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Old October 2nd, 2008, 03:24 AM   #1281
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AirAsia unleashes its X-factor
Saturday September 27, 2008 By CECILIA KOK TheStar



AirAsia group CEO Tony Fernandes and AirAsia X CEO Azran Osman-Rani.

Barely a year since the launch of Malaysia’s no frills long haul carrier, AirAsia X has firmly carved a seat for itself in the ever competitive and increasingly challenging market.

IN the city of Gold Coast in Australia, Kuala Lumpur has suddenly become the talk of the town. That is because a new budget airline has emerged in the Aussie city and painted it red with advertisements for “cheap” flights to KL.

AirAsia X Sdn Bhd’s aggressive marketing campaign has resulted in the smashing success of its Gold Coast-KL route that was launched last November. The fact that most of the airline’s Gold Coast passengers are first-timers to the Southeast Asian region is testament to the success of the route.

At the same time, an increasing number of Malaysians are choosing Gold Coast as their favourite holiday destination, as evidenced by AirAsia X’s recent survey that shows 67% of its Malaysian passengers are first-timers to Gold Coast.

The Australian city is one of the two destinations to which AirAsia X flies currently from its hub at the low-cost carrier terminal (LCCT) in Sepang.

Hangzhou, China, was added to the airline’s stable early this year, and business for the route is fast picking up, according to AirAsia X chief executive officer Azran Osman-Rani.

“We attribute this to our pricing strategy that has enabled more people the affordability to travel long haul,” he explains.

Low-cost long-haul, as the business model for AirAsia X, is an extension of AirAsia Bhd’s success with its low-cost short-haul model.

While both airlines share the same brand, uniform and logo, they are maintained as separate entities, with AirAsia X focusing on destinations beyond a four-hour radius from LCCT and AirAsia focusing on the Asian region within a four-hour radius from its KL hub.

Separate entities that belong

AirAsia group founder Datuk Tony Fernandes says the move to keep the two airlines as separate entities is part of a strategy to ensure the best use of capital for the group and the continuous profitability of its Main Board-listed short-haul business.

“Being an unproven model, the low-cost, long-haul business is rather risky. But it is a feasible business with tremendous growth opportunities, hence it qualifies for us to put our money on it,” Fernandes explains.

Fernandes and a group of individual investors, including Datuk Kamaruddin Meranun and Datuk Seri Kalimullah Hassan, collectively hold a 48% stake in AirAsia X.

The other prominent shareholders in AirAsia X include British billionaire Richard Branson’s Virgin Group, with a 16% stake; Japanese conglomerate ORIX Corp with 10%; and Bahrain-based Manara Infrastructure Fund with 10%. AirAsia holds the remaining 16% stake.

Spreading its wings

At the recent World Low Cost Airline Congress in London, AirAsia X was named the World’s Best New Airline for 2008.

Azran, the man anointed to take AirAsia X to greater heights, shares: “There is clear synergy between AirAsia and AirAsia X. The latter is positioned to bring in passengers from the world over to KL either for a stay or stopover to get connected to the rest of Asia via our sister carrier.”

With this vision in mind, both AirAsia X and AirAsia are continuously expanding their network.




Azran: Clear synergy between AirAsia and AirAsia X.


Come November, AirAsia X would have roped in two new Australian destinations, namely Perth and Melbourne.

On top of that, it plans to increase its frequency on the Gold Coast-KL route from the current four times a week to daily flights by the end of the year, while next year will see the launch of the highly anticipated direct flights to London and some major cities in Japan.

AirAsia X has also set its eyes on the South Korean, Northern Indian and the Middle Eastern markets.

According to Azran, the long-haul budget carrier has also received enquiries from some European and New Zealand airports for the possibility of launching connections with KL.

AirAsia, on the other hand, has on its list 106 new routes to be added to its current list of 60 over the next few years.

Acknowledging that the current market condition presents a challenging environment for many businesses, Fernandes, who is also the CEO of AirAsia, says: “Our group thrives on innovation in disruptive market by taking the opportunities to fly to where others dare not fly or have given up.”

Virgin Management Asia-Pacific CEO and Head of Aviation David Baxby is confident that AirAsia’s strategy in expanding its network could provide the group good prospects for the long term.

He says: “Over the years, AirAsia has shown success in being a visionary company that sees a new market and believes in its potential when others could not see it.”

Take its routes to Bandung in Indonesia, and Hainan in China. Many were sceptical when AirAsia started flying there. Today, Bandung and Hainan are among the company’s fastest-growing markets.

Going against the tide

Another contrarian approach by AirAsia group that has raised eyebrows is the group’s order of 200 new planes from Airbus in spite of the slowing global economy.

“Acquiring new planes is necessary to support the growth of our business on top of us innovating on new routes,” Azran explains.

“If we have not placed our orders earlier, we would not be able to get the planes in time to ply the new routes,” he adds.

The group’s new plane orders include 25 Airbus 330 for its long-haul routes, two of which will be delivered in the next two months in time for the launch of AirAsia X’s new destinations to Perth and Melbourne. Three of the units will be delivered next year and 15 over the subsequent three years.

The remaining new orders of 175 planes are for the Airbus A320 model, 60 of which will be delivered over the next five years, for the short-haul business.

Analysts are concerned with AirAsia’s expansionary mode in the midst of what they view as a shrinking market condition.





“Expanding where demand is falling is a major concern because there is a risk of its ticket sales not matching its capacity growth. Fact is, share prices move according to market expectations, and the current market expectation is rather negative,” says an analyst.

However, some analysts do acknowledge that AirAsia’s strategy has well positioned the group to emerge as one the strongest aviation players once the market condition improves.

“We defy logic. Our view is that people still want to travel in a down market, and they are most likely going to trade down in order to save more money,” Fernandes says.

“Even if our regular customers may cut down on their travel with us, we will gain some new customers who previously use premium flights,” he adds.

The migration of passengers who are price-sensitive has enabled AirAsia group to gain new ground. While the group’s focus has always been on the non-business, leisure sector, it has, of late, seen the increase of business travellers on its flights.

Azran opines that the current environment may hurt airlines in high-cost positions, but AirAsia group is set to benefit from the slowing economy because of its ability to offer comparatively lower fares.

AirAsia believes that most passengers do not have loyalty to any particular brand because their choices depend on ticket prices.

“Therefore, we believe demand for budget travel is here to stay,” Azran says, adding that AirAsia X is currently operating on a positive cash flow because it has already sold tickets for travelling period of up to the middle of next year.

Survival of the fittest

The first half of this year, during which crude oil prices were rising to record levels, was a turbulent period for the aviation industry as a whole. Several low-cost carriers (LCCs) have since ceased operations because of their inability to cope with the high fuel prices. This list includes Hong Kong’s Oasis, Indonesia’s Adam Air and Thailand’s One-Two-Go.

The closure of these airlines is boost to AirAsia’s market share and enhances its position as the ultimate leader in the region’s low-cost sector, says a local analyst.

Bahrain-based Perigon Advisory, which manages the Manara Infrastructure Fund, is confident that AirAsia group has the marketing know-how and X-factor to capitalise on such opportunities that arise from its competitors falling out of the game.

“The group has been able to take its business to successful level because it has a deep understanding and discipline in following its low-cost model,” says Perigon Advisory partner Michael Rodriguez.

AirAsia has managed to ride through the stormy period, with a net profit of RM9.42mil for the second-quarter (2Q) ended June 30, 2008.

The figure represents a 95% year-on-year (y-o-y) decline, mainly due to its high translation loss of RM77mil resulting from the weakened ringgit.

The 65% y-o-y increase in its unit fuel costs from US$86.20 per barrel to US$142.5 per barrel during the period had also eaten into AirAsia’s profit.

On a positive note, AirAsia actually recorded a rise in its passenger numbers by 20% y-o-y from 2.3 million to 2.8 million for 2Q08, despite its average fares rising 16% y-o-y from RM170 to RM198.

Its revenue for the period under review rose an impressive 41% y-o-y from RM432mil to RM608mil.

Nevertheless, the high fuel prices remain a major concern for most investors because fuel represents around 40% to 50% of AirAsia’s cost, and that element alone can determine whether the company makes or loses money, an analyst points out.

To this, Fernandes says: “We always find ways to adapt to the high-cost environment. We are continuously working on improving our efficiency, although we believe we are already operating at very efficient levels”.

He explains that the group’s employment of new planes which are more fuel-efficient for all its routes helps mitigate the effects of rising fuel costs, and its simple business model helps keep its non-fuel costs at minimum levels.

These are factors that have provided AirAsia group the edge over its major rivals, some of which are still using inefficient planes that are as old as 10 to 15 years and operate on a complicated system that requires high maintenance.

In addition, the sharing of resources, such as the online booking platform and cabin crew, between AirAsia and AirAsia X has enabled the group to operate on high economies of scale. This is more to the benefit of AirAsia X, which according to Azran, is on track to achieve profitability by next year.

Azran also reveals that the group has hedged 100% of its fuel at US$115 per barrel for up to the end of the year.

The stumbling block

Hence, come down market and high fuel cost, AirAsia group will go on with its expansionary plan. The only complaint that the group has is its overcrowded main hub at LCCT, which Fernandes claims as posing a real resistance to the group’s growth.

“We have built a world-class business that is growing rapidly, but the infrastructure at LCCT is not catching up,” Fernandes explains.

“Airport is an urgent issue to us because it is a crucial element for us to expand our connectivity. We cannot be successful if we do not have better airport infrastructure,” he adds.

The LCCT in Sepang is currently undergoing an extension to increase its annual passenger capacity from the present 10 million to 15 million.

Scheduled for completion in March next year, the extension is to cater to the growing numbers of budget carrier passengers.

But based on AirAsia group’s expected growth rate plus that of other low-cost carriers that stop at LCCT, the newly installed capacity will again be fully utilised within the next two years.

A new LCCT terminal, with an annual capacity of 30 million, has been proposed by Malaysia Airport Holdings Bhd.

Not knowing when exactly the new terminal will be ready, Azran says AirAsia group cannot afford to wait for the new LCCT terminal to be ready.

“We project that our passenger number would to reach 28 million by 2015. If our KL hub cannot cope with our passenger numbers, we may have to end up stopping at other regional airports, which will then be a loss to our country,” Azran explains.

Fernandes says, “the growth of the low-cost airline sector in Malaysia hinges on the support of MAHB, not only in terms of the infrastructure it provides, but also the way it imposes the airport charges.”

According to Fernandes, AirAsia group currently pays higher airport charges in Malaysia compared with the fees that it pays to its other hubs in foreign land, on top of having to endure the under-capacity of the LCCT in Sepang.

Fernandes sees the future of Malaysia’s aviation industry as underpinned by carriers that offer low fares. He points to national carrier Malaysia Airlines Bhd (MAS)’s “Everyday Low Fare” campaign to support his argument.

“It is an acknowledgment that low-cost model works and can bring in the numbers,” he says.

On whether the various promotional campaign and branding strategies launched by other airlines are a major threat to AirAsia group, Fernandes says: “We do not focus on what others do because we believe in our own strategy. And as far as we are concerned, our business has been growing at a healthy pace.”

But what both Fernandes and Azran seek is a level-playing field for AirAsia group. For instance, to be allowed to fly to where the national carrier flies.

Despite having its flight destinations and frequencies severely limited by the Malaysian government under a protectionism policy for MAS in the early days of its operations, AirAsia has over the years built an amazingly strong brand presence in many international markets.

Many observers have attributed AirAsia’s success to the leadership of Fernandes.

‘Culture eats strategy for lunch’

A great strategy will not be effective if there is no team work, says H. Dale Ichida, the managing director for aviation and alternative investments for ORIX Corp.

“AirAsia has the right corporate culture to grow. There is no bureaucracy and Fernandes is easily accessible to his staff members, hence enabling important discussions to take place on the spot. In a competitive environment, corporate bureaucracy can impede growth,” Ichida says.

Virgin group’s Baxby and Perigon Advisory’s Rodriguez also believe that the management philosophy practised by AirAsia group is the key element to its success.

“Fernandes has used his entrepreneurial skills, something which is intangible, to steer the company out of difficult times before, and we believe his management philosophy will continue to promote the growth of the group,” Rodriguez shares.
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Old October 6th, 2008, 08:24 PM   #1282
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Pros and cons of AirAsia delisting
By Presenna Nambiar Published: 2008/10/07 BusinessTimes

ANALYSTS are taking a mixed view on whether budget carrier AirAsia Bhd will stand a better chance of securing financing if it were delisted from the stock market.

A business weekly reported on Saturday, citing unnamed sources, that AirAsia is considering delisting itself due to a sharp drop in its value. It has lost 23.13 per cent of its market value since the beginning of the year.

Kenanga Research Sdn Bhd said it would be easier for AirAsia to get financing if it remains a public listed entity.

"By staying as a listed entity, AirAsia would have better access to capital markets for financing of its aggressive fleet expansion programme," it wrote in a note yesterday.

The carrier will take delivery of 17 A320s next year and another 23 in 2010.

Kenanga Research estimates that it will cost AirAsia some RM2 billion to buy back the public's shares, based on its last closing price of RM1.23 per share.

OSK Research Sdn Bhd acting research head Chris Eng said the carrier may have to dig at least RM2.19 billion to take itself private, if major shareholders Tune Air Sdn Bhd and the Employees Provident Fund (EPF) work in concert, and a privatisation price of RM1.50 is offered.

"We believe that the privatisation could indeed be successful if investors can be found to take up stakes in the carrier should the exercise proceed," he said.

He said by securing investors, the carrier's major shareholders would not have a problem in getting short-term bridging loans to fund the privatisation.

"As to whom these investors may be, we believe EPF could be willing to increase its stake in AirAsia while financial institutions that have provided funding for airlines would also be possibilities," said Eng.

Meanwhile, an analyst from a local brokerage said taking the carrier private may be a good move given the increasing difficulty in raising money on the capital markets.

"By going private, AirAsia would be free to place out its shares to holders who are willing to wait for long term gain," he said, citing the delisting of Maxis Communications Bhd.

Major shareholder Binariang GSM Sdn Bhd had managed to secure a foreign buyer to pay US$3.05 billion (RM10.6 billion) for a 25 per cent stake in Maxis a month after successfully taking it private in June 2007.

For Standard & Poor's Equity Research aviation analyst Shukor Yusof, he believes that AirAsia is right to consider privatisation in the current global economic situation and high cost of borrowing.

"AirAsia would not be the only one thinking along these lines. Several airlines in the US have thought of delisting as well, to salvage their companies," he told Business Times yesterday.

Shukor said because of the credit crunch, irrespective of whether an airline is listed or not, the question will be how much an airline is willing to pay for the financing.

"AirAsia got listed as an avenue to provide for financing for its expansion plans ... now that the market is not delivering, looking at exiting the market will save the carrier a lot of hassle and money," Shukor said.

AirAsia's shares rose 1.62 per cent yesterday, to close at RM1.25 per share.
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Old October 8th, 2008, 05:18 AM   #1283
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AirAsia looks to US and African markets
Wednesday October 8, 2008 TheStar

SEPANG: Having made a successful foray into the European market via London, low-cost carrier AirAsia is now looking at the United States and Africa.

Group chief executive officer Datuk Seri Tony Fernandes told reporters he was particularly interested in Hawaii as another of the carrier’s long-haul destinations.

“I know many Malaysians want to go to Hawaii although we have better beaches here,” he said, quipping that he “wanted to surf before he got too fat”.

“We are going to Europe soon with AirAsia X so we want to expand next to the United States and South Africa. We want a strong presence in these three continents.”

Fernandes said he remained optimistic of the travel and low-cost airline industry despite the current world economic crisis brought on by the collapse of several banks in Europe and the US.

“AirAsia can expect growth next year with the opening up of new routes to Indonesia as well as the introduction of nine to 10 additional aircraft to our fleet,” he said.

“People will always travel. They may even switch from flying other airlines to AirAsia during the crisis,” he added.

However, Fernandes refused to comment on the purported deal by AirAsia to go private.

Earlier, Fernandes led AirAsia staff in bidding farewell to the last of the Boeing 737-300 aircraft in its fleet.

The carrier has switched entirely to the Airbus 320, which was expected to help the airline save through fuel efficiency.

The Boeing aircraft on its final flight from Kota Kinabalu landed at the Low-Cost Carrier Terminal here at 9.55am.

As part of the ceremony, local strongman M. Muniandy pulled the aircraft for 45.72 cm with his hair.
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Old October 8th, 2008, 12:06 PM   #1284
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Tune Air mulls taking AirAsia private
by Gan Yen Kuan 08 Oct 2008 THEEDGEDAILY



KUALA LUMPUR: AirAsia Bhd’s single largest shareholder Tune Air Sdn Bhd is considering taking the low-cost carrier private at an indicative price of about RM1.35 per share, but this remains an option and is subject to market conditions.

“This option is still being developed and it must be emphasised that this option is subject to the availability of financing on acceptable terms from financial institutions and other potential investors in these challenging times, as well as conducive market and industry conditions.

“An appropriate announcement will be made when Tune Air has formed a firm intention to proceed or not,” AirAsia said in a carefully-worded statement to Bursa Malaysia yesterday.

The announcement confirms a report by The Edge weekly this week on the possible privatisation of AirAsia, whose shares were considered undervalued.

According to the report, AirAsia group chief executive officer Datuk Seri Tony Fernandes and his associates were believed to have lined up investors from the region to take up stakes in the carrier with the view of holding them as a long-term investment, if the privatisation plan goes through.

Tune Air, which is controlled by Fernandes and AirAsia executive director and deputy CEO Datuk Kamarudin Meranun, held 729.46 million shares, or 30.73%, of AirAsia as of end-March. The other major shareholder is the Employees Provident Fund (EPF) with 7.82% of the carrier as of Sept 15.

Based on the indicative price of RM1.35 a share, Tune Air, together with Fernandes and Kamarudin, would have to fork out some RM2.2 billion to buy out the other shareholders, including the EPF.

AirAsia said Tune Air was continually exploring options on how best to optimise and expand the operations of the company, especially given the current volatility in fuel prices, the uncertain business environment and the turmoil in capital markets.

“One option being considered by Tune Air is a potential privatisation exercise of AirAsia at an indicative price of about RM1.35 per AirAsia share, which is subject to change depending on the market conditions at the point of decision,” the statement said.

The partnership of Fernandes and Kamarudin is well-etched in the history books of entrepreneurship in the region. Starting from a two-plane and debt-ridden operation, the duo built up AirAsia to become the largest low-cost carrier in Asia. Fernandes, especially, is well-known for using the Internet to foster the habit of online booking of air tickets, which was rare before AirAsia came into the picture.

However, since its listing, the stock has not been fully appreciated by investors who found its bulging debt that resulted from its rapid expansion, a cause for concern.

Yesterday, AirAsia closed two sen, or 1.6%, higher at RM1.27. It was one of the 10 most active stocks, with trading volume of 8.17 million shares.

Meanwhile, at an event in Sepang yesterday, AirAsia retired its last Boeing 737 in Malaysia, marking the completion of the phase-out exercise that replaced its entire fleet with the more fuel-efficient Airbus A320 aircraft.

The airline currently operates 50 Airbus A320 planes — 42 in Malaysia, seven in Thailand and one in Indonesia. Its associates Thai AirAsia Co Ltd and Indonesia AirAsia PT are still operating eight and 10 Boeing 737s, respectively.

Fernandes said Thai AirAsia would complete phasing out its Boeing 737s by the end of 2009, while Indonesia AirAsia would do so within two years.

AirAsia has a firm order for 175 Airbus A320 planes with an option for 50 more. This fleet expansion plan enables it to secure additional planes until 2014.
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Old October 14th, 2008, 03:31 AM   #1285
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AirAsia wins Best Asian Low-Cost Carrier Award
10-10-2008:- Bernama

KUALA LUMPUR: Low-cost carrier, AirAsia, has won the Best Asian Low-Cost Carrier Award from Asia Pacific’s leading travel news publisher, TTG.

The airline won the award for the second time after industry stakeholders, including travel agents, tour operators and destination management companies, voted for it in a three-month poll conducted by TTG.

It won the same coveted award in 2005.

AirAsia regional head of commercial Kathleen Tan said AirAsia would continue to raise its bars of service level and work closely to support its industry partners to boost travel demand.

"AirAsia has flown over 55 million guests and we are certain our innovation through the internet has made travel booking seamless, fast and convenient to the new generation of travellers, thus accelerating travel demand and changing travel landscapes," she added. -- Bernama
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Old October 14th, 2008, 03:32 AM   #1286
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AirAsia celebrates all A320 Malaysian fleet with low fare blitz
Published: 2008/10/13 Bernama

AIRASIA is offering fares from as low as RM1 for international and domestic destinations through its latest campaign, “Absolute”.

The low fare campaign is being introduced in conjunction with AirAsia’s move to set a new benchmark for efficiency, reliability and quality with an all Airbus A320 fleet in its Malaysian operations, the airline said in a statement today.

AirAsia said the campaign covers all domestic and international destinations from six of its hubs, primarily in Malaysia (Kuala Lumpur, Kota Kinabalu, Johor), Thailand (Bangkok) and Indonesia (Jakarta and Bali).

AirAsia said some of the hottest international destinations include flying directly to/from Kuala Lumpur are Singapore, priced as low as RM1, Bangkok, Phuket, Krabi and Vientiane for only RM11 as well as the newly launched Guilin, Melbourne and Perth routes with fares ranging from RM101 to RM199.

The hot deals also include new routes and frequencies AirAsia launched recently such as to Hong Kong from Bangkok, from Pekan Baru to Singapore and the additional six daily flights from Kuala Lumpur to Singapore.

The booking period for the campaign is from October 11-27 for the travel period of February 9-July 31, 2009.

For domestic routes from Jakarta to Makassar and Yogyakarta, the booking period is from October 11-27 with the travel period from October 20-July 31,2009.

The campaign period includes flights from Kuala Lumpur to Makassar as well. — Bernama
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Old October 14th, 2008, 03:32 AM   #1287
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AirAsia X Prefers Stansted Airport Due To Connectivity
October 13, 2008 21:59 PM

KUALA LUMPUR, Oct 13 (Bernama) -- Malaysia's premier long haul, low cost carrier, AirAsia X is starting its flights to London next March and has stated a preference for using Stansted Airport due to good connectivity.

Its chief executive officer, Azran Osman-Rani said today that the airline was however still finalising operational details for the inaugural flight.

"We hope to announce this year the start of sales for the flight to London," he told reporters on the sidelines of the the 14th World Route Development Forum (Routes KL 2008) here.

Stansted Airport is located 56km north-east of London.

Azran also said that the global economic uncertainity had in no way affected AirAsia X's business operations and in fact, it had registered a higher customer demand.

"Operationally, things are going well," he added, while indicating that the airline did not anticipate any problem in securing financing for its new fleet of aircraft ordered.

He also said that the higher oil prices has not affected AirAsia X as much as others, as the new aircraft were fuel efficient.

He disclosed that AirAsia X would pick up the first of its 25 units of wide-bodied A330 aircraft, by the end of the month and receive another by the year's end. Three more aircraft would be delivered next year.

AirAsia X, which began operations in November 2007, currently flies to Australia's Gold Coast and Perth as well as Hangzhou in China.

The airline has stated it would launch flights to Melbourne next month.

-- BERNAMA

Last edited by nazrey; October 14th, 2008 at 03:40 AM.
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Old October 14th, 2008, 10:22 AM   #1288
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MAS more upbeat with oil slide
14 Oct 2008 12:48 PM

KUALA LUMPUR: Malaysia Airlines (MAS) has a better chance of achieving its forecast earning for this year, following the slide in crude oil prices, its managing director and chief executive officer Datuk Seri Idris Jala said yesterday.

As part of its business transformation plan (BTP2), the airline had indicated it was aspiring to achieve a profit of RM1 billion in 2008, barring any exceptional circumstances.

“We are doing our best to meet the target. Our chances are slightly better with oil prices going down,” he told reporters on the sidelines of the Routes Leaders Forum 2008 here.

Crude oil prices stood at US$80.05 (RM280.18) as of this afternoon, after coming off the July peak of more than US$147 a barrel. According to Jala, MAS was also looking at its routes indvidually in reviewing the surcharge to counter high fuel prices.

He added that with the current economic turmoil it was imperative for an airline to first and foremost survive and not go bankrupt, before transforming itself via consolidation measures such as a tightening of the business processes and managing cost efficiently.

“We lost a lot of money in 2005 when the oil price was relatively low. Now, with prices higher, we are still thinking of how to be profitable. It is still a very fragile situation,” he said.

“We have just begun to understand the impact of oil prices. But the financial meltdown is beginning to have an impact and I think in the next six months or so, everyone will begin to brace for reality,” he added.

He said MAS has recorded profits in the first and second quarter this year, but still found it tough due to competition and overcapacity, with more than 400 aircraft expected to enter the Asia Pacific this year and another 400 in 2009.

Meanwhile, Jala also said MAS was still looking at opportunities to consolidate, which may come in many forms such as code sharing or by becoming a member of a global airline alliance.

“We always look at options when they become available,” he said.

Jala highlighted that orders for 35 new medium-range 737-800 aircraft were also sufficient now for Malaysia Airlines.

“There is no additional capacity to consider. That’s why the additional 20 orders for aircraft are optional,” he said of the new Boeing aircraft, which are expected to arrive at the beginning of September 2010.

He said MAS was delaying the process of scouting for wide bodied aircraft in the hope of clinching a better deal by acquiring excess aircraft on order by other airlines.

“If this is the case, then we don’t need to exercise the option and can buy some aircraft relatively cheap,” he added. — Bernama
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Old October 15th, 2008, 01:22 AM   #1289
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AirAsia X plans to start flying to London in March
By Adeline Paul Raj and Presenna Nambiar Published: 2008/10/14
BusinessTimes



AIRASIA X expects to start flying to London in March 2009, chief executive Azran Osman-Rani said.

The long-haul budget airline hopes to fly to London's Stansted Airport but is also discussing with two other possible low-cost airports there.

Stansted is preferred because of its self-connectivity, he said.

"We hope to launch our first flight to London in March. Bookings will open in November," he said on the sidelines of the Routes Leaders Forum 2008 in Kuala Lumpur yesterday.

The airline had originally intended to start the flights late this year.

Azran said however, that it had to be delayed as the airline was still finalising operational details.

AirAsia X, which currently flies to Australia's Gold Coast and Perth as well as Hangzhou in China, also expects to initiate flights to Melbourne next month.

Meanwhile, Azran said the airline's operations have so far escaped brunt of the global financial crisis.

"We haven't seen a drop in customer demand. This year, we don't expect a problem, but next year, it's anybody's guess," he remarked.

Later, speaking at a forum on environmental issues, he said one of the major issues affecting new airlines such as AirAsia X, is having to comply with the European Union's emissions trading scheme (ETS).

Under the new directive, all flights in, to or from the EU area will be included in the ETS from 2012.

In aviation the aim is to cap (the quantity of aviation allowances allocated each year to airlines) in 2012 at 97 per cent of their average level between 2004-2006.

Without a baseline (an average of 2004-2006) to work with a growing airline such as AirAsia X will be accorded with a special reserve of free allowances of up to a limit of one million allowances.

Should it exceed the carbon footprint it is allocated, AirAsia X will then have to purchase carbon credits to offset the additional increase.

"Despite having possibly the most fuel efficient and technologically advanced fleet of planes we will be at a disadvantage. And we are trying to expand...., the scheme is obviously anti-growth," Azran said.

Azran said Asian airlines are seen to be less environmentally correct because "we do not talk in environment language".

"We do talk a lot about being extremely efficient, which comes to about the same thing. We do not de-couple environment as one issue, we see it as part of operational efficiency," Azran said.
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Old October 15th, 2008, 01:22 AM   #1290
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MASkargo sees marginal revenue growth
Published: 2008/10/15
BusinessTimes

MALAYSIA Airlines Cargo Sdn Bhd (MASkargo) expects to record marginal revenue growth of two per cent for the current fiscal year due to a reduction in cargo capacity.

Managing director Shahari Sulaiman said it is expected to post a revenue of RM2.8 billion for its fiscal year ended December 31 2008, compared with the previous year's RM2.75 billion.

"We do see a reduction in air freight coming through Asia Pacific, but we have managed to reduce some capacity. As such, the operation is still viable," he told reporters on the sidelines of the International Civil Aviation Organisation (ICAO) and the World Bank Air Transport Development Forum in Kuala Lumpur yesterday.

The forum was held in conjunction with Routes KL, which ended yesterday.

The network consolidation of parent Malaysia Airlines' services on its passenger flights and routes, has resulted in a reduction of cargo capacity in its belly space by eight per cent.

Shahari said a better utilisation of MASkargo's capacity by improving the rotation of its freighters, load factor and yields, and investing in its information technology infrastructure, has allowed it to achieve the same or slightly higher revenue despite a reduction in capacity. - By Hamisah Hamid
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Old October 16th, 2008, 12:01 AM   #1291
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Air Asia to fly to India

15 Oct, 2008, 2355 hrs IST,Chanchal Pal Chauhan, ET Bureau

HYDERABAD: Domestic low-cost airlines are facing turbulence in the Indian market. But that has not deterred Asia’s largest no-frills airline, Air Asia to launch its services in India from December this year. The fares will be cheaper than any Indian carrier.

The Malaysia-based airline, which offers fares that are up to 80% lower than full-service carriers, will operate in nine Indian destinations. The fares will be in the range of $100-$150 (Rs 4,700 -Rs 9,000). It will start direct services to Trichnapalli and carry forward its operations to Thiruvananthapuram, Madurai, Coimbatore, Kozhikode, Kochi along with the metro cities of Kolkata, Mumbai and Delhi.

Air Asia CEO Tony Fernandes told ET, “We have been evaluating the Indian market for the past few years and are inclined to start operations due to the immense potential to fly carriers within South East Asia. If all goes well, we shall fly to Trichnapalli by the end of this year. With our tagline ‘Now Everyone Can Fly’, we will be offering direct flights at extremely low fares without any surcharge to the passengers. We are looking at daily flights to these destinations and will connect them to our international hubs in Malaysia, Thailand and Indonesia.”

The seven-year-old carrier employs over 5,000 people and carried over 40 million passengers last year. It flies to over 100 domestic and international destinations in Malaysia, Thailand, Indonesia, China, Vietnam, Cambodia, Laos, Philippines, Brunei, Myanmar and Singapore. It operates two JVs in Thailand with Thai Air Asia and in Indonesia with Indonesia Air Asia. However, it is not looking at any such alliances in the Indian market.

“We will start operations on our own and will utilise our strong 82 aircraft fleet to offer extremely competitive fares to the Indian customer. There is hardly any Indian carrier, which is close to us operationally, so we can’t have any synergies. We work on the basic philosophy of low fares to customers, which has vanished from the Indian market,” said Mr Fernandes.

Source: http://economictimes.indiatimes.com/...ow/3600371.cms
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Old October 17th, 2008, 12:58 PM   #1292
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KLM and Malaysia Airlines celebrate their 10 year partnership


KLM Royal Dutch Airlines and Malaysia Airlines yesterday celebrated 10 years of successful partnership. What started with codesharing on the route between Amsterdam and Kuala Lumpur, has now evolved into an extensive code pact with benefits for the passengers of both airlines. These benefits include access to both carriers’ worldwide networks, the use of frequent flyer programs of the two partners, and seamless transfers at two prime hubs in both Europe and South East Asia.

Malaysia Airlines and KLM started their codeshare cooperation on the route between Kuala Lumpur and Amsterdam in October 1998. Soon, Malaysia Airlines’ passengers were able to use KLM’s network in Europe to travel to Scandinavia, Belgium and other destinations. KLM passengers benefited from Malaysia Airlines’ network in South East Asia, Australia, New Zealand and domestic network in Malaysia. Today the airlines’ two frequent flyer programs, Enrich and Flying Blue, extend benefits to all frequent flyers of both airlines.
Pieter Elbers, KLM’s Senior Vice President - Network, says: “Through this cooperation Malaysia Airlines and KLM created enhanced connectivity beyond the strong hubs in Europe (Schiphol) and South East Asia (KLIA). Since 1998, more than one million passengers have benefited from the mutual codeshares we offer on our extensive combined network between Europe and Malaysia, Australia and New Zealand.”

Malaysia Airlines Commercial Director, Dato’ Rashid Khan, adds: “The partnership with KLM has strengthened our position in Europe and this cooperation is a proven success formula which forms a sound basis for a continued partnership with KLM in the future.”
The celebration of the 10th anniversary took place during The World Route Development Forum at Kuala Lumpur, the world-renowned annual airline and airport networking event.

Malaysia Airlines and KLM currently operate Boeing 747 flights daily between KLIA and Schiphol, offering a weekly capacity of over 5000 seats in each direction.
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Old October 17th, 2008, 01:12 PM   #1293
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Website of the week: Malaysia Airlines - 16/10/08

Website of the week - Malaysia Airlines Temptations Inflight Shopping

Malaysia Airlines (MAS) started off as Malaysia's national domestic carrier and grew into an international airline in less than a decade. The airline now flies nearly 50,000 passengers daily to some 100 destinations worldwide.

Malaysia Airlines' Temptations Inflight Shopping website is a separate shopping portal linked from the airline’s main website.

STYLE

The Temptations Inflight Shopping website has a minimalist design, featuring a batik-inspired banner in deep shades of red with gold and purple accents on a predominantly white background.

The usage of rich, regal colours on the banner featuring the Temptations logo evokes a sense of luxury and extravagance.

On the left of the homepage is the navigation panel featuring the product categories and on the right, a boxed section displaying the shopping cart.

In the centre of the page, under the words ‘welcome’ in big bold font is a big boxed section with scroll bars on its vertical and horizontal axis. This box is where all information and products will be displayed; shoppers can manoeuvre up/down and left/right to browse the contents within the box.

An animated slideshow is featured, alternating between two images: an image of a lady in Chinese theatrical make-up and traditional costume holding an ethnic fan, and an image featuring an assortment of products that are ‘New Arrivals’.

The luxurious banner and information display box in the centre stand out against the clean white backdrop – visitors are drawn to the right places and not distracted by unnecessary gimmicks.

The banner and the oriental image of the lady fronting the website bring out a Sense of Place with their Asian cultural influences.

Colours and imagery, though simple, are well executed on the whole.
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Old October 17th, 2008, 11:03 PM   #1294
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Jala wins Frost & Sullivan's 'Excellence in Leadership' award
17 Oct 2008 5:56 PM THEEDGEDAILY

KUALA LUMPUR: Malaysia Airlines' managing director and chief executive officer, Datuk Seri Idris Jala, has been presented with the 'Excellence in Leadership' Award by Frost & Sullivan, a provider of strategic market consulting and training services.

Jala was the only recipient from the aviation industry to receive an award at the Frost & Sullivan awards ceremony held here on Wednesday evening.

In a statement, Jala said: "This award belongs to the entire team at Malaysia Airlines. Without their support and cooperation, I would not have been able to achieve the successful turnaround of Malaysia Airlines."

He was appointed to helm Malaysia Airlines in December 2005, in the aftermath of the company's biggest financial loss in its corporate history. In February 2006, he announced the airline's business turnaround plan (BTP).

From a nine-month loss of RM1.3 billion in 2005, he managed to turn around the company in less than two years. The airline achieved a record net profit after tax of RM851 million in 2007.

Jala subsequently announced the carrier's five-year business transformation plan (BTP 2) in January 2008 which aims to achieve an annual profit of RM1.5 billion by 2012.

Malaysia Airlines' chairman Tan Sri Dr Munir Abdul Majid said: "This award recognises Idris as an individual who has made significant impact through his excellence in leadership, innovation in decision-making, implementation of strategies and accomplishments in driving the turnaround of Malaysia Airlines.

"His compelling and inspirational leadership has won the respect of all of us within the company, industry as well as the general public. We are proud of him and he has our whole-hearted and continued support of his leadership as we march forward with our business transformation plan."
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Old October 19th, 2008, 11:26 AM   #1295
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Tanzania’s airport boss woos Malaysia Airlines


APA - Dar es Salaam (Tanzania) The Julius Nyerere International Airport (JNIA) in Dar es Salaam is hoping for Malaysia Airlines to start operating at the airport due to an increasing number of tourists from the Asia-Pacific region to the country, APA has learnt.

The JNIA director, Faraja Makasi, told APA Saturday that officials from the airport will be meeting with Malaysia Airlines representatives on Sunday to try to work out a deal on the basis of Tanzania’s growing reputation as an attractive tourist destination and a good place for investment opportunities.

’’Even if Malaysia Airlines is not yet interested to fly to Tanzania, but they can at least add us to their future plans based on JNIA’s traffic growth,’’ Ms Makasi told APA.

JNIA, which is operated by the Tanzania Airports Authority, has experienced a growth in traffic from 0.5 million passengers in 2001 to 1.5 million last year.

Ms Makasi said the growth is a result of the airport’s marketing strategy of promoting Tanzania as a tourism destination.

Noting that the airport has seen 15 per cent growth in traffic annually, she said JNIA hopes now to convince Malaysia Airlines of its viability.

Currently, Malaysia Airlines’ operations in Africa are restricted to Johannesburg and Cape Town, both in South Africa.

Ms Makasi also urged Malaysians to look at investment opportunities in Tanzania, especially with a number of incentives now on offer to attract investors.

Some investment opportunities she highlighted are tourism, mining, servicing industry, and agriculture sector (sisal, cotton, cashew nuts, coffee, tea and vegetables).

International airlines currently operating in Tanzania include Air India, British Airways, Emirates, Qatar Airways, and KLM-Royal Dutch Air.
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Old October 19th, 2008, 11:26 AM   #1296
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Malaysia Airlines announces festive season bonanza


Passengers traveling by Malaysia Airlines have more reasons to celebrate this festive season. Offering a festival bonanza to air travellers from New Delhi, Malaysia Airlines, the national carrier of Malaysia today announced its special fares for passengers travelling to Kuala Lumpur and beyond to Penang, Langkawi and Singapore.



Passengers can make most from the gamut of special festive return fares available on Delhi -Kuala Lumpur at INR 21,513; Delhi –Kuala Lumpur –Singapore at INR 27,474; and Delhi-Kuala Lumpur-Penang as well as Delhi-Kuala Lumpur–Langkawi at INR 24,341. These special festive fares are offered at discounts which are 25% lower than the available Malaysia Airlines fares otherwise. The fares would be valid for sale from 16th October till 28th October 2008 and for travel from 26th October to 29th October 2008.



Commenting on the announcement, Mr. Devinder Singh Bindra, Acting Regional Manager, South Asia said, “These fares will provide an opportunity for travelers to take short breaks to Kuala Lumpur, Langkawi, Penang and Singapore. This is an ideal dual destination approach offering the best of two at a competitive price. Also this offer coincides with Indian festivities inviting travellers to take extended weekend break. The offer is a reflection of our focused customer centric approach and highlights our commitment towards valued customers in India”.
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Old October 20th, 2008, 03:36 PM   #1297
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MAS targets RM1b cost-cut by year-end
Published: 2008/10/20

For this year, up to now, the Malaysian airline has already reduced nearly RM600 million in costs

MALAYSIA Airlines (MAS) aims to cut down RM1 billion in costs by year-end on the back of uncertainties in the global economy, managing director/chief executive officer Datuk Seri Idris Jala said today.

“We need to go for dynamic pricing in response to the changing operating and business environments in the way we price our fares, fuel surcharges and reduce capacity,” he told reporters after unveiling the airline’s new initiative — All-Inclusive All Fares — in Petaling Jaya today.

The airline has to reduce costs, particularly those that do not add value to customers’ services, he said.

“These include managing fuel hedging, fuel efficiency as well as maintenance and handling cost,” he said.

He said for the past three years, MAS has managed to reduce costs by RM1.8 billion.

“For this year, up to now, we have already reduced nearly RM600 million of cost,” he said.

Idris said MAS would continue its transformation and be innovative in order to survive and be resilient to face tougher economic environment through its Business Transformation Plan 2.

Citing its Everyday Low fares launched in May, he said, it managed to recover some of the costs, including fuel cost.

“We must be able to survive the difficulties. We want to be the Toyota of the airline industry,” he said in analogy.

Idris said the seats offered in the All-Inclusive Low Fares represented 30 per cent of surplus seats which would otherwise be unsold through normal price.

“These provide the airline with the ability to recover some of the fuel costs which would otherwise be lost as the seats are perishable,” he said. - Bernama
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Old October 20th, 2008, 09:49 PM   #1298
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MAS eyes RM100m sales from latest low-fare campaign
By Jeeva Arulampalam Published: 2008/10/21 BusinessTimes



MALAYSIA Airlines (MAS) hopes to generate RM100 million in sales from its latest "All Inclusive Low Fares" promotion, said a top official.

"This is our target for the domestic, Asean and Australian flights under this promotion as it includes (outbound) flights from these destination," MAS senior general manager of network and revenue management Datuk Bernard Francis told Business Times yesterday.

He was speaking on the sidelines of a press conference held in Subang to announce MAS' latest move to slash its "Everyday Low Fares" further and offers a transparent pricing mechanism.

The latest promotion will help boost sales as the national carrier has seen a decline in forward booking for air travel, said MAS managing director and chief executive officer Datuk Seri Idris Jala.

While Idris said the decline was not sharp, he expects the promotion to increase its load factor from 69 per cent achieved in its second quarter.

Idris added that MAS could buffer itself from the global dip in passenger movement as it offered long, medium and short-haul flights.

"We still benefit from passengers downgrading their trips from long-haul flights to short-haul flights or even the downgrade in class entitlement practised by business travellers," he said.

On fuel surcharge reduction, MAS will lower it on a route-by-route basis depending on competitors.

"We practice a dynamic pricing system - we adjust our prices depending on whether it is a lean or peak flight. But I would say that our total combination of fares plus fuel surcharge on a route-by-route basis is highly competitive," Idris said.

The "All Inclusive Low Fares" promotion will allow customers to know upfront the total amount they have to pay for the low fares advertised inclusive of taxes, surcharges and fees. The promotion also sees the "Everyday Low Fares" slashed by another 50 to 73 per cent on domestic and Asean destinations.

The seats offered under this promotion represent 30 per cent of surplus seats otherwise not sold and allows the airline to recover fuel costs which would otherwise be lost.

Two million seats are on offer with fares beginning at RM54 nett for Kuala Lumpur flights to Alor Star, Johor Baru, Kota Baru, Kuantan and Kuala Terengganu.

Fares for Asean flights to Singapore, Bangkok, Bandar Seri Begawan, Jakarta, Medan, Phuket, Yogyakarta and Surabaya start at RM149 nett. Australian destinations like Perth, Melbourne and Brisbane are covered under this promotion with the lowest fare to Perth starting from RM639 nett.

Tickets are to be purchased online a minimum of 30 days before flight departure and are non-refundable. The flight dates cannot be changed.

The booking period is from October 20 to November 9 for travel between December 11 2008 to July 31 2009 for all destinations excluding Australia. For Australia, the travel period is March 1 to July 30.
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Old October 21st, 2008, 12:01 PM   #1299
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New A330 will help cut costs: AirAsia X
Published: 2008/10/21

AIRASIA X is set to take delivery of its first brand new Airbus A330 next Friday. The aircraft is expected to reduce the airline's fuel consumption and maintenance costs, chief executive officer Azran Osman-Rani says.

The handing over ceremony will take place at the aircraft manufacturer’s headquarters in Toulouse, France, next Friday. It comes more than three weeks after AirAsia bade farewell to the final Boeing 737-300 aircraft on its Malaysian operations.

The low-cost airline has now switched to Airbus A320 fleet, which is expected to help the airline save through fuel efficiency.

“The new A330 will enable AirAsia X to dramatically reduce operation costs. With the new aircraft, we can reduce costs from 4.0 cents per available seat kilometre (ASK) to 3.5 cents per ASK, which is significantly lower than the cost of 7.5 to 8.0 cents per ASK on traditional carriers,” Azran told a media briefing last week.

“An all-new aircraft fleet gives us a strong differentiation against airlines that operate aged aircraft. The new aircraft will lower our fuel consumption and maintenance costs and enable us to raise our efficiency level by up to 30 per cent. The new aircraft is the main factor in changing the global aviation industry,” said Azran.

The first Airbus A330 will be the first of a batch of new fleet of 25 aircraft AirAsia X has ordered from Airbus.

Both AirAsia and AirAsia X, are no frills carriers. AirAsia's Airbus A320 has a 18-seat capacity while the Airbus A330 has more than 330 seats. The long haul affiliate provides both economy and XL seats while AirAsia operates a single seater. — Bernama
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Old October 21st, 2008, 08:20 PM   #1300
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MAS MD and CEO Datuk Seri Idris Jala (second from left) and MAS senior GM
(network and revenue management) Benard Francis at the MAS All-Inclusive
Low Fares launch on Monday.


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