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Old March 7th, 2009, 07:19 PM   #1481
nazrey
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MAS unit bags MRO centre award
Published: 2009/03/07

MALAYSIA Airlines (MAS) engineering & maintenance (E&M) division has won the 2009 Asia Pacific Frost & Sullivan Airframe MRO Centre of The Year Award.

"MAS' division has exhibited its capability to deliver comprehensive services, including aircraft modification and upgrades to its customers in the Asia Pacific region and worldwide," Frost & Sullivan said in a statement today.

Frost & Sullivan said the division has delivered high value to customers and demonstrated growth in the customisation of airframe MRO (maintenance, repair and overhaul) products, innovation, marketing, and sales strategies that have resulted in revenue growth over the past two to three years.

MAS senior general manager (E&M division) Mohd Roslan Ismail said over the last two years, its third-party revenue contribution has increased 100 per cent from RM218 million in 2006 to RM438 million in 2008.

"It has also seen a 50 per cent increase in the number of customers, and its target revenue for 2009 is RM520 million," he said.

The division has 80 customers including Lufthansa, Saudi Arabian Airlines, Jet Airways, Qantas, Austrian Airlines, AWAS, RBS and GECAS, one ofthe world’s largest fleet owners and lessors. - Bernama
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Old March 8th, 2009, 02:43 PM   #1482
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Personally, I don't like this codesharing thing that Malaysia Airlines is doing.

Firstly, by codesharing, MH closes potential profitable routes to itself by making other airlines flying to new markets, therefore ironically reducing the need for MH to begin flights to new destinations.

Secondly, it dilutes the Malaysia Airlines brand. They built a great brand for themselves in the early 2000s and that was wasted. Now they're building a brand as a five star value carrier, which basically is making themselves turn into a second-tier European carrier, service and free hot meals on medium/long-haul but crappy snack boxes on short-haul. This rebranding may not necessarily be bad but if they want to rebrand, they have to go all the way and be consistent, and code-shares aren't doing that.

And on a sidenote, I doubt Aeroflot wants to start SIN right now. Right now, especially with its A330s, it's marketing itself as a premium carrier and probably is earning on flights to Shanghai and Tokyo on high-paying customers, and that would explain why its newest product is going there. Low fares means low yields for the airline, and even with all seats filled, the airline may not still make money.

Of course, it's different on budget airlines, they make passengers pay for frills (which are charged very high) so they can support the low fares...
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Old March 8th, 2009, 08:29 PM   #1483
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Mas Engineering Is Best MRO In Asia Pacific
March 07, 2009 18:39 PM

KUALA LUMPUR, March 7 (Bernama) -- Malaysia Airlines (MAS) engineering & maintenance (E&M) division has won the 2009 Asia Pacific Frost & Sullivan Airframe MRO Centre of The Year Award.

"MAS' division has exhibited its capability to deliver comprehensive services, including aircraft modification and upgrades to its customers in the Asia Pacific region and worldwide," Frost & Sullivan said in a statement here today.

Frost & Sullivan said the division has delivered high value to customers and demonstrated growth in the customisation of airframe MRO (maintenance, repair and overhaul) products, innovation, marketing, and sales strategies that have resulted in revenue growth over the past two to three years.

MAS senior general manager (E&M division), Mohd Roslan Ismail, said over the last two years, its third-party revenue contribution has increased 100 percent from RM218 million in 2006 to RM438 million in 2008.

"It has also seen a 50 percent increase in the number of customers, and its target revenue for 2009 is RM520 million," he said.

The division currently has 80 customers including Lufthansa, Saudi Arabian Airlines, Jet Airways, Qantas, Austrian Airlines, AWAS, RBS and GECAS, one of the world's largest fleet owners and lessors.

-- BERNAMA
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Old March 9th, 2009, 01:59 PM   #1484
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by Pusteblume_2000
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by bugmancx
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Last edited by nazrey; March 9th, 2009 at 02:33 PM.
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Old March 9th, 2009, 02:28 PM   #1485
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Malaysia Airlines A330 interior
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Last edited by nazrey; April 8th, 2009 at 07:25 AM.
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Old March 11th, 2009, 09:10 AM   #1486
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Air Asia X Takes Off to London

Britain's first long-haul, no-frills flight to Asia will take off from Stansted tomorrow at 5.30pm, courtesy of AirAsia X. Passengers will spend 12 hours in seats that are smaller than on other planes, have less legroom, and do not recline. If they want to watch an in-flight movie, they will have to pay.

It is like a Ryanair flight – just one that lasts much longer. However Tony Fernandes, the flamboyant entrepreneur behind the airline, said no one was complaining. The reason: about a fifth of the passengers are only paying £99 for the flight to Kuala Lumpur in Malaysia, with the average fare a dirt-cheap £175, compared with a typical cost of about £500.

Fernandes admitted the five-day a week service would not be luxurious, but said this missed the point. "As a backpacker I sat for 12 hours on a bus," he said. "We are trying to stimulate a new market."

Many have tried, and failed, to make low-budget, long-haul air travel profitable. The start of the new low-cost airline comes at a challenging time for the industry, which is in the grip of a global recession and a slump in demand.

"There is a fine line between brilliance and stupidity," Fernandes said, but he remained undaunted. "I have always been a contrarian. I bought AirAsia for one ringgit [about 20p] three days after 9/11. Every calamity known to mankind has happened since I came here – record oil prices, Sars, bird flu, terrorist attacks, a tsunami."

AirAsia's low-cost, long-haul subsidiary AirAsia X, in which Richard Branson's Virgin Group holds a 20% stake, already runs flights from Kuala Lumpur to Australia and China. Fernandes said his Stansted gamble had a better chance of success because travellers could fly on to these other destinations from Kuala Lumpur with his airline. He said that three passengers due on the first flight from Kuala Lumpur to Stansted tomorrow had also flown with AirAsia X from Melbourne.

He admitted that encouraging low-cost, long-haul travel was not good for the environment, but argued that AirAsia X's streamlined operation had a better record than most. "We have a younger [more fuel-efficient] fleet, we fit more passengers on board than anyone else. We do make an effort but we can't run away from the fact that there are emissions."

Airline seats are typically more than 16 inches wide, but AirAsia X's are just 15.8 inches. The pitch between rows of seats is a snug 30 inches, compared to about 32 inches on other planes. The seats do not recline, but there is a "slide-down facility" instead, allowing passengers to stretch out.

There is no business class, but passengers can pay an "XL supplement" for a larger seat. Meals, costing about £7, also have to be ordered before the flight to cut down on the amount of catering equipment which has to be taken on board.

Fernandes saids he admired the efficiency of Ryanair, but insisted AirAsia X was "much nicer". "It doesn't cost anything to be nice," he said.

http://www.guardian.co.uk/business/2...ts-to-malaysia
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Old March 11th, 2009, 01:18 PM   #1487
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MAS sees RM30m savings in landing charges
Published: 2009/03/11

MALAYSIA Airlines (MAS) will save more than RM30 million with the 50 per cent rebate on landing charges under the second economic stimulus package announced yesterday.

Its commercial director, Datuk Rashid Khan, said it would definitely contribute positively to MAS' balance sheet as the national carrier was the biggest customer of Malaysia Airports Holding Bhd, the operator of airports in the country.

He said this at a joint MAS-MATTA (Malaysian Association of Tour and Travel Agents) press conference in conjunction with the MATTA Fair which would be held on March 13-15.

The rebate, announced by Deputy Prime Minister and Finance Minister Datuk Seri Najib Tun Razak yesterday, would be effective April 1.

Rashid said MAS is confident of achieving RM25 million in sales during the fair. - Bernama
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Old March 11th, 2009, 01:27 PM   #1488
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MAS E&M Division Eyes RM520 Mln Revenue
March 11, 2009 17:41 PM

SUBANG, March 11 (Bernama) -- Malaysia Airlines' engineering and maintenance (E&M) division expects to generate revenue of RM520 million this year, its senior general manager Mohd Roslan Ismail said today.

He said though demand was being affected by the current economic conditions, the division has been efficient in its cost control and still has room to grow.

"Our guys are working hard to achieve that (the revenue)," he told reporters Malaysia Airlines' MRO Media Day here, adding that the airframe maintenance segment is expected to contribute over 80 percent of the revenue.

Over the past two years, the division's revenue has increased 100 percent, from RM218 million in 2006 to RM438 million in 2008 and its number of customers rose by 50 percent.

The E&M division currently has 80 customers, including Lufthansa, Saudi Arabian Airlines, Jet Airways and Qantas.

Mohd Roslan growth is also expected from MAS Aerospace Engineering (MAE), a wholly owned subsidiary of Malaysia Airlines which was set up last year to take advantage of the maintenance, repair and overhaul (MRO) business.

Priorities for this year include finalising joint ventures onshore and overseas, he said.

"We hope the joint ventures with Qantas and Alenia Aeronavali of Italy will be fully operational by next year," he added.

Last month, MAE signed an agreement to establish a joint venture company, MAS-GMR Aerospace Engineering Company Ltd, in Hyderabad, India.

The MRO facility in Hyderabad is expected to be fully operational by the third quarter of 2010, Mohd Roslan said.

-- BERNAMA
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Old March 11th, 2009, 01:37 PM   #1489
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AirAsia X Lauds 50 Pct Rebate For Landing Charges - Azran Osman
March 11, 2009 11:17 AM

KUALA LUMPUR, March 11 (Bernama) -- AirAsia X, Malaysia's long-haul budget carrier, sees the 50 percent rebate for landing charges as an opportunity to lower cost and lower fares to passengers, chief executive officer Azran Osman-Rani said today.

"As cost comes lower, we will be passing through in terms of lower fares to our passengers. When we offer low fare, more people will fly," he said when asked to comment on the 50 percent rebate for landing charges.

Under the RM60 billion second stimulus package announced by the government yesterday, rebates will be given for two years, effective April 1, to all airlines that operate from Malaysia.

"We are not afraid of competition because when we have the low-cost structure, you are the best place to offer low fares," he told reporters at the launch of AirAsia's inaugural KL-London flight that took off from the Low Cost Carrier Terminal in Sepang today.

London is AirAsia-X's fifth international destination after Gold Coast, Perth and Melbourne in Australia and Hangzhou in China.

AirAsia X will be launching a new route from Kuala Lumpur to Tianjin, China, on April 2.

Tianjin, located in northern China and 120km from Beijing, is connected to the Chinese capital via a 30-minute high-speed Beijing-Tianjin Intercity Rail service.

"We are looking at expanding further to Asia-Pacific, more destinations in China and Australia. India is also very interested and the Middle East," he said.

AirAsia X, an associate of AirAsia with shareholders including the Virgin Group and AirAsia Bhd, is a low-cost long-haul airline launched in January 2007. It commenced commercial services in November 2007.

-- BERNAMA
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Old March 11th, 2009, 01:48 PM   #1490
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London Inaugural Send-Off @ LCCT 11 March 2009
by Amazing AirAsia
http://www.flickr.com/photos/airasia/

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ASEAN (Association of South East Asian Nations) Secretary-General HE Dr Surin Pitsuwan (5th left) with Dato' Seri Bashir Ahmad - Managing Director of Malaysia Airports Holdings Berhad (MAHB, 4th left), Dato' Seri Kalimullah Hassan - Chairman of AirAsia X (6th left), Azran Osman-Rani - CEO of AirAsia X (7th left) and HE Boyd McCleary - British High Commissioner to Malaysia, with AirAsia flight attendants and London Royal Guards at the send-off ceremony of AirAsia's inaugural flight from Kuala Lumpur to London.

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The AirAsia X inaugural flight to London is truly a historic one for Ms Sarah Brook, 29, (right) and her fiancé Mr Simon Mahood, 28, as they were en route back to London for their wedding scheduled for 21 March. They had earlier taken an AirAsia flight from Hanoi where they are based to Kuala Lumpur, before departing for London on the inaugural London flight.

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ASEAN (Association of South East Asian Nations) Secretary-General HE Dr Surin Pitsuwan striking the gong to mark AirAsia's inaugural flight from Kuala Lumpur to London. Looking on are (from left) Dato' Seri Bashir Ahmad - Managing Director of Malaysia Airports Holdings Berhad (MAHB), Dato' Seri Kalimullah Hassan - Chairman of AirAsia X and Azran Osman-Rani - CEO of AirAsia X.
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Old March 12th, 2009, 06:40 AM   #1491
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Stansted Airport: HRH Duke of York on inaugural AirAsia X flight from Malaysia

Stansted Airport: HRH Duke of York on inaugural AirAsia X flight from Malaysia
17:14 - 11 March 2009


HRH The Duke of York was special guest of honour at Stansted Airport today (Wednesday) as he welcomed the arrival of AirAsia X's inaugural flight from Kuala Lumpur, Malaysia.

The service, which marks the launch of the first ever low-cost flights to link South East Asia with the UK, is set to revolutionise long-haul travel, and also offer the first low-cost connection to Australia from the UK, too.

Nick Barton, Stansted's commercial and development director, said: "We are extremely grateful to His Royal Highness for taking the time to visit Stansted and for making this significant day even more special for everyone connected with the airport and AirAsia X.

"The arrival today of the first low-cost, long-haul flight linking Stansted to Asia and beyond is an important milestone for the airport and the development of long-haul air travel around the world.

"Stansted has become Europe's point-to-point airport of choice for the low cost market, so it's fitting that AirAsia X selected us as the gateway to connect its extensive route network out of Kuala Lumpur into the UK.

"The cultural and business opportunities associated with this new direct service speak for themselves, and advance bookings prove how popular it is set to be, particularly with business and leisure passengers seeking affordable long-haul travel options.

"We're delighted to officially welcome AirAsia X to Stansted today, we wish them every success for the future, and look forward to supporting them as they develop their services here at Stansted."

AirAsia Group CEO Tony Fernandes, said: "Since Sir Freddie Laker's Skytrain, no airline has ever managed to carry passengers this far at such low fares. With this global platform, we are making the world much smaller and cheaper for everyone to connect to each other. This is a revolutionary moment for the aviation industry and a great day for passengers, who can have an amazing Asian experience for the price of travelling to Europe.

"Our sales have proved this business model not only works, but is flourishing in a tough market. Long-haul legacy carriers have charged too much for too long to millions and millions of passengers, and today we have made the sky a fairer place to fly.

"We are at the very beginning of realising our ambitions in Europe. We will aim to add more frequency to create a daily shuttle to Asia and lower our fares even further."

For further information on the new AirAsia X services to Kuala Lumpur and beyond from Stansted Airport visit www.airasia.com
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Old March 12th, 2009, 03:12 PM   #1492
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AirAsia X in advanced talks to lease A340
Published: 2009/03/12

LONDON: AirAsia X, an affiliate of low-cost carrier AirAsia Bhd, is in advanced negotiations to lease another Airbus A340 to increase its frequency of the just-launched Kuala Lumpur-London route.

“We want to have the KL-London route on a daily basis from July onwards,” said AirAsia X’s chief executive officer Azran Osman Rani.

Launched yesterday with the inaugural flight from KLIA to Stansted Airport outside London, the company would mount five direct flights per week.

He said after a six-year lease of the aircraft model, the airline might consider buying the next generation Airbus A350 for its long haul services.

“The A350 is still at the design stage, we will wait for it to be more at the advanced stage before deciding,” he told Malaysian media on board the KL-London inaugural flight.

Stansted Airport is Britain's third busiest airport, with 22.8 million passengers passing through and many leading low-cost airlines making it their base.

In London, the passengers were received by Duke of York Prince Andrew, AirAsia Bhd’s chief executive officer Datuk Seri Tony Fernandes, British Airports Authority (BAA) managing director Steward Wingate and BAA’s commercial and development director Nick Barton.

AirAsia X also aims to expand into to Central and Eastern Europe, said Azran.

“Countries like Russia and Poland are emerging markets, it will be interesting to tap into it,” he said, adding that, Germany and Italy could also be attractive destinations.

However, for now, AirAsia X will concentrate on London and add another route only next year, he said.

Despite the economic downturn, AirAsia X remained upbeat about the aviation industry as there was still a lot of demand in what he said was relatively an untapped market.

“It is easier to take up market share when we go into the market at a time when other airlines are cutting back,” he said.

Although the low-cost carrier might see a decline in certain segments of passenger traffic as they can’t afford to travel anymore, it was gaining from the business segment.

“A lot of companies that are on cost cutting measures choose to travel with low-cost carriers,” he said.

AirAsia X has also benefited from airline companies cancelling some of their aircraft purchases.

"We only had two slots for 2009 for the A330 that was ordered but because some airline companies cancelled their orders we got a third slot in September 2009, which means we will receive our new aircraft faster,” he said.

The airline would want to expand its destinations from five now to 11 by the end of this year, possibly to Sydney, New Delhi, Chengdu and the Middle East.

“I just came back from Abu Dhabi and Dubai. Things are promising. We have to finalise discussions with the airports,” he said. - Bernama
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Old March 12th, 2009, 07:10 PM   #1493
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Quote:
Originally Posted by nazrey View Post
AirAsia X in advanced talks to lease A340
Published: 2009/03/12

LONDON: AirAsia X, an affiliate of low-cost carrier AirAsia Bhd, is in advanced negotiations to lease another Airbus A340 to increase its frequency of the just-launched Kuala Lumpur-London route.

“We want to have the KL-London route on a daily basis from July onwards,” said AirAsia X’s chief executive officer Azran Osman Rani.

Launched yesterday with the inaugural flight from KLIA to Stansted Airport outside London, the company would mount five direct flights per week.

He said after a six-year lease of the aircraft model, the airline might consider buying the next generation Airbus A350 for its long haul services.

“The A350 is still at the design stage, we will wait for it to be more at the advanced stage before deciding,” he told Malaysian media on board the KL-London inaugural flight.

Stansted Airport is Britain's third busiest airport, with 22.8 million passengers passing through and many leading low-cost airlines making it their base.

In London, the passengers were received by Duke of York Prince Andrew, AirAsia Bhd’s chief executive officer Datuk Seri Tony Fernandes, British Airports Authority (BAA) managing director Steward Wingate and BAA’s commercial and development director Nick Barton.

AirAsia X also aims to expand into to Central and Eastern Europe, said Azran.

“Countries like Russia and Poland are emerging markets, it will be interesting to tap into it,” he said, adding that, Germany and Italy could also be attractive destinations.

However, for now, AirAsia X will concentrate on London and add another route only next year, he said.

Despite the economic downturn, AirAsia X remained upbeat about the aviation industry as there was still a lot of demand in what he said was relatively an untapped market.

“It is easier to take up market share when we go into the market at a time when other airlines are cutting back,” he said.

Although the low-cost carrier might see a decline in certain segments of passenger traffic as they can’t afford to travel anymore, it was gaining from the business segment.

“A lot of companies that are on cost cutting measures choose to travel with low-cost carriers,” he said.

AirAsia X has also benefited from airline companies cancelling some of their aircraft purchases.

"We only had two slots for 2009 for the A330 that was ordered but because some airline companies cancelled their orders we got a third slot in September 2009, which means we will receive our new aircraft faster,” he said.

The airline would want to expand its destinations from five now to 11 by the end of this year, possibly to Sydney, New Delhi, Chengdu and the Middle East.

“I just came back from Abu Dhabi and Dubai. Things are promising. We have to finalise discussions with the airports,” he said. - Bernama
Abu Dhabi would be a good choice as KL was in Etihad Airways' top 5 destinations (showing highest passenger load) for 2008 and MAS does not fly there!!
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Old March 14th, 2009, 01:37 PM   #1494
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Malaysia Airlines: China Is Top Travel Destination
March 14, 2009 16:58 PM

KUALA LUMPUR, March 14 (Bernama) -- Cities in China top the list of travellers' five favourite destinations with Beijing heading the list at the 3-day MATTA (Malaysian Association of Tour and Travel Agents) Fair which ends tomorrow.

London is a close second, followed by Shanghai, Kunming and Sydney, said Malaysia Airlines in a statement.

Malaysia Airlines Senior General Manager, Sales, Datuk Bernard Francis said, "China has always been a top attraction, and we have kept fares low to Malaysians' all time favourite destinations to attract more customers.

"Sales has been encouraging and we are optimistic of hitting our sales target of RM25 million."

All inclusive one way air fares to Beijing start from RM720; London, RM1,450; Shanghai, RM640; Kunming, RM470 and Sydney, RM960.

Attractively priced four days/ three nights halal packages to the top five destinations are also available with MASholidays with prices to Kunming starting from RM1,410 per person.

Bookings and purchases can be made at the fair itself, participating travel agents, website, www.malaysiaairlines.com, ticketing offices and call centres.

-- BERNAMA
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Old March 16th, 2009, 10:16 PM   #1495
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AirAsia signs IT deal with Tune Money
Published: 2009/03/17

AIRASIA BHD has signed an information technology (IT) shared services agreement with Tune Money Sdn Bhd.

In a filing to Bursa Malaysia, AirAsia said the agreement aimed to maximise and optimise the use of the resources, expertise and facilities of AirAsia’s information technology department and as an additional source of recurring income to AirAsia. — Bernama
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Old March 16th, 2009, 10:17 PM   #1496
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MAS chief bent on beating the odds
By Presenna Nambiar and Jeeva Arulampalam
Published: 2009/03/16

Malaysia Airlines (MAS) (3786) may suffer the same fate as Hong Kong flagship carrier Cathay Pacific Airways, which reported last week its first annual loss in a decade on fuel hedging losses and weak demand because of the economic crisis.

MAS' top official said it could slip into the red this year owing to factors outside its control.

The national carrier has managed to hold up so far, although it saw net profit drop 71 per cent in financial year 2008, hurt by fuel hedging losses and slowing demand for travel and cargo.

"It is a real possibility that we can lose money, especially if 60 per cent (of events) does not work in our favour. But I can tell you this, we will do our very best to weather the storm," said MAS managing director Datuk Seri Idris Jala, who is bent on beating the Centre for Asia Pacific Aviation's prediction that all Asian airlines will report a loss this year.

The last time MAS made a net loss was in the three-month period ended June 30 2006, of RM177.1 million.
Idris, who took the helm in late 2005, turned MAS around in less than a year and has kept it profitable for 10 consecutive quarters.

Idris pointed out that MAS has the right strategy and people to keep it resilient in a challenging environment that has forced more than 30 airlines globally to fold.

Its ongoing cost-saving initiatives since 2006, amounting to RM2.3 billion, has helped the airline remain profitable despite reducing its fares.

"Our cost has significantly gone down and that is why we have managed to remain profitable.

"The problem faced by many (full-service) airlines now is that they are drop-ping fares but their cost structure is very high, so they end up losing money," he told Business Times in an interview.

Idris said that MAS still has more cost-savings to achieve as his team weeds out the "bad costs" squeezing the airline.

MAS remained profitable in its fiscal year ended December 31 2008, posting net profit of RM244 million on revenue of RM15.5 billion.

However, the outlook for the industry this year is bleak, with many airlines having their fuel bill partly locked through hedging into higher prices.

MAS is no different as it has hedged 64 per cent of its fuel requirements this year at US$100 (RM370) a barrel. Jet fuel currently hovers at half the price.

On top of potential hedging losses, MAS has to contend with weakening passenger traffic.

Last week, airport operator Malaysia Airports Holdings Bhd said it expected the 39 airports in the country to post flat passenger growth this year.

To cope with weakening demand, MAS may suspend some routes that are no longer commercially viable, as it has done for its service to Macau.

To a question, Idris said that MAS would only remove the fuel surcharge for its international routes if the majority of airlines did so.

"It will be surprising to me, though, to see other airlines paying for fuel at US$100 per barrel, like MAS, abolish it. But, of course, there will be one or two airlines that will decide to do it for reasons known only to themselves," he said.
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Old March 16th, 2009, 10:34 PM   #1497
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China is top holiday haven
Monday March 16, 2009

KUALA LUMPUR: China is the top destination with Malaysia Airlines (MAS) passengers who booked their tickets at Matta Fair.

Beijing is the favourite city to visit followed by London, Shanghai, Kunming and Sydney.

MAS senior general manager (sales) Datuk Bernard Francis said sales were encouraging and the company was confident of hitting the RM25m target set for the three-day fair.

“We have kept our fares low for the all-time favourite destinations,” he said in a statement.

An all-inclusive one-way fare to Beijing starts from RM720; Shanghai (RM640) and Kunming (RM470).
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Old March 16th, 2009, 10:39 PM   #1498
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Popular coffee brand will be available on board AirAsia
Monday March 16, 2009
By JADE CHAN

[IMG]http://www.**************/show/2009/03/16/10/38/2852229_230x306.jpg[/IMG]

Enjoying a nice cuppa: The Old Town 3-in-1 Classic White Coffee will be
served on board the AirAsia flights. It is already available on AirAsia’s local
flights, and will be served on board all flights that depart from AirAsia’s
regional hubs in Malaysia, Thailand and Indonesia next month.


FANS of Old Town White Coffee and coffee lovers alike can now look forward to enjoying a hot cuppa on board AirAsia flights and at a soon-to-be-opened outlet at the Low Cost Carrier Terminal (LCCT).

Old Town White Coffee group marketing general manager Alex Chuah spoke about the company’s latest collaborations with AirAsia during a recent press conference.

“From March onwards, the Old Town White Coffee will be served on board all local AirAsia flights.

“From next month onwards, they will be served on board all flights that depart from AirAsia’s regional hubs in Malaysia, Thailand and Indonesia,” he said.

The Old Town 3-in-1 Classic White Coffee will be sold at RM5 per cup. There are plans to include the Milk Tea and Hazelnut flavours soon.

Chuah said the company had allocated RM100,000 to advertise its latest milestone in the local print media, and would also be advertising in Travel 3Sixty, AirAsia’s inflight magazine.

The advertisements feature the tagline Now Everyone Can Fly and Drink Old Town White Coffee.

“The response has been encouraging thus far, and we’re selling about 300 cups of Old Town White Coffee per day,” said Chuah.

“Our target would be to sell 1,000 cups per day once the coffee is available on the flights that depart from the three regional hubs.”

On the company’s other milestone, he said Old Town White Coffee would be opening an F&B outlet at the entrance of the departure hall in the LCCT’s new wing.

“It will be open for business in the middle of this month and will mark our 121st outlet. This outlet will be open 24 hours a day, seven days a week.

“The outlet, which is a joint venture project, will feature most of the items available at most of our F&B outlets, with some adjustments on the food items as we will be introducing three or four additions,” he said.

He said the company had invested RM600,000 for the outlet located at the LCCT, and planned to open 40 more throughout Malaysia.

“Selling our coffee on board AirAsia’s flights offers a good channel to promote our coffee and cover the entire South-East Asia market,” he said, adding that they are also looking at exploring new markets in the Middle East and Australia.
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Old March 19th, 2009, 02:37 PM   #1499
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MAS wins RM18.7m charter job
Published: 2009/03/19

MALAYSIA Airlines has secured a charter deal worth RM18.7 million with the Defence Ministry to move some 36,000 national service trainees between Peninsular Malaysia and Sabah and Sarawak within two years.

Its chairman, Tan Sri Dr Munir Majid, said the national carrier has formed a dedicated unit to manage the national service trainees movement in order to ensure that all aspects of the process are taken care of.

They would include seat reservations, check-in, meals and other necessities.

"This is a historical day for Malaysia Airlines as we commence air movement on a charter basis for National Service Training Department (JLKN). We are pleased to be working in direct partnership with them to ensure seamless travel for the national service trainees," he said at the contract signing ceremony and the send-off of over 350 trainees from Kuala Lumpur to Kota Kinabalu, Sabah, today.

There are three movements a year between December and March, March and June and from June to September. - Bernama
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Old March 20th, 2009, 04:34 PM   #1500
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MAS to donate proceeds from KL-Sandakan flight to Orang Utan centre
Friday, 20 March 2009 18:01
by Joe Chin



Rehabilitating orphaned orang utans at the centre

KUALA LUMPUR: Malaysia Airlines will donate proceeds from the inaugural direct flight from Kuala Lumpur to Sandakan to the Sepilok Orang Utan Rehabilitation Centre.

Senior General Manager, Network and Revenue Management, Dr Amin Khan said Malaysia Airlines was supporting the unique conservation work which provides a vital function in rehabilitating injured and orphaned orang utan.

“The centre is one of only four orang utan sanctuaries in the world, and the work here is totally amazing. As the national carrier, we are proud to be associated with this labour of love which preserves and protects an entire habitat and the animals,” he added.

Tickets for the Kuala Lumpur-Sandakan flights can be purchased at www.malaysiaairlines.com, Malaysia Airlines’ ticketing offices and travel agents.

http://www.theedgemalaysia.com/busin...an-centre.html
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