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Old January 17th, 2010, 05:29 AM   #481
tijuano en el df
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very nice tower with a hat!
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Old January 18th, 2010, 05:40 AM   #482
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Looks great!
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Old January 19th, 2010, 05:02 AM   #483
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That's it for the top? Where's the ornamentation - the oval windows on the mansard and the spikes? This looks like crap.

There ought to be a law against altering a design like this after a permit is issued.
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Old January 19th, 2010, 09:40 PM   #484
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That's it for the top? Where's the ornamentation - the oval windows on the mansard and the spikes? This looks like crap.

There ought to be a law against altering a design like this after a permit is issued.
looks like they are actually adding the ornementation today! i honestly didn't expect them to do anything because they were taking so long. can't tell if they are going to do it to all the windows or just the main arch, but i'm going to go grab a photo and post it.
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Old January 19th, 2010, 09:46 PM   #485
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Old January 19th, 2010, 10:49 PM   #486
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WOW!!
I like this tower so much...
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Old January 20th, 2010, 04:31 PM   #487
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it's the top of the building finished?! it's look different of the initial render... i really preffer the render... with had much more detail in it...
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Old January 20th, 2010, 10:35 PM   #488
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They should have gone for dark windows for the whole tower as well.



But then again, the tower still isn't finished and I won't ultimately judge it before.
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Old January 21st, 2010, 05:47 AM   #489
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They should have gone for dark windows for the whole tower as well.
Yeah I agree, and the beige color looks too pale, so some darker windows could have added something to stand out and give character.

Still, nice tower, good throwback in architecture.
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Old January 21st, 2010, 10:56 AM   #490
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Does anyone know what the cost was to build?
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Old January 23rd, 2010, 03:56 AM   #491
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Here is a modern building done in the 19th Century French Second Empire Style and it looks great (although I will concede that in the render the details on the mansard roof were finer).

Why is it when they built the Symphony Tower here in Philly a couple of years ago it looks like a cheaper second-rate version of what Chicago has.

It pains me to admit that maybe Philly is a second-rate version of Chicago.
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Old January 27th, 2010, 10:15 PM   #492
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looks like they are preparing to add some more details to the building... here is a photo taken today. note they are adding some type of cap to the columns around the penthouse. maybe a foundation for the lights? the next level down also has something being added to the right column. i've got high hopes now!

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Old February 3rd, 2010, 08:31 PM   #493
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New Hotel Brand Wants to Become a Grand Elysian
26 January 2010
The New York Times

To prove that successful brands can be born in hard times, marketing historians point to examples like Fortune magazine and Snickers candy bars, both brought out in 1930; Diet Coke, introduced in 1982; and the iPod, which came out in October 2001.

Hoping to join that list is the Elysian, a luxury hotel in the glitzy Gold Coast section of downtown Chicago. The name is meant to evoke French fashion design, and hotels, of the 1920s; think Coco Chanel at the Ritz. (Avenue des Champs-Elysees, after all, is ''Avenue of the Elysian Fields.'')

The Chicago office of Zig, an agency owned by MDC Partners, has worked with the developer of the Elysian, David C. Pisor, on creating an image for the new high-end brand in realms that range from signs on the construction site to print advertisements to coat-check tickets.

The Elysian, which aspires to five-star status, had a low-key opening on Dec. 9 and its official opening on Jan. 6. There are 188 rooms and suites and ''most are quite large, north of 800 square feet,'' says Mr. Pisor, who is chief executive at Elysian Worldwide, based in Chicago.

The suggested rates are from $345 to $1,175 a night; the presidential suite goes for $6,000 a night.

The Elysian occupies the first 26 stories of a 60-story building that cost $280 million and took seven years to develop. The remaining floors are home to 52 residences that average 4,000 square feet each, Mr. Pisor says, and all but 4 are sold.

Needless to say, the idea of opening an opulent hotel under a name unfamiliar to travelers is not exactly the first thing on most people's to-do lists during the worst economic downturn since the Depression.

''I wish I was better at timing,'' Mr. Pisor acknowledges, but the Elysian is intended to be ''a special place.''

''Yes, you'll spend more than at a Westin,'' he adds, ''but the value you get is equal to the experience.''

There are consumers still seeking upscale experiences in this economy, Mr. Pisor says, even if they will ''think harder'' about their purchases.

''They'll say, 'Do I want to spend this money?' and if they do, they'll be more judgmental about where they spend it,'' he adds.

The goal, then, is to appeal to them with ''a more intimate-scale hotel,'' Mr. Pisor says, with ''half the number of keys of other five-star hotels in Chicago and more personalized service, more attention to detail.''

''We took the name Elysian from the Greek mythological place where the gods went to rest and took a break from managing human,'' he adds. ''That's what we'd like to represent: It's a special place to rest and have fun.''

''We want a hotel stay to be remarkable again like it was 100 years ago,'' Mr. Pisor says, in a facility that would seem ''less like a hotel and more like an estate.''

To that end, 240 ''personable, approachable individuals'' were hired to staff the Elysian, he adds, and trained ''to be interactive with the guests'' in an environment that would ''not feel over-designed but comfortable.''

Those thoughts are summarized in the headline of a print ad from the Zig Chicago office: ''Some say travel is not what it used to be. We look forward to proving otherwise.''

''Once, hotels were synonymous with a style of life as it should be lived,'' the text begins. ''Today, one of those landmarks stands at the corner of Rush and Walton.''

Mr. Pisor turned to Zig because he had worked with the executives there when they were at a previous agency.

''I just like how they think,'' he says, and they were able to take his concept and direction for the new Elysian brand ''and give it life, make it breathe.'' Mr. Pisor estimates that the marketing budget is in the range of $3 million to $4 million.

Steve Carli, managing director at the Zig Chicago office, picks up the story from there.

''We talked about what luxury means today,'' Mr. Carli says, ''true luxury and the people who could truly afford it.''

''They will still value, and pay for, experiences that are unique and remarkable,'' he adds, ''something you'd tell someone about, that you'd convey through word of mouth.''

''That's the only way someone will pay a premium to stay at a hotel like this instead of the Four Seasons or the Peninsula,'' Mr. Carli says.

An inspiration, he recalls, came from an Italian poet, Cesare Pavese, who wrote, ''We don't remember days; we remember moments.''

From that grew a belief that the unique experiences desired by the target market could be delivered in the form of ''understated, comfortable'' moments in the ''warm, genuine'' spirit of Chicago hospitality, Mr. Carli says -- moments that are ''not staged, not overdone,'' and would inspire guests to respond by saying, ''I love this small touch, and I'll remember this.''

So the coat checks in the hotel's public spaces bear the words ''Stay awhile'' and the baggage tags declare, ''We will treat your luggage as if it is our own.''

Bookmarks provided to guests in their rooms read, ''Hold that thought ...'' The comment cards they receive as they leave ask, ''Where has the time gone?'' and start off, ''I would just like to tell you ... ''

And where such cards typically let guests reply ''Yes'' or ''No'' when asked if they would return to the hotel, the Elysian comment card offers three choices: ''Absolutely,'' ''Perhaps'' and ''No.''

The hotel's Web site, also produced by the Zig Chicago office, speaks in the same voice. As the home page loads, these discreet words appear: ''One moment please''; they are followed by a scene of the wind carrying flower petals across a courtyard and then the front desk and lobby of the Elysian.

The philosophy of the Elysian brand is also outlined in a book from Zig, ''The Found Art of Hospitality,'' that is distributed to the hotel's ownership, management and current and potential employees.

The book, subtitled ''The Joy of Creating Remarkable Moments for Others,'' begins by asking, ''Is a mint on a pillow really a sign of hospitality?''

''Today, decidedly less so,'' the text replies. ''Because a mint on a pillow has become such a cliche that it is no longer seen as a genuine expression of kindness.''

''Instead, like many gestures within the hotel industry, it has become one more inauthentic procedure,'' the text continues, ''carried out not because it is something hotels want to do, but because it is something they feel they have to do.''

''Which leads us to wonder: When did the hospitality industry become inhospitable?'' the text asks, then presents the Elysian's mission statement, courtesy of Mr. Pisor, that ''we strive to create the world's most remarkable hotel experiences.''

''To some, the mission statement may sound a little bold,'' the text says. ''And perhaps it is, but we are confident it is completely achievable. We believe this for one simple reason: at the Elysian, every employee is empowered to create remarkable moments for each guest.''

That approach is underlined by an ''employee pop quiz'' about what to do when a guest walks into the lobby wearing a long coat. The employee is asked to select one of three right answers.

The right answer, it turns out, is ''We do not know,'' because,the book advises, ''we suggest doing whatever feels most appropriate for the guest.''

The book offers a couple of examples. Several days after a housekeeper notices that a guest left an issue of Us Weekly on the nightstand, she leaves the next issue atop the old. And a front-desk employee who notices when checking in a guest that his birthday falls during his stay arranges for a cake and a bottle of wine to be left in his room on the birthday.

The book ends with a small card tucked inside an envelope affixed to the last page. The card asks, in silver letters on a white field, ''Have you made someone's visit remarkable today?''

The thought is, 'Let's give this person the latitude and they'll do the right thing,' '' Mr. Carli says. ''We're trying to communicate, 'There are wonderful things you can do to make it a wonderful experience' '' for the hotel's guests.

''At four or five hundred bucks, they'll ask for a lot,'' he adds of the guests. ''We want to make when they leave they're not wanting for anything.''

As encompassing as the service is meant to be, the Elysian brand also means ''sometime, pull back a bit,'' Mr. Carli says, and just let a napkin be a napkin rather than a device to help burnish the brand image.

Mr. Pisor says he agrees with that decision.

''We've tried to understate the brand,'' he says. ''It's meant to be there, but not in your face, and we didn't do as many logos in the rooms or around the property'' as had initially been planned.

Mr. Pisor describes himself as pleased with the early response to the hotel.

''So far, so good,'' he says. ''We've gotten a lot of guest comment cards and we got lots of 'Absolutelys.' ''

''And we're getting a lot of people keeping our room key cards,'' he adds, rather than turning them in when they check out.

If you like In Advertising, be sure to read the Advertising column that runs Monday through Friday in the Business Day section of The New York Times print edition and on nytimes.com.
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Old February 4th, 2010, 06:13 AM   #494
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It's nice that they are branding the Elysian name for more high-end properties. I just hope that the architect, Lucien LaGrange can be quarantined to just Chicago. His lousy PoMo designs always remind me of the Reagan era.
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Old February 5th, 2010, 06:37 AM   #495
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It's nice that they are branding the Elysian name for more high-end properties. I just hope that the architect, Lucien LaGrange can be quarantined to just Chicago. His lousy PoMo designs always remind me of the Reagan era.
i guess they keep you out of the loop out there in albuquerque? he's building projects in europe and the middle east now too. do try to keep up... and don't let your jealousy show too much!
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Old February 5th, 2010, 06:52 AM   #496
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i guess they keep you out of the loop out there in albuquerque? he's building projects in europe and the middle east now too. do try to keep up... and don't let your jealousy show too much!
Yeah, I'm too jealous of a cheap, granny victorian building! Look at that roof. McDonalds has similar roofs here. Maybe Albuquerque has "World Class" architecture after all!
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Old February 5th, 2010, 08:09 AM   #497
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Totally agree. This is an ugly tower, especially the roof. It is a disgrace to the Chicago skyline. I don't understand why people keep prasing it like it is groundbreaking or something. I hope they do something about it and do not leave it like this.

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Yeah, I'm too jealous of a cheap, granny victorian building! Look at that roof. McDonalds has similar roofs here. Maybe Albuquerque has "World Class" architecture after all!
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Old February 5th, 2010, 06:39 PM   #498
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it actually is ground breaking in the fact that it's not just another glass box and was built with classic details! it is rare to see anyone attempt something like that in this day and age. btw, the building is still under construction... people really should wait for the finished building before making a final judgement!
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Old February 6th, 2010, 10:57 AM   #499
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Wayne Manor = $100 million
Batmobile, Batwing and gadgets = $200 million
Travel costs and other expenses (fuel, sidekick, butler, cave) = $10 million
The Elysian = $280 million
Working closer to home when you have multiple jobs = priceless

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Old February 6th, 2010, 01:33 PM   #500
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McDonalds has similar roofs here.
Same here.
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