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Old January 30th, 2004, 10:30 PM   #1
RafflesCity
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✈ | SQ*/MI/TR/TZ | Singapore Airlines Group

The Creation of Singapore Airlines



From a single plane to an internationally respected brand, almost 60 years of innovation and service has propelled the growth of Singapore Airlines to become one of the world's leading carriers with an advanced fleet. We began with three flights per week, and today our route network spans 90 destinations in almost 40 countries. Years ago, Singapore Airlines was the first to offer free drinks and complimentary headsets. More recently, we pioneered inflight telecommunications services and unparalleled inflight luxury. Soon, we will be the first to put the world’s largest plane into service.


From First Flight to Soaring Height



The history of Singapore Airlines dates back to 1 May 1947, when a Malayan Airways Limited Airspeed Consul took off from Singapore's Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang.


Over the next two decades, the Airline steadily acquired more planes. There were additions of the DC-4 Skymaster, Vickers Viscount, Lockheed Super Constellation, Bristol Brittania, Comet IV, and the Fokker F27.


On 16 September 1963, the Federation of Malaysia was born and the Airline became known as Malaysian Airways Limted. In May 1966, it became Malaysia-Singapore Airlines.
Later, the new look of the Airline evolved further with its first Boeings - three B707s, then a fleet of B737s.

In 1972, Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System.

This change was used to launch a new, more modern service approach on the airline. To house a special fleet of B747s, B7272s, and DC-10s, the new Singapore Airlines also boasted a new airfreight terminal and a B747 hangar.




The Singapore Girl is Born

In 1968, the sarong kebaya uniform designed by French couturier Pierre Balmain was introduced and the internationally recognized image of the Singapore Girl debuted.








A Reputation for Inflight Firsts


The 1980s brought a number of firsts. The Singapore Airlines fleet continued to grow, in impressive and historic ways. It had the first A300 Superbus, the B747-300 Big Top, the B757 and the A310-200. We are also the first airline in the world to operate an international commercial flight across the Pacific Ocean with the 747-400 Megatop.


In the 1990s, Singapore Airlines revolutionized inflight communications and entertainment through the KrisFone - the first global sky telephone service - and KrisWorld offerings. At the same time, we sought to further improve our unparalleled fleet, placing a US$10.3-billion order for 22 B747-400s and 30 A340-300s in 1994, a US$12.7-billion order for 77 B777s in 1995, and a US$2.2-billion order for 10 A340-500s in 1998.


In 2000, the Airline placed 19 A380s on firm order and a US$4 billion order for 20 more B777-200s in 2001. The A380, the world's largest commercial plane will soon enter service with Singapore Airlines, making it another world’s first.




The Highest Service Today

Singapore Airlines today is built solidly on our history, from the designer bone china flatware to the Bulgari cologne for First Class passengers, to our advanced fleet of aircraft and motivated employees.


Today, our inflight service is of the highest order. The Singapore Airlines World Gourmet Cuisine boasts a selection of exclusive and tantalising signature dishes, specially designed by a panel of nine internationally renowned chefs, and a wine list selected by three of the world's most discerning wine consultants.
KrisWorld, Singapore Airlines' award-winning and ever-expanding inflight entertainment system, offers customers a wide range of entertainment options. Customers can choose from a variety of movies, TV programmes, music CDs and channels. There is also an extensive selection of video games and interactive applications including Berlitz Word Traveler, a fully interactive learning programme.

Singapore Airlines became a full member of the global Star Alliance in 2000 and with it came "seamless" worldwide air travel. With the extensive network of partner airlines, connecting flights, frequent flyer points, and baggage clearance are now a breeze.

Singapore Airlines’ route network reaches out to over 90 destinations in close to 40 countries.




A Future of Firsts
Singapore Airlines will make Aviation history when the Airline will become the first Airline to operate the world's largest aircraft, the Airbus A380.


The future promises to bring more firsts like these, as we at Singapore Airlines, continually strive to drive quality service through innovation.

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Old January 30th, 2004, 10:37 PM   #2
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The Fleet



From the beginning, Singapore Airlines learned that investing in the future means being the safest, youngest, most advanced, and fuel efficient planes in the skies. (The average age of our passenger fleet is about 6 years. Tthis excludes the A310-300s and surplus B747-400s which have been decommissioned.) That tradition continues today with the addition of ever-more advanced aircraft.

B747-400
Engine Type: PW4056
In Operation: 27




B777-300
Engine Type: Rolls Royce Trent 892
In Operation: 12

B777-300ER
Engine Type: GE90-115B
In Fleet: -
On Firm Order: 19
On Option: 13



B777-200
Engine Type: Rolls Royce Trent 884
In Operation:31


B777-200ER
Engine Type: Rolls Royce Trent 892
In Operation: 15



(SIA has the flexibility to purchase any B777 model)

A340-500 (operates world's longest nonstop route from Singapore to New York)
Engine Type: Rolls Royce Trent 553
In Operation:5




A380-800 (Will be the first airline to fly this aircraft)
Engine Type: Rolls Royce Trent 900
In Operation: -
On Firm Order: 10
On Option: 15

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Old January 30th, 2004, 10:42 PM   #3
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Some cabin views

First Class







Raffles Class





Economy Class



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Old January 30th, 2004, 10:46 PM   #4
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I was surfing their official website and here are their awards collected in from Jan-Sep 2006



Singapore Airlines - International Award Winner (2000-2005)

2006
SEPTEMBER 2006
Business Traveller Asia-Pacific Awards 2006
Best Airline (15th consecutive year)
Best Asia-Pacific Airline
Best First Class
Best Business Class
Best Economy Class

SmartTravel Asia
Best in Travel 2006
World’s Best Cabin Service

Securities Investors Association (Singapore)
SIAS 7th Investors’ Choice Awards 2006 (2nd consecutive year)
Transport/Storage/Communications Category
Most Transparent Company Award 2006
Big Caps (above $1 billion) Categpry
Most Transparent Company Award 2006

JULY 2006

Reise & Preise Travel Magazine (Germany)
Best Economy Class (4th consecutive year)

Capital Magazine (Germany)
Intercontinental Airline of the Year 2006 (6th consecutive year)

Travel+Leisure Magazine (US)
World’s Best International Airline (11th consecutive year)

JUNE 2006

Business Traveller Middle East Award 2006
Best Asian Airline Serving the Middle East (5th consecutive year)

MAY 2006

Asian Banking & Finance Magazine
Asian Banking & Finance Travel Awards
Best Airline for Travel in Asia

CAAS
Changi Airline Awards
Top 10 Airlines by Passenger carriage 2005
Singapore Airlines

Fortune Magazine
Top 20 World’s Most Admired Companies
Singapore Airlines (Ranked 19th)

APRIL 2006

Reader’s Digest Trusted Brands
Airline Category
Platinum Award (Singapore)

Conferences Exhibitions Incentives Asia Pacific
Survey 2006
Best Airline for CEI Sector

MARCH 2006

Grand Travel Award (Sweden)
Intercontinental Airline (Ranked 2nd)

Travel & Leisure
Best International Airline for Value 2006

FEBRUARY 2006

Dutch Travel News
Best Long Haul Carrier 2005

DestinAsian (leading luxury travel and lifestyle magazine, Jakarta)
Readers’ Choice Awards
Best Airline
Best First Class
Best Business Class
Best Economy Class
Best Inflight Entertainment
Best Frequent Flyer Programme

Pacific Asia Travel Association
Grand Award in Marketing
SIA Recovery Initiatives – Maldives, Sri Lanka and Bali
Gold Award in the Marketing, Carrier (International-Air)
Boarding Pass Privileges Programme 2006

Irish Travel Trade News Awards
Best Airline to Asia & Australiasia

JANUARY 2006

Business Traveller Germany 2006
Best Airline to Asia and the Pacific Area (Overall)
Best Airline for Safety
Best Airline for Cabin Crew
Best Airline for Service on the Ground
Best Airline for Cabin Appearance
Best Airline for Catering

‘Lifestyle’ Periodical (China)
Travel Category
Most Influential Brand in 2006

‘Reisrevue’ (Dutch Travel Magazine)
Best Long Haul Carrier 2005
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Old May 2nd, 2006, 02:12 PM   #5
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Singapore Airlines to fly to Milan and Barcelona from July

02 May 2006 1541 hrs (SST) 0741 hrs (GMT)

SINGAPORE : Singapore Airlines (SIA) will commence thrice weekly flights to two popular European destinations, Barcelona and Milan, starting July 19, the carrier said Tuesday.

Flights will depart the city-state every Monday, Wednesday and Friday evening for Milan and then on to Barcelona, SIA said in a statement.

On the return leg, flights will depart Barcelona every Tuesday, Thursday and Saturday morning for Milan and then Singapore.

SIA is among the world's most profitable carriers but high oil prices have affected its bottomline.

Latest financial figures available showed the carrier's net profit in the December quarter fell 14.6 percent to S$397 million (US$251 million) as expenses ballooned due to soaring jet fuel costs. - AFP/ch
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Old July 12th, 2006, 03:23 PM   #6
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12 July 2006

SIA clinches top international airline award for 11th consecutive year

SINGAPORE : Singapore Airlines has done it again.

It has been voted the top international airline in the World's Best Awards survey by leading travel magazine Travel+Leisure for the 11th consecutive year.

This comes shortly after it won the "Best Intercontinental Airline" title in the annual Airline of the Year awards by German business magazine, Capital, for the sixth time.

SIA says these awards are recognitions of the airline's effort in adapting to its customers' ever-changing tastes and preferences. - CNA /ls

Copyright © 2006 MCN International Pte Ltd
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Old July 21st, 2006, 01:40 PM   #7
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Business Times - 21 Jul 2006

SIA spices up its in-flight menu

By NOOR AISHA

STARTING next month, Singapore Airlines (SIA) will introduce a brand-new Indian meal concept for its first-class passengers - the Shahi Thali.

Specially designed by internationally-acclaimed chef Sanjeev Kapoor, the Shahi Thali - which means 'Royal Banquet' - will be a feast in the sky comprising a starter, two types of chutneys (Indian relish), up to four entrees, rice, Indian bread and a signature desert. Topped off with lassi and masala tea, Shahi Thali will be available on all SIA flights between Singapore and New Delhi, Mumbai, Chennai, Bangalore and Hyderabad.

A newly appointed member of SIA's International Culinary Panel, Mr Kapoor is one of the most celebrated chefs in India. He is best known as the host of a hit TV cooking series Khana Khazana, which has over 150 million viewers in 60 countries. It is currently the longest-running TV programme in India - a total of 13 years since it first aired in 1993.

'We wanted something exotic, but it also had to be relevant - nice, lean and natural,' says Mr Kapoor. According to him, Shahi Thali meals have an 'Indian soul', yet contain a touch of modernity. 'We added more fruit into dessert, so that people can eat it - otherwise it becomes too sweet and heavy.' For example, one desert option available is Rabdi malpua, a sweet dessert comprising pancake served with stewed fruit.

Mr Kapoor, who gets cooking ideas by 'keeping his eyes and ears open', says that his cooking philosophy is to 'make Indian food accessible, allowing the novice cook to cook any meal, from a maharaja's (king in English) feast to your mom's cooking, with uncomplicated recipes and cooking processes'.

The fan of Singapore hawker cuisine says that he likes home-cooked food best, as 'it is not cooked blindly - we know who we are cooking for, and the food is cooked with love, care and passion'. As for who does the cooking at home, he laughs and says that his wife also cooks, and that she makes better chappati (Indian bread) than he does. 'I travel a lot, and if it was only me that did the cooking, my family would be really hungry,' quips the 42-year-old father of two daughters.

Mr Kapoor has been cooking professionally since the age of 25, and chose to become a chef as he wanted to do something 'completely different and creative'. In his free time, he enjoys listening to music - everything from Hindi songs to rock.

Going forward, Mr Kapoor hopes to continue as long as he can with Khana Khazana, and also hopes to come up with 'more books, more restaurants and more foodstuffs'.

Copyright © 2005 Singapore Press Holdings Ltd. All rights reserved.
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Old July 21st, 2006, 05:05 PM   #8
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SIA to buy 20 Airbus A350s, nine A380s

SINGAPORE : Singapore Airlines has signed a letter of intent to buy 29 new passenger jets - 20 A350s and nine A380s - from European aircraft manufacturer Airbus, the company said Friday.

The firm order is worth US$7.5 billion and includes an option for another 20 A350s and six more of the double-decker A380s, SIA said.

Deliveries of the A350 XWB-900s, dubbed extra wide-body, are scheduled to begin in 2012 and run through to 2014 while the nine additional A380s will begin arriving in late 2008 and run until 2010, SIA said.

The announcement of the deal came one month after the profitable carrier reached a deal with Airbus' US rival Boeing for 20 Boeing 787 Dreamliner aircraft worth US$4.5 billion.

SIA plans to be the first airline to fly the A380, the biggest commercial airliner ever, when it takes delivery of the first of 10 super-jumbos on order by the end of the year.

Technical problems on the A380 had earlier prompted the carrier to express its disappointment over delays in deliveries which have been progressively pushed back.

"This latest order, together with Singapore Airlines' order in June for 20 Boeing 787s, will position the airline well for future growth and uphold our policy of continuous fleet renewal and modernisation," SIA chief executive officer Chew Choon Seng said.

The A350 has just been reconfigured after clients complained Airbus had failed to match up to Boeing's 787 Dreamliner which has won hundreds of orders. - AFP/ch
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Old July 21st, 2006, 06:41 PM   #9
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More A380s?!

How big is the A350?
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Old July 21st, 2006, 07:21 PM   #10
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Quote:
Originally Posted by RafflesCity
More A380s?!

How big is the A350?
More A380s - obviously to replace Boeing 747-400s.

Emirates has orders of 45 Airbus A380 already.

A350 - 12 inches wider than A330.
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Old October 2nd, 2006, 11:04 AM   #11
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Singapore Airlines inks deal for Boeing 787 order

2 Oct 06

SINGAPORE Airlines (SIA) said it has signed a purchase agreement to buy 20 Boeing 787-789 jets, with options for another 20 of the planes.

The agreement confirms plans announced in June, when the carrier said it had signed a letter of intent with US manufacturer Boeing, the company said in a statement.

SIA said the purchase agreement was signed last week and the planes, the latest variant of the 787 series known as the Dreamliner, should be delivered between early 2011 and mid-2013.

Based on Boeing's catalogue prices, the 20 firm orders are worth US$4.52 billion (S$7.18 billion). SIA plans to deploy the 787s on routes to North Asia, the Indian sub-continent and the Middle East.

Boeing bills the planes as offering unmatched fuel efficiency. They can carry between 250 and 290 passengers and have a range of 8,600 to 8,800 nautical miles (15,900 to 16,300 kilometres).

SIA is one of the world's most profitable airlines. In the first quarter to June, the airline recorded a net profit of S$575.1 million, more than double that of the same period last year. -- AFP
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Old October 13th, 2006, 04:35 AM   #12
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Singapore Airlines adds a touch of haute couture

12 Oct 06

Singapore Airlines (SIA) is adding a touch of haute couture.

The carrier said Thursday it will feature amenities designed by French fashion house Givenchy on its new Boeing 777-300ER and Airbus A380 aircraft.

The nearly 200 designer items include larger cushions and down-filled pillows, SIA said in a statement.

"First class customers will be able to lounge in style in the new Givenchy sleeper suit and plush suede slippers. For business and economy class customers, the fashion house has also created new eyeshades and sockettes to ensure that customers enjoy quality rest on board," it said.

First and business class passengers will be served their meals on Givenchy-designed tableware and linen, it added.

SIA's new 777-300ER jets are to begin arriving next month.

The carrier was originally supposed to receive the first of an original order of 10 double-decker A380s early this year but delays have progressively pushed back the plane's arrival.

Airbus this month announced another delay in the program and said Singapore's first A380 will now be delivered in October of next year.

SIA will be the first carrier to fly the super jumbo A380.
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Old October 17th, 2006, 10:27 AM   #13
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SIA launches next generation cabin products, pegged to premium travel

17 Oct 06

SINGAPORE Airlines (SIA) has launched its latest range of next generation cabin products pegged to premium air travel and product and service excellence.
It boasts of the latest seat designs and a state-of-the-art inflight entertainment system, among other step-ups.

'This is by far our most important and comprehensive product and service development programme,' said Mr Bey Soo Khiang, SIA Operations and Services senior executive vice-president.

'What we are introducing today is a suite of products that meets, if not exceeds the expectations of the increasingly sophisticated world traveller,' he said on Tuesday.

The 570-million-dollar product and service development programme marks the completion of an extensive four-year project.

The timeline was part of the carrier's fleet expansion plan that will welcome the Boeing 777-300ER (extended range) and the Airbus A380.

The changes were made with customers' feedback in mind, said SIA.

KrisWorld inflight entertainment system
The next generation KrisWorld inflight entertainment system offers over 1,000 on-demand movies, TV programmes, interactive games, music, as well as learning applications.

New additions include office tools like spreadsheet, presentation and word processing.

The first in the world to launch the latest eX2 inflight entertainment system, SIA now boasts larger, high-resolution screens across all three classes, and compact intuitive handsets.

Every seat also provides external USB ports, as well as new noise reduction headsets for first and business class travellers.

New seats
Other revamps include the design of new seats, which allows for more personal space and legroom across all three first, business and economy classes, said SIA.

In particular, the new leather seat in first class, 89cm wide, is the most spacious of its kind offered by a commercial airline.

There will be only eight such seats in the cabin for greater privacy, the carrier said.

Meanwhile, the 76-cm business class seat measures a generous 50 per cent wider than most other carriers'.

Both can be converted into a fully-flat bed, for greater comfort while travelling.

Customers travelling on Singapore Airlines' new B777-300ER services from this December, between Singapore and Paris, and subsequently Zurich, will be the first to experience these new products.

SIA is scheduled to take delivery of its first B777-300ER in November 2006, of the 19 it has on firm order, it said. Ten will enter service by the middle of 2007.

The Airbus A380 aircraft will also feature variations of some of these products when it joins the fleet.

By E-von Yeung, Straits Times Interactive
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Old October 17th, 2006, 03:53 PM   #14
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Singapore Airlines hopes to raise ticket prices


SINGAPORE –– Singapore Airlines (SIA) is hoping to raise ticket prices starting in December as it rolls out its first batch of aircraft with upgraded interiors, the carrier said Tuesday.

SIA says it is spending 360 million US dollars on the development and installation of wider seats, a next-generation entertainment system and enhanced service on the Boeing 777ER aircraft and Airbus A380 super jumbo.

"With the improvement in the product, all the space and comfort we give you, we do expect a differential in pricing," SIA executive vice president for marketing Huang Cheng Eng said after unveiling the new interior design.

Huang said he expects SIA to raise ticket prices by 10-20 percent.

Customers travelling on Singapore Airlines' new Boeing 777-300ER between Singapore and Paris in December will be the first to experience the new cabin products, SIA said.

The first of 19 777-300 Extended Range aircraft will arrive in November. SIA is to be the first airline to fly the double-decker Airbus A380 aircraft

The carrier was originally supposed to receive the first of an original order of 10 A380s early this year but delays have progressively pushed back the plane's arrival.

Airbus this month announced another delay in the program and said Singapore's first A380 will now be delivered in October of next year. –– AFP
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Old October 17th, 2006, 07:33 PM   #15
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go to singaporeair.com for pics and more info!

Man, they look great!

TORONTO
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Old October 17th, 2006, 07:43 PM   #16
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Just Amazing,great work



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Old October 18th, 2006, 12:30 PM   #17
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Singapore Airlines could cancel Airbus order

18 Oct 06

PARIS - Singapore Airlines could cancel an order for nine Airbus A380 superjumbos if there are excessive delays to its delivery, French newspapers reported.

'If the deliveries are too far away and take place at a moment during which we do not need them, we could indeed cancel them,' Mr Bey Soo Khiang, senior executive vice-president of the airline, was quoted as saying in La Tribune.

Airbus, the aircraft maker controlled by aerospace group EADS , has not have given Singapore Airlines a precise schedule for all the deliveries, La Tribune said.

A Singapore Airlines spokesman said: 'The comment quoted in the French media refers only to the option that exists in the Purchase Agreement to cancel deliveries that are delayed. There has been no decision to exercise any cancellation rights under the Agreement. We therefore can't rule any options in or out at this time, which is the position we have maintained since the delay was announced.'

Airbus could not be reached for comment.

The order for nine A380s comes on top of a firm order of 10 aircraft signed last year by the airline, the world second largest by market capitalisation, La Tribune noted.

Airbus has revealed a string of internal problems which have led it to delay the first deliveries of its superjumbo A380 aircraft.

Singapore Airlines said on Tuesday it had spent US$360 million on interior design for its new aircraft including first-class seats that are nearly 1m wide. -- REUTERS
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Old October 18th, 2006, 09:19 PM   #18
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Nikom, I this that picture you posted is believe it or not is their current seat fitted on their planes right now, not the new ones being introduced!!!

Singapore Airlines new seats will redefine comfort levels! They are the widest seats of any commercial carrier in the world, look how wide they are!!. LCD's galore, First class having 23 inches, Business having 15 inches and economy having 10.6 inches.

Pictures from http://www.singaporeair.com

First Class





Business Class (Raffles class brand has been removed)





Economy Class







I'm so glad I'm a member of Star Alliance, SIA really is a credit to them. Singapore Airlines says it will charge 10-20 % premium on the services apparently, but seeing that their product is so revolutionary, I bet it'll be a success once again, especially when you consider their rivals Malaysia Airlines and THAI are years behind when it comes to cabin amenities, especially in comparison since they both haven't finished upgrading their aircrafts to provide inflight products that SIA have had in service since 2000.
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Old October 19th, 2006, 06:09 AM   #19
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Indeed, revolutionary. Business class with a 1-2-1 seat configuation is a very daring move. I wonder how would Cathay Pacific react to this.
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Old October 19th, 2006, 06:53 AM   #20
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SIN service is always super and impressive !
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We looked at mountains until dawn, and then when dawn came, it was too pretty for me - there was pink and blue and gold, in the sky, and on icy places, brilliant pink and gold flashes, and the snow was colored too, and I said," Oh," and sighed; and each moment was more beautiful than the one before; and I said, " I love you, Momma." Then I fell asleep in her arms.
That was happiness then.

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