Journalism, Broadcasting, and Multimedia Marketing Communications

[bagel]

Yeah imagine that? The only way a billboard will be customized to what you like is if something out there is tracking what you buy. If you have a history of buying Gap shirts and that is somehow recorded somewhere, then the billboard will know to advertise certain kinds of fashion to you. Useful for some people, we can say. Also useful for marketers. But the idea that your every purchase will be tracked is scary.

I guess when that happens, I'll just use cash everywhere and no more credit cards. Oh wait.... I have no cash. I just won't buy things.

[bustero]

This already happens with credit cards (as you pointed out), debit cards as there will be much more in the future, internet based payment systems like paypal etc., and will be much more pervasive as the world integrates into the information economy. Whether this is a nightmare for some and a boon for others will be the test used by regulators in implementing this. In general free and open society's like the US will have a hard time integrating personal tracking information with other (e.g. visa sharing with paypal) unless it's with consent. I'm sure a country like China will probably go the other way in terms of the government being able to see everything you buy (ala big brother) but will stop short of a free market on lists which allow generators of information to sell their list to others.

At this point static billboards and even dynamic ones already focus their message as much as possible. Even with the control of the big spectacular boards like the makati one, there will be more opportunties that will present themselves to marketers to communicate their message to us. You just need to see japan, sing, hk for the next 5 year intrusion!

[Raktak]

I hate big billboards... And you know what I hate even more? Is those trucks that carry billboards... They drive so slow in the main thoroughfares... Its just causes traffic...

[sandrin]

Billboardas are the eye sore. I say nay!

[mhe-ann]

ok. here's some billboards pics (taken inside a very fast moving car- sorry for the quality):

[sandrin]

The third pic is the ugliest

Makati bans new billboards

Advertisers are warned against putting up new billboards in Makati.

A citywide ban went into effect on Tuesday, prohibiting the construction and erection of all new posters and billboards, particularly those which depict nude and scantily-clad models in sexually suggestive poses.
Billboard ads will thus be limited to existing structures.
Mayor Jejomar Binay said advertisers need to submit to the local government designs or concepts of any billboard advertisements they plan to put up.
He warned that operators who fall to comply will face stiff penalties and will be required to remove the frames immediately at their own expense.
The ban, according to Binay, will only be lifted once the city council and officials approve the Makati Billboard Masterplan.
Earlier, the city council passed Ordinance 2004-A028, suspending the installation of billboards within the city.
Another regulation, City Ordinance 2004A021, was passed late last year banning billboard ads showing partial or total nudity or models in sexually suggestive position.
The ordinance also imposes a penalty of P5,000 for all violators and for each day of violation.
The Makati City Zoning Board of Adjustment Appeals (MCZBAA) and the Urban Development Department (UDD) will conduct inspections to see if business firms putting up billboards comply with the city’s zoning ordinance.
The MCZBAA and UDD recommended the moratorium, citing that a Billboard Masterplan is necessary to "address the problem of billboards put up in supposedly restricted areas in the interest of public policy, public safety, public order and general safety."
The masterplan will help identify the areas where billboards may be allowed. (Hannah L. Torregoza)

[sugarboy]

Originally Posted by sandrin

The third pic is the ugliest

Makati bans new billboards

Advertisers are warned against putting up new billboards in Makati.

A citywide ban went into effect on Tuesday, prohibiting the construction and erection of all new posters and billboards, particularly those which depict nude and scantily-clad models in sexually suggestive poses.
Billboard ads will thus be limited to existing structures.
Mayor Jejomar Binay said advertisers need to submit to the local government designs or concepts of any billboard advertisements they plan to put up.
He warned that operators who fall to comply will face stiff penalties and will be required to remove the frames immediately at their own expense.
The ban, according to Binay, will only be lifted once the city council and officials approve the Makati Billboard Masterplan.
Earlier, the city council passed Ordinance 2004-A028, suspending the installation of billboards within the city.
Another regulation, City Ordinance 2004A021, was passed late last year banning billboard ads showing partial or total nudity or models in sexually suggestive position.
The ordinance also imposes a penalty of P5,000 for all violators and for each day of violation.
The Makati City Zoning Board of Adjustment Appeals (MCZBAA) and the Urban Development Department (UDD) will conduct inspections to see if business firms putting up billboards comply with the city’s zoning ordinance.
The MCZBAA and UDD recommended the moratorium, citing that a Billboard Masterplan is necessary to "address the problem of billboards put up in supposedly restricted areas in the interest of public policy, public safety, public order and general safety."
The masterplan will help identify the areas where billboards may be allowed. (Hannah L. Torregoza)

Hi Sandrin,

May I know where you got this news item?

Kindly advise. Thanks.

[sandrin]

^ Manila Bulletine website

[sugarboy]

C5 in the year 2000



C5 today

[bagel]

I don't know if I could keep my eyes on the road if those So-En billboards are everywhere.

[thomasian]

Well then that could create chaos if it's (billboards showing models clad only in their underwear) placed everywhere, there would be accidents here and there because of the drivers (he and she) looking up there.

[renell]

Being placed in a slight turn in an overpass can only make things worse. I guess it's really the building owners choice, or desire to have billboards, am I right, or close to it?

[stephencua]

Originally Posted by Raktak

I hate big billboards... And you know what I hate even more? Is those trucks that carry billboards... They drive so slow in the main thoroughfares... Its just causes traffic...

i agree.. these trucks are a big pain whenever i come up on them on the road.. traffic is already bad without them..

[simply_me]

way before i thought of those billboards as blessings.. for me to get my mind off manila's head banging traffic.. but when i happen to see a huge one fell to a residential roofs..naahh.. definitely it's bane..

[kiretoce]

Originally Posted by boybaha

I don't know if I could keep my eyes on the road if those So-En billboards are everywhere.

Reminds me of that huge Calvin Klein (CK) underwear billboard in Times Square (I forgot who the model was), there were so many fender-benders in that intersection that New York's city government wanted it gone to prevent further damages to vehicles and properties, and injuries to pedestrians.

[bagel]

Oh yeah I remember that billboard. It was big.

[pau_p1]

Originally Posted by thomasian

Well then that could create chaos if it's (billboards showing models clad only in their underwear) placed everywhere, there would be accidents here and there because of the drivers (he and she) looking up there.

just like a stretch in SLEX right beside the Splash! Island resort... adjacent to the expressway is their giant slide... and its a policy in Splash! that everyone who'll use the pool should be in swimsuit... there has been a lot of traffic accident on that area.... boy.. drivers can't get their eyes off bikini-clad ladies.... hehehehe

[jbkayaker12]

Originally Posted by mhe-ann

ok. here's some billboards pics (taken inside a very fast moving car- sorry for the quality):

In the highways or freeways in Germany, any form of advertisements are not allowed. They see it as a distraction.

Jon

[renell]

Same can be said for France and Belgium as well. At least outside of city proper.

[sandrin]

Makati mayor orders crackdown on illegal billboards
The Philippine Star 03/10/2005

Makati City Mayor Jejomar Binay ordered yesterday the dismantling of all illegally constructed billboards which endanger the safety of the public.

He instructed the City Engineering Department to undertake a citywide demolition drive against advertising materials put up without valid permits especially along major thoroughfares in the city.

Binay said the crackdown forms part of the city government’s move to clear the city of unsafe and unstable structures which can, at any given moment, collapse or fall apart resulting in serious damage to property and injury to people.

"These illegally constructed billboards did not go under quality or safety tests which determine soundness and must therefore be removed," he stressed.

Binay bared plans for the creation of a Makati Billboard Masterplan which will not only identify areas where billboards can and cannot be put up, but will also standardize sizes.

The Sangguniang Panglungsod is studying the idea and has imposed an indefinite moratorium on the construction and installation of billboards.

Binay said the city government has dismantled some 52 illegally erected billboards since January last year, including those showing partial or total nudity as well as those with sexually suggestive images.

He reminded businessmen, advertising firms, and advertising agents to follow local laws and secure necessary permits before they post huge advertising materials in Makati or they will be dismantled

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Billboards are ugly.