traffic from the China and Northern Asian markets after pushing for an aggressive sales strategy. Passenger loads were also higher, including that of the Business Class.

Mueller said a lot of over-capacity in certain markets had been taken out, resulting in MAS’ average revenue per passenger improving by more than 20%.

The airline’s on-time performance was 84% in the quarter, which is 2% ahead of MAS’ annual target, and loss of baggage at the KL International Airport had been reduced by half.

The airline’s complaints had also been reduced by 37% in the first quarter to the lowest ever since 2012.

The turning in of a profit may be a positive sign for the airline, but Mueller also cautioned that the “job is not done yet”.

The marginal results achievement was small, and even a small rise in jet fuel prices and a volatile ringgit could wreak havoc overnight in a market place that is ever so competitive.

That is why he suggested the need to “hard-wire” the changes made thus far and rigorously follow through on the implementation of the plan.

Mueller was hired to turn around the bleeding airline, which had reported losses of about RM1bil in the past and suffered twin disasters in 2014, which had eroded a lot of value and goodwill. Unfortunately, Mueller himself is leaving the job just over a year after he had joined, citing personal reasons for his departure in September.

This has cast doubts over the future of the airline and many worry that whatever was started may not be followed through and the regression will not see sustainability in earnings, which has been MAS’ biggest problem in the past.

Mueller has initiated over 220 projects that are at various stages of implementation to ensure the profitability of the airline.

When Mueller came onboard, the airline cut 6,000 jobs, lowered cost, reduced capacity by 30% and renegotiated supplier contracts that had been untouchable earlier. A successor has yet to be identified to take over from Mueller although the search continues.
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Old May 14th, 2016, 01:05 PM   #2698
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Wings of change
BY B.K. SIDHU Saturday, 14 May 2016
http://www.thestar.com.my/business/b...ngs-of-change/

Quote:
But Mueller says MAS will not report a profit in 2016
Malaysia Airlines Bhd (MAS) seems to be refreshing itself just as it announced a modest profit of RM14mil for the first quarter of 2016 after a slew of internal restructuring initiatives that have streamlined the airline.

Next on its plate is the need to refresh its uniforms that stewardesses wear, which is part of the plan to improve customer service, fine-tune its processes and improve productivity.

But there is an uproar among people who disagree with the uniform change move, as for them removing the iconic kebaya will hurt the airline’s legacy and identity.

However, MAS’ outgoing chief executive officer Christoph Mueller (pic), in a phone interview with StarBizWeek, says the signature kebaya of the airline will stay.

“One thing the uniform change will not see is the kebaya, which is our signature uniform element.’’

He says the idea of the uniform change came from within the employees who want a new look and feel to be in sync with the other changes at the airline. As it is, MAS has too many uniform combinations that not just confuse the customer, but it is no longer cost effective to maintain so many designs.

Streamlining the design will help in passenger orientation.

Constant changes to offer the best-in-class is what global airlines are doing to lure customers to fly with them and MAS want to emulate that, so that it can regain its share of the market. But this will cost money. MAS product offerings have for years been said to be stale and a fresher and breezier look is preferred.

But the question is of timing, as many feel it is not right to spend money on uniforms when there are so many other things that need to be taken stock of at the airline, says an airline industry executive.

“Do they really need to spend so much money? Why don’t they use that money to reward their employees who could do with that motivation,’’ the executive adds.

MAS’ iconic kebaya is said to be designed by ITM students but the design of the new uniform will be done by fashion designer Farah Khan.

Meuller declined to say how much it would cost the airline to change the uniforms. All the changes MAS have embarked on are part and parcel of the airline trying to re-brand itself and bring it back to profitability.

There are over 220 initiatives in place to turn the once ailing airline around, and they are at various stages of implementation. The progress may be there but the job is far from over and MAS will not be able to report profit for full year even though it had a modest profit for its first quarter this year.

This is also despite the fact that passenger loads are improving and forward bookings from July onwards to the end of the year are looking positive.

“We will not make a profit for full year 2016, that will be two years ahead of our projections. It was a good first quarter, but we do expect a weak second quarter, though the third and fourth quarters might be a bit stronger. Fortunately the loss for full year might be slightly lower than what we had budgeted,’’ Mueller said, but declined to elaborate.

MAS reported a RM450mil loss in January to March last year.

It also slashed 6,000 jobs to bring its workforce to 14,000 people and renegotiated most of its contracts with over 20,000 vendors to bring down the cost of procurement.

“On the cost side, I believe the painful things are already behind us,’’ Mueller says.

Cost is down by 32% and MAS’ payroll, often said to be inflated in the past, is lower, but Mueller does not want to share details.

“We made real good inroads in payroll cost and were lucky on the fuel cost as it has been very low in the first quarter. But the most pressing issue on the cost side is really our vendor cost.

“We have not been smart buyers in the past and I have identified many goods and services that we purchased was 20% to 25% above market rates and that is basically where our attention should be, to bring down all this cost,’’ he adds.

Apart from bringing cost down, he wants “every stone unturned and every touch point reviewed” to improve customer services so that MAS is able to regain its glory of the past. He also expects fares to drop further but it will be based on sectors, seasons, demand and competition.

Asked who will be the best candidate to take over from him since he is leaving the airline in September, Mueller says “I am not involved in the discussions, it’s a matter for the board and shareholders to decide.’’

Names such as MAS executive director Peter Bellew and Datuk Seri Shahril Mokhtar, the CEO of Mass Rapid Transit Corp, have been bandied about as possible replacement. Asked if there was an internal candidate, Mueller said it would certainly be good for continuity of the turnaround plan.
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Old May 14th, 2016, 01:06 PM   #2699
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MAS focuses on revenue gains
Saturday, 14 May 2016
http://www.thestar.com.my/business/b...revenue-gains/

Mueller speaks to StarBizWeek senior business editor B.K. SIDHU on several issues.

What else needs to be done at MAS to see it return to profitability?

A lot of changes still have to come. We are currently (focusing) on the revenue side. We have also embarked on a huge programme to improve customer service which has many elements to it. We will improve the on-board service with regards to the seating quality and have an ongoing programme to install new business class seats in our aircraft.

We also have embarked on a huge initiative with our catering concepts and food in the economy class has not just improved in quantity, but significantly on quality since April 25. Our lounges will be refurbished, aircraft will be equipped with WiFi, so the entire customer experience, in a couple of months time will be entirely different. That will be accompanied by our staff getting new uniforms.

So basically, every stone will be turned and every touch point reviewed. It starts with the website, our mobile app, and the way we sell our products will be differentiated. So you can expect our fares for certain offerings to go down further in order for us to really provide the best deal in town.

We will also individualise our services and our customers will be able to buy additional value-added services on board or on the ground and this will be enabled by the new passenger service system. I think we will serve customers better in the mobile era.

On the cost side, I believe the painful things are already behind us. We have cut the workforce, renegotiated lease contracts, are also currently negotiating a lot of other contracts. We now have to focus on our productivity, install new processes and procedures, improve our IT systems to cloud-based so that (there is modernisation and digitalisation).
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Old May 24th, 2016, 05:07 AM   #2700
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Malaysia Airlines getting two more Airbus A350 planes
KUALA LUMPUR, 23 May 2016
http://www.therakyatpost.com/busines...s-a350-planes/

Quote:
Malaysia Airlines Bhd (MAB) has exercised a 12-year lease agreement for an additional two new Airbus A350-900s with Air Lease Corporation (ALC), which will be delivered by 2018.

The transaction is pursuant to the option provided under the existing lease agreement for four A350-900s signed by both parties in September last year, it said in a statement today.

“The additional two Airbus A350-900s will complement the existing four that is on order to reach a critical fleet size, allowing standby aircraft for any scheduled maintenance and enabling future network expansion,” said MAB chief executive officer Christoph Mueller.

Powered by two Rolls Royce Trent XWB-84 engines, the A350 aircraft are from ALC’s order book with Airbus.

“Technological and innovative advancements make flying this aircraft a real pleasure and it will bring a whole new experience to our offerings, with the aircraft able to operate non-stop from Kuala Lumpur to London and throughout Asia.”
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Will Etihad do a bacon sandwich for that price? I didn't think so.

tullamarine I don't think Etihad (or Emirates for that matter) will do a bacon sandwich at any price!!! Qantas customers on Sydney/Melbourne-London lost bacon from the breakfast menu following the Emirates alliance.

BaconButty I finally understand the true horrors of globalization.

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