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Old October 20th, 2006, 04:15 PM   #21
RafflesCity
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Quote:
Originally Posted by aUen View Post
Indeed, revolutionary. Business class with a 1-2-1 seat configuation is a very daring move. I wonder how would Cathay Pacific react to this.
I suppose such a configuration reflects the trend of those that travel Business Class often. Perhaps many travel alone and would likely want the privacy.

I also note that branding wise, its now simply called Business Class again and no longer Raffles Class that if I recall, was introduced around 1990.
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Old October 22nd, 2006, 10:30 AM   #22
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the business class is superb
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Old October 22nd, 2006, 02:38 PM   #23
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the new business class looks kinda like emirates first class on their t7s minus the personal mini bar of course... singapore airlines just keeps breaking barriers dont they?
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Old October 25th, 2006, 04:53 AM   #24
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the new economy class seats look pretty much like what used to be their executive economy on the sin-lax and sin-ewr flights. sia should really allow sharing of the business and first class seats - its a waste of fuel to carry so little people!
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Old October 26th, 2006, 05:08 PM   #25
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Business Times - 26 Oct 2006

Hock Lock Siew
Not plain luxury, but a necessity

By VEN SREENIVASAN

SINGAPORE Airlines (SIA) must have some pretty good reasons for spending US$360 million on the luxurious new seating and sleeping arrangements it has just unveiled for its cabins. So what are those reasons?

The new Givenchy-designed cabins featuring luxurious First Class sleeper bed-seats almost a metre wide, or the airline's 76cm-wide Business Class flat-bed seats, could in themselves provide some passengers with the space for some naughty dalliances miles high in the sky.

It is notable in a highly competitive market just how far airlines will go, and how much they will cough up to outfit their planes with the latest luxuries. Just how can the payback justify the frills?

SIA is spending big money to undertake its biggest cabin facelift ever - in terms of dollars-per-seat as well as the overall price. It amounts to just over one-fifth of the airline's total revenue for the previous two years. And this is on top of some US$12 billion (based on list prices) that SIA is spending on fleet renewal involving new Airbus A380 and A350 planes and Boeing 787 aircraft.

The cabin upgrading programme - four years in the making - was earlier planned to coincide with the arrival of SIA's first A380 in December.

But with that aircraft delayed for a further 10 months, the cabins will initially be seen in new B777-300ERs, the first of which will join SIA's fleet next month.

The last time SIA did a major product upgrade was in 1998, when it spent some US$500 million on its B747 rollout. The 747 fleet was, of course, much bigger than the B777-300ER on which it is spending the US$360 million.

So, might SIA Line is overdrawn have gone overboard, especially given the high fuel price, and environmental and market uncertainties?

The short answer is: No.

Leading global carriers like SIA get between 50 and 70 per cent of their revenues from premium-class seats. SIA officials have let out that the airline gets up to 18 per cent of its revenue from First Class seats and about another 50 per cent from Business Class.

While airlines do not reveal the breakdown in terms of earnings contribution, analysts reckon premium passengers account for well over two-thirds of total seat yield.

UBS Investment Research released a study two months ago showing that carriers like SIA, Cathay Pacific and British Airways (BA) have done exceptionally well despite high fuel prices because of their strong position in the premium and corporate markets. Citing a survey of some 180 travel managers, UBS noted that corporate travel had a low price elasticity.

SIA's last Business Class upgrade was in 2002. But competitors have upgraded too. Emirates and Cathay Pacific have had two Business Class seat and cabin upgrades in the past four years.

And in 2000, BA introduced what it claimed were the first truly flat beds in its Club World service. Next month, BA will unveil a further 100 million (S$295 million) investment in even newer seats.

SIA and its rivals are facing a dynamic and competitive market where the ability to extract a premium price depends on high-margin products. And the life cycles of these premium-grade seats are getting steadily shorter. So rather than opt for incremental improvements, airlines like SIA have to drive their superior brand names via innovations which takes them leaps ahead of the competition. And that edge, in product differentiation and branding, enables SIA to charge more than its rivals can for Business and First Class seats.

SIA has already revealed that a ticket on a plane fitted with is latest posh cabin will cost 10-20 per cent more. Given that it already charges a 10 per cent premium over its rivals, this translates into a premium of almost 30 per cent.

And SIA cannot hope to command that kind of pricing and still hope to fill its Business and First Class cabins with half measures. So expenditure on premium-class frills has, in SIA's case, a direct bearing on the quality of its earnings. For the airline, it is not a luxury but a necessity.

Copyright © 2005 Singapore Press Holdings Ltd. All rights reserved.
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Old October 27th, 2006, 01:06 PM   #26
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Business Times - 27 Oct 2006

SIA to add Asia, US routes for new Boeing aircraft


By VEN SREENIVASAN

(SINGAPORE) Singapore Airlines will deploy its new Boeing 777-300ER planes, with new cabin products, on routes within Asia and the US, in addition to Europe.

The aircraft will be delivered progressively from November, and will enter commercial service on the Singapore-Paris route in early December 2006.

But SIA will also deploy the planes for its six times daily Singapore-Hong Kong and thrice-weekly Singapore-Milan-Barcelona flights in December.

And in January, the new planes will be deployed on the daily Singapore-Zurich flights, followed by Singapore-Seoul-San Francisco service in March.

In May, the newest plane will be put on the daily Singapore-Frankfurt route.

'Beyond the destinations we're announcing now, we will look at further deployments gradually to other cities in Europe, the South Pacific and North Asia, including China,' said SIA's spokesman Stephen Forshaw.

'We'll make announcements about those further schedules in the future,' Mr Forshaw added.

SIA has ordered 19 of the B777-300ER planes and expects to receive six B777-300ERs this year and four more by mid-2007, followed by nine in 2008.

The aircraft will be fitted with the airline's new range of cabin products, including the largest First and Business Class seats with fully flat beds, a more spacious Economy Class, and an enhanced KrisWorld inflight entertainment system featuring over 1000 options, plus a suite of office applications.

Copyright © 2005 Singapore Press Holdings Ltd. All rights reserved.
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Old November 16th, 2006, 12:32 PM   #27
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Business Times - 16 Nov 2006

SIA passenger load factor rises to 77.9% in Oct

SINGAPORE Airlines filled 77.9 per cent of its seats in October as passenger carriage rose 8 per cent year-on-year to 1.54 million against a capacity increase of 3.7 per cent.

The airline attributed the improvement in passenger load factor - from 74.7 per cent a year earlier - to continuing strong traffic in the South-west Pacific region, particularly the Sydney, Melbourne, Brisbane and Auckland services.

'The strong passenger traffic from the long Deepavali-Hari Raya break in South-east Asia and school holidays in Australia also contributed to the high rate of air travel growth,' SIA said in a statement.

But the airline's cargo load factor fell to 62.4 per cent in October - from 68.1 per cent a year earlier - due to lower shipments to East Asia, the Americas and Europe. Cargo load factor was also depressed by an increase in capacity arising from higher belly-holds and additional capacity from two aircraft that were returned from lease at end-September.

'The seasonal shutdown of manufacturing plants in India and the Middle East during the long Deepavali-Hari Raya break in October caused much of the slowdown in exports to the Americas, Europe and East Asia regions,' SIA said.

The airline's overall load factor was 68.2 per cent, down from 70.3 per cent a year earlier.

Copyright © 2005 Singapore Press Holdings Ltd. All rights reserved.
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Old November 29th, 2006, 08:42 AM   #28
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SIA takes delivery of Boeing 777-300ER jets

29 Nov 06

SINGAPORE Airlines (SIA) has taken delivery of its first two Boeing 777-300ER (extended range) planes from an order placed with the US manufacturer two years ago.
SIA ordered 19 B777-300ERs in August 2004 and the first six are to be delivered by year's end, the airline said in a statement on Wednesday.

The new planes will enter commercial service next month, flying to Paris, Hong Kong, Milan and Barcelona.

The 777-300ER's arrive as SIA awaits delivery of its first double-decker A380 superjumbo from Boeing rival Airbus.

SIA is set to be the first carrier to fly the A380 but delays in delivery have progressively pushed back the plane's arrival from early this year until October of next year.

SIA has ordered 19 of the Airbus superjumbos. -- AFP
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Old November 30th, 2006, 02:53 AM   #29
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Nov 30, 2006
SIA gets 2 new luxury-fitted Boeings

By Aviation Correspondent, Karamjit Kaur

SEATTLE - THE wind chill plunged the mercury to minus 10 deg C, but a warm, festive spirit prevailed when Singapore Airlines (SIA) took delivery of two new Boeing 777-300ER planes at the manufacturer's facility here in the United States on Tuesday.

The airline has ordered 19 such planes, which come with wider seats, more legroom and bigger personal entertainment screens in all classes.

The planes will be put into service from Tuesday on the Singapore-Paris route, and the day after, on the Singapore-Hong Kong route.

By year-end, six of the planes would have arrived; by the middle of next year, passengers flying to Milan, Barcelona, Zurich, Seoul, San Francisco and Frankfurt will also be able to enjoy the roomier cabins and larger entertainment screens.

All 19 B777-300ERs, which cost SIA $570 million, will be delivered by 2008.

At the delivery ceremony, held partly outdoors where the two planes were berthed, SIA chief executive officer Chew Choon Seng said: 'The welcome has been a lot warmer than the weather.'

He added that SIA was 'proudly accepting' the new planes, which will bump up SIA's fleet of B777s to 60. The carrier has almost 100 planes in all.

Mr Chew, joined by Boeing's chief of commercial planes Scott Carson, was also 'particularly pleased' to unveil the aircraft's new fittings, which are unparalleled in 'space, comfort and functionality'. Seats in first class are 89cm across, 30cm more than now; those in business class are 76cm wide, 25cm more than now.

In economy class, where consumers are more price sensitive, less space has been added but legroom has been increased, and the personal entertainment screens are 10.6 inches wide, up from the current 6 inches.

For this extra comfort and luxury, passengers will pay about 10 to 20 per cent more.

This is to make up for the aircraft being able to fit in just 278 seats, compared to 322 in the similarly-sized B777-300, and 375 in the B747 jumbo, which now serves some of the routes the new plane will take over.

SIA will schedule more flights for these markets, to mop up excess demand.

Mr Chew is confident that passengers, especially premium travellers, will pay more for 'top-notch quality'.

Mr Chew was asked whether the airline was keen on the newer B747-8 - available after 2010 - since it was phasing out its B747 jumbos.

He replied that it would depend on whether rival Airbus can lick the production problems which have plagued its superjumbo A380 aircraft.

Mr Chew said: 'I think the B747-8 would be a lot more interesting to us should the A380 not make it into service. I don't think that will be an eventuality, but you'll never know.'

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Copyright ? 2006 Singapore Press Holdings. All rights reserved.
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Old December 5th, 2006, 02:55 PM   #30
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Business Times - 05 Dec 2006

SIA's new B777-300ER begins flights today

(SINGAPORE) A NEW era in premium air travel begins today as Singapore Airlines' (SIA) first Boeing 777-300ER (Extended Range) aircraft embarks on its inaugural commercial flight from Singapore to Paris.

Fitted with an entirely new cabin, the new aircraft features the world's widest First and Business Class seats with fully flat beds, more spacious Economy Class seats, as well as a leading-edge KrisWorld inflight entertainment system with larger screens and more than 1,000 options, including the world's first inflight office application software.

'We have been receiving very positive feedback on our new products since they were launched in October and we thank all our customers for their support,' said Huang Cheng Eng, SIA's executive vice-president, marketing and the regions. 'Our new 777-300ERs offer a truly premium travel experience. With the aircraft joining our fleet, our customers can indulge in a cabin that promises enhanced personal space, luxury and comfort in all classes, and experience the new industry standard for premium air travel.'

SIA's next-generation cabin products, the result of a four-year development project that cost US$360 million, were unveiled in Singapore in October.

After the Paris service, the 777-300ER will operate on the Singapore-Hong Kong route from tomorrow, and on the Singapore-Milan-Barcelona route from Dec 20. The aircraft will be deployed next year to other key cities in Europe, Asia and the United States, such as Zurich, Frankfurt, Seoul and San Francisco.

Copyright © 2005 Singapore Press Holdings Ltd. All rights reserved.
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Old December 8th, 2006, 04:06 PM   #31
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Business Times - 08 Dec 2006

SIA ups flights to HK, Auckland, Bangalore

By VEN SREENIVASAN

SINGAPORE Airlines (SIA) has increased the number of flights to Auckland, Hong Kong and Bangalore to cater for higher travel demand, especially over the Christmas and New Year periods.

SIA will fly additional frequencies between Singapore and Auckland, New Zealand, during the year-end period. From early December 2006, the airline will operate an additional two weekly flights on Thursdays and Saturdays, between the two cities.

Frequencies will be further increased with an extra weekly flight, operating on Fridays, between early-January 2007 and end-February 2007. These supplementary flights will boost the total number of weekly flights to Auckland between December 2006 and February 2007 from 10 to 13.

In addition, SIA will operate an additional three weekly flights between Singapore and Hong Kong each week.

These extra flights, which operate on Mondays, Wednesdays and Fridays, will be in effect until mid-January 2007.

From end-March 2007, SIA will increase its scheduled flights to the city with four more weekly flights. This brings the total number of weekly flights to the city to 42.

And in what appears to be a response to budget carrier Jetstar Asia's decision to pull out of Bangalore in India, the airline has increased its scheduled frequencies to the Indian city, with an additional flight operating on Tuesdays.

With the increase, the airline now flies six times weekly to Bangalore.

Copyright © 2005 Singapore Press Holdings Ltd. All rights reserved.
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Old December 10th, 2006, 03:17 AM   #32
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SIA always fly higher than MAS...but i believe MAS under new CEO will take her higher. PEACE
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Old December 11th, 2006, 05:24 AM   #33
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Dec 11, 2006
SIA may buy more B777-300ERs if needed

By Istanbul

ISTANBUL - SINGAPORE Airlines (SIA), Asia's largest carrier by market value, said it may buy more Boeing 777-300ERs so it can continue to grow if there are further delays with Airbus' A-380.

'B777-300ERs in our experience would be a useful alternative to A-380s,' chief executive officer Chew Choon Seng said in an interview in Istanbul on Saturday.

'We could upsize the order if there are further delays with the A-380,' he said.

SIA began taking delivery of six B777-300ERs last month and expects to have 10 in service by the middle of next year.

Mr Chew has said the 278-seat planes will mitigate part of the loss in capacity from the lack of A-380s. Other carriers, including Emirates and FedEx, have also turned to the B777-300ER to replace the A-380.

The Singapore-based airline has 10 firm orders for Airbus' 555-seat A-380, the world's biggest commercial aircraft, and said in July that it intended to buy nine more.

Since then, Airbus has pushed back the delivery date because of wiring problems, and the carrier does not expect to get the first of the planes until October next year, instead of this month as previously planned.

SIA placed a US$3.6 billion (S$5.6 billion) order in August 2004 for 18 B777-300ERs and has the option to buy 13 more.

Emirates, Airbus' biggest A-380 customer, in October said that it planned to lease at least five additional B-777s to help compensate for the shortfall in capacity caused by A-380 delivery delays.

FedEx, the largest air cargo company, said on Nov 7 that it would cancel its order for 10 freighter versions of the A-380 valued at as much as US$2.3 billion.

It will instead buy 15 B-777 freighters for as much as US$3.6 billion. It was the first order cancellation after the Toulouse, France- based Airbus pushed back its A-380 delivery schedule for a third time on Oct 3.

Earlier this month, Airbus promised Thai Airways that there would be no more delays in the delivery of its new A-380 superjumbos, as one of the planes headed to Bangkok to convince Thai Airways not to cancel its order for six aircraft.

The planemaker sent the world's largest aircraft on the special trip to Asia to visit Bangkok, after the Thai flagship carrier threatened to cancel its order and demanded compensation for the delays.

BLOOMBERG NEWS

CONTINGENCY PLAN

'B777-300ERs in our experience would be a useful alternative to A-380s. We could upsize the order if there are further delays with the A-380.'
MR CHEW, SIA's chief executive, on the carrier's plans to sustain growth

Copyright © 2006 Singapore Press Holdings. All rights reserved.
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Old December 16th, 2006, 04:14 AM   #34
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Dec 16, 2006
Prized air route: Another glimmer of hope for SIA

By Karamjit Kaur

IT HAS always been the big prize and it has always been just out of reach for Singapore Airlines (SIA).

The route between Australia and the United States has long been a huge money-spinner for Australian airline Qantas - and a firmly closed shop for SIA.

It came close in September 2003 when Singapore and Australia signed an expanded air services deal. This gave SIA the green light to fly anywhere in Australia, with no restrictions on frequency and capacity - but a red light for the Pacific.

The years since have seen SIA's hopes continually raised then dashed, yet nothing has changed. The Pacific route remains a duopoly, monopolised by Qantas with a 75 per cent share. United Airlines takes the rest.

But now there is new hope in the unlikely form of a proposed A$11.1 billion (S$13.5 billion) Qantas buyout by Texas Pacific Group and Australia's Macquarie Bank.

SIA's argument - backed by some Australian politicians - is that with Qantas in private hands, there will no longer be a case to keep the Pacific route closed and protect the Australian flag carrier in the name of national interest. The only interest that will be served is private interest - partially Texan at that.

Seems simple. But given the history of Singapore-Australia air relations, SIA should be prepared for anything and perhaps in the end, nothing.

Singapore's air policy is clear - open skies and free competition is the only option if the country aims to establish itself as the premier air hub in the region.

When the 2003 agreement was sealed, Australia and Singapore reiterated that full liberalisation was the ultimate goal.

In November 2004, Australia's then-Deputy Prime Minister and Transport Minister John Anderson told the Australian Financial Review newspaper that his government would consider granting SIA unlimited access to Pacific routes within 12 to 18 months.

Three months later, another glimmer of hope. Singapore's then-Transport Minister Yeo Cheow Tong and Mr Anderson agreed to draw up a road map by the middle of last year that would let SIA on to the Pacific route.

There seemed good reason to pop the champers, but the joy was short-lived and it has been downhill for SIA since.

In February, the Australian Cabinet rejected Singapore's request for open skies.

It instead encouraged privately-owned Australian airline Virgin Blue to move ahead with plans to launch a transpacific service.

Australia's position is that it has little to gain from granting extra rights to SIA unless it can also get more landing rights in key destinations in Europe, Britain and Japan.

When Singapore Prime Minister Lee Hsien Loong visited Australia in June, he made another push, stressing that liberalisation would benefit all parties involved.

That was the last time the matter got an airing - until now.

Qantas, which reaps about 15 per cent of its net profit from the Sydney-Los Angeles route alone, has lobbied hard to keep SIA out.

The airline, with chief executive (CEO) Geoff Dixon leading the charge, claims that more competition will cost it as much as A$44 million a year in lost earnings - which could affect jobs.

SIA counters by saying that opening up the route would increase the number of travellers between Australia and the US by as much as 8 per cent and boost tourism receipts by more than A$110 million a year.

The proposed new owners of Qantas have said they will keep Mr Dixon as CEO so there is not going to be a let-up in pressure to keep SIA out of the transpacific route.

What could swing in SIA's favour is the fate of 37,000 Qantas employees. If the bid to trim fat and boost competitiveness costs jobs and sees work outsourced, Qantas could lose support.

Government senator Barnaby Joyce of Queensland is already hostile, saying of the buyout: 'You might as well put a lone star on the tail instead of the kangaroo.'

It is impossible to see how the saga will play out, given the political sensitivities.

But if nothing else, SIA, eyes still firmly on the prize, has another chance to push for its case.

Copyright © 2006 Singapore Press Holdings. All rights reserved.
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Old December 16th, 2006, 06:38 AM   #35
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excellent SQ !!!!!
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Old December 19th, 2006, 02:59 AM   #36
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Dec 19, 2006
S'pore Airlines hits record high on strong passenger, cargo traffic

By Lee Su Shyan

SINGAPORE Airlines (SIA) shares took off yesterday and reached a record high, buoyed by news of a bumper period for passengers and cargo last month.

Investors drove the stock up 80 cents to $17.90 and the 5.92 million shares traded was nearly three times higher than the average daily volume of two million seen over the past year.

SIA shares are now about 50 per cent higher than at the start of the year, easily outshining the 25 per cent rise in the Straits Times Index.

It has been a stellar month for the stock, given that it started December below $16.

The surging price has been driven by several factors.

SIA announced after the market closed on Friday that it filled an average 70 per cent of its combined passenger and cargo last month, compared with 69 per cent a year ago.

It has added new services - including to Karachi and Barcelona - with passenger load factors on all route regions showing improvements.

Cargo traffic also grew, with strong demand in the South-west Pacific and West Asia.

The shares also likely benefited from Friday's announcement that Singapore Aircraft Leasing Enterprise (Sale) had been sold to Bank of China for US$965 million (S$1.496 billion). SIA has a 35.5 per cent stake in Sale.

SIA told Bloomberg that the sale was part of a strategy to dispose of non-core assets and to focus on expanding its business of air transportation and related services.

Market sentiment has also been helped by renewed hope that SIA might gain a foothold in the lucrative Los Angeles- Australia route.

Kim Eng Securities said yesterday that 'SIA's share price has seen a sharp...rise, driven by speculation that the Australian government may liberalise the transpacific route.'

This follows the acceptance by Qantas Airways of a bid from a consortium of private investors which included Texas Pacific Group.

SIA also benefited from upgrades by DBS Vickers Securities, which called a 'buy' on the stock, compared with a 'hold' previously. DBS Vickers was positive on the demand for air travel and the outlook on fuel prices.

The last time SIA shares approached such heady levels was in 2000 but they were dragged down by rising fuel costs worries and terrorism fears affecting air travel.

Copyright © 2006 Singapore Press Holdings. All rights reserved.
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Old December 20th, 2006, 11:41 AM   #37
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SIA to buy nine more A380 superjumbos
Posted: 20 December 2006 1722 hrs

SINGAPORE : Singapore Airlines is to buy nine more double-decker A380 aircraft from European aircraft maker Airbus, the carrier said Wednesday as it signed a deal announced in July.

The agreement includes an option for six more of the superjumbos.

"Singapore Airlines today signed agreements with Airbus for purchase of a further nine A380s, with six more options," the airline said in a statement. - AFP/ms
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Old December 30th, 2006, 08:24 AM   #38
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what plane do sq use to fly to jakarta from sin?
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Old December 30th, 2006, 12:35 PM   #39
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what plane do sq use to fly to jakarta from sin?
a mix of B772, B773 and A345
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Old December 30th, 2006, 02:36 PM   #40
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well done SIA!
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