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Old May 30th, 2011, 05:27 AM   #2381
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Airline hosts Green Explorers
Cathay Pacific out to teach students importance of
conservation

29 May 2011
Vancouver Province

Cathay Pacific Airways announced it will sponsor 40 students from around the world, including students from Canada, to take part in the new Cathay Pacific Green Explorer program -an eight-day program that will take place in Hong Kong and Sichuan Province in China. The aim of the program, which runs from Aug. 13 to 20, is to give the young participants a better understanding of environmental issues and the importance of conservation.

The Cathay Pacific Green Explorer 2011 program, for students aged 16 to 18, is launched as part of Cathay Pacific's ongoing commitment to sustainable development and corporate social responsibility. The airline is honoured to have Edward Yau Tang-wah, Secretary for the Environment in the Hong Kong SAR Government, as Patron of the program.

Cathay Pacific chief executive John Slosar said: "We are delighted to launch the Green Explorer program to help broaden the horizons and expand the world view of young participants from around our network. We hope the delegates will take home some important messages relating to environmental, conservation and sustainable development issues and apply them in their own lives and home country."

Students from Hong Kong, Canada, Australia, Germany, Korea, Malaysia, South Africa, Taiwan, the United States and Vietnam will be invited to join this unique educational experience. Applications are open to full-time students between the ages of 16 and 18 who are proficient in written and spoken English and have been involved in environmental or community activities. Applicants are required to submit an essay on an environmental topic that is close to their hearts and relevant to his or her home country or the global situation. Students can make applications through www.cathaypacific.com/greenexplorer from now until 17 June, 2011.

Successful applicants will gather in Hong Kong to visit a green project run by the Hong Kong SAR Government before travelling to Yingjing County in Sichuan Province. Known for its breathtaking natural beauty, Yingjing is home to some of the last remaining Giant Panda populations in the wild, diverse ethnic communities and upstream watersheds that feed some of China's major rivers. On site, the students will see for themselves how economic growth is affecting natural resources and observe how conservation efforts are bringing tangible and sustainable social benefits at different levels.

Full program details can be found at www.cathaypacific.com/greenexplorer.
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Old June 1st, 2011, 07:00 PM   #2382
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Old June 2nd, 2011, 11:22 PM   #2383
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http://www.centreforaviation.com ... athay-and-sia/page1


Business models diverge at long-time archrivals Cathay and Singapore Airlines

Cathay Pacific Airways sees enough growth in the top end of the market to stick entirely with the traditional full-service model and will not be persuaded to follow some of its biggest rivals in establishing a low-cost carrier subsidiary.

Speaking to the National Aviation Press Club in Sydney this week, new Cathay CEO John Slosar said he “doesn’t fully understand the goals” of the planned new long-haul low-cost subsidiary at Singapore Airlines (SIA). He says Cathay doesn’t see a need to establish a new brand and plans to instead grow its network and traffic “through the Cathay brand”.

Unlike SIA, Mr Slosar points out Cathay’s traffic, including premium traffic, has already fully recovered to pre-global recession levels. He sees Cathay in a unique position to be able to continue to rapidly grow its premium business. Demand for premium travel to and from Hong Kong has been particularly robust as Hong Kong has emerged as the biggest equity market in the world while premium demand from neighbouring China is expected to take off.

SIA has seen its passenger traffic drop in recent years, prompting it to rethink its previous strategy of focusing entirely on the top end of the market. The SIA Group including regional carrier SilkAir transported 19.3 million passengers in 2010, a 1% drop compared with the 19.6 million passengers transported by the group in 2006. Over the same period, the combined traffic at Cathay and Dragonair has increased 21% from 22.1 million passengers in 2006 to 26.8 million passengers in 2010.

Cathay/Dragonair passenger numbers vs Singapore Airlines/SilkAir passenger numbers: 2005 to 2010


Mr Slosar took over as Cathay's CEO two months ago from Tony Tyler, who is now preparing to assume the top post at IATA. But unlike the recent CEO transition at SIA, do not expect the change of management at Cathay to result in any strategy shift.

For Cathay, the need to change is simply not as pressing. While SIA has been struggling to grow its business under its traditional premium-focussed model, Cathay has been quickly able to resume growing its premium business after a temporary setback during the global downturn. If SIA wants to again overtake Cathay as a larger airline group (in terms of total passengers, the SIA-SilkAir combination were bigger in the early portions of last decade than the pre-merger combination of Cathay and Dragonair) it has to diversify and take the risk of assuming a new business model.

Retaining its focus on the premium end of the market allows Cathay to continue spending all of its capital expenditure on its original business model. Cathay is now investing significantly in new business-class cabins and upgrading its lounges at its Hong Kong hub.


The battle for the best business class seat

Mr Slosar believes the new business-class seats introduced by Cathay over the past few months on some of its A330s and B777-300ERs will be an “industry setter”. He says the initial response to the new seat, which has already been introduced on some A330-300 flights to Sydney and some 777-300ER flights to New York, has been very positive. All of Cathay’s A330-300s and B777-300ERs will be outfitted with the new seat by early 2013.

Although SIA will need to funnel a significant amount of funds into launching its new long-haul low-cost carrier, it is not about to let its premium product suffer. SIA is generally considered the industry trendsetter when it comes to long-haul premium products and SIA is now planning yet another new generation of business-class seats for its future fleet of A350s and B787s.

Contrary to Cathay’s aim to leapfrog over SIA in the battle for the best business-class seat, SIA sees Cathay’s move to replace its current long-haul herring-bone business-class seat, which was only introduced four years ago but proved to be unpopular with frequent flyers, as more of a response to its more successful seat that was first introduced on B777-300ER at the end of 2006. SIA’s current long-haul class seat, which is also featured on the carrier’s A380s, is still wider than Cathay’s new seat although Mr Slosar believes Cathay’s design is better for side-sleepers and the carrier has found the “sweet spot” between privacy and space.

The reality is both SIA and Cathay long-haul premium products are once again at or near the top of the industry and the bigger differentiator is the strength of their networks. Given the very rapid growth of the Hong Kong and Chinese markets, Cathay seems to be developing the edge in this respect although SIA also has a very strong local market in Singapore. Mr Slosar points out the economic growth in China is fuelling not only a huge increase in economy class travel as a larger sector of the population now has the means to travel by air but also more Chinese are becoming wealthy enough to afford to travel in premium cabins.

Cathay expanding rapidly in mainland China while SIA is shrinking

Both SIA and Cathay have an edge over mainland Chinese carriers in tapping this growth at the top end of the Chinese market as their products are viewed as far superior by China’s growing upper class. But in terms of capacity, Cathay has a much bigger offering.

Cathay and Dragonair have almost 80,000 seats per week out of China. Dragonair, which operates to 17 destinations in mainland China, accounts for the most of the company’s Chinese capacity. Cathay and Dragonair merged in 2006.

In comparison, SIA and SilkAir combined have only about 21,000 seats per week out of China. The SIA Group has reduced its capacity from mainland China over the last five years by 8% while Cathay/Dragonair capacity from China has increased 21% over this period.

International capacity from China by carrier (seats per week) - Jun-2006 to Jun-2011


SIA’s positioning in the increasingly important premium Chinese market is also weakened by the fact almost none of its flights to China are operated with B777-300ERs or A380s, which are the only aircraft in the carrier’s fleet with lie-flat business-class seats. Cathay and Dragonair also primarily offer a regional business-class product on its flights to China but Cathay’s Chinese flights are significantly shorter.

In many connecting markets out of mainland China, SIA is also increasingly competing for premium business against Middle Eastern carriers, which unlike SIA and Cathay generally offer a full lie-flat seat on their Chinese flights. Emirates now has almost 13,000 seats per week out of China and has increased its capacity out of China by 354% since Jun-2006.

Qatar Airways now has 6000 seats per week out of China, a 217% increase over Jun-2006. Etihad only launched services to China in 2008 and now has 2000 seats per week in the market. Turkish Airways also has been growing its Chinese operation fast and now has 5000 seats per week from China, a 214% increase compared with Jun-2006.

Combined, Emirates, Qatar, Etihad and Turkish now have 3% of the international market out of China, compared to only 1% five years ago. Over this period SIA Group has seen its share of the market drop from 3.5% to 2.3%. Cathay/Dragonair also has seen its share drop from 9.9% to 8.8% as the total market has expanded by 36%, outpacing the 21% expansion by Cathay/Dragonair.

Bullish on its ability to exploit the fast-growing Chinese market, Cathay is also expanding at a significantly faster clip. Cathay plans to grow capacity by about 11% this year compared with 6% at SIA. While SIA has 48 new widebodies on order, according to Ascend data, Cathay has 88 widebodies on order.

Mr Slosar hints of more orders, saying “we may not be finished yet”. But he insists that for now Cathay has decided not to follow SIA in acquiring A380s.

Cathay to rethink A380s and 747-8s

In recent years Cathay has conducted several studies of new jumbo jets, including the A380 and B747-8, but Mr Slosar says Cathay prefers to stick with twin-engine widebody aircraft because it “really wants to offer a good schedule”. He cites specifically two of Cathay’s biggest markets, Hong Kong and Sydney, where the carrier now offers four daily flights and says Cathay’s schedule really helps its premium business as its frequent flyers know there is always a flight when they need one.

Looming capacity constraints at Hong Kong, however, could persuade Cathay to re-evaluate its requirement for widebody aircraft over the next few years. Hong Kong International Airport is now projected to reach capacity within the next seven to nine years. Community discussion of a third runway will begin this year. If the airport does not get the green light to construct the third runway, Cathay would need larger capacity aircraft to better utilise its existing slots. Mr Slosar acknowledges that in a couple of years Cathay will have “another look at the 747-8s and A380s”.

Cathay is also continuing to look at introducing a premium economy product. Mr Slosar believes premium economy has become more than a niche product for select long-haul routes and expects it to continue becoming more widespread. He says Cathay takes the premium economy trend “very seriously” and is prepared to respond. “We’ve been looking at it long and hard,” Mr Slosar says. “We see the industry going that way.”

While Cathay continues to focus on improving its overall premium offering, Mr Slosar believes the carrier can remain competitive at the lower end of the market without investing in a low-cost subsidiary. He says Cathay is already competing effectively against low-cost carriers in several markets, including Hong-Singapore and Hong-Kuala Lumpur. Mr Slosar believes passengers understand the value Cathay brings and realise the difference in cost is not much when all the extra charges are considered, but acknowledges “in economy class you need pretty sharp fares”.

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Old June 4th, 2011, 06:49 PM   #2384
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http://www.businesstraveller.com ... s-abu-dhabi-service

Cathay starts Abu Dhabi service

Cathay Pacific launched the first of its four-weekly services between Hong Kong and Abu Dhabi on Thursday.

Flights are being operated by A330s and A340s with departures to and from Abu Dhabi on Tuesday, Thursday, Saturday and Sunday.

Tom Wright, Cathay Pacific General Manager Middle East, India, Africa, Pakistan said the timing of the flights, with an evening departure from Abu Dhabi and an early morning arrival back from Hong Kong, will be popular among business travellers.

Cathay has been serving the UAE market for more than 30 years, and currently flies double daily to and from Dubai.

The airline envisages that the new route will open up business opportunities between the UAE capital and Asia Pacific region.



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Old June 7th, 2011, 07:00 PM   #2385
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Source:http://www.businesstraveller.com/asi...agreement-with
Quote:
CX expands codeshare agreements with American Airlines and Alaska Airlines
Originally published on asia.businesstraveller.com 07/06/2011 - Filed under: News »

Cathay Pacific Airways has announced an expansion of its codeshare agreement with American Airlines, which will add 11 new destinations to the carrier’s North American network from AA’s two hubs: O’Hare International Airport in Chicago and Los Angles. The carrier will also expand its codeshare agreement with Alaska Airlines, adding two destinations in Mexico to its network.

The new arrangement will complement the daily service between Hong Kong and Chicago by Cathay Pacific, to be launched in September this year (see story here). The flight will depart Hong Kong at 1145 and arrive at O’Hare Airport at 1345. The return leg will depart at 1525, arriving back in Hong Kong at 2000 the following day.

When this new route goes into operation, CX’s code will appear on AA’s flights from Chicago to Atlanta, Charlotte, Cleveland, Columbus, Detroit, Kansas City, Minneapolis-St Paul, Philadelphia and Pittsburg as well as flights to Phoenix and Salt Lake City from Los Angeles.

Meanwhile from June 15 onwards, the carriers code will also appear on Alaska Airlines' flights from Los Angeles to Mexico City and Guadalajara. Cathay's codesharing partnership with Alaska began in September last year (see story here).

Tickets for the new codeshare flights with American Airlines and Alaska Airlines are now on sale for travel from September 1 and June 15 onwards respectively.

For more information, visit www.cathaypacific.com

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Old June 12th, 2011, 12:33 PM   #2386
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image hosted on flickr

Taken by Mazelcub
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Old June 22nd, 2011, 02:32 PM   #2387
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Old June 23rd, 2011, 01:43 PM   #2388
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Cathay Pacific launches new uniform for frontline staff worldwide

22 June 2011

Cathay Pacific announced the 8 July launch for the roll out of the airline’s new uniform to 13,000 staff worldwide, including more than 8,000 cabin crew and 4,000 staff working in airports, reservations and cargo teams around the network.

A launch event was held today at the Ritz Carlton Hong Kong hosted by Cathay Pacific Chief Executive Mr John Slosar with the uniform’s designer Mr Eddie Lau also present.

Over the past 60 years, Cathay Pacific has changed the uniforms for its customer-facing staff nine times. Each time, the uniforms were changed to keep the look fresh, current and relevant for the times as well as reflecting the airline’s progressive nature.

The new uniform continues the tradition of creating a stylish, elegant and unique look that’s symbolic of a modern Asian airline which is respected worldwide for quality, style and gracious service.

The new uniform is an “evolution” of the existing uniform, building on the signature elements of the current design and, at the same time, incorporating new elements that make a fashion statement and can also stand the test of time as each design has to last a minimum of 10 years.

The signature features which will be maintained are:

Red - the brand heritage colour of the Cathay Pacific uniform
Brush-wing logo
Standing collar and cuffs
Long skirts
The uniform also takes into consideration the various working environments of the Cathay Pacific staff including the varied climates, cultural and religious sensitivities as well as health, security and safety regulations. The airline also took into account the need to minimise the environmental impact during the uniform’s production.

Speaking at the launch event, Mr Slosar said: “Cathay Pacific is Hong Kong’s home carrier and we are proud to be the ambassador for this Asia’s World City. Our uniform represents us - our dynamic brand and our unique service style.

“We owe a huge vote of thanks to designer Eddie Lau who has worked so enthusiastically and creatively with our team to produce something that we think is really outstanding,” he added.

The new uniform, which took two years to develop, is the 10th uniform for Cathay Pacific. Throughout the design and development process, the project team consulted more than 100 Marco Polo members and 1,000 uniform staff.

A wearer trial was conducted over a six-week period to ensure the new uniform is practical and functional for staff as well as meeting all occupational health and safety requirements.











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Old June 27th, 2011, 06:03 PM   #2389
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Old June 28th, 2011, 06:55 AM   #2390
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Cathay, Virgin flights 'minutes' from crash: report
24 June 2011
AFP

A commercial jet from Hong Kong came within minutes of a mid-air crash with an Australian flight in 2009 after air traffic control failed to notice they were on collision course, a report found Friday.

The Melbourne-bound Cathay Pacific A330 was two minutes from smashing head-on into a Melbourne-Darwin Virgin flight over Australia's arid north when it radioed in to request advice on the plane, which was directly in its path.

"The flight crews of both aircraft reported that they considered the situation to be significant enough to commence diversions right of track without obtaining clearance prior to their respective manoeuvres," the Australian Transport Safety Bureau (ATSB) said, handing down its final report into the December 2009 incident.

It found the air traffic controller on duty had failed to identify the problem and had been insufficiently trained to recognise potential collisions "particularly in relation to opposite direct traffic".

He also had received just 11 weeks initial training in recognition of his prior studies and started "final field training with a level of knowledge and skills that was below the required standard," it said.

"The air traffic controller managing the airspace did not effectively control the resolution of the developing confliction," the ATSB said.

"The flight crews of both aircraft identified the traffic confliction and initiated avoidance action to maintain separation."

The ATSB also found that the controller was monitoring a "large volume of airspace" at the time and using a wide-range screen rather than one appropriate for spotting the type of collisions he was almost faced with.

The planes were just 55 kilometres or two minutes apart when the Cathay crew radioed the tower for advice.
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Old June 28th, 2011, 05:27 PM   #2391
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Old June 30th, 2011, 06:53 AM   #2392
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Cathay Pacific: To Launch Economy Class Overhaul As Early As 3rd Quarter
22 June 2011

HONG KONG (Dow Jones)--Cathay Pacific Airways Ltd. (0293.HK) said Wednesday it planned to offer new economy class seats on its aircraft in the third quarter at the earliest, in the Hong Kong-based carrier's latest effort to compete with other top airline brands even as demand and revenue continue to soar.

'We've been look at all aspects of the economy class cabin over the past 12 months. We've got some plan but we're not ready to talk yet,' Cathay Pacific Chief Executive John Slosar said at a company event. He said the airline was considering many possibilities in the revamp, but declined to elaborate.

The planned overhaul of its economy cabin comes just six months after Cathay Pacific announced a more than HK$1 billion plan to replace business class seats on long-haul aircraft. Some travelers complained about the limited space on the business class cabins, which have tall partitions separating each seat.

Cathay Pacific's long-haul economy class cabins last underwent a retrofit in 2006 with the installation of seats that move forward when a passenger reclines to give them more space. However, some travelers complained the hard-back seats were uncomfortable.

The airline is reinvesting in its products and services, which in Asia continue to play a big role in differentiating one airline from another.

Slosar also said the airline continues to look at further expanding its fleet of freighters.
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Old June 30th, 2011, 06:59 AM   #2393
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Wow!! Cant wait till Cathay unveils it
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Old June 30th, 2011, 09:09 AM   #2394
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I'm more eager to see the new Premium Economy class.
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Old June 30th, 2011, 10:51 AM   #2395
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Quote:
Originally Posted by hkskyline View Post
I'm more eager to see the new Premium Economy class.
I'm pretty eager to see both When will the Premium economy be unveiled??
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Old June 30th, 2011, 11:03 AM   #2396
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I'm pretty eager to see both When will the Premium economy be unveiled??
Cathay eyes roll-out for new cabin class
An option of 'premium economy' seats likely to be ready by end of the year

9 May 2011
South China Morning Post

The remodelling of Cathay Pacific's business-class seats is completed and the airline is hoping to finalise the roll-out of new "premium economy" seats by the end of this year.

The new cabin class announced last year aims to offer an option for passengers wishing to trade down from business class - for reasons of cost-cutting - as well as those who don't want economy class.

Details of the new seating configuration have not yet been revealed, but people familiar with the situation said the new seats would be 20 to 30 per cent larger than existing economy seats in terms of floor area. The cheapest seats of Hong Kong's flag-carrying airline are 44cm wide and rows are spaced 81cm apart in the economy section. With an enlargement of 25 per cent, the width and so-called seat pitch will be roughly 53cm and 1 metre respectively.

That will put the seats in line with, if not better than, the same class of seats offered by other airlines such as Virgin Atlantic and British Airways.

Cathay Pacific chairman Christopher Pratt said earlier he hoped the new seats could be rolled out by next year to capture a clientele looking to trade down from business class, and those who don't want to be in economy class, because despite a return in passenger traffic and prices for business class, passenger yield had yet to return to 2007 levels.

At a ceremony to mark the reception at Boeing's delivery centre in Seattle last month of a 777-300ER - the third aircraft fitted with Cathay's latest business-class seats - the airline's chief executive, John Slosar, said four seats were cut to make the new product more spacious. But he said the sacrifice in space would be rewarded by a higher loading.

"Loading of our business class on long-haul is about 50 to 60 per cent. We hope it can go up to 70 per cent," he said.

The airline will spend HK$1 billion in the next two years to install and retrofit business-class seats in all 30 of its 777-300ER and 20 long-haul A330-300 aircraft.

The old business-class cabin - notorious for its narrowness and a design that hampered easy conversation between travelling couples - will not be replaced for the 747 and A340 aircraft, though, as the 747 will be retired in three to four years, and the A340 is also in the process of being phased out.

A test of the new business class cabin by a South China Morning Post reporter confirmed that it is not only wider but also more comfortable than the cabin it will replace, particularly its sleeping configuration, which is more spacious.

The new seats enable passengers to look out of their windows without the need to turn their heads at a right angle, and the two middle seats are angled towards each other, allowing travelling couples to be closer. Passengers wanting more privacy can use a cabin door equipped with a mirror as a partition.

Attention is also paid to finer details.

The new seats have a recess at their base which may be used as a step to help smaller air hostesses and passengers to load and unload luggage from their overhead racks. Small lights next to the recess are intended to alert cabin crew during take-off and landing that the seats have not been fully restored to the upright position.
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Old June 30th, 2011, 01:32 PM   #2397
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I find it unusual how CX doesn't unveil a whole entire cabin set all at once. Wouldn't it make more sense from an aircraft retrofit perspective to be able to change out the entire aircraft?
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Old June 30th, 2011, 09:29 PM   #2398
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True .. but I guess the J seats earn the most profit so they can't afford to wait much longer.
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Old July 1st, 2011, 03:52 PM   #2399
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Started today, the flight from Milan Malpensa Cathay Pacific became a daily (7 days 7) operated with Boeing 777-300ER

Cathay First Class fills up (today it was completely full and some passengers were sent to Bussines class because there was no place in the First)
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Old July 1st, 2011, 08:51 PM   #2400
hkskyline
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Quote:
Originally Posted by gino lo spazzino View Post
Started today, the flight from Milan Malpensa Cathay Pacific became a daily (7 days 7) operated with Boeing 777-300ER

Cathay First Class fills up (today it was completely full and some passengers were sent to Bussines class because there was no place in the First)
Yikes - a lot of unhappy frequent fliers downgrading from First to Business. I was once offered money to downgrade to Economy from Business. My answer was an assertive and quick no.
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