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Old February 1st, 2006, 07:14 AM   #21
matio69
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Chicago also got that innovation....
In subway section of Blue Line just before Lake Strreet section You can see that "miracle". I do not remember what it is advertised there - well, tomorrow just will do the fun ride to check it up again.... and will update my post...
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Old February 1st, 2006, 11:53 PM   #22
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I saw it in the Hong Kong MTR, its about Cathay Pacific and some other ad I forgot
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Old February 20th, 2006, 05:09 AM   #23
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Quote:
Originally Posted by TRZ
It is an uncomfirmed source, but I have heard the Toronto Transit Commission had been investigating the feasability of this type of advertising in Toronto's subway system (they are always in very dire need of cash in a country that chronically underfunds them).
I believe they were rejected (thankfully) as a result of not wanting to put in even more noise pollution onto the subway. I doubt this would be feasible in Toronto anyways since trains often slow down/speed up because of the amount of trains on the subway lines. For these ads to look like a video only if the proper speed is maintained, go too slow, and it becomes choppy and incoherent, go too fast, the information goes by too quickly to register with the observer.
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Old February 21st, 2006, 06:03 PM   #24
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just wonder why they dun simply install projectors on the train
doing the slide one by one is such an energy wastage
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Old April 11th, 2006, 05:13 PM   #25
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Light Rail Transit. Advertising!

market square




University




Bus Interchange




Forest P+R




High School




Park & Ride for Motorway terminus.




Theatre




Rail Way Station



Other Light Rail Advertisings? and What do you think?

Last edited by Insignia; April 11th, 2006 at 05:59 PM.
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Old April 11th, 2006, 07:01 PM   #26
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Stop for Asda! lol
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Old April 12th, 2006, 02:03 AM   #27
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I was in Nottingham in March, and for being such a nice system, it isnt very useful. I didnt see a single train.
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Old April 12th, 2006, 11:41 AM   #28
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I use the Ring Road Park & Ride when going to Nottingham and then onto Tram to City Centre. Much better than Park & Ride on Bus. Trams look very modern.
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Old April 12th, 2006, 12:14 PM   #29
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Quote:
Originally Posted by jamesinclair
I was in Nottingham in March, and for being such a nice system, it isnt very useful. I didnt see a single train.
NET vehicles operate every 10mins or better. Do you mean something else?
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Old June 2nd, 2006, 06:47 PM   #30
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Advertising Rights for Subway/Metro Systems

Does anybody know where I could find a listing of the companies that control the advertising rights to subway systems throughout Europe and Asia?

I have looked everywhere on the internet but cannot seem to find this information. Typically companies such as JC Decaux or Clear Channel will purchase the right to control all advertising in the Metro/Subway system.
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Old June 3rd, 2006, 09:37 AM   #31
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Viacom maybe
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Old June 3rd, 2006, 06:14 PM   #32
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At leaset for the Philippines it resides with the owner of the line. Line 1 and 2 are government owned lines , while line 3 is private, they both run their own marketing department instead of outsourcing them.
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Old June 22nd, 2006, 10:26 AM   #33
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subway tunnel advertising - does your subway have it?

i had remember seeing a story about it on Discovery Channel once - looked like a really cool thing done so simply

anyway this is the company that is behind it www.sidetrack.ca

it has videos of some of the tunnel ads and pics as well

have you seen any of them? is it in your city yet?
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Old June 22nd, 2006, 03:44 PM   #34
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I've seen them in Hong Kong.
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Old June 22nd, 2006, 08:22 PM   #35
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In the past Paris metro had it.
But now tunnel has tag.
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Old June 22nd, 2006, 08:49 PM   #36
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How does that work? The subway goes by way too fast for you to see anything...
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Old June 22nd, 2006, 10:26 PM   #37
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Munich S-Bahn has this annoying tunnel facing adv. like Stuttgart, Frankfurt and Berlin.

http://www.faz.net/s/RubFAE83B7DDEFD...~Scontent.html

25 000 Euro for four weeks
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Old June 22nd, 2006, 11:56 PM   #38
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Quote:
Originally Posted by raymond_tung88
How does that work? The subway goes by way too fast for you to see anything...
they are still images and when you go by them fast they appear to look like they are moving

you remember flip books from when you were a kid? and you would flip them and they would appear to be moving...

the same idea
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Old June 23rd, 2006, 01:59 AM   #39
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They've got them in Toronto and they may be coming to Los Angeles.
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Old June 27th, 2006, 06:24 AM   #40
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Commercials go underground to catch consumer's eye
By Lisa Haarlander

CHICAGO, June 27 (Reuters) - The last thing Chicago commuters expected to see from the windows of their speeding subway train was a smiling model.

The dark-haired woman glanced at her silky legs, and the image dissolved to show a tube of moisturiser just before the train reached the downtown Washington Street station.

The advertising clip for Aveeno's Continuous Radiance, made by Johnson & Johnson, stuck with commuters who barely noticed the products pushed on posters plastering the walls of the trains and stations.

In dark subway tunnels from Toronto to Hong Kong, commercials are flickering to life as companies place advertisements in unusual spots to stand out in a world littered with product pitches.

Mini-television ads are popping up inside elevators, atop petrol pumps and other places where the audience is captive and perhaps a little bored.

It's all in response to an increasing tendency by television viewers to skip commercials through recording technology such as TiVo or by downloading shows.

"They're putting the traditional medium of TV in a new environment where you don't expect it," said Jack Sullivan, senior vice president and out-of-home media director at Starcom USA in Chicago, part of the Publicis Groupe.

The underground transit commercials are particularly effective, he said. "You're sitting in the subway, and all of the sudden an ad pops up outside the car."

Advertising companies boast that more than 80 percent of consumers remember the product advertised, compared with a roughly 20 percent recall for television commercials.

"With TiVo, they're just skipping through the ads," said Peter Corrigan, chief executive of Submedia LLC, a leader in this new field. "You take the same ad and put it in the subway and not only will they look at it, they'll remember it."

Submedia launched its service in Atlanta in 2001. The privately held company has since installed ads in subway tunnels underneath New York, where it is based, as well as Chicago, Washington, Mexico City, Hong Kong, Tokyo, Bucharest and Istanbul. Plans also call for campaigns in Paris and Kiev.

Submedia jointly markets advertising space with rival SideTrack Technologies Inc. of Winnipeg, Canada. SideTrack has ads in subway tunnels in Boston; San Francisco; Mexico City; Rio de Janeiro, Brazil; and Toronto.

Rates range from $25,000 to $140,000 a month. On average, the subway system gets 35 percent of the revenue generated, Corrigan said.

About 50 companies, including many car manufacturers, have bought space during the past five years, Corrigan said. The car makers relish the opportunity to showcase their sport coupes and sport utility vehicles in motion somewhere other than on a television set.

Coca-Cola used transit advertising in Atlanta to promote Dasani bottled water in 2001, but has not repeated the experiment.

"We liked the results, but it's not something we're actively pursing," said spokeswoman Susan McDermott. "It's just not part of our national planning at this point, but you can't limit yourself to the traditional ways companies have advertised."

The technology that creates the commercials is a sophisticated version of the old cartoon flip book that creates the illusion of moving pictures.

Lighted strips half an inch wide and three feet high (1.3 cm 90 cm) are mounted on subway walls. When the train moves past, even as slowly as thee miles (five km) per hour, the strips appear to run together to create the illusion of a moving picture.

The ads are placed near stations, which is where advertising companies believe passengers are most alert and most likely to glance out of the window.

First-time viewers are often startled when the pictures appear outside their windows, but regular commuters find them a pleasant distraction.

"They're pretty interesting, especially when they have a lot of movement," said Blanca Juarez, who works at a downtown law firm. "I keep an eye out for the new ads."
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