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Old March 25th, 2005, 06:15 AM   #61
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The New First Class dining experience!
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Old March 25th, 2005, 06:17 AM   #62
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The FABULOUS First Class Sleeper!
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Old March 25th, 2005, 06:24 AM   #63
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Royal treatment from MAS



By M. KRISHNAMOORTHY AND TEOH TEIK HOONG



PETALING JAYA: On your next flight to London, if you are flying first class, fly MAS because you are going to be treated like a king.

The moment you step into KL International Airport for your flight, you will be pampered like a VIP.

That is what can be expected of MAS’ An Experience Redefined journey for its first-class and business-class passengers.


Bigger and more spacious seats, plus more leg room in both cabins, await passengers.

For passengers in first class, they can enjoy watching movies or playing computer games on a 15-inch screen.

Another big plus – you will only have 11 other passengers to share your first-class cabin on the Boeing 747-400 aircraft.


MAS assistant general manager (product development and services) Azmil Hisham said the airline had reduced the number of first-class seats by six to provide more space and privacy to its passengers.







PAMPERED CUSTOMERS: MAS first-class and business-class cabins have been refurbished to provide more space and privacy to passengers.







For the Boeing 777-200 fleet, MAS has done away with first-class cabins, replacing them with more business-class cabins.

“We will offer 42 business-class seats and 289 economy-class seats on the Boeing 777-200 fleet,” he said.

First-class passengers will also enjoy exquisite fine dining on board, even having a dinner set for two.

“It is all about creating an entirely new experience for our premium passengers, from seat luxury and comfort to high-end in-flight entertainment and fine dining,” said MAS managing director Datuk Ahmad Fuaad Dahlan at the unveiling of the aircraft’s new exterior look.

“All these within a cabin ambience created to appeal to the senses, and delivered by cabin crew who have done us proud by being rated the world’s best, year on year.”

Ahmad Fuaad said that over the next two years, more than 3,000 cabin crew members would be trained to extend personalised one-on-one service, and to engage with customers more personally.

A total of 34 aircraft will be involved in this refurbishment programme, which is expected to take two years and cost RM700mil to complete.
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Old March 25th, 2005, 06:25 AM   #64
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Old March 25th, 2005, 06:31 AM   #65
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Airline expects facelift to bring in profits


BY TEOH TEIK HOONG



PETALING JAYA: Malaysia Airlines expects to increase its profits by between 15% and 25% after refurbishing the first and business class cabins on its wide-bodied aircraft under its new campaign – An Experience Redefined.

Its senior general manager (sales distribution and marketing) Datuk Rashid Khan said the company expected the refurbished fleet and added value in-flight services to attract more first class and business class passengers.

However, he said, eventually the airfares for its first class and business class seats on its Boeing B747-400 and 777-200 fleet would be increased by next year.

He said MAS also plan to cease promotion campaigns like its “buy one get one free” for the two premium classes.

He, however, declined to reveal the quantum of fare increase.

“We are spending RM700mil to upgrade the cabins of our 34 planes. The whole process will be completed by July next year.

“MAS is positioning itself as the airline that offers the most luxurious business class cabins by the time we are done,” he told reporters at a media briefing on the cabin upgrades yesterday.








NEW LOOK: MAS staff Janna Salleh (left) and Adila Mazni taking a closer look at a model of the B747-400 at the launch of the newly refurbished first and business class cabins last night. It was later presented to the Prime Minister.








Rashid said MAS had also adopted the Bunga Raya as the design theme for the first class cabins, adding that the airline would spend RM10mil to promote the new cabin features.

Its passengers will soon have more than 350 entertainment options, including 40 films, 60 short features and 200 CD titles on demand, all accessible via personal digital touch screens under an upgrade of its in-flight services.

In stages, within 18 months, the airline’s entire Boeing B747-400 and 777-200 fleet will be refurbished with this cutting-edge entertainment system.

So far, four of the 777-200 planes have been refurbished and the others will be upgraded progressively.

MAS assistant general manager (product development and services) Azmil Hisham said the airline was doing away with first class cabins on the Boeing 777-200 fleet, replacing it with more business class seats.

“We will offer 42 business class seats and 289 economy class seats on the Boeing 777-200 fleet.

“Our B747-400 fleet will offer 12 first class seats, 41 business class seats and 306 economy class seats,” he said.
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Old March 25th, 2005, 06:35 AM   #66
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Old March 25th, 2005, 06:41 AM   #67
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Old March 25th, 2005, 07:32 AM   #68
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Strive to be the best, MAS urged



PETALING JAYA: The success of Malaysia Airlines will enhance the image of the country, as it is the premier brand of the country, said Prime Minister Datuk Seri Abdullah Ahmad Badawi.

Saying that its staff must strive hard to make MAS the best airline in the world, Abdullah reminded them that they were working for the national flag carrier.

“It must maintain and enhance itself further as the national flag carrier. The success of MAS will enhance the image of the nation and will have a positive effect on the country’s tourism industry and other related sectors,” he said before launching the airline's newly refurbished first and business class cabins.

The refurbishing of the cabins including luxury seats and in-flight services is part of MAS' campaign – An Experience Redefined – to attract premium passengers.

Abdullah said customer tastes were ever changing and the airline must constantly adapt to stay attractive to its air travellers.

Abdullah also said the airline should as much as possible utilise local products and services, apart from invigorating the relevant local industries.

He said it was a platform to showcase Malaysian products, especially in-flight products and services such as meals and in-flight shopping.”

“The Malaysian charm and identity can be portrayed throughout the globe through these efforts,” said the Prime Minister before unveiling the brightly painted red Boeing 747-400 at Hangar 4 in Subang last night.

Airline chairman Datuk Dr Munir Majid said the concept of An Experience Redefined was all about creating an entirely new experience for their premium passengers, from seat luxury and comfort to high-end in-flight entertainment and fine dining.









PREMIER TEST: Prime Minister Datuk Seri Abdullah Ahmad Badawi trying out the first class sleeper seat on board the Malaysia Airlines Boeing 747-400 that has been refurbished as part of the airline’s effort, called An Experience Redefined, to attract premium passengers. Looking on are Transport Minister Datuk Seri Chan Kong Choy and MAS chairman Datuk Dr Munir Majid. Abdullah had earlier launched the airline’s new first and business class cabins. --Bernamapic








“All these within a cabin ambience created to appeal to the senses and delivered by cabin crew who have done us proud by being rated the world’s best year by year.

“It is also about added levels of enjoyment for the economy class passengers, as they, too, will be spoilt for choice, with more than 350 entertainment options from a most advanced in-flight entertainment system.”

MAS managing director Datuk Ahmad Fuaad Dahlan said the airline's comprehensive cabin upgrade programme, costing RM700mil, started middle last year.

“We decided on a two-class configuration of Business and Economy for our B777-200, taking into account market trends and increasing demand for business class travel on medium haul routes.”
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Old March 25th, 2005, 07:36 AM   #69
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Old March 25th, 2005, 07:38 AM   #70
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Old March 25th, 2005, 07:39 AM   #71
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Old March 25th, 2005, 07:44 AM   #72
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First posted by liping_t in the Malaysian Forums:


..............the launch of the new First & Business class of MAS complete with the Special Hibiscus livery...

http://masworldwide.arcww.com.sg/welcome.asp

with thanks to Joule of aeromalaysia.com




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Old March 25th, 2005, 07:45 AM   #73
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Old March 25th, 2005, 07:46 AM   #74
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Old March 25th, 2005, 07:54 AM   #75
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Old March 25th, 2005, 07:59 AM   #76
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Old March 25th, 2005, 12:15 PM   #77
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Business Times - 25 Mar 2005

AirAsia flying to 3 IndoChina destinations


(KUALA LUMPUR) AirAsia Bhd, South-east Asia's biggest discount carrier, said it will start flights to Laos, Cambodia and Vietnam, reiterating plans to buy 20 more planes from Airbus SAS in addition to the 80 ordered earlier.

The airline won landing rights to the three countries and will commence flights 'hopefully this year', group chief executive Tony Fernandes said at a briefing after meeting Malaysian investors and analysts in Kuala Lumpur yesterday.

AirAsia, which has placed firm orders for 40 aircraft and signed options for 40 more under a US$2.5 billion contract with Airbus in December, plans to expand its fleet.

AirAsia and its Singapore-based rivals like Tiger Airways, Valuair Ltd and Qantas Airways' Jetstar Asia are adding aircraft and destinations in South-east Asia. As many as 10 budget carriers are competing for passengers in the region, which had no budget airlines four years earlier.

On March 21, AirAsia said it will begin flights to the Philippines on April 5, becoming the second budget carrier to get landing rights after Tiger Airways.

Meanwhile, the Malaysian government has welcomed AirAsia's success in securing rights to fly to six destinations in China including Xiamen.

Transport Minister Chan Kong Choy told reporters, the government was very supportive of Malaysian companies wanting to excel and expand in international markets.

Mr Fernandes had announced earlier that AirAsia has secured approvals for six new destinations to China this year, including Xiamen. He declined to name the other five. - Bloomberg, Bernama

Copyright © 2005 Singapore Press Holdings Ltd. All rights reserved.
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Old March 25th, 2005, 12:15 PM   #78
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I read somewhere they will be joining skytem.Is it true?
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Old March 25th, 2005, 05:55 PM   #79
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Malaysia air battle looms on kangaroo route
26 March 2005
The Courier-Mail

MALAYSIA Airlines is to take on Qantas and British Airways on the Australia-London "kangaroo route" and will spend RM700 million ($A238.8 million) upgrading its first and business class cabins.

The airline is refurbishing 17 Boeing 747-400 and 17 Boeing 777-200 aircraft for its long-distance flights in a bid to capture a greater market share of the global high-end traveller market.

Malaysia Airlines is the third largest foreign airline in Australia and services the Australia-UK route daily.

Assistant general manager/product development and services Encik Azmil said the kangaroo route was very important to the airline.
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Old March 25th, 2005, 06:10 PM   #80
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MAS and AirAsia to 'fly together'
By Anna Maria Samsudin
25 March 2005
New Straits Times

KUALA LUMPUR, Thurs. - Malaysia Airlines (MAS) and AirAsia are making headway on the thorny issue of domestic routes.

MAS chairman Datuk Dr Munir Majid and AirAsia chief executive officer Tony Fernandes indicated today that they had discussed the matter at several meetings.

Munir said he had met Fernandes informally to discuss various areas in which both carriers could work together, including that of domestic routes.

This, he said, was part of the full service airlines' strategy in facing growing competition from the low-cost-carrier (LCC). As a result of increasing competition, MAS, like other full service airlines, is now faced with the choice of either competing head-on or co-operating with LCCs.

Munir dismissed the idea of MAS setting up its own LCC unit along the lines of Singapore Airlines (SIA).

He said MAS, like other full service airline operators, did not have the expertise to manage a budget airline business.

"I have spoken informally with Tony. I think we will be co-operating," he said.

Fernandes confirmed that he had held several meetings with Munir to discuss co-operation between the companies.

He was happy with how things were progressing, adding that both airlines were working on something more 'concrete'. He, however, declined to elaborate. "Such co-operation would indeed bring about positive developments in domestic air travel. The biggest winner from this partnership would be the Malaysian public, not AirAsia or MAS," he added.

The two carriers have been at odds over several thorny issues, including whether the old airport terminal in Subang should be re-developed into a budget carrier hub, and if MAS should hand over its domestic routes to AirAsia and focus instead on international routes.

Munir offered an 'olive branch' to AirAsia in October last year by clearly signalling in an interview with the New Straits Times that MAS was ready to work with AirAsia for mutual benefit.

If the two airlines formally agree to co-operate, they would be making history by becoming the first no-frills and full-service carriers to work together.
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