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Old September 4th, 2011, 08:13 AM   #961
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Alaska Airlines Pilots Go Lean And Green With iPads

First major domestic airline to use iPads to replace flight manuals
http://splash.alaskasworld.com/Newsr...527_082430.asp
5/27/2011 9:12 a.m.

SEATTLE — As part of an ongoing effort to use technology to enhance flight safety, improve efficiency and protect the environment, Alaska Airlines is issuing iPad tablet computers to its pilots. The 1½-pound iPads replace up to 25 pounds of paper flight manuals that pilots are required to carry when they fly.

The iPads are being distributed to all Alaska Airlines pilots, a process that will be complete by mid-June. This follows a successful trial by 100 line and instructor pilots and Air Line Pilots Association representatives, who evaluated the feasibility of using iPads as electronic flight bags this past winter and spring.

Alaska Airlines is the first major domestic airline to use the iPad to replace paper manuals.

"We've been exploring the idea of an electronic flight bag for several years, but never found a device we really liked," said Gary Beck, Alaska Airlines' vice president of flight operations. "When the iPad hit the market, we took one look at it and said this is the perfect fit."

The iPads contain an app called GoodReader that is loaded with PDF versions of 41 flight, systems and performance manuals, reference cards, and other materials. The electronic manuals include hyperlinks and color graphics, enabling pilots to find information faster and easier. Updating these reference materials can now be accomplished with one tap on the iPad screen instead of the former, labor-intensive process of replacing individual pages with new ones. The iPad is considered a Class 1 electronic device, meaning it is stowed during takeoff and landing under Federal Aviation Administration regulations.

In conjunction with replacing paper manuals, Alaska Airlines is exploring the replacement of paper aeronautical navigation charts with electronic versions on the iPad, eliminating the need for every pilot to carry their own copy. The two initiatives, dubbed "Bye, Bye, Flight Bag," will save about 2.4 million pieces of paper.

The cost of the project is expected to be offset by lower paper, printing and distribution expenses and reduced fuel consumption as some weight is removed from the aircraft. Further savings are expected from fewer back and muscle injuries caused by pilots carrying flight bags that can tip the scales at 50 pounds or more fully loaded.

Note to news media: A high-resolution photograph of an Alaska pilot with the iPad on the flight deck of a Boeing 737 is available in the airline's online newsroom image gallery at www.alaskaair.com/newsroom.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve 90 cities throughout Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.
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Old September 4th, 2011, 08:16 AM   #962
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Alaska Airlines To Begin Daily Service From The Bay Area To Kauai And The Big Island Of Hawaii

Daily service from Oakland and San Jose to begin March 12, fares start at $179*
http://splash.alaskasworld.com/Newsr...830_081254.asp
8/30/2011 8:13 a.m.

SEATTLE — Alaska Airlines announced today that it would expand its schedule starting daily, nonstop service from Oakland and San Jose, Calif., to Lihue, on the island of Kauai, and Kona, on the Big Island of Hawaii starting March 12, 2012.

The airline has previously served the markets with three flights a week between San Jose and Lihue and between Oakland and Kona and four flights a week from San Jose to Kona and Oakland to Lihue.

"We are really excited to now offer daily service from San Jose and Oakland to three Hawaiian Islands," said Joe Sprague, Alaska's vice president of marketing. "Going to seven flights a week from both San Jose and Oakland to Kauai and Kona - along with our existing daily service from both cities to Maui – makes it more convenient than ever for Bay Area travelers flying to the Hawaiian Islands."

To celebrate the new service, Alaska Airlines is offering one-way fares of $179* on flights from the Bay Area to Lihue and Kona and to Kahului on the island of Maui, which the airline serves from Oakland, San Jose and Sacramento, Calif. Tickets must be purchased by Sept. 3 for travel from March 12 through June 9, 2012. Fares are for travel Monday, Tuesday and Wednesday to Hawaii and for Monday, Tuesday, Wednesday and Thursday from Hawaii. Blackout dates apply. See terms and conditions below for information about all fares. A complete list of fares and days of travel is available at www.alaskaair.com or by calling 1-800-ALASKAAIR (800-252-7522 or TTY/TDD line 800-392-0228).
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Old September 4th, 2011, 08:19 AM   #963
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Old September 4th, 2011, 09:20 AM   #964
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Some recent Alaska Airline commercials featuring the Portland Timbers.





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Old September 4th, 2011, 09:37 AM   #965
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Last edited by diablo234; September 4th, 2011 at 09:44 AM.
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Old September 4th, 2011, 02:05 PM   #966
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image hosted on flickr

Two Alaska Airlines Boeing 737s at Sea-Tac/KSEA North Satellite Terminal by AvgeekJoe, on Flickr

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Alaska Airlines by skinnylawyer, on Flickr

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Boeing 737 Alaska Airlines, Seattle - USA. by dirkjankraan.com, on Flickr

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MD-83 Alaska Airlines. by dirkjankraan.com, on Flickr

Last edited by diablo234; September 4th, 2011 at 02:10 PM.
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Old September 5th, 2011, 12:32 AM   #967
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Other recent commercials for Alaska Airlines:





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Old September 5th, 2011, 02:39 AM   #969
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Alaska Airlines First Class Section:

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Alaska First Class by MVP Gold, on Flickr

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Alaska Airlines First Class Meal by MVP Gold, on Flickr

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Alaska Airlines First Class Snack by MVP Gold, on Flickr

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Alaska IFE by MVP Gold, on Flickr
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Old September 5th, 2011, 02:41 AM   #970
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Alaska Airlines Coach:

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Coach seats by bakedpatato, on Flickr

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Alaska Airlines 737-700 Cabin by MVP Gold, on Flickr

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Best Coach Meal by sfPhotocraft, on Flickr
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Old September 5th, 2011, 02:45 AM   #971
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Alaska Airlines Board Room Lounge located in the Anchorage, Los Angeles, Portland, San Francisco, and Seattle airports.

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Alaska Airlines' Board Room lounge #899 by Nemo's great uncle, on Flickr

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Alaska Airlines' Board Room lounge #906 by Nemo's great uncle, on Flickr

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Alaska Airlines' Board Room lounge #904 by Nemo's great uncle, on Flickr

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Alaska Airlines' Board Room lounge #900 by Nemo's great uncle, on Flickr
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Old September 5th, 2011, 02:48 AM   #972
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Alaska Airlines Adds Mobile Boarding Pass, Additional Features To App For iPhone And iPod Touch
http://splash.alaskasworld.com/Newsr...829_075946.asp
8/29/2011 8:01 a.m.

SEATTLE — Alaska Airlines announced today its application for the iPhone and iPod touch is now available with several new features aimed at providing customers with convenient and quick access to their most important travel information. The most significant new feature is the ability to check in and access your mobile boarding pass within the app.

"Our new iPhone and iPod touch app makes travel more convenient and simpler than ever," said Curtis Kopf, Alaska Airlines' managing director of customer innovation and alaskaair.com. "This powerful app is like a personal concierge service — it knows where you are at each stage of your travel and provides you easy access to the travel information that matters most."
New features of the app include:

•access to a mobile boarding pass

•check in for flights

•track flight status and boarding information

•create text or email flight alerts

•select and change seats

•create a parking reminder

•add notes for hotel and car reservations

•access "My Trips" to view multiple flight itineraries

•track Alaska Airlines Mileage Plan account information


Later this year, Alaska Airlines plans to launch an Android app and a refreshed mobile- optimized website to make access to www.alaskaair.com easier and more convenient for other mobile devices and tablet users.

Built by Seattle-based Übermind, the Alaska Airlines app is a complete redesign of the airline's first mobile app launched in March 2010. More information is available online at www.alaskaair.com/mobile.

The Alaska Airlines app is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.

Images of the new iPhone app are available in Alaska Airlines' online image gallery at www.alaskaair.com/newsroom.

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009, 2010 and 2011 North America Airline Satisfaction StudiesSM. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.
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Old September 5th, 2011, 02:50 AM   #973
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Quote:
FAA-industry project aims to cut fuel usage
Alaska aircraft will perform tests to develop more efficient flight paths

http://splash.alaskasworld.com/Newsr...624_135829.asp
6/24/2010 1:58 p.m.

Alaska Airlines is joining three other aviation companies and the Federal Aviation Administration to develop computer technologies that reduce fuel burn, emissions and noise. Alaska will perform test flights during the five-year $66 million project, funded by the FAA, in partnership with GE Aviation, Lockheed Martin and AirDat.

Test flights later this year will establish a baseline to measure commercial aircraft fuel use, emissions and noise using current flight and air traffic management technologies. Future test flights will measure improvements from GE Aviation development efforts aimed at spacing airliners by time rather than distance so they can routinely fly more efficient cruise and descent paths. The goal of the joint FAA-industry Continuous Lower Energy, Emissions and Noise (CLEEN) program is to develop technologies that airlines can begin using in 2015.

"As an industry leader in pioneering Next Generation technology like Required Navigation Performance, Alaska Airlines is proud to join an effort that will modernize our flight management systems and have the added benefits of reducing fuel burn, emissions and aircraft noise while also improving our on-time reliability," said Gary Beck, Alaska Airlines' vice president of flight operations.

GE will develop advanced flight management computer system functionality that will be installed on several of Alaska's Boeing 737s for the project. Work with Lockheed Martin will test integration between the flight management system and the FAA's ground-based air traffic control system at its en route centers. GE and AirDat will develop technology to provide improved weather information to reduce aircraft fuel consumption and emissions.

"Programs like this will help change the commercial aviation landscape toward significant improvements in our air traffic management system," said Lorraine Bolsinger, president and CEO of GE Aviation Systems. "GE's flight management system optimized descent product enables increased aircraft capacity along with a potential 5 to 15 percent fuel savings. Through work with our partners, we will be able to realize even greater savings."
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Old September 5th, 2011, 02:52 AM   #974
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An Alaska Airlines 737-400 Combi unloading passengers and cargo. These planes are typically used for flights between Anchorage and other Alaskan communities. They feature a fixed seating capacity of 72 seats with the rest of the plane dedicated for cargo use.

Here is a diagram of the 737-400 Combi.




Last edited by diablo234; September 5th, 2011 at 03:02 AM.
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Old September 5th, 2011, 08:55 AM   #975
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A video demonstrating the new airport awareness system that Alaska Airlines has installed on all of it's 737s.
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Old September 7th, 2011, 01:34 AM   #976
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Quote:
Southwest Airlines launching daily flight from McCarran to Atlanta

By Richard N. Velotta
Monday 5 September 2011 7 a.m.
Vegas INC

Southwest Airlines’ acquisition of AirTran has finally paid some dividends to Las Vegas as the Dallas-based discount air carrier today announced plans to add a daily nonstop round-trip flight between McCarran International Airport and Atlanta.

Ever since Southwest in May closed the $1 billion deal to buy AirTran, speculation had been raised on how Southwest would enter the Atlanta market – the largest metropolitan area that had not been served by Southwest and a major hub operation for AirTran.

Some questions were answered last month when Southwest announced 15 daily nonstop flights between Atlanta and five destinations, Baltimore-Washington International, Chicago Midway, Denver, Houston Hobby and Austin, Texas, under the Southwest brand, beginning Feb. 12.

Today’s announcement further expanded the airline’s western reach from Atlanta with new flights to and from Las Vegas and Phoenix. Those routes begin flying March 10.
More: http://www.vegasinc.com/news/2011/se...ight-mccarran/
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Old September 7th, 2011, 01:49 AM   #977
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American Airlines will start flying from its Miami hub to Manaos, Brazil from June 17th 2012 with a Boeing 738NG 4 times a week.
Also, by the end of the year AA, will launch a boeing 767-300ER route between Miami and Porto Alegre, Brazil. Other destinations in Brazil such as Curitiba and Fortaleza are strong candidates to be AA's newest destinations between 2012-2013, as AA is analizing the market there.
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Old September 7th, 2011, 05:18 AM   #978
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going to fly AA 763 FCO-JFK next couple months, I'll make some pic for you. Do AA 763s have IFE onboard?



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Old September 9th, 2011, 01:20 PM   #979
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Horizon Air Retiring Its Public Brand and Adopting Alaska Airlines' Eskimo
http://www.airportbusiness.com/onlin...2313&pageNum=1
PR Newswire

SEATTLE, Jan. 25, 2011 -- Horizon Air announced today it is retiring its public brand and will adopt the trademark Eskimo of its sister company, Alaska Airlines, on its fleet. The change follows a shift made earlier this year to a new business model that aligns more closely with the rest of the regional airline industry.

"While our livery is changing, many other important things won't," said Horizon Air President Glenn Johnson. "Horizon will remain focused on meeting customers' needs and providing a memorable experience, including our genuine, personal service and free onboard Northwest wine and microbrews."

As part of the brand change, Horizon's Bombardier Q400 fleet will be repainted with a new paint scheme prominently featuring "Alaska" across the fuselage and the Eskimo on the tail. The plane will continue to include the Horizon logo on the sides of the aircraft, which will now appear in Alaska's dark blue color. A high-resolution image of the new paint scheme is available at Alaska Airlines' online image gallery at www.alaskaair.com/newsroom.

While the brand change has no direct effect on customers, travelers will begin to see changes to airport signage, advertising and planes starting next month. The brand transition will be completed as soon as is practical. During this time, some new Q400s being delivered to Horizon may fly without color until painting can be scheduled. Horizon expects to unveil its first Q400 featuring the new look in February.

Horizon has had a separate brand since Alaska Air Group acquired the airline in 1986. Its existing brand, a stylized sun, has been featured on Horizon planes and at airports since 1991.

What's not changing:

Although Horizon's brand will retire, many aspects of the airline will not change, including:
  • Onboard service, including complimentary Northwest wine and microbrews for passengers 21 years and older, and snacks and liquor for purchase
  • Ala Cart planeside baggage service
  • Flight crew and airport employee uniforms
  • Horizon will continue to operate as a separate airline within Alaska Air Group
New business model: Capacity purchase agreement

Starting Jan. 1, Horizon transitioned to a new business model called a capacity purchase agreement (CPA). Under this arrangement, Horizon operates and maintains its aircraft while Alaska is responsible for scheduling, marketing and pricing all flights. Horizon markets, most of which provide feed traffic to Alaska Airlines, will continue to be served under the new CPA business model.

The changes to Horizon's brand reflect a common industry practice followed by regional airlines that conduct all of their flying for a major carrier partner. Horizon operates an average of 350 flights a day in 45 cities in Arizona, California, Idaho, Montana, Nevada, Oregon, Washington, Baja California Sur (Mexico), and British Columbia and Alberta (Canada).

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009 and 2010 North America Airline Satisfaction Studies(SM).

An example of a Bombardier Q400 in the new Alaska/Horizon livery, reflecting the retirement of the Horizon Air brand
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Old September 9th, 2011, 08:45 PM   #980
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FAA aims to levy $590K fine against Alaska Airlines
Published: September 9th, 2011 09:16 AM
Last Modified: September 9th, 2011 09:16 AM
http://www.adn.com/2011/09/09/205763...e-against.html

The Federal Aviation Administration is proposing to fine Alaska Airlines $590,000 for allegedly operating a jet that didn't meet maintenance standards on more than 2,000 flights before a 2010 electrical fire in Anchorage. From FlightGlobal.com:

FAA stated on 18 January 2010 a flight deck ceiling fire occurred on the aircraft while it was parked at the gate at Anchorage International airport.

Investigators determined the fire was caused by chafed wiring resulting from improper installation of a hose clamp.

The agency said Alaska had most recently performed maintenance in the burned area in August 2008.

"The B-737-400 maintenance manual includes an explicit warning about proper installation of the hose clamp," said FAA. "Alaska subsequently discovered the same problem existed on nine other B-737-400s in its fleet and made corrections. There were no other fires."
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