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Old August 6th, 2009, 09:51 PM   #481
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THAI upgrades regional in-flight product options

Bangkokpost Published: 4/08/2009 at 12:00 AM


TOULOUSE, FRANCE : The recliners in business class and individual touch screens in coach class featured on Thai Airways International's (THAI) new fleet of Airbus A330-300 jets are not the most sophisticated or latest of in-flight niceties.

But they represent a significant improvement from outdated in-flight passenger equipment, including manually adjusted business-class seats and the absence of personal TVs in the economy section for most of THAI's regional routes.

The enhanced amenities bring THAI to nearly the same level as leading Asian carriers to which it compares itself such as Singapore Airlines and Cathay Pacific, whilst sharpening its competitive edge in regional routes.

The regional routes are where THAI needs to catch up in terms of in-flight products, as its long-haul services have more or less kept pace with key players even though it may be a step behind.

"With these new offerings, we no longer feel embarrassed about our in-flight products," said a senior THAI executive, "and we can put to rest the oft-mentioned criticism about the lack of personal screens on many economy-class flights."

The Royal Silk (business) class seats on the new jets come with a 20-inch-wide screen, 56 inches of pitch between the seat in front of it, and a 15-inch audio-video on demand (AVOD) touch-screen offering 40 movies, 30 hours of documentaries, 600 songs and 30 games.

The seat reclines to 170 degrees and can perform lumbar massage.

Seat rows have a 2-2-2 configuration.

Economy-class seats are 18 inches in width and can decline to 122 degrees. It offers passengers up to 32 inches of pitch with individual 9" AVOD touch-screens. The economy seats are arranged in a 2-4-2 configuration.

The flag carrier started taking delivery of its eight-aircraft order from Airbus recently. Each plane can carry 299 passengers in business and economy classes and THAI plans on using them on regional routes to match rival carriers.

These includes routes from Bangkok to the United Arab Emirates, South Korea, China and Japan, said THAI acting president Narongsak Sangapong.

THAI took delivery of the third A330-300 from Airbus' assembly plant in southern France last Thursday, with the following planes due each in August, October, December and January next year.

These aircraft will replace THAI's ageing A300 series 300 and 600, numbering 17, which are being operated on regional routes.

With Thursday's delivery, THAI increases its in-service Airbus A330/340 serial jets to 25, comprising 15 A330-300s, four A340-500s and six A340-600s.

By the end of this year, THAI will have a total of 89 aircraft in its fleet, comprising 45 from Boeing and 44 from Airbus.

Since the first aircraft from the A330/340 serial was delivered in 1993, the European plane-maker Airbus has received 1,406 orders from 103 buyers worldwide.
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Old August 8th, 2009, 02:06 PM   #482
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Spending boost for new chief

Bangkokpost Published: 8/08/2009 at 12:00 AM


The board of Thai Airways International will give more spending power to its incoming president Piyasvasti Amranand.

He will be empowered to approve projects worth up to 500 million baht, up from 100 million baht.

The new president will also be authorised to appoint 40 executives. That authority currently belongs to the board.

Mr Piyasvasti made more freedom over spending a condition of his taking up the post.

He wants greater flexibility in decision-making to help the airline compete with other carriers, said THAI board chairman Amphon Kitti-amphon.

The president would have previously required board approval to sign off on a fuel-buying contract worth 500 million baht, or a ground service contract worth 150 million baht. This adds to delays and hinders efficiency, Mr Amphon said.

The board supported Mr Piyasvasti's proposal which puts its president on a par with other large organisations, such as national oil giant PTT Plc.

The board also gave Mr Piyasvasti the power to appoint 40 vice presidents, although another seven executive vice-presidents still require board endorsement.

Mr Piyasvasti, who was energy minister in the Surayud Chulanont government, was chosen by the board last month to succeed Apinan Sumanaseni who quit in November last year, citing health problems and a conflict with the board.

Meanwhile, THAI labour union leader Jaemsri Sukchoterat yesterday took 200 employees to protest at THAI headquarters, demanding the company delay its plan to fill two executive jobs.

It should delay the appointments until the economy picked up, the union said.The union also demanded a pay rise for staff.

Mr Amphon received the union's letter of complaint amid jeers, which angered him.

He insisted the company would go ahead with the plan to fill the two posts and would not approve a pay rise in the 2009 fiscal year.
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Old August 18th, 2009, 12:07 PM   #483
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THAI supports Australian Society of Travel Writers

By The Nation 19/08/2009


The Australian Society of Travel Writers is holding the annual general meeting in Bangkok during Aug 21-23, where 96 writers, journalists, photographers and travel editors will land here with family members.

Thai Airways International will fly them from various destinations in Australia to Bangkok at a discount. It is also taking the writers to flight simulators at the headoffice and cooking experiences at its catering department at Suvarnabhumi Airport.


These participants will explore many different areas either with pre-arranged itineraries to the north and south or individually by special arrangements with local suppliers and operators.


Korakot Chatasingha, THAI's General Manager for Australia, said "The importance of this travel media group in visiting Thailand cannot be underestimated as destinations across the region compete aggressively for the attention of Australian travellers. Thailand and THAI will be well-supported as a result of this event. THAI is very proud to be the major host airline of this important event."


THAI has been represented as a public relations member of the ASTW since the first THAI-sponsored AGM was held in Bangkok in 1999 at the JW Marriott Hotel and has been instrumental and influential as a key sponsor to enable the AGM to return to Bangkok 10 years later. The publicity gained from the 1999 AGM was still filtering into Australian and regional newspaper travel sections and magazines well into the current decade.


It is anticipated that with the global reach of ASTW media relationships, travel stories, photographs and experience will be circulated across Australia, Asia, the UK and the US from 2009 onwards to highlight the quality and reputation of the Australian members and the value of THAI's sponsorship and commitment to the Australian media.
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Old August 19th, 2009, 12:31 PM   #484
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THAI joins IATA carbon offset programme

By The Nation 19/08/2009


Thai Airways International Plc is the first airline in the Asia Pacific to join the International Air Transport Association (IATA)'s programme to provide passengers with the opportunity to offset carbon generated from flying.


Narongsak Sangapong, THAI's Acting President, said that following the signing of the memorandum of understanding, THAI will work with IATA to implement offsets into its existing web sales structure and to identify the offset projects that will benefit from this initiative. Once set up, passengers will be able to decide whether they wish to compensate their emissions when booking flights on THAI's website.


Information about CO2 emitted for that flight will be provided, in addition to information about the cost of offsetting that amount of CO2 and the project where the money will be invested.


The IATA-administered industry-wide carbon offset program is a ready-made tool enabling airlines to offer passengers the ability to compensate for carbon emissions with contributions towards carbon reduction projects in developing countries. Carbon emissions as described in IATA's programme are calculated based on a methodology developed by the International Civil Aviation Organisation (ICAO). The system utilises the efficiencies and reliability of IATA's long-established financial systems to enable airlines and their passengers to purchase tickets and carbon offset at the same time.
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Old August 21st, 2009, 11:13 AM   #485
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THAI plans direct flights to Brisbane

Bangkokpost Published: 21/08/2009


THAI plans non-stop flights to BrisbaneThai Airways International will inaugurate non-stop flights between Bangkok and Brisbane on Oct 25 to substitute the existing services that go southward to Sydney first before stopping at Brisbane.

The change is meant to cash in on the growing traffic between the Thai capital and Queensland's capital and is part of the flag carrier's bid to enhance its Australian profile in its next traffic programme.

THAI will offer five turnaround non-stop flights from Bangkok to Brisbane using Boeing B777-200 aircraft with 309 seats, according to THAI executives.

The airline will continue to operate triple daily non-stop services between Sydney and Bangkok through the winter schedule that ends on March 27 next year, using a combined fleet of Airbus A340-600s with 267 seats and B777-200s.

Likewise, THAI will keep its twice-daily flights between Bangkok and Melbourne using B777-300s, capable of carrying 364 and 388 passengers depending on the seat configurations of an aircraft.

THAI's Bangkok-Perth service will continue at five flights a week, using Airbus A330-300s with 305 seats.

There will be no change in its Bangkok-Auckland service with the continuation of five non-stop flights a week being operated by B777-200.

Aside from the amendment for its Brisbane service, the national carrier is taking a conservative approach in planning the capacity for Australian/New Zealand networks rather than boosting capacity as it would normally do in the winter period when air travel demand is stronger.

THAI does not expect a marked increase in demand any time soon given the impact of the recession and lingering concern about H1N1 influenza.
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Old August 31st, 2009, 10:52 PM   #486
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THAI mulls capital increase

By THE NATION Published on August 29, 2009


Thai Airways International is mulling a plan to raise capital, as part of the airline's plan to strengthen its financial condition without depending solely on sales revenue.


After THAI's board of directors meeting yesterday, executive chairman Wallop Bhukkanasut said the airline needed to have a stronger capital base.


"Late this year, it will be finalised whether THAI will raise capital and how much," he said.


THAI is now capitalised at Bt17 billion.


According to Wallop, the national carrier will try its best to achieve the Ebitda (earnings before interest, tax, depreciation and amortisation) at Bt25-Bt30 billion. He noted that the target is achievable, noting the August cabin factor of 76 per cent, which was higher than expected. Meanwhile, THAI looks to see a stable cabin factor during September through December, a large part of the country's high season.


The board approved in principle the restructuring of the corporate strategy and planning department, which will oversee the planning, operations and IT units. The department is crucial in plotting business strategies, overseeing the fleet and maximising returns from assets.


THAI has yet to appoint the executive vice president for the department.


The airline's labour union has voiced opposition to the restructuring. Wallop noted that THAI would need to clear the issue with the union, insisting that the new structure was vital for the company's future growth. He added that the department was crucial as it will put all the planning, operations and IT activities, which are now spread under different departments, in one roof. This will lead to higher efficiency, he said.


The board also appointed Pruet Boobphakam as executive vice president for the commercial department. It also appointed Chuda Dhanabhumi, special activities adviser, as vice president for the human resources planning and development department. The appointments take effect immediately.


According to Wallop, Pruet is the most experienced in commercial affairs. He has been stationed in a number of countries, including Germany, Sweden, Australia, Malaysia and China.


"His main task is to increase revenue. He will need to make the decision whether the number of Bangkok-Oslo flights will be increased from five per week to six, as all flights are fully booked. Meanwhile, he will also consider whether to resume Bangkok-Johannesburg flights in preparation for World Cup 2010," Wallop said.


Pruet was appointed managing director of the cargo and commercial mail department in December 2008. He will remain acting managing director of the department.
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Old August 31st, 2009, 11:02 PM   #487
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Old September 4th, 2009, 09:36 PM   #488
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THAI wins travellers' admiration

THE NATION Published on September 5, 2009


Thai Airways International is ranked in the top three of the world's best airlines, best business class and best cabin service among frequent flyers in the SmartTravelAsia.com travel magazine poll.

THAI was voted third in "The Best Business Class Worldwide" category and second in "The Best Cabin Service Worldwide". It was the third winner in " The Best Airlines Worldwide 2009" category.


Voters said THAI's brand image has continued to strengthen especially in the crucial service area. Voters were impressed with the ever-present Thai ready smile; the strong South East Asian route network; the "quick" meal services, "ready smiles", and "generally attentive" cabin service. One comment was that THAI's in-flight service was " quite elegant and more consistent in its warmth when compared with other Asian carriers"

SmartTravelAsia.com is the region's dedicated online travel magazine with over one million readers worldwide. The majority of the readers are frequent travelers. This online magazine offers review-based editorial written by seasoned journalists to help the travelers make the best choices for them.


The poll lasted for three months, starting from May to July. Approximately 60 percent of the voters were based in Asia, largely in Singapore, Australia, Hong Kong, India, Japan, Malaysia, Thailand, Philippines and the Middle East.
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Old September 5th, 2009, 10:49 AM   #489
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looks like thai have reintroduced their flight to JNB from december using a B772...3 x weekly
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Old September 9th, 2009, 04:22 PM   #490
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THAI cuts revenue target again

THE NATION Published on September 5, 2009


Thai Airways International (THAI) has further lowered its revenue target, from Bt180 billion to Bt135 billion, following a reduction of flight frequencies in line with the global economic downturn.

"The company has cut some international routes and reduced frequencies and this affects the revenue," said Pruet Boobphakam, the newly appointed executive vice president for the commercial department, at a press conference yesterday.

He did not say if this would affect the company's target to return to profitability this year. "We have to wait and see how the situation will be in the last quarter of the year."

The airline earlier this year expected its revenue to fall 10 per cent from Bt200 billion last year, because of the shutdown of both Bangkok airports late last year. Due to the local political turbulence, the global economic crisis and type-A (H1N1) flu, the target has now been further lowered.

The Association of Thai Travel Agents (ATTA) said the number of international arrivals this year is expected to be 11.5 million, down from 14.5 million last year. Hotel operators on Tuesday reported that advance bookings remained slow, but said they expected improvement in the last quarter of the year.

THAI now earns 80 per cent of its revenue from overseas operations. And 70 per cent of revenue is from economy-class ticket sales.

According to Pruet, the airline is focusing more on online ticket marketing, through cooperation with alliances. Competitive prices for the wide network are expected to draw more travellers. Moreover, THAI will also focus more on corporate travellers, particularly those from small and medium-sized companies. It also is set to increase the ratio of the company's direct ticket sales.

At present, 60-70 per cent of revenue is generated through travel agents, 3-5 per cent from online channels and the rest from individual travellers and the corporate market. The aim is to boost online sales to 20 per cent, in line with other major airlines like Singapore Airlines.


The airline will also consolidate and develop existing key markets through code-sharing agreements rather than opening new routes.

Meanwhile, Nok Air will also play a more important role, Pruet said.

Nok Air was established to beat low-cost airlines, especially Thai AirAsia. It is expected to resume overseas operations, which were abolished due to high oil prices last year.
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Old September 12th, 2009, 08:47 AM   #491
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THAI to hike its fuel levy

Bangkokpost Published: 4/09/2009 at 12:00 AM


Thai Airways International will raise its fuel surcharges on Oct 1 by a range of US$1.50 to $20 per flight sector to reflect rising oil prices.

The rates are based on forecasts of jet fuel prices including into-plane service charges at $90 a barrel, an industry source said yesterday. The Singapore spot price of jet fuel was $74.99 a barrel on Wednesday. Jet fuel accounts for 30% of THAI's operating costs.

Applied only to international routes, the new surcharges are considered marginal as the flag carrier has tried to keep its ticket prices competitive.

Fuel surcharges on short-haul flights such as Bangkok to Phnom Penh, Hanoi, Kuala Lumpur, Singapore and Hong Kong will rise by $1.50 per sector from $20.50 and $30.50 a sector. The levy for flights to cities in India, Pakistan, Taiwan and the Philippines will go up by $2 to $40.

The rate for services to Japan will rise by $5 to $62, and to Australia by $5 and $7 per sector. Charges to European cities will rise $10 to $100 and $125, depending on the routes, with Bangkok-Auckland also rising $10 to $115. The Bangkok-Los Angeles levy will rise $20 to $145.

Domestic rates remain unchanged at $11.50, except $6 for Chiang Mai-Mae Hong Son.
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Old September 15th, 2009, 03:56 PM   #492
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hope thai airways survives the economic downturn!!
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Old September 15th, 2009, 06:38 PM   #493
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great information shared but i think the thai airways has detoriated from previous years specially in customer care.What do you people think
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Old September 15th, 2009, 09:50 PM   #494
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THAI sales get overhaul Internet potential severely untapped

Bangkokpost Published: 5/09/2009 at 12:00 AM


Thai Airways International's new top salesman will strive to change the way the flag carrier conducts its sales by deploying what industry executives said should have been done years ago.

Pruet Boobphakam, the youngest ever executive vice-president for commercial sales, vowed yesterday to put in place a streamlined and flexible approach toward enhancing revenues that appear to be threatened by adverse factors including the global industry downturn.

Mr Pruet, 47, said his primary target was to ensure the cash-strapped airline accumulates sales of 135 billion baht this year, a target that was reduced to reflect the hostile market environment.

One of the key marketing initiatives is raising ticket sales through the internet, a channel most airlines have taken advantage of for years but has hardly been used by THAI.

He also plans to leverage more of THAI's code-share partners and Star Alliance's extensive global network.

At the same time, the airline would place greater emphasis on capitalising on traffic opportunities through its network, rather than zeroing in on bringing passengers to Thailand, as envisaged in the previous strategy.

The national carrier's online ticket sales represent merely 3-5% of its total revenue, compared to about 20% for most other airlines.

Mr Pruet declined to dwell on the past, saying "it's history", but added an 11-man team was devising a system that ensures simplicity and speed for online purchases so THAI's internet sales ultimately match industry rates.

Selling tickets directly to passengers online will ensure greater yields as it avoids paying a 7% commission to agents to sell the tickets, he explained.

THAI will also seek to consolidate and enhance existing key markets rather than continuing to open new routes by utilising code-share partnerships through alliances and non-allied partners.

For instance, THAI will use a code-share arrangement with other airlines to offer service from Bangkok to Cairo, a route that THAI does not operate but has witnessed high traffic demand.

However, the airline will step up the frequencies of its flights from Bangkok to Oslo and the non-stop Bangkok-Los Angeles flights to daily in the next one or two months, while resuming its Bangkok-Johannesburg operation by the end of March next year.

As part of the new strategy, Mr Pruet, formerly managing director for THAI's cargo operation, wanted to ensure that revenues from flights on its network and Thailand-bound traffic are split equally in the future.

He has mandated to his staff to at least achieve a level of growth prevalent in each specific market.

A more aggressive sales drive will be conducted in heavy traffic markets like Europe and Japan as THAI establishes an importance grading for these markets.

Mr Pruet, a 25-year veteran who started as part of the cabin crew, stressed the importance of teamwork, particularly among its 40 posts around the world, a flat management structure and speed of decision-making for driving the revenue enhancement programme.

"Anyone assigned a specific task will have full authority to complete the assignment," he explained.

A "command post" concept involves having analysts continuously tracking the competition to identify opportunities for THAI to match, or even undercut, fares.

The new executive vice-president was upbeat about reviving the airline's sales and has six months to make that happen as his performance will be evaluated by the airline's management.

"I believe in the company, and teamwork should turn things positive," he added.
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Old September 17th, 2009, 08:39 PM   #495
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THAI fails to transfer four long-range jets Dismantler only offer at cut-rate price

Bangkokpost Published: 11/09/2009 at 12:00 AM


A THAI Airbus A340-500, the type of jet for which the airline has struggled to find buyers, takes off from Suvarnabhumi Airport.
The bidder, believed to be a US aircraft dismantler, offered only $50 million apiece for the Airbus A340-500 jetliners, roughly a quarter the price THAI paid for them and significantly lower than the current $230-240 million price new.

The price offer left senior THAI executives dumbfounded, prompting them to consider abandoning any further bids to sell the aircraft, said THAI insiders.

THAI has spent more than a year searching for buyers who would offer a reasonable price for the aircraft, which can fly 16,000 kilometres non-stop.

Despite a number of verbal offers the only repeat bidder was the US aircraft dismantler, which reportedly wanted the aircraft to sell the parts.

"It seems impossible to sell them at a reasonable price. The market for this aircraft is quite niche and there seems to be little or no demand for it now," said a senior THAI executive.

The A340-500s were put up for sale after the airline terminated its daily Bangkok-New York flights last July.

Back then surging oil prices made the New York route unviable.

While THAI waits for buyers, the aircraft have been deployed on the Bangkok-Los Angeles non-stop routes and on the new Bangkok-Oslo service since June 15.

The only sensible option left for THAI is to keep the A340-500s and do a better job of utilising the planes for long-haul flights.

THAI intends to increase the frequency of its non-stop Bangkok-Los Angeles and Bangkok-Oslo flights for that reason, which will see the four jetliners fully utilised.

To make the aircraft more economical THAI is considering re-configuring the seat layout by removing business class and premium economy class seats to make room for about 50 more economy class seats.
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Old September 24th, 2009, 11:13 PM   #496
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THAI seeks business adviser

The Nation Published on September 12, 2009


Thai Airways International is naming an adviser this month to help it revise its business strategies following historic losses last year that prompted the company to borrow Bt28 billion this year to ease its liquidity problem.

Chairman Ampon Kittiampon said yesterday after the board of directors' meeting that the board approved the Bt80-million budget for the adviser, which would cover the consulting fee. The rest of it would be used to set up an asset management company to oversee THAI's buildings and aircraft leasing.

"The board will review the entire strategies once the new president commences his term. With inputs from the internal strategy department and the consultant, the action plans should be completed in six months," Ampon said. "The adviser will give its views on the corporate structure, the financial structure, investment plans and strategies on passengers."

Newly appointed president Piyasvasti Amranand will start his work in November.

According to Ampon, the company expects a more financially stable condition next year as short-term debts have been transformed to medium-term debts. Meanwhile, the risk-management committee is also instructed to closely monitor global oil prices, so that the airline can adjust fuel surcharges promptly.

The THAI board yesterday also approved Bt10 billion in borrowing to boost the airline's liquidity, after acknowledging the management's financial restructuring plan, said Ampon. Two financial institutions have shown interest in providing the term loan, he added.

"Originally, THAI plans to borrow Bt28 billion to ease liquidity. The short-term loans will be used to retire long-term loans. So far, we have tapped Bt18 billion and we need another Bt10 billion. The borrowing details should be concluded shortly. The borrowing should ensure the company's liquidity throughout the year 2009," he said.

The national carrier last year posted a net loss of Bt21 billion, the first time in decades. Though in the first quarter it earned Bt7.9 billion in net profit, the company posted a net loss of Bt5.4 billion in the second quarter as a result of the economic slowdown, the flu and domestic political turbulence.

The board yesterday was informed that the company's operations showed improvement in August, when the average cabin factor increased slightly, to 75 per cent. The cabin factor of domestic flights in the month stood at 82 per cent, that of European routes at 78 per cent and that of regional routes like China and Japan at 70 per cent.

Ampon noted that the figures improved significantly from July and this convinced the board that the annualised performance would swing back to positive territory this year.
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Old September 28th, 2009, 09:40 PM   #497
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ISO 14001 for THAI

By The Nation Published on September 28, 2009


Thai Airways International's Catering Services Department has achieved another "first" in acquiring the ISO 14001 Certificate for Environmental Management.

The Catering Department is already the first THAI business unit to have received international certificates such as ISO 9001:2008 on Quality Control Management, GMP, HACCP, Hal-Q, OHSAS 18001:2007 Occupational Health and Safety Assessment Series and ISO 14001:2004.


Smith Pirunsarn, managing director, Catering Department, said staff and management were all very aware of the threat posed by global warming.


"The team is determined to work in accordance with the company's targets. We have set our mission to spread awareness of corporate social responsibility and the environment. ISO 14001 is just one objective the department plans to apply to the business," he said.
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Old October 7th, 2009, 08:59 PM   #498
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Updated Thai Airways adding services


Thai Airways International is increasing services to Australia, Russia, Norway and the USA.

The Star Alliance carrier says its new schedule, starting 25 October, will see the introduction of a five-times-weekly non-stop service from Bangkok to Brisbane using Boeing 777-200s. Currently Thai serves Brisbane seven times weekly but it is a one-stop service.

The airline also says its Bangkok-Perth service is increasing to four-times weekly from twice-weekly.

As for other countries, on 1 December the carrier says it is increasing its Bangkok-Oslo service to daily from five-times weekly, Bangkok-Moscow goes to four-times weekly from thrice-weekly and Bangkok-Los Angeles goes to daily. According to Innovata the carrier has been serving Los Angeles five-times weekly using Airbus A340-500s.

Earlier this year Thai disclosed it is phasing out and seeking to sell its A340-500s.

DATE:07/10/09
SOURCE:Air Transport Intelligence news
By Leithen Francis
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Old October 7th, 2009, 10:12 PM   #499
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Is Thai Airways still planning to start flights to Abu Dhabi??? The reason I was asking was because Wikipedia initially updated Abu Dhabi Airport to include Thai Airways flights sometime next month and then removed it later....Is there a reason for that???
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Old October 7th, 2009, 10:20 PM   #500
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Quote:
Originally Posted by killerk View Post
Is Thai Airways still planning to start flights to Abu Dhabi??? The reason I was asking was because Wikipedia initially updated Abu Dhabi Airport to include Thai Airways flights sometime next month and then removed it later....Is there a reason for that???


http://www.thaiairways.co.th/index_en.html

Only Dubai.
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