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Old September 29th, 2008, 03:08 PM   #761
sotonsi
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seeing as NYC has a complex network, with up to 3 lines sharing one platform face, and the possibility of two others on the opposite face of the platform, on the express lines, this would be really useful - you not only want to know how long until the next train, you'd want to know what line it's on.
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Old October 1st, 2008, 04:57 AM   #762
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seeing as NYC has a complex network, with up to 3 lines sharing one platform face, and the possibility of two others on the opposite face of the platform, on the express lines, this would be really useful - you not only want to know how long until the next train, you'd want to know what line it's on.

Also, it prevents people from standing near the edge of the platform to see what train is coming.
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Old October 1st, 2008, 05:23 PM   #763
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Also, it prevents people from standing near the edge of the platform to see what train is coming.
no matter what people still will look when subway is coming
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Old October 1st, 2008, 08:28 PM   #764
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a native New Yorkers view of New York underground
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Old October 1st, 2008, 08:38 PM   #765
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wow... that's a surprise... city with one of the oldest underground rails doesn't has something that is nowadays so 'standard'...

i hope they can put that soon to use... it really is awful waiting for something not knowing when it will arrive...
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Old October 1st, 2008, 08:41 PM   #766
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MTA bosses wants free car and petrol, + free ride on tubes
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Old October 1st, 2008, 11:00 PM   #767
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I can understand free subway rides, after all it is surely part of their job to get a 'day to day' experience of the operation they run. Can't understand free car though, that's just stupid.
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Old October 2nd, 2008, 05:22 AM   #768
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I can understand free subway rides, after all it is surely part of their job to get a 'day to day' experience of the operation they run. Can't understand free car though, that's just stupid.
Any bets on how often they ride the subway? I'll bet it's not very often at all, after all they would have their free car and a S with them if they rode the subway! Many U.S. cities are severely restricting or eliminating take home cars. Locally police officers and other officials who take home vehicles have to pay a monthly fee between $60 and $100 for the privilege, still not a bad deal but at least it's something.
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Old October 2nd, 2008, 09:44 PM   #769
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MTA board members wants free ride for life
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Old October 4th, 2008, 12:20 AM   #770
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MTA Explores Innovative Advertising Platforms to Increase Revenue







Metropolitan Transportation Authority Executive Director and Chief Executive Officer Elliot G. Sander today announced a series of innovative advertising strategies to increase revenue generated by ads in the MTA's transit system. Sander was joined by History's™ Senior Vice President, Marketing, Chris Moseley, in unveiling the centerpiece of the initiative, the first fully-wrapped MTA NYC Transit subway car. Three cars will be fully-wrapped, inside and out, with a promotion for History's™ television series "Cities of the Underworld" for the month of October.

"We have had tremendous success growing our advertising revenue over the past decade as advertisers have taken advantage of booming ridership to reach record numbers of New Yorkers," said Elliot G. Sander, MTA Executive Director and CEO. "In light of the current fiscal crisis, we are pushing the envelope by introducing new advertising strategies that could generate millions in additional revenue for the transit system."

Over the past ten years, revenue derived from the sale of advertising in the MTA system has increased dramatically – from $38 million in 1997 to $106 million in 2007. A main goal of MTA Real Estate is to continue this growth by working with our various advertising contractors to develop new and vibrant advertising platforms throughout our system. In releasing the agency's preliminary financial plan in July, Sander committed to exploring new advertising revenue sources. The result of that promise was a multi-pronged strategy developed in consultation with MTA's subway advertising contractor, CBS Outdoor, and released today as a pilot project.

The primary feature of this new effort is History's™ "Cities of the Underworld" promotion, planned for the month of October, which will employ a large-form vinyl display of creative promotional graphics on the interior and exterior walls of a Times Square Shuttle train. This will be the first time that a subway car has been fully wrapped in New York City.

"Opportunities like this exciting promotion for "Cities of the Underworld" help us to create a captivating experience and convey to consumers the immersive look and feel of this television series," said Chris Moseley, Senior Vice President, Marketing, for History™. "We were looking for creative ways to engage commuters with this unique series and to feel the underworld right in the heart of New York City; the wrapped Shuttle train was a perfect fit."

As part of this October initiative, CBS will employ three additional display strategies. First, the staircase at the Grand Central end of the Times Square Shuttle will be fitted with vinyl displays. Second, one of the remaining Times Square Shuttle trains between Grand Central and Times Square stations will include exterior panel displays. In addition, these exterior panel displays will also be posted on trains that move through Grand Central Terminal and Times Square stations (numbers 1, 3, 4, and 7 trains). And, third, the turnstile arms in the Shuttle fare control areas at Times Square and Grand Central Stations will be equipped with ad covers.

In the future, when able to be sold as a single package, these strategies will create a dramatic new symbiotic station advertising product that will command a premium above any other display sold on its own. Such a premium package will generate an additional $1 million per year in advertising revenues for the MTA from the Shuttle alone. If this test at Grand Central/Times Square stations is successful, other high-traffic stations could easily be included for similar sales packages.

In addition to the above efforts in the GCT/Times Square Area, in the first quarter of 2009 Times Square Shuttle tunnel will also become the home of the first in-tunnel advertising installation. The shuttle riders will be able to view a full motion video presentation through the window of the shuttle car. The MTA is also planning to pilot test a digital dominated station concept at two of the NYCT stations, Grand Central Shuttle Station and 42nd and 6th Avenue Station mezzanine (Bryant Park).

To further expand the advertising revenue base, MTA in partnership with Titan Outdoor (its MTA bus and commuter rail advertising contractor), will be pilot testing digital advertising on one of its NYCT buses and, if successful, hope to expand the program to approximately 200 buses. In addition, a similar digital advertising pilot test is planned for in car commuter rail displays in the near future.

The MTA will realize over $125 million in 2008 in advertising revenues. If these new initiatives are implemented on a permanent base, the MTA expects these revenues to grow substantially.
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Old October 4th, 2008, 11:40 AM   #771
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I don't like it.
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Old October 5th, 2008, 02:28 AM   #772
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Do It and end the boredom.

NYC's rolling stock is such a bore that this would liven things up. Our tiny local bus line does this and it looks cool. It's done around the globe and if NYC can get much needed funds from it, I say do it.
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Old October 7th, 2008, 09:23 PM   #773
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it looks cool.
Once upon a time, the only cool thing about vinyl was its sounds
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Old October 21st, 2008, 10:28 AM   #774
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NYC subway system could soon be covered in more ads, from tunnels to turnstiles
17 October 2008

NEW YORK (AP) - If you think there's already plenty of advertisements in New York City's subway system, you haven't seen anything yet.

The Metropolitan Transportation Authority plans to sell the interiors of subway tunnels, space on turnstiles and the outer facades of subway cars to advertisers. There will also be digital screens inside stations and projections against subway station walls. The ads in inner subway tunnels will appear animated -- much like a flip book -- when seen through windows.

Transit authority spokesman Jeremy Soffin says the agency is "basically look under every rock" for ways to cut costs and raise revenue. The MTA has a $900 million budget gap.

But critics say there's already too many advertisements in the subway system.
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Old October 21st, 2008, 02:47 PM   #775
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I'm actually quite proud of the transit authority. They're looking at ways to raise revenue without asking for rate increases or for additional money from the government. They're trying to raise their revenue and balance their budget without demanding more money from the citizens. A decision that is very fiscally responsible especially in these hard economic times. You don't have to look at the advertising if you don't want to and it actually probably looks better than graffiti anyway.
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Old October 22nd, 2008, 04:54 AM   #776
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Quote:
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NYC subway system could soon be covered in more ads, from tunnels to turnstiles
17 October 2008

NEW YORK (AP) - If you think there's already plenty of advertisements in New York City's subway system, you haven't seen anything yet.

The Metropolitan Transportation Authority plans to sell the interiors of subway tunnels, space on turnstiles and the outer facades of subway cars to advertisers. There will also be digital screens inside stations and projections against subway station walls. The ads in inner subway tunnels will appear animated -- much like a flip book -- when seen through windows.

Transit authority spokesman Jeremy Soffin says the agency is "basically look under every rock" for ways to cut costs and raise revenue. The MTA has a $900 million budget gap.

But critics say there's already too many advertisements in the subway system.
speaking of that here is the an article related to that and an article about moving advertisements on the bus

related article
http://www.nytimes.com/2008/10/17/bu...rssnyt&emc=rss

Bus article
http://www.nypost.com/seven/10212008...ads_134589.htm
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Old October 22nd, 2008, 06:54 PM   #777
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I'm actually quite proud of the transit authority. They're looking at ways to raise revenue without asking for rate increases or for additional money from the government. They're trying to raise their revenue and balance their budget without demanding more money from the citizens. A decision that is very fiscally responsible especially in these hard economic times. You don't have to look at the advertising if you don't want to and it actually probably looks better than graffiti anyway.
Advertising won't allow the MTA to fund its capital improvement project such as the No. 2 and No. 7 line extensions. More money from the government is what is needed. And increased transportation funding is definitely a proven method of invigorating the economy. The Chinese are building a bunch of new HSR lines to pump up their economy.
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Old October 22nd, 2008, 07:14 PM   #778
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Advertising won't allow the MTA to fund its capital improvement project such as the No. 2 and No. 7 line extensions. More money from the government is what is needed. And increased transportation funding is definitely a proven method of invigorating the economy. The Chinese are building a bunch of new HSR lines to pump up their economy.
Additional funding for capital expansions are one thing but governmental funding should not be needed nor even available to cover day to day operating costs. The advertising income will be a major help to cover these expenses so that rates and supplements will not be required to cover daily operational expenses!
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Old October 22nd, 2008, 09:10 PM   #779
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Additional funding for capital expansions are one thing but governmental funding should not be needed nor even available to cover day to day operating costs.
Why not? What percentage of New Yorkers commute on the subway? Do you deny that this percentage benefits the economy of both New York and America as a whole?
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Old October 23rd, 2008, 04:18 AM   #780
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Doesn't the MTA also rely on government funding for operations?
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