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Old January 18th, 2008, 02:30 PM   #1021
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Malaysia Airlines To Provide Web Check-in Next Month
January 18, 2008 19:54 PM


SEPANG, Jan 18 (Bernama) -- Passengers of Malaysia Airlines (MAS) will be able to check in and select their seats via the Internet next month under the national carrier's effort to simplify air travel.

"This facility will provide passengers another self-service capability to check in and select seats through the Internet 24 hours before flight departure, doing away with the rush and long queues at the airport," said MAS senior general manager of transition management, Dr Amin Khan.

"Customers will enjoy the flexibility and ease of booking and checking in at their own convenience," he said at a media briefing here Friday.

"As a global carrier, we understand the importance of embracing today's technological advancements to ensure that our passengers enjoy seamless and hassle-free service," Amin said.

"Soon, a Malaysia Airlines passenger will be able to do everything from flight bookings to printing the boarding pass without even having to leave home," he said.

As of December 15, 2007, domestic travel passengers of MAS without check-in baggage can check in using self-service kiosks provided at the Kuala Lumpur International Airport (KLIA).

The kiosks allowed passengers fast check-in, doing away with the need to queue up at check-in counters, Amin said.

"They only need to go through a simple five-step procedure to check in and get a boarding pass," he said.

"In addition, passengers can choose their preferred seats and register updates to their MAS Enrich accounts at the kiosk."

Amin said the facility at KLIA will be extended to passengers with check-in baggage by July this year.

"It will also be rolled out in phases to our other domestic, regional and international stations by October 2008," he said.

-- BERNAMA
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Old January 21st, 2008, 06:49 AM   #1022
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AirAsiaX KUL - OOL; KUL - HGH



Low fares for high lovers...


buy a low fare on AirAsis X this valentine’s and take your lover for a ride

beat the rest to these hot-selling seats!

Booking Period : 21 Jan 2008 - 3 Feb 2008
Travel Period : 4 Feb 2008 - 29 Mar 2008
Travel Notes : - advance booking required



depart from/to LCC Terminal, KLIA, Kuala Lumpur

International Low Fares
Hangzhou Economy Seats* from RM199.00 / CNY479
Hangzhou XL Seats from RM599.00 / CNY1,399
* Upgrade from Economy class seats to XL seats for only CNY920 one way
* Upgrade from Economy class seats to XL seats for only RM400 one way






beat the rest to these hot-selling seats!

Booking Period : 21 Jan 2008 - 3 Feb 2008
Travel Period : 18 Feb 2008 - 25 Oct 2008
Travel Notes : - advance booking required



depart from/to LCC Terminal, KLIA, Kuala Lumpur

International Low Fares
Gold Coast (Brisbane) Economy Seats* from RM349.00 / AUD259.00
Gold Coast (Brisbane) XL Seats from RM889.00 / AUD529.00
* Upgrade from Economy class seats to XL seats for only AUD270 one way
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Old January 21st, 2008, 06:51 AM   #1023
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Coming Soon: Bangkok - Johor Bahru

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Old January 21st, 2008, 07:14 AM   #1024
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first of the four Airbus320s that will service AirAsia’s Kota Kinabalu hub

AirAsia's Airbus A320 begins servicing Sabah

By MUGUNTAN VANAR

KOTA KINABALU: The first of the four Airbus320s that will service AirAsia’s Kota Kinabalu hub began operations Sunday and would be plying the Kuala Lumpur, Kuching and Macau routes from here.

The company expects all flights from Kota Kinabalu to be using the new aircraft by the end of the year, replacing the current Boeing 737s, regional communications head Joyce Lai told reporters after the inaugural flight at 7.25am.

"We will be able to carry about 20% more passengers and efficiency will improve as these are new aircraft," said Lai.

Air Asia has ordered 225 A330 aircraft with 175 firm orders, she said, adding that it had so far received 32 units.

The A320 has 180 seats compared with about 140 seats in a Boeing 737.
==========================================

Photo
Tuan Hj Aznan Othman, Airport Manager, Kota Kinabalu (Left 5)
Mr Guna, DCA Officer, Kota Kinabalu (Left 6)
Ms Joyce Lai, Head of Communications (Left 7)
Tengku Datuk Dr Zainal Adlin, Chairman of Sabah Tourism Board (Left 10)
Mr Shan, Station Head of East Malaysia & Brunei (Right 8)
Mr Wilfred Wong, Station Head of Kota Kinabalu (Right 7)




=============================
AirAsia’s new Airbus A320 arrive in Kota Kinabalu
21
Jan
2008
Filed under: Airport, Kota Kinabalu News

Author: Eow

The 3000th Airbus off the assembly line at Airbus Industries flew straight into AirAsia’s arms and started commercial operations from its permanent base, Kota Kinabalu, today.

Low Cost Carrier AirAsia’s first Airbus destined for their East Malaysian hub, is the first of four planned for Kota Kinabalu and is the 32nd addition to AirAsia’s growing fleet of Airbus aircraft, scheduled to replace all Boeings by mid 2009.

By the end of 2008, Kota Kinabalu will serve its 3 international and 7 domestic AirAsia destinations with more comfortable, cost efficient Airbus aircraft only.



Airbus Benefits

The Airbus spells big savings for AirAsia, and by extension their passengers, because not only is it more economical to operate, but it also seats 20% more passengers than the current Boeings. With a potential arrival count of 180 passengers per flight, AirAsia’s new Airbus additionally promises a tourism injection for Kota Kinabalu.

Three routes will benefit from the new plane, namely Kota Kinabalu to Kuala Lumpur, Kota Kinabalu to Kuching and Kota Kinabalu to Macau. Operating on a rotation basis, the aircraft is scheduled for 3 return flights daily, starting with a return flight to KL, followed with a return to Kuching, and ending the day with a return to Macau.

Airbus Comfort

Taking no-frills to a new level of comfort, AirAsia’s new Airbus A320 is fitted with 180, plush leather seats, configured in two rows of 3.

The front half of the plane features seating slightly more spacious than currently on the Boeings, with a 30-inch seat-pitch, whilst the aft half of the plane features seats with a pitch equal to those of the Boeings, at 29-inches. Although half the seats have the same pitch as on AirAsia’s current Boeings, the space may appear more, thanks to the slightly wider leather seats.

In addition, the Airbus’s seats do not recline. However, from a space point of view, this is in fact a benefit, as it means that you will not end up with somebody’s head in your lap during the flight. You can therefore rest assured that the space you have when you sit down, is the space you’ll have throughout the entire flight.

With a current 11 flights daily from Kota Kinabalu to Kuala Lumpur, be sure to catch Kota Kinabalu’s permanent resident, the AirAsia Airbus 320, on your next flight out.

Last edited by aseantraveler; January 21st, 2008 at 07:21 AM.
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Old January 23rd, 2008, 01:09 PM   #1025
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MAS picks RMG Worldwide as new website service provider
by Yantoultra Ngui Yichen, 22 Jan 2008 10:43 PM

SUBANG: Malaysian Airlines System Bhd (MAS) has picked RMG Worldwide (M) Sdn Bhd as its website service provider effective Jan 15, 2008, after demonstrating digital solutions which are aligned to the airliner’s strategy to transform it into a "Five Star Value Carrier".

In a statement on Jan 22, MAS said the contract was for a period of two years up to May 15, 2010, with an option for another year.

“One of the key business initiatives that MAS has adopted to help drive the transformation plan is the implementation of the passenger services system (PSS) programme, which is aimed at providing customers with more convenient, efficient and 'hassle-free’ travel experience,” said MAS senior general communications manager Indira Nair.

She said the initiative included the revamp of the website and the introduction of a new booking engine to ensure that bookings made on the MAS website (www.malaysiaairlines.com) was easy, simple and straightforward.

ARC Worldwide (then named Leo Burnett Interactive) was formerly MAS’s website service provider, from July 2005 to Dec 31, 2007.
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Old January 25th, 2008, 11:16 AM   #1026
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AirAsia to fly JB-Bangkok route from Feb

Published: 2008/01/25

Bangkok will be the first destination in Thailand from Johor Baru, targeting Johoreans, Singaporeans and also those flying into the city from Sabah and Sarawak, an airline official says
BANGKOK: AirAsia is expected to ply the Bangkok-Johor Baru route beginning February 25 with four flights a week.

The once-daily flight will be on Mondays, Wednesdays, Fridays and Sundays.

An airline official said Bangkok will be the first destination in Thailand from Johor Baru, targeting Johoreans, Singaporeans and also those flying into the city from Sabah and Sarawak.

Besides Bangkok, AirAsia will also fly to Medan and Surabaya from Johor Baru soon, he said.

AirAsia and its Thai subsidiary, Thai AirAsia, now operate seven flights daily from Kuala Lumpur to Bangkok, as well as serving Krabi, Phuket and Chiang Mai, on top of the Penang-Bangkok route.

The Bangkok-Langkawi and Bangkok-Kota Kinabalu services were discontinued last year due to low passenger load.

It’s learnt that Thai AirAsia was not keen to operate the Johor Baru-Bangkok route as it wanted to concentrate on strengthening its existing destinations while looking into the possibility of entering the Bangkok-Jakarta route and expanding its China base. — Bernama
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Old January 26th, 2008, 09:04 AM   #1027
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Macau honours AirAsia with award
Saturday January 26, 2008
TheStar

MACAU: AirAsia Berhad group chief executive officer Datuk Tony Fernandes received the Commendations of Prestige award for contributing to Macau's development.

The award was presented by the Chief Executive Officer of Macau Special Administrative Region Edmund Ho Hau during a ceremony here yesterday.

Fernandes said it was a great honour for a young Malaysian airline to be recognised as helping to develop Macau's vibrant economy.

“Macau remains one of our hottest and most desired destinations, where we have recorded significant growth and enjoyed consistently high loads, averaging monthly between 85% to as high as 95%.

“With its strategic position as a gaming and entertainment centre in Asia, we have witnessed escalated growth to visit this city from within our vast route network serving 10 Asean countries,” he added.

The Macau International Airport has recorded an increase in its annual passenger following AirAsia’s entry into the market and has revolutionised the air travel with its low fare concept.

The increase in passenger traffic to the airport was mainly attributed to AirAsia’s frequent flights to Macau, with a total of 73 flights a week from its hubs in Bangkok, Kuala Lumpur, Kota Kinabalu and Kuching.
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Old January 26th, 2008, 02:19 PM   #1028
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AirAsia happy with growing passenger numbers to Laos

AirAsia happy with growing passenger numbers to Laos



Managers of low-cost Malaysian airline AirAsia are satisfied with the number of passengers it has carried in over a month since it opened a new direct flight between Vientiane and Kuala Lumpur.

The airline's statio n manager in Vientiane , Mr Anolak Kingsada, said on Monday that the number of passengers travelling with the airline between the two cities had been large enough and steady since the airline began the flight in December.

He was speaking to Vientiane Times after the airline held a concert last week to celebrate its launch in Vientiane .

Mr Anolak said the number of passengers travelling with the airline ranged from 100 to 150 on each flight, below the full seat capacity of 180.

Most of the passengers are Malaysian business owners and tourists from Malaysia and other countries; only 20 percent are Lao, he said.

Mr Anolak said that the airline was planning to launch marketing campaigns to attract more passengers, especially those who want to travel to Singapore , Indonesia and the Philippines , and can get a connecting flight at KL airport.

He said the flight to Bangkok was more expensive than the Vientiane-Kuala Lumpur roundtrip, which cost from US$120 to US$170, depending on the day.

He also said the airline would invite Malaysian journalists to visit Laos next month to report on tourist sites in the country, as a way of encouraging Malaysian tourists to visit Laos and increase the number of passengers tra velling with the airline.

“There will be also an official launching ceremony of the airline's business in Laos ,” he said.

The decision of AirAsia to open the Vientiane-Kuala Lumpur route was the second attempt at improving transportation between Laos and Malaysia ; the first airline to run flights between the two countries, Malaysian Airlines, stopped operations in 1998 due to the Asian financial crisis, which hurt the tourism industry and discouraged investment in the region.

Director General of the Lao Aviation Department Yakua Lopangkao said the decision to resume flights from Kuala Lumpur to Vientiane had been due to the growing relations and cooperation between the two countries, particularly in the areas of tourism and business.

Malaysia is the ninth largest investor in Laos , with interests mainly in hotels and hydropower facilities, according to the Ministry of Planning and Investment.

AirAsia operates three flights a week, on Tuesday, Thursday and Saturday, with more planned for the future, possibly in the form of daily flights to meet the growing demands of tourists coming to Laos.

Local and international airlines operate direct flights from Laos to China , Cambodia , Vietnam , Thailand and Malaysia.

By Ekaphone Phouthonesy
Vientianetimes
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Old January 27th, 2008, 03:37 PM   #1029
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Source : airlineroutemaps.com
AirAsia is a low-cost airline in Southeast Asia which operates from 6 bases in 3 countries :
Kuala Lumpur, Johor Bahru, Kuching & Kota Kinabalu (Malaysia), Bangkok (Thailand) and Jakarta (Indonesia).
Longhaul operations is operated by its subsidiary AirAsia X.
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Old January 28th, 2008, 03:14 PM   #1030
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MASKargo may route freighters via Delhi
by Surin Murugiah, 28 Jan 2008 11:09 AM

MUMBAI: Malaysia Airlines Cargo Sdn Bhd (MASKargo) is in talks with relevant parties to route its freighter flights to European destinations via Delhi, as it now transports cargo to those places using commercial airlines.

Its general sales agent for north, west and east of India, Acumen Overseas Pte Ltd, is assisting the cargo operator to study the feasibility of flying either into Frankfurt or Amsterdam via Delhi.

Acumen managing director Pukhraj Chug said the study would be completed within the next few months, after which MASKargo would decide on routing its freighters to these destinations via India.

MASKargo currently has six freighter planes plying the Far East and Europe routes.

Speaking to Malaysian reporters on the sidelines of the Air Cargo India 2008 conference here last week, Pukhraj said Acumen represented MASKargo in the three regions in India and was responsible for the brand and image building of the Malaysian outfit there.

“We also do sales for MASKargo for belly space and fill the network that comes out of Kuala Lumpur,” he said, adding that Acumen operated from New Delhi.

He said MASKargo stood to benefit tremendously from the rapid economic and commercial developments in India, although the general operating environment for air cargo operators had become enormously challenging particularly with spiralling costs.

“Currently, MASKargo handles about 500 tonnes of cargo to north India a month. We expect this to grow sharply this year and in 2009 due to the increased flight frequencies by Malaysia Airlines to Delhi and Mumbai.

“Air cargo transportation is directly correlated to the gross domestic product (GDP) growth of a country. With the Indian GDP growing at about 9% per annum, we see good potential for MASKargo in India,” he said.

The Mumbai and New Delhi airports were also undergoing infrastructural changes that would see them having state-of-the-art facilities by 2010, and these included better cargo-handling facilities that would help improve MASKargo’s delivery time, he said.

“We believe MASKargo’s profile and image have grown positively in India and there is immense potential for the company here. India is such a huge country that going forward, air cargo transportation will become far more important and MASKargo is in a good position to take advantage of it,” he said.

Pukhraj said currently the types of outbound cargo from India included textiles, pharmaceuticals, information technology software and perishable goods, while inbound products consisted primarily of electronics and IT hardware.

He said Acumen handled six clients, including MASKargo, which enabled it to focus on growing the latter’s business share in the fast-growing Indian market.
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Old January 28th, 2008, 03:14 PM   #1031
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MASKargo to host biggest air cargo forum
by Surin Murugiah, 28 Jan 2008 11:16 AM

MUMBAI: Malaysia Airlines Cargo Sdn Bhd (MASKargo) is set to host the biggest air cargo forum later this year, with more than 5,000 delegates expected to attend the 24th Air Cargo Forum and Exposition (ACF 2008) in Kuala Lumpur in November.

The forum, which will be organised under the auspices of The International Air Cargo Association (TIACA), is held every two years and is making a return to Asia after being held in Hong Kong in 2002.

TIACA secretary general Daniel C Fernandez said more than 300 companies would be participating at the ACF 2008, making it the biggest event of its kind.

He said so far, almost 85% of exhibitors’ space had been sold with 59 airlines having confirmed their participation.

“At the last conference in Calgary two years ago, there were 30 airlines that took part. For the ACF 2008, the number is already double, and we are still accepting entries.”

“The last forum in Asia was in Hong Kong in 2002. We are expecting at least 5,000 delegates to attend the ACF 2008,” he told Malaysian reporters on the sidelines of the Air Cargo India 2008 conference in Mumbai last week.

The event has been scheduled for Nov 4 to 6 at the Kuala Lumpur Convention Centre.

Malaysia Airlines senior manager for corporate affairs (cargo) Rosli Md Yasin said MASKargo had made a bid to TIACA to host the event, and beat several other regional players.

“The ACF 2008 will also complement the World Route Development Forum (Routes 2008) and World Cargo Alliance meetings to be held in Kuala Lumpur, so participants and industry players will have greater networking opportunities.

“The government and relevant ministries have been very proactive in helping us promote the ACF 2008,” he said.

Rosli said the forum was not only an opportunity for global air cargo service providers to showcase their services and build network, but also a platform for other logistics players, manufacturers and suppliers to exchange knowledge and forge alliances to enhance their services.

Fernandez said Kuala Lumpur was an ideal venue for TIACA as it was centrally located in Asia with excellent infrastructure facilities to enable delegates to network and strategise their plans to tap into the fast- growing region.

“Every air cargo industry player wants to have a share of the huge potential that Asia offers, especially with the growing economies of India and China. This is a US$150 billion per annum industry and growing,” he said.

Fernandez also said the forum would benefit Malaysia financially as each delegate was expected to spend an average US$1,350 per day while in the country on accommodation, leisure and tourism activities.
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Old January 29th, 2008, 08:35 AM   #1032
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AirAsiaX to spread low-cost wings in Australia

AirAsiaX to spread low-cost wings in Australia
By Steve Creedy, Aviation writer January 28, 2008 12:00am

MALAYSIAN carrier AirAsiaX wants to start selling fares for a new, low-cost, long-haul service to Victoria as soon as March and says it plans to add another Australian destination each year for the next five years. AirAsiaX chief executive Asran Osman-Rani was in Australia over the long weekend for talks with Victorian airport officials and to check out Newcastle airport in New South Wales. The long-haul offshoot of successful low-cost carrier AirAsia plans to start flying to Victoria about October after the first of up to 25 new Airbus A330-300 aircraft is delivered.

The airline is currently flying to the Gold Coast using a leased aircraft and offers fares to Kuala Lumpur as low as $199 one-way.

The AirAsiaX boss said the Gold Coast services were going well, with Australians heading to Asia comprising 48 per cent of passengers and 52 per cent coming from Malaysia and Southeast Asia. Load factors in December and January had averaged better than 80 per cent.

"Eleven per cent of our passengers are actually coming in from Melbourne," Mr Osman-Rani told The Australian newspaper. "They're actually coming in from Melbourne to the Gold Coast and flying to KL.

"Sydney is a bit less, probably about 6 per cent, and a big chunk, of course, is from the Gold Coast and Brisbane."

Mr Osman-Rani said the airline was talking to both Melbourne airport and the Lindsay Fox-owned Avalon airport, near Geelong, about which would be the best destination in Victoria.

The Victorian and Sydney additions are part of a five-year plan that will result in the airline flying to five Australian cities.
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Old January 29th, 2008, 01:33 PM   #1033
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I hope Air Asia will invest in the Philippines, since Philippines-Cebu Pacific Airways is Asia's Second Low-Cost Carrier Airlines after the Air Asia. If Air Asia will will invest in the Philippines, the Philippine Airlines, Cebu Pacific Airways and Air Asia will have a great competition in Domestic routes in the Philippines, Regional and International Routes.
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Old January 29th, 2008, 04:28 PM   #1034
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Malaysia Airlines Gets ATW's Phoenix Award

KUALA LUMPUR, Jan 29 (Bernama) -- Malaysia Airlines has been awarded the Phoenix Award by Penton Media's Air Transport World in recognition of the airline's transformation.

Air Transport World is the leading monthly magazine covering the global airline industry.

Malaysia Airlines managed to turn itself around through a restructuring programme that contributed to record earnings for the first nine months of 2007, without affecting its reputation for excellent service.

"We are delighted to be presented with this award which recognises the hard work of our employees, all of whom have contributed their hands and hearts in a collective effort to turn the airline around," said Malaysia Airlines' managing director and chief executive officer Datuk Seri Idris Jala.

"This award will not be possible without them, and the support we have received from the Malaysian government and business partners," he said in a statement today.

He also said that the airline will transform itself into a five-star value carrier to deliver the highest quality services at affordable prices following the completion of its business turnaround a year ahead of schedule.

-- BERNAMA
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Old January 29th, 2008, 04:29 PM   #1035
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well i hope that will happen too...but with current policy i dont think so....foreign airlines were pissed off after they see how local cartels influence ATO and CAB...then what happened? they treated Tiger Airways like shit...
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Old January 30th, 2008, 03:16 PM   #1036
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Malaysia Airlines' travel fair is back
Wednesday January 30, 2008
MYT 7:26:54 PM By ONG HAN SEAN

SUBANG JAYA: The Malaysia Airlines' Travel Fair (MATF) is back, offering attractive air fares and holiday packages.

Offers such as a 70% discount off current market fares will be available during the fair which will be held from Feb 22 to 24.

Malaysia Airlines commercial director Datuk Rashid Khan said the deals are a gesture to thank customers for their consistent vote of confidence that allowed the airline to win awards like '5-Star Airline' and 'Best Cabin Staff 2007'.

Among the deals offered is the 'Buy 1 Get 1 Free' promotion on business class seats for routes to Asean cities, Xiamen, Kunming, Macau as well as discounted Golden Holiday packages for both domestic and international travel.

Around six million seats will be up for grabs at the travel fair which will be held in Kuala Lumpur, Johor Baru, Penang, Kuala Terengganu and also in Kota Kinabalu and Kuching.

The offers will also be available at all Malaysia Airlines ticketing offices and its 24-hour callcentre at 1-300-88-3000. Those interested can also visit the website at www.malaysiaairlines.com.
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Old January 31st, 2008, 07:38 AM   #1037
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MAS can meet 5-star value carrier goal
Thursday January 31, 2008

PETALING JAYA: Malaysia Airlines (MAS) believes it can achieve its ambition of becoming a “five-star value carrier” (FSVC) under its new business transformation plan (BTP) by making key changes to how it services its customers.

The national carrier will draw from the experiences of three international airlines, change the type of food it serves passengers and place more emphasis on Internet booking to become an FSVC.

MAS also believes the low labour cost in Malaysia, its reputation as a five-star airline and its ability to venture into maintenance, repair and overhaul business would give it a better starting advantage in becoming an FSVC.

“We will offer products and services that provide our customers with more value compared with those of our competitors,'' MAS said in its BTP. “Our target customers are those who want service excellence and quality, and do not make decisions solely on price.''

To become an FSVC, MAS intends to offer the products and services of a five-star airline but reduce costs so it can offer low fares as a value carrier.

MAS has forecast losing RM650mil to RM1bil in 2012 if it does not transform itself into an FSVC. It sees the operating conditions being hit by overcapacity and liberalisation if no changes are made to its business model.

While delivering such kind of value to travellers, MAS said that had to be matched by choices on how money was spent to ensure a decent return on every ringgit spent.

For example, MAS said modifications to hot meals on long-haul sectors had shown a preference for hot meals that cost less to prepare.

MAS said the light meal boxes served on short-haul sectors had also found a huge degree of acceptance among passengers and such boxed meals enable the airline to increase in-flight service efficiency, improve aircraft turnaround time and reduce overall in-flight costs.

“Sale of air tickets via the Internet plays a critical role in realising FSVC,'' MAS said, adding that together with the MAS Passenger Services System, operating costs would be substantially reduced.

MAS also said the concepts exposed in turning the airline into an FSVC had been successfully implemented in other international airlines.

MAS said Ireland's Aer Lingus had managed to dramatically cut costs by focusing on Internet sales, eliminating the business class and free food on short-haul flights and focusing on productivity to compete with low-cost carriers.

“Air Canada has been very vocal about how its model, focused on low costs and significant sources of protected revenue, delivers superior profit,'' MAS said.

The third example used by MAS was Chile's LAN, a regional airline that increased short-haul aircraft utilisation and the percentage of direct flights to nearly double its operating margin.

“MAS has the advantage of being in a better starting position than any of these carriers,'' the carrier said in its plan.

If MAS successfully transforms itself, it is projecting a net profit of between RM1.5bil to RM3bil by 2012.
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Old January 31st, 2008, 07:39 AM   #1038
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AirAsia and MAS offer promo tickets
Thursday January 31, 2008

SUBANG JAYA: Travellers are in for a treat with AirAsia offering 300,000 free tickets and Malaysia Airlines offering six million tickets at up to 70% discount.

The AirAsia promotion was launched yesterday and within 12 hours, some 75,000 tickets had been booked.

The promotion is available for the travel period Feb 26 to May 15 as a gesture of appreciation to loyal clients.

Offered exclusively through online bookings (www.airasia.com) until Feb 3, the highly popular destinations include Phuket, Bangkok, Hanoi, Kuching and Macau.

The free seats are offered from all its hubs in Malaysia – Kuala Lumpur, Johor Baru, Kuching and Kota Kinabalu.

Meanwhile, MAS will put six million seats on offer during the Malaysia Airlines Travel Fair (MATF) to be held in Kuala Lumpur, Johor Baru, Penang, Kuala Terengganu, Kota Kinabalu and Kuching from Feb 22 to 24.

MAS commercial director Datuk Rashid Khan said the deals are to thank customers for their consistent vote of confidence which saw MAS winning awards like “5-Star Airline” and “Best Cabin Staff 2007”.

“It is also to thank our customers’ patronage which enabled us to return to profitability in record time,” he said.

Among the other deals offered is the “Buy 1 Get 1 Free” promotion on business class seats for routes to Asean cities, Xiamen, Kunming and Macau as well as discounted Golden Holiday packages for both domestic and international travel.

The offers will also be available at all Malaysia Airlines ticketing offices and its 24-hour call centre at 1-300-88-3000. Those interested can also visit www.malaysiaairlines.com.
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Old January 31st, 2008, 05:17 PM   #1039
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Malaysia Airlines travel fair offers 6m seats
31 Jan 2008 11:15 AM

KUALA LUMPUR: Malaysia Airlines travel fair (MATF), slated for Feb 22 to 24 this year, will offer six million seats for domestic and international travel at up to 70% discount.

The offers are for people intending to fly from March 1 through end-September, excluding certain blackout periods, Malaysia Airlines Bhd (MAS) said in a statement yesterday.

The low fares include Malaysia Airline’s latest destinations, Macau and Yogyakarta as well as Chennai, New Delhi and Bangalore. Attractive fares would also be offered to the Orient as well as traditional MATF favourites like London, Amsterdam, Melbourne and Perth.

“This is our gesture of thanking them for their consistent vote of confidence… as well as their patronage that enabled us to return to profitability in record time,” MAS commercial director Datuk Rashid Khan said.

MAS will also offer a ‘Buy 1 Get 1 Free’ promotion on business class seats for routes to Association of South-East Asian Nations cities as well as to Xiamen, Kunming and Macau
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Old January 31st, 2008, 05:18 PM   #1040
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MAS eyes RM1.5b annual profit by 2012
by Sharon Tan, 31 Jan 2008 1:39 PM



PETALING JAYA: Malaysia Airlines Bhd (MAS) can achieve an annual profit of RM1.5 billion by 2012 based on its business transformation plan (BTP2) if it stretches its limit and even after factoring in the challenges in the industry such as overcapacity, air traffic liberalisation and rising fuel cost, the national airline said.

“Should the magnitude of overcapacity and liberalisation be less than anticipated, it is possible for MAS to achieve an even higher proffit of between RM2 billion and RM3 billion per annum,” it said in an announcement to Bursa Malaysia yesterday.

For 2008, MAS said its profit on an outstanding case scenario could hit RM1 billion via its strategy to transform the company into a World’s Five-Star Value Carrier (FSVC) in the competitive industry.

“Based on a series of focused key strategies, the company’s aspiration in the plan is to achieve (a profit of) RM400-RM550 million (on target), RM551-RM650 million (exceeding) and RM651-1,000+ million (outstanding) in 2008 while it has set its sights to post more than RM1 billion for this financial year as part of its business transformation plan.”

The philosophy behind the business transformation plan was “aiming and planning for the best, assuming the worst”. MAS had to build a ship that could weather storms, in its case the imminent liberalisation and overcapacity in Asia.

The airline’s biggest concern was overcapacity with 400 new aircraft to hit the skies this year. This phenomenon of unbridled growth would intensify competition and erode MAS’ yield and profit margins. Coupled that with the imminent liberalisation of Asean skies and rising oil prices, MAS would fail badly if it does not transform itself.

MAS had managed to outperform its announced targets over the past two years and has intentions to meet and exceed its set targets.

The national carrier said it had to re-invent itself to fend off competition from both full-service and low-cost carriers.

“The full-service carriers are striding ahead with first-class products, new and modern aircraft, and fast-expanding routes. MAS is also strongly pushed by low-cost carriers with low fares,” the company said.

To meet the challenges, MAS has outlined, in five bold steps, a strategy that would form the FSVC virtuous cycle of profitable growth.

They are:
* MAS must maintain the high quality products and services offered (5-star) and these have to be constantly matched to the specific needs of its customers;

* Lower costs: MAS must reduce its structural and operational costs without compromising on safety and security;

* Competitive fares: With lower cost base, MAS will be able to offer low and competitive fares to its customers, and still be able to make a profit;

* Get more customers, more revenue: With high quality products and services at low/competitive fares, more passengers will choose to fly on MAS. This translates into more revenue; and

* Grow network, build capacity: With more revenue and profit, MAS can invest in growing its network and building its capacity. MAS will open up more routes and acquire more planes, and this will lead the company to sustainable, profitable growth.

MAS said: “The transformation journey towards achieving this vision will be tough but exciting. Its mission to be a consistently profitable airline will support this vision.

“The company would mobilise the entire airline to become a FSVC with products, fleet and network that are in the league of the world’s premium airlines, with cost structure and operational discipline to match the best fares that the low-cost carriers can and will throw at MAS.”

According to the company, FSVC is its path to long-term survival and success. “MAS’ ability to deliver this FSVC strategy is the cornerstone to grow MAS into a global champion,” it said.
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