TANGIER | Al Houara Resort (by Diar Qatari, Qatar) | 230 ha | 170 M$ | #U-C

[Halawala]

Qatari Diar - a major global player in real estate investment - has appointed Doha-based communications agency 'grow' to deliver the branding and communication campaign for the company's first regional development in Tangier, Morocco.
Al Houara is set to be Tangier's new exclusive address and tourism hub with world-class facilities including a five-star hotel, coastal chalets, exhibition centre, golf club, restaurants and a kasbah - an ancient-style bazaar - offering traditional handicrafts.

'grow' will be responsible for developing Al Houara's brand strategy in the lead-up to the project's sales office launch, which is scheduled to open in the coming months .

'In all aspects of Qatari Diar's developments we establish new global standards from master planning to marketing by selecting agencies and partners that are high-calibre specialists in their field,' said Leanne Arnold, Director of Marketing, Qatari Diar.

'Under the direction of 'grow', Al Houara's brand will build on the benchmarks set by Qatari Diar's Lusail development, but will be unique in its own creativity and high-impact marketing,' she said.

grow's Managing Director, Anthony Ryman, added that Al Houara's branding will reflect the cultural significance of Tangier and the development's commitment to fostering a sense of community for visitors and residents.

'The Al Houara branding will echo the development's philosophy of being a sustainable community that is integrated into Tangier's historic area,' explained Ryman. 'Because we are a communications agency grounded in branding, we will develop a holistic, integrated campaign that communicates the experience that Al Houara's guests and investors can expect.'

[nwusaad]

I think this is the initial project that triggerred the attention for investment in the Tangiers area. It was the initial one, and was significant in cost; but then emaar, big Moroccan groups, and I think the Qatari group is investing more.

I guess Diar is a government owned agency? Right?

Coz I have a feeling that its only once the relationship between both kings become positive that the investment followed.

[wakrah-wi-bas]

bad location for Diar to direct it's investements.

[Casa]

why do you say that wakrah?

[nwusaad]

Diar is an internationally renown company, and it is free to invest all around the world. The fact that it chose the North of Morocco means that it is a profitable investment.

I dont see why it would have invested there if it was not well studied and judged lucrative. That is.... unless you work for Diar.

[maglevmonorails]

Does anyone know anything about this project called Al Houara ?. Also can someone please tell me what Al Houara actually means in local language ?.

Thanks
MM

[Massilia]

AL HOUARA

Location :
Tangier, Morocco

Size :
2,300,000 square metres

Development Type :
Resort

Ultimate Investment Value :
US$600 million

The powerful vision and world-class design and quality standards that Qatari Diar brings to its developments have led to the company becoming a sought-after development partner around the world.

The Moroccan government has recognized Qatari Diar’s flair for creating stunning and successful environments and has charged the company with creating a tourism and mixed-use development that will stimulate inbound investment.

Al Houara resort in Tangier is Qatari Diar’s first overseas project and is ideally suited to the company’s understanding of the Arab character.

Long popular with Europeans, Morocco is a tourist destination increasingly favoured by Arabs. And Tangier, with its fabled past as a centre for the rich and famous and its proximity to Spain, is uniquely situated as the gateway to Europe.

Al Houara will be a truly Moroccan destination, with the ancient Assilah Fort, a cultural home for artists, being the inspiration and focus for our architect. This will be a unique and natural place where visitors can have a true experience of the authentic and unique Moroccan way of life. And for residents it will combine sand and sea with forest and park, colour and vibrancy with activity and serenity.

The Al Houara site covers approximately 2,300,000 square metres and is a 20-minute drive southwest of Tangier. It boasts 2.5 kilometres of coastline, and the site rises gradually from sea level to potentially provide the majority of properties with sea views. Contained within the resort is an area of lush, natural forest.

With an investment of US$600 million, Al Houara will offer far more than the usual five-star resort. True, it will have a luxury five-star hotel with a stunning spa and a four-star hotel, 18-hole championship golf course, luxury villas and apartments and extensive leisure facilities. But it will also be a community and home to residents who want to live a traditional life in a creative atmosphere.

There will be restaurants, cafes and entertainment facilities for the guests to enjoy during their leisure time. The Kasbah for traditional and cultural handicrafts will allow them to indulge their taste for gifts and mementos and to experience the life of the souk.

An on-site exhibition and convention centre will maximize the use of rental accommodation and bring non-tourist visitors to the resort.

Al Houara will be unique in Morocco, exciting visitors with its flavour of a Moroccan village of 200 years ago while supported with the best contemporary services, infrastructure and outstanding architectural design and building quality.

[Massilia]

Masterplan:



from www.qataridiar.com

And happy independence day!

[maglevmonorails]

Thanks for your posts Massilia they are very interesting. Please can someone tell me what the words "Al Houara" actually mean, or is it a name of a location in Morocco ?.

Thanks
MM

[Redalinho]

Houara is a small village in the south of Tangier and it's also the name of a Berber tribe in the deep south

[Redalinho]

http://www.bled.ma/-Qatari-Diar--lan...actu-a571.html

Située près de la ville de Tanger sur une superficie de 234 ha, cette station sera prête en 2011 et comprendra une composante touristique de plus de 2.700 lits, répartis sur trois hôtels de 5 étoiles, et une composante immobilière de plus de 700 unités résidentielles (palaces, villas et appartements). Présentant ce projet à la presse, le président directeur général de "Qatari Diar", M. Nasser Al Ansari, a indiqué que la station "Al Houara-Tanger" est un projet touristique intégré qui vise essentiellement la dynamisation de l'activité touristique au Maroc et la création d'opportunités d'emploi pour les jeunes.
Outre «Al Houara-Tanger, "Qatari Diar" a programmé plusieurs autres projets à Assilah, Marrakech et Agadir, ainsi qu'une marina sur la côte méditerranéenne, a-t-il précisé. "Nous ne sommes pas au Maroc simplement pour construire une station touristique, nous sommes ici en tant que représentant du Qatar pour démontrer qu'il agit en véritable pays frère et ami", a-t-il affirmé.
La présence du groupe qatari à Tanger permettra la création de plus de 2.500 emplois directs et 4.500 autres indirects et contribuera au renouveau de l'industrie touristique de la région de Tanger, a-t-il noté dans une déclaration à la MAP.
Il a indiqué que son groupe réalisera et pour la première fois des résidences estivales dans le but d'attirer le plus grand nombre de touristes "propriétaires partiels", une nouvelle catégorie de touristes qui optent pour un séjour de longue durée.
Le choix de la ville de Tanger pour ce projet s'explique par sa position géographique caractérisée par sa proximité de l'Europe et son emplacement sur deux façades maritimes, outre les infrastructures dont elle dispose, a souligné M. Al Ansari.
Filiale du Conseil supérieur des affaires économiques et d'investissement du Qatar, la société "Qatari Diar" a été créée en décembre 2004 avec un capital de 1 milliard de dollars pour accompagner l'expansion économique rapide du pays et le doter d'une structure immobilière étudiée qui répond à ses priorités en matière de développement.

[nisrine]

Dear customers,

Morocco Sotheby International Realty is delighted to present the project Al Houara which is developed by Qatari Diar.

The Coastal resort is about 20 minutes from Tangier and 2.5 kilometeres of beachfront comprising:

• 6 palaces ( min. 1774 sqm)
• 3 five stars hotel
• Villas ( min. 500 sqm)
• Riads
• 1,2,3 bed apartments
• Conference center
• 18 hole signature golf course and pitch and putt club
• Equestrian Centre and tennis court
• Moroccan Spa
• Traditional Moroccan style Kasbah with various shopping, dining and entertainment outlets.
• Access to Diar Club lifestyle programme

The customers have two options for purchasing:
- The private Use
- PURE (Personal Use, Rental, and Exchange).

• Only relevant for people interested in PURE.
Property Owners will be offered privileged access to the Diar Club, a luxury lifestyle programme only available to owners of Qatari Diar resorts developments worldwide. The Diar Club not only offers full property management and hospitality services to ensure your home is always well maintained and ready for occupancy but also offers a personal concierge service to organsie all aspects of your Al Houara experience. In addition, when your property is not occupied, the Diar Club offers a rental service to generate income through the largest rental network of vacation villas and apartments worldwide. Plus, with its affiliation to the Registry Collection, you will be able to exchange vacation time with other owners of similar luxury resorts in the most distinctive locations around the world.

For more information about our coastal resort, visit our website: www.alhouararesort.com.

We look forward to welcoming you soon.

Nisrine Zenati
Morocco | Sotheby’s International Realty
Movenpick Hotel Malabata
Route de Malabata, Baie de Tanger
90000 Tangier, Morocco
GSM: +212 15 47 13 70
Tel: +212 39 94 51 45
nisrine.zenati@sothebysrealty.com
www.alhouararesort.com
www.moroccosothebysrealty.com

[Redalinho]

[Redalinho]

[Redalinho]

[Redalinho]

[Redalinho]

[Moroccanguy]

Originally Posted by Redalinho

Isn't this bouregreg valley of Rabat ??

[Mister79]

Beautiful resort

[nisrine.z]

Dear customer,

Morocco Sotheby’s International Realty is delighted to present for you the 5-star Al Houara Resort in Tangier, Morocco.

Al Houara is a new project 20 minutes from Tangier and includes:

• 2.5 km coastline of pristine beach
• 3 luxurious hotels
• 18 hole Golf Course
• Equestrian Club
• Moroccan spa
• Traditional Kasbah
• Conference centre
• Beach club

We offer two purchase options: Private Use or a combination of Personal Use, Rental and Exchange ("PURE"). Where the Private Use option is for people who desires to own their very own residential or holiday home, the PURE option are for investors who looks for a mix rental investment income managed by an international property management company and flexible personal use of their own unit or hundreds of luxury resort properties across the world.


Payment Structure:

• 50,000 Moroccan Dirham’s (equal to approximately € 5,000) is required to reserve the unit for 21 days (fully refundable in case of purchase)
• 20% of the purchase price is payable within 21 days of reservation
• 30% of the purchase price is payable once the foundations of your unit has been laid (approximately March 2008)
• 20% of the purchase price is payable once the roof of your unit has been constructed (approximately July 2008)
• Balance of 30% is due on the date of your units completion and transfer of ownership (scheduled for August 2009)

Mortgage financing is available with Banque Populaire in Morocco (which we can help facilitate on your behalf).

If you would like to learn more about this exciting real estate investment opportunity then we will be happy to organize a meeting at a time convenient to you, to present you the different Al Houara properties and all the benefits, amenities and lifestyle that come with an investment in the Al Houara Resort.


Warm regards,


Nisrine Zenati
Sales consultant
Morocco | Sotheby’s International Realty
Movenpick Hotel Malabata
Route de Malabata, Baie de Tanger
90000 Tangier, Morocco
GSM: +212 15 47 13 70
Tel: +212 39 94 51 45
nisrine.zenati@sothebysrealty.com
www.alhouararesort.com
www.moroccosothebysrealty.com