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Old October 25th, 2006, 12:17 PM   #801
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Old Commercials

First Advertisement 1988

http://youtube.com/watch?v=E2jbkQxnEhs

Arrive in better shape 1989

http://youtube.com/watch?v=izDypH5a2G4

國泰航空公司 1989

http://youtube.com/watch?v=INkK_qcWxl4

Last edited by hala; December 26th, 2006 at 09:45 AM.
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Old October 25th, 2006, 12:23 PM   #802
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Award Winning Commercial

天生躍動的心 2005

http://youtube.com/watch?v=KsZ-rpKKoZQ
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Old October 25th, 2006, 03:55 PM   #803
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Hong Kong's Cathay Pacific to launch freighter service to Beijing

HONG KONG, Oct 25, 2006 (AFP) - Hong Kong's flag carrier Cathay Pacific said Wednesday it will launch a twice-weekly freighter service between Hong Kong and Beijing from November 15 after gaining approval from the Chinese government.

Ron Mathison, Cathay Pacific director and general manager for cargo, said the addition of Beijing to the airline's freighter network "will open up new opportunities for shippers in the north of China and strengthen Hong Kong's position as the leading air cargo hub in Asia."

He said Cathay Pacific expects major shipments from Hong Kong and Taiwan to Beijing to comprise of electronics and computers parts for final assembly in the capital, along with garments.

Out of Beijing, finished electronics products and computer goods bound for Taiwan, the United States and Europe will take up much of the freighter space, he said.

Mathison also said Cathay Pacific will operate a daily passenger service to Shanghai from Hong Kong starting December 1.

The airline operates a freighter service to and from Shanghai, currently with 12 flights a week.

It also operates 14 passenger flights to Beijing each week and a thrice-weekly passenger service to Xiamen.
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Old October 25th, 2006, 04:24 PM   #804
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I love Cathay Pacific!
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Old October 26th, 2006, 07:44 AM   #805
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The 1989 one is the best
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Old October 27th, 2006, 10:20 AM   #806
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Swire's company logo starts to appear on KA's planes




photos by 777200 from http://www10.discuss.com.hk/viewthre...extra=page%3D1
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Old October 27th, 2006, 06:15 PM   #807
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Hundreds of Malaysians duped in bogus "Cathay Pacific" job offer

KUALA LUMPUR, Oct 27, 2006 (AFP) - Hundreds of Malaysians applied to work as as flight attendants with Hong Kong's flag carrier Cathay Pacific, only to discover they were duped by a bogus recruitment agency, a report said Friday.

Some 800 job seekers earlier this month turned up at a hotel south of Kuala Lumpur for interviews organised by the agency, which hired Malaysian ex-Cathay staff members to conduct interviews and help out.

But suspicions were raised when about 100 shortlisted candidates were asked to fork over 5,500 ringgit (1,508 dollars) for registration and training, The Star daily newspaper reported.

"The agency had lured the applicants by promising a basic pay of 3,000 dollars a month," Michael Chong, a consumer activist with the Malaysian Chinese Association Party, part of the country's ruling coalition, was quoted as saying by the paper.

"I found the offer too good to be true, and on checking with the airline, it denied conducting the recruitment."

Chong said some of the short-listed candidates called him to verify the authenticity of the interview, after they were told to pay fees to secure the job.

Some of the interviewers also lodged police reports after they were told to collect 500 ringgit from each candidate, Chong reportedly said, adding that some applicants had paid the fee.

Cathay Pacific Airways country manager, Angela Liew, was quoted as saying the airline was not carrying out a recruitment exercise in Malaysia.

"We have not carryied out such a drive for the past 10 years, and we don't intend to do so in the near future," Liew told the paper.
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Old October 29th, 2006, 03:19 PM   #808
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Two arrested over Malaysian "Cathay Pacific" job scam

KUALA LUMPUR, Oct 29, 2006 (AFP) - Two men have been arrested over a scam which duped hundreds of Malaysians into applying for nonexistent jobs as flight attendants with Hong Kong carrier Cathay Pacific, a report said Sunday.

Some 800 hopefuls responded to an advertisement promising salaries of 3,000 dollars, but suspicions arose when shortlisted candidates were asked to fork over 5,500 ringgit (1,508 dollars) for registration and training.

The two men were busted after police, in the guise of job-seekers, arranged for interviews, the Star newspaper reported.

Police are now investigating to find out if more suspects are involved, the report said.

Cathay Pacific official Angela Liew confirmed that the airline was not recruiting in Malaysia.
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Old November 4th, 2006, 07:30 AM   #809
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Lastest CX TV commercials launch in HK on Monday

The latest advertisements in the ongoing "People and Service" campaign are launched in Hong Kong on Monday.

The campaign features two new TV commercials that continue to highlight how the little things CX provides in terms of service and product help to enhance the overall travel experience. The first TVC, "The Boss from Hell" features focuses on the benefits of changing your seat through Online Check-In, while "Gimme a Break" shows how inflight fresh cappuccino can make a difference.

The commercials have already been showing on international TV channels such as CNN and Discovery since 16 October. Two more commercials, dubbed "Pasta Pasta" and Forget Me Knot" have been shot and will show next year.

Hong Kong staff wishing to see the latest commercials can catch them on the following channels on Monday:
Cable News, 7.15pm
ATV World, 8.30pm
TVB Pearl, 9pm
Cable finance info, 9.30pm
TVB Jade, 9.45pm
ATV Home, 11.15pm

The TVCs are being backed by a print and online campaign. Five print ads have been produced - two with an "Asian and Western favourites" food theme, one about midnight snacks on long-haul flights, one on Online Check-In and another on inflight entertainment - and will feature randomly in major Hong Kong newspapers and magazines this week. Online banner ads based on the print ads will feature on major local news sites and international sites.
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Old November 10th, 2006, 05:10 AM   #810
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Cathay Pacific Oct Passengers +7.9% On Yr To 1.41M
9 November 2006
Dow Jones Chinese Financial Wire

Cathay's cargo tonnage also rose from the same month last year to 108,335 metric tons, up 4.2%.

'We are encouraged by the high load factor in October and we are pleased that passenger growth kept ahead of capacity growth,' said Ian Shiu, general manager of revenue management, sales, and distribution.

'Strong demand in the front end helped to keep our yield up, though competition is getting keener for back-end business.'

During the period, the airline's passenger capacity, measured in available seat kilometers, was up 4.8% at 7.58 million ASKs.

From January to October, Cathay carried 13.86 million passengers, up 8.7% from 12.74 million in the same period last year.
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Old November 10th, 2006, 05:45 AM   #811
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Source: 蘋果日報

套 房 概 念   提 升 私 人 空 間
《 福 布 斯 》 選 今 年 10 大   國 泰 頭 等 艙 No.1



【 本 報 訊 】 九 霄 雲 外 海 闊 天 空 , 但 航 機 內 的 客 位 卻 十 分 侷 促 ; 不 過 有 錢 買 頭 等 或 商 務 機 位 者 , 卻 可 享 有 恍 如 度 假 酒 店 般 的 享 受 。 芸 芸 航 空 公 司 中 , 美 國 《 福 布 斯 》 選 出 06 年 全 球 最 佳 10 大 頭 等 機 艙 服 務 , 國 泰 航 空 蟬 聯 一 哥 , 但 全 球 最 佳 商 務 客 位 卻 10 大 不 入 , 由 在 航 機 上 提 供 按 摩 服 務 的 維 珍 航 空 掄 元 。   記 者 : 蔡 朗 清


《 福 布 斯 》 財 經 雜 誌 網 上 版 昨 公 布 今 年 度 全 球 最 佳 10 大 頭 等 及 商 務 客 位 航 空 公 司 , 評 選 標 準 是 根 據 英 國 著 名 航 空 業 調 查 公 司 Skytrax , 分 析 全 球 航 空 公 司 的 服 務 水 平 。
在 10 大 最 佳 的 頭 等 機 艙 服 務 中 , 香 港 的 國 泰 繼 去 年 後 再 度 成 為 全 球 第 一 , 《 福 布 斯 》 更 特 別 提 及 國 泰 於 明 年 一 月 起 提 升 機 艙 服 務 , 包 括 將 頭 等 艙 換 上 全 新 座 椅 , 並 由 「 椅 」 的 概 念 , 提 升 至 大 增 私 人 空 間 的 「 套 房 」 概 念 , 座 椅 不 但 可 調 校 成 扶 手 椅 、 躺 椅 以 至 變 成 81 吋 長 睡 床 , 並 且 兼 具 按 摩 功 能 , 附 有 獨 立 衣 櫃 及 17 吋 LCD 螢 幕 。
排 名 第 二 的 阿 聯 酋 及 第 三 名 的 新 加 坡 航 空 , 也 不 約 而 同 地 計 劃 更 換 可 變 為 大 睡 床 的 新 款 座 椅 , 例 如 新 加 坡 的 頭 等 機 艙 座 椅 可 達 80 吋 長 , 設 有 23 吋 LCD 螢 幕 連 接 文 書 及 娛 樂 系 統 。
至 於 其 他 獲 選 的 航 空 公 司 , 它 們 提 供 的 頭 等 艙 服 務 可 謂 各 適 其 適 , 計 有 卡 塔 爾 航 空 提 供 寶 馬 7 系 機 場 接 送 服 務 , 品 嘗 魚 子 醬 、 龍 蝦 等 10 道 菜 餚 美 食 ; 馬 來 西 亞 航 空 更 提 供 直 升 機 機 場 接 送 ; 海 灣 航 空 提 供 司 機 、 地 勤 、 空 姐 、 廚 師 及 保 母 整 隊 人 員 的 貼 心 服 務 。


維 珍 商 務 機 艙 最 佳
對 於 蟬 聯 第 一 , 國 泰 回 應 稱 , 會 繼 續 提 升 機 艙 服 務 , 包 括 明 年 起 更 換 航 機 商 務 、 頭 等 及 經 濟 客 位 的 座 椅 , 在 長 途 客 機 率 先 安 裝 。
此 外 , 10 大 最 佳 商 務 機 艙 服 務 由 維 珍 奪 得 , 其 餘 依 次 是 英 航 、 南 非 航 空 。

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Old November 10th, 2006, 09:42 AM   #812
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Originally Posted by hala View Post
Lastest CX TV commercials launch in HK on Monday

The latest advertisements in the ongoing "People and Service" campaign are launched in Hong Kong on Monday.

http://www.youtube.com/watch?v=NLt_GKnGejI
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Old November 10th, 2006, 09:44 AM   #813
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Lastest CX TV commercials launch in HK on Monday

The latest advertisements in the ongoing "People and Service" campaign are launched in Hong Kong


http://www.youtube.com/watch?v=NLt_GKnGejI
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Old November 10th, 2006, 10:43 AM   #814
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Hala can you explain the article which is written in Chinese that you posted a while ago ? I read that Malaishiya Airlines is in the 7th position
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Old November 10th, 2006, 12:15 PM   #815
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Hala can you explain the article which is written in Chinese that you posted a while ago ? I read that Malaishiya Airlines is in the 7th position
From the latest issue of Forbes
Best First Class 2006
Sophia Banay, 11.09.06, 12:01 AM ET

Silk pajamas, private spas, designer amenities and restaurant-quality food--these days flying first class is a lot like a night at your favorite resort. The major difference (other than jet lag): price.

This year, Cathay Pacific, the top-rated first class carrier on our annual list of the Best First Class Airlines, celebrated its 60th birthday. To mark the occasion, the airline announced a series of upgrades, including bigger television screens, more work space and a new, ergonomically-tested first class seat with massage capability that gently converts to a chaise lounge as well as a totally flat bed.

On Malaysia Airlines, passengers in the U.K. and France are ferried to the airport via helicopter (passengers in other countries make do with a limo). On board, food is served with silver forks and knives, Italian glassware and china; champagne, liquor and vintage wine accompany each meal.

In Pictures: World's Best First Class
And at British Airways (nyse: BAB - news - people ), the design of the newly introduced first class cabin was based on the interior of a Rolls Royce, with Connolly leather, faux walnut wood, rich fabrics and a deep, soothing color palette. At London's Heathrow and New York's John F. Kennedy airports, BA also provides a complimentary Molton Brown Spa, and onboard catering includes spa cuisine from Thailand's Chiva Som resort.

"We get celebrity chefs from around the world to help us identify the food trends happening in restaurants. Then we make it happen in the plane," says James Boyd, a representative for Singapore Airlines (other-otc: SGPJF - news - people ), which just spent $360 million upgrading cabins across all classes of service. "Same thing with the wine experts, who tell us where wine is going. Our turndown service for first class looks like the service you'd expect to have at a five-star hotel. We're taking a page from how our customers live their lives."

Of course, all that pampering comes at a price. A round-trip first class ticket from London to Hong Kong on Cathay Pacific costs $12,373, and New York to Hong Kong rings in at almost $16,000. On Malaysia Airlines, an Los Angeles to Kuala Lumpur round-trip first class ticket is $8,800; Bangkok can be almost $10,000.

"The carriers make a lot of money on people who pay premium fares," says Bob Harrell, president of New York City-based aviation industry consulting firm Harrell Associates. "There's a lot of competition in the back of the airplane, but the fares are so dramatically higher in the front of the plane that they have incredible margins for carriage."

Of course, there are plenty of people sitting in first class who didn't pay $10,000 to be there.

"It's either upgrades or employees," says Harrell. "They'd never displace a guy who wants to pay $10,000, but if a seat's available, it goes to a crew member," like a deadheading pilot.

If you don't work for an airline, your best bet to travel first class is to fly--a lot. Most airline rewards programs offer upgrades for their top flyers, those in their Platinum, Diamond or Gold categories, says Harrell. "These people get upgrades routinely, or free tickets or rewards miles if they can't get an upgrade."

To compile our list, we worked with Skytrax, a U.K.-based airline and airport quality ranking firm, which sent 16 auditors into the field for six months to assess the 36 carriers who offer first class service on their international, long-haul routes. Skytrax grades each airline across a giant matrix on over 400 criteria, including efficiency of the check-in process, the quality of the onboard entertainment and the temperature of the meal service entrée when it is served.

One thing that hasn't changed from last year's list is that the top ten is dominated by Asia- and Middle East-based airlines. Not a single U.S.-based carrier made the top ten.

"Amongst the Middle Eastern carriers, the majority have a largely Asian proportion of front-line staff in customer service roles," Peter Miller, who administers Skytrax's annual study, writes in an e-mail. "The Asian service culture is quite simply a whole lot better than that which we have here in Europe or that which you have in the U.S."

So which airlines do provide the most luxurious first class service? We've done the legwork to find out. Your job? Paying for it.

#1
Cathay Pacific


This September, Cathay Pacific turned 60, and the airline is rolling out a slew of cabin improvements to commemorate the birthday. In first class, private relaxation suites--complete with massage capability--are being introduced; the seat can convert from armchair to chaise lounge to bed. In-seat power and spacious workstations are available, as well as a nifty personal closet where you can store clothes and shoes during flight. A 17-inch personal TV screen, adjustable to any angle, provides for very luxurious viewing.

#2
Emirates


The service on Dubai-based Emirates, an 18-year-old airline, has taken first-class pampering to new heights. Emirates recently spent $1.8 billion installing upgraded amenities across the fleet, including "first-class suites" on its A340-500 planes. The suites consist of leather convertible flat-bed seats with massage functionality, down pillows and cotton-lined blankets. Seven-course meals are served on Royal Doulton bone china with linen napkins.

#3
Singapore Airlines


Singapore Airlines announced $360 million worth of changes across all cabins of service this fall; in first class, that translates to an eight-seat cabin, where each seat is 35 inches wide, upholstered in leather, and convertible to a full-size flat bed. In-seat power supply, a 23-inch LCD TV screen, USB port and noise reduction headsets all come standard, as do Givenchy amenities and on-demand catering and entertainment.

#4
All Nippon Airways


ANA's first-class cabins feature wide, 33-inch seats that convert to beds--silk sheets, down duvets and sleep suits all provided. Each seat has its own 15-inch monitor with on-demand audio and video entertainment, and ANA's EUPHONY sound system filters out background noise like engine hum or passenger chatter. Krug Grand Cuvée is served onboard with Iranian caviar as a welcome treat, and hot, freshly cooked rice is served with every meal

#5
Qatar Airways


Passengers flying first class on Qatar Airways are delivered to the airport in a BMW 7 Series vehicle and can unwind in a first class lounge on the A340-600 planes. Lie-flat beds come with feather duvets, slippers and pajamas, and the gourmet ten-course meal service includes caviar, lobster, prawns, Arabian mezzas, chocolate, cheese platters, fresh cappuccino and a fine selection of global wines.

#6
Thai Airways


On Thai Airways Royal First Class Service, the champagne--Cuvée Dom Perignon 1996, La Grande Dam 1995, Veuve Clicquot--flows freely, as does a selection of premium wines and soft drinks. Classic Thai food is served on china dishes with silverware and restaurant-style place settings, and passengers receive a personal video player on which they watch selections from the onboard library.

#7
South African Airways


South African Airways' first class Millennium Product is available on its Boeing planes and features a 180-degree lie-flat bed and a large table for dining or working. Seats also come with adjustable reading lights, video on demand and complimentary sleeper suits for a snug nap. Passengers are given the choice between a single or double suite.

#8
Malaysia Airlines


In the U.K. and France, the Malaysia Airlines first class experience begins with a helicopter pickup. The 12-seat cabin features sleeper seats with dining tables that accommodate two. Food is served with silver forks and knives, Italian glassware and china. Champagne, liquor and vintage wine accompany each meal. Satay--chicken, beef or lamb skewers--is the airline's most famous dish, and onboard faxing is available for business people.

#9
British Airways


One of the perks of flying BA first class is the custom-made amenity bag created by designer Anya Hindmarch. Each bag contains basics and gender-specific add-ons like Amanda Lacey cleanser for women and a Wilkinson Sword Xtra2 razor for men. The cabin resembles a Rolls Royce, with Connolly leather and cashmere-style and velvet fabrics. Lie-flat beds, on-demand dining--including spa cuisine from Chiva-Som--and 18 channels of entertainment round out the experience.

#10
Gulf Air


Gulf Air boasts a team of specialized service people, including chauffeurs, flight attendants, cabin service managers, chefs and nannies. Passengers are picked up in a BMW 7 Series vehicle, and onboard seats are crafted from New Zealand wool with leather, silk cushions and beech paneling. There are only eight passengers per first class cabin, and each seat has a personal 15-inch screen. European and Middle Eastern dishes are on offer, and the adjacent seats can be combined into a table for four.

Last edited by hala; November 10th, 2006 at 08:47 PM.
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Old November 18th, 2006, 03:14 AM   #816
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Cathay Pacific adds five freighter flights to Shanghai

HONG KONG, Nov 13, 2006 (AFP) - Hong Kong's flag carrier Cathay Pacific said Monday it will add five flights to Shanghai each week from December 2, taking the total to 17 flights each week.

One more flight will be added on Fridays with effect from January 5, it said, adding that the additional flights will be operated using Boeing 747 Freighters.

It said the latest increase in freighter flights is due to continued high demand and will help Cathay feed more freight into its international network.

The expanded Shanghai service comes after the recent announcement of a new freighter service to Beijing. The twice-weekly service to China's capital will be launched on Wednesday.
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Old November 18th, 2006, 05:40 PM   #817
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Quote:
Originally Posted by Kaitak747 View Post
The 1989 one is the best

The Commerical can be found in this thread, Post #64 :



http://www.skyscrapercity.com/showth...=396871&page=4

Extract:

國泰航空 Cathay Pacific's Commerical 1980s featuring theme song sung by local singer song writer George Lam 林子祥, it is my favourite by far of all Cathay's Commericals.

It had a catchy cantonese 'catch-phrase', roughly translated to:

"Focus on what lies infront of your eyes, the new classic, on Cathay! "

in english, the slogan was "Arrive in Better Shape, on Cathay ! "

WATCH HERE:

http://youtube.com/watch?v=N0jNQij-rEo

WATCH ENGLISH VERSION HERE:

http://youtube.com/watch?v=izDypH5a2...elated&search=
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Old November 21st, 2006, 09:06 AM   #818
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I flew Cathay Pacific just yesterday HKG-KUL and frankly saying it doesn`t deserve 5-star rating at all !! FA`s are OK but not too friendly like Thai or Malaysia, Food terrible and inedible with no flavour, my table crashes while eating and spilt my clothes, legroom too compact and very uncomfortable.
It is a 3-star airline.
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Old November 22nd, 2006, 09:58 AM   #819
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Just realized there are video series about CX 60th anniveriary featuring all different kinds of operation. You can go to youtube.com and search "cathay pacific 60th anniversary series", there are like 20 episodes.
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Old November 22nd, 2006, 02:22 PM   #820
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Codesharing for Cathay, Dragonair



Wednesday, November 22, 2006


Cathay Pacific Airways (0293) and Dragonair will cooperate to offer better time slots and lower ticket prices to passengers on the Hong Kong-Shanghai route.
The two carriers aim to compete with Shanghai Airlines, which begins Hong Kong-Shanghai flights Tuesday.

Cathay announced a new codeshare arrangement with Dragonair that applies to seven cities: Shanghai, Beijing, Xiamen, Tokyo and Kota Kinabalu, and two new Dragonair destinations, Phuket and Pusan.

As an example of the new arrangement, Cathay begins a new service on the Hong Kong-Shanghai route December 1. On this service passengers can choose a codeshare package to take a Cathay flight one way, and select a convenient return flight from one of the 16 daily Dragonair flights.

The arrangement is the latest initiative to result from the integration of Cathay Pacific and Dragonair.

Dragonair became a wholly owned subsidiary of Cathay on September 28. The codeshare will extend the Cathay network to 105 routes.

Cathay Pacific has announced that its flight will leave Shanghai at 10.35pm daily except Saturday when it will leave at 3.05am. The turnaround will depart Hong Kong at 6.40pm daily except Friday when it will leave at 11.35pm.

Flying Cathay on the Hong Kong- Shanghai route costs HK$1,990 for economy-class return, not including the airport fee of HK$477. If passengers choose the Cathay and Dragonair codeshare package, they pay HK$510 more at HK$2,500 to enjoy a better time slot. These fares are lower than China Eastern Airlines' (0670) economy-class return fare of HK$2,690.

Compared with Cathay and China Eastern, Shanghai Airlines is more competitive. Its return fare is HK$1,950 for economy, not including airport fee, which is 22 percent below Cathay and 26 percent below China Eastern.

The airline begins a three-times- daily Hong Kong-Shanghai service Tuesday. The airline said its flights will depart Shanghai Pudong Airport at 9.15am, 1.25pm and 4.45pm, and depart Hong Kong at 1.05pm, 5pm and 8.30pm, offering better time slots than Cathay.

Shanghai is now served 16 times a day by Hong Kong Dragon Airlines and 14 times a day by China Eastern.

According to Merrill Lynch's latest report, Dragonair is expected to contribute almost HK$1 billion per annum to Cathay by 2008.

"We think most of the synergies will be revenue driven as Cathay Pacific becomes the first-choice airline for business travelers into China," analyst Paul Dewberry wrote in the Merrill report. Cathay has just announced that it will reduce its fuel surcharge on short-haul flights by 3.4 percent to HK$113 per ticket from HK$117 and by 3.1 percent on long-haul flights to HK$466 from HK$481.
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