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Old March 20th, 2007, 04:52 AM   #1
Snoop Dogg
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Which Event is bigger: Fifa World Cup or Summer Olympics

World Cup IMO
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Old March 20th, 2007, 08:48 AM   #2
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Well, depends on how you define 'bigger'. According to some sources, neither is the biggest...

------------------------------
Updated: Jan. 31, 2007, 5:44 PM ET

Super Bowl tops Forbes' most valuable brands

By Peter J. Schwartz
Forbes.com


The world's most popular sport may be soccer, but in cold, hard dollars, nobody throws a party like the National Football League.

• 1. Super Bowl

• 2. Summer Olympics

• 3. FIFA World Cup

• 4. Daytona 500

• 5. Rose Bowl

• 6. NCAA Men's Final Four

• 7. Winter Olympics Games

• 8. Kentucky Derby

• 9. World Series

• 10. NBA Finals


The NFL's Super Bowl tops Forbes' first list of the world's most valuable sporting events brands, worth $379 million. Following the Super Bowl were the Summer Olympics ($176 million) and soccer's World Cup ($103 million).

Our proprietary list of sporting event brand valuations was compiled by adding up television rights fees (or advertising revenues for events like Major League Baseball's World Series, where the fee for the championship games is not broken out from the regular season or other postseason games), sponsorship revenue from signage inside the stadium, ticket receipts and licensing revenue.

We then divided this amount by the number of days of competition. (Note: For the NCAA's March Madness, we only considered revenues for the Final Four bracket, for comparability to championship series in other sports.)

Why is the Super Bowl so valuable? Commercial inventory for last year's game on ABC -- owned by the Walt Disney Co. -- amounted to $154 million, based on a record $2.5 million commercial rate for 30 seconds of airtime. Sprint Nextel paid $12 million to sponsor halftime, a figure that is expected to be topped by PepsiCo when the Colts play the Bears in Super Bowl XLI on Sunday.

The Super Bowl's licensing program generated a record $140 million, with the largest share coming from Reebok, owned by German apparel maker adidas. And thanks to an average ticket price of $613, gate receipts provided $31 million in revenue (net of the 25 percent of the tickets the NFL gives to the media, sponsors and league affiliates).

In terms of total revenue, next summer's Olympics will rake in more than any other sporting event, $3 billion. The Beijing Games will leverage their global audience with $1.7 billion from broadcasters, a record for the Olympics.

But because the Olympics cover 17 days, its brand value is $203 million less than the Super Bowl.

The International Olympic Committee is using the Summer Games' popularity to enhance the value of the Winter Games, which are ranked seventh on our list with a value of $82 million. As part of the Olympic Committee's international sponsorship program, all companies based outside of the host country must sponsor the Winter Games as a prerequisite to sponsoring the summer event two years later.

Once considered almost exclusively a sport of the U.S. South, stock car racing has become the second most popular sport in the country. Worth $91 million, NASCAR's Daytona 500 is our fourth most valuable brand.

Last year's race took home $47 million from broadcaster Fox, which is owned by News Corp. Despite the lack of a truly international audience, NASCAR's top race garners four times the revenue of rival Formula One's fabled Monaco Grand Prix.

Perhaps the biggest surprise on our list is an annual college football game. The Rose Bowl Game ranked No. 5, ahead of the NCAA Men's Final Four, the World Series and the NBA finals, with a value of $88 million.

The Rose Bowl is traditionally a contest where the Big Ten and Pac 10 champions battle it out, and its value is due in large part to its eight-year, $300 million contract with ABC. Even though sportscaster Keith Jackson, who became a legend with his famous play-by-play of the Rose Bowl, has retired, the game still remains the granddaddy of all college bowl games.


http://sports.espn.go.com/espn/news/story?id=2749584
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Old March 20th, 2007, 08:50 AM   #3
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FIFA World Cup Final n°1 favourite with TV sports fans in 2006

Initiative has published its 2006 ViewerTrack global trends report ranking the world’s most watched live, global TV sports events. This has been produced by Initiative’s global sports consultancy division, recently launched under its own banner, Sports Futures.

The top 10 events hit parade, drawn from a preselected list of 15 events viewed worldwide, are chosen for both their sporting importance and commercial value.

This year’s league table shows that the 5 most popular events are pulling significantly ahead of the rest of the field in terms of global TV audience numbers. The attraction for sponsors of these five most watched properties - from a brand exposure and media value perspective - grow ever stronger compared with all other sporting events. Soccer in particular, the world’s most popular sport, is increasing its global domination.

The five most watched events of 2006 in terms of live viewing – the FIFA World Cup Final, NFL Super Bowl, IOC Winter Olympics, UEFA European Champions League and the FIA Formula One World Championship - stand head and shoulders above the others. Interestingly, while each of these five events shows signs of TV audience growth, less popular events are not only failing to keep up with them, some are even experiencing viewership decline.

Leading the field is the FIFA World Cup Final, which attracted more than double the global audience of any other sporting event in 2006. The Italy vs.France match was watched by an average live global audience of 260 million people, with more than 600 million people tuning in to watch at least some part of the match.

In second place was the NFL Super Bowl, relinquishing its number one ranking from 2005. The match between the Pittsburgh Steelers and the Seattle Seahawks drew an average live global audience of 98 million in 2006, an increase on the 93 million who watched the Super Bowl last year.

The Opening Ceremony of the IOC Winter Olympics in Torino, Italy, comes in at third place, drawing an average live global audience of 87 million. However, when comparing total audience numbers as opposed to average, more people watched the Opening Ceremony than the NFL Super Bowl. 249 million people tuned in to snatch a glimpse of the Opening Ceremony at some point, compared with only 151 million for the Super Bowl.

Close behind in fourth and fifth places, respectively, was Barcelona vs. Arsenal in the UEFA European Champions League Final and the Brazilian Grand Prix. They drew average live global audiences of 86 million and 83 million people, respectively. The UEFA Champions League Final drew an average audience 10 per cent larger than in 2005, and the Brazilian Grand Prix was watched by 39 per cent more than last year’s most watched race, the Canadian Grand Prix.

All the other events included within the preselected list on which the report is based failed to draw an average global audience of more than 20 million people. Many of these experienced year-on-year declines in viewing.

The attraction for sponsors of the five most watched properties - from a brand exposure and media value perspective - grow ever stronger compared with all other sporting events.

In particular, soccer, which has always been the world’s most popular sport, is increasing its global domination. Viewing figures from this summer’s FIFA World Cup showed impressive audience numbers in all regions of the world, with the global average live audience for the tournament as a whole up by 14 per cent compared with the 2002 audience. Soccer has traditionally been the most popular sport in Europe, South America and Africa, but over the last decade it has shown its strongest growth in North America and Asia-Pacific.

Thus soccer, in the form of the FIFA World Cup Final and UEFA Champions League Final, has a prominent position at the head of this year’s global viewing league table of most watched TV sporting events. The simplicity of soccer’s rules, especially compared with some other sports which also have global aspirations, enables it to appeal to a very broad range of people. One of the most notable features of the global audience profile for the 2006 FIFA World Cup was that more women than ever before watched the tournament. Women accounted for 41 per cent of the global audience for the event.

The wide differences in the global popularity of the world’s most watched TV sporting events presents a major challenge to brands. Sponsors wanting to guarantee the maximum amount of global exposure from associating themselves with live sport have only a relatively small number of properties to choose from. With the amount of clutter already a major concern among sponsors, this presents a dilemma – more and more sponsors want to associate themselves with a handful of properties. This is placing upward pressure on sponsorship fees, and requires brands to think of ever-more innovative ways to leverage their activity so as to make them stand out from the crowd.

http://blog.initiative.com/blog_init...orld_cup_.html
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Old March 20th, 2007, 02:02 PM   #4
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i dont think it matters really, an event staged across an entire country vs and event staged in one city..the logistics and requirments are different, im sure most people prefer the football world cup in their countries or cities but then again tons of people watch the olympic games..
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Old March 20th, 2007, 02:27 PM   #5
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Interesting numbers. Even though I am not a cricket or rugby fan I think the Olympics is really doing itself a disservice by not including the two sports in the games. India and South Asia are basically a huge potential market left out of the Olympic experience. It especially seems like a lost opportunity since in those sports international matches and tourneys are the biggest draws (unlike basketball, soccer, or baseball). A nice bonus for you South Africans is that it would also raise the interest and success having your two most popular sports.

It is also a bad idea not drop baseball but since they don't include the top professionals for the games that will not hurt as much. The Olympics has to step out of the box and put in some popular world wide team sports to remain as relevant and vital as it once did in my opinion or else most will continue to become increasingly disinterested by individual sports who had their hay day in the early 20th century.

I would personally also like to see lacrosse, golf, frisbben golf, and disk golf included but those may take some cultivating before ready for the Olmpics.
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Old March 20th, 2007, 03:18 PM   #6
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lets be honest here. besides the track events and the swimming, how much of the other events in the olympics do any of us bother to watch?? whereas the FIFA soccer world cup is watched in big intensity from game one to end.

And IMO the oylmpics is falling in importance with the public due to the fact that the world swimming champs take place every 2 years as do the iaaf champs, and those are the prize events of the olympics. as the success of world champs for each sport grows, the importance of the games will slowly start to diminish.

Regards the forbes list...blah those are sports mainly concentrated in yankie land and no one else in the world cares or watches them...just like aussie rules
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Old March 21st, 2007, 12:23 AM   #7
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Copa Mundia!!!!!
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Old March 21st, 2007, 12:43 AM   #8
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WC of course.
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Old March 23rd, 2007, 04:58 PM   #9
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world cup cause its universal nfl is pretty damn fun once u get the hang of it but this is coming from a rugga fan which isn't every ones cup of tea
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Old May 28th, 2007, 01:17 PM   #10
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Old May 28th, 2007, 03:03 PM   #11
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and the point of the picture is??? maybe get a 200008 olympic thread for it
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Old May 28th, 2007, 03:51 PM   #12
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calm down boytjie. just thought it was such a great pic to share, instead of creating a new thread, this thread seemed to be the most relevant.
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Old May 29th, 2007, 10:10 AM   #13
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I like this stadium, but I would have hated to be the shop detailer for the job!
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