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Old April 16th, 2008, 05:03 AM   #361
PD
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Quote:
Originally Posted by Mo Rush View Post
oh dear. another multiplex in the making.
Of course.

Because Multiplex is Australian if another Aus Company undertakes a project it will be a disaster! Quite logical really. I should at this point make a comment re South Africa but... meh
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Old April 16th, 2008, 12:30 PM   #362
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Quote:
Originally Posted by PD View Post
Of course.

Because Multiplex is Australian if another Aus Company undertakes a project it will be a disaster! Quite logical really. I should at this point make a comment re South Africa but... meh
feel free to make a comment re RSA regarding construction companies. i dont think any stadium being built in RSA can ever compare to the disastrous mess up of multiplex. ideally RSA stadium construction should be discussed elsewhere.
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Old April 16th, 2008, 12:45 PM   #363
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but seriously... why does the logo look like oral sex in progress?
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Old April 16th, 2008, 02:41 PM   #364
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Originally Posted by DarJoLe View Post
The logo 'failure'? The logo has been very successful at its job thank you very much.
hell yea!
ALSO, think about other risky logo's MEXICO 68 and MUNICH 72, london 2012 logo is doing the exact same thing.
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Old April 16th, 2008, 08:45 PM   #365
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Sustainability

Sustainability is a first

London 2012 to be the first ‘sustainable’ Games, setting new standards for major events.

About sustainability

Being ‘sustainable’ means providing for peoples’ current and long-term needs, improving quality of life while ensuring a healthy and thriving natural environment. As the most high-profile event in the world, the Games give us the chance to show how changes to the way we build, live, work, do business and travel could help us to live happy and healthy lives, within our planet’s resources.

London put sustainability at the heart of its bid for the 2012 Games, framed by the concept of ‘Towards a One Planet Olympics’. This was derived from the WWF/BioRegional concept of ‘One Planet LivingŪ’ , which shows the challenges facing us in stark terms: if everybody in the world lived the same lifestyle as we do in the UK, we would need three planets’ worth of resources to support us.

This idea forms the basis of our plans for sustainable development in the UK and, more broadly, the way in which we can use the Games to highlight global issues such as climate change.

London 2012 and the London 2012 stakeholders share a commitment to maximise sustainability through the phases of the Games – building the venues and infrastructure, staging the Games themselves and then long into the future – focusing on five key areas:
combating climate change;
reducing waste;
enhancing biodiversity;
promoting inclusion; and
improving healthy living.
This programme-wide approach forms our vision for a One Planet 2012.

Sustainability assurance
It is important to us that people know how we are performing against our sustainability aims from a trusted source. To ensure we stick to our promises, an independent scrutiny body - Commission for a Sustainable London 2012 - has been set up to monitor us.

In January 2008, the Olympic Delivery Authority (ODA) confirmed it is beating its target to ensure sustainable principles are at the heart of cleaning and clearing the Olympic Park.

The ODA is:

beating the target to reclaim 90 per cent of demolition material for recycling or reuse
reclaiming materials to reuse in designs of venues and parklands
recycling complete buildings to be re-assembled off site
translocating wildlife and creating new habitats including a wildlife corridor to the north of the Park
To date, the following has been reclaimed:
80 lamposts
160 manhole covers and 187 gulleys
18 square metres of clay and slate roof tiles
Two tonnes of red bricks
117 tonnes of Yorkstone
100 tonnes of cobble/granite
41 tonnes of paving bricks and 35 tonnes of paving slabs
1,200m of granite kerbs and 4,200m of concrete kerbs
These will be stored and then used to create aesthetic and practical features for the Park including paths, paving and paving inlays, benches, planters and lighting and water features
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Old April 16th, 2008, 09:17 PM   #366
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The Olympic Park renders look great. The canals really make the area more interesting as well. I was really surprised by the number of canals and locks when I explored the olympic site and other areas just north of central London on google earth.
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Old April 19th, 2008, 06:17 PM   #367
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Quote:
Originally Posted by Singidunum View Post
The logo looks even worse without colors. Hopefully London will prove to be a great host so the logo failure will be forgotten
A lot of people find the logo dog-ugly and totally inappropriate, including myself. But it's not supposed to look pretty or aesthetically pleasing, it's prime function is to popularise the games and raise revenue. Admittedly, it does that very well by getting people talking.

It's similar to Britney shaving her head or Paris Hilton starring in a sex-tape... they arouse interest and sell headlines. Okay yeah, they cheapen themselves and look like media whores, but economically, it's very astute.

Last edited by TallBox; April 19th, 2008 at 06:25 PM.
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Old April 19th, 2008, 06:40 PM   #368
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Quote:
Originally Posted by shaun View Post
A lot of people find the logo dog-ugly and totally inappropriate, including myself. But it's not supposed to look pretty or aesthetically pleasing, it's prime function is to popularise the games and raise revenue. Admittedly, it does that very well by getting people talking.

It's similar to Britney shaving her head or Paris Hilton starring in a sex-tape... they arouse interest and sell headlines. Okay yeah, they cheapen themselves and look like media whores, but economically, it's very astute.
lol never thought of it like that, u raise a good point. i actually kinda like it cos you can customise it with your own background
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Last edited by Its AlL gUUd; April 25th, 2008 at 12:58 AM.
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Old April 20th, 2008, 09:29 PM   #369
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London logo OMG !! IT SUcKS Shittt ......
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Old April 20th, 2008, 09:49 PM   #370
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Quote:
Originally Posted by DarJoLe View Post
The logo 'failure'? The logo has been very successful at its job thank you very much.
this logo is disgusting
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Old April 20th, 2008, 09:57 PM   #371
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Quote:
Originally Posted by tadeu View Post
this logo is disgusting
So disgusting London is on course to be the first city to have all their sponsors in place before the previous games, as well as all successfully managing to incorporate their logo into their individual corporate style? Yeah, incredibly disgusting.
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Old April 20th, 2008, 10:00 PM   #372
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Quote:
Originally Posted by tadeu View Post
this logo is disgusting
i find that quite funny.comin from you dude.There is nowt wrong with the logo
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Old April 20th, 2008, 10:05 PM   #373
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Okay lets look at this objectively. The logo, most people find, is dog ugly. That said, it's a great PR coup for the London Olympics.

Just a shame they couldnt have designed a logo that both looked good and brought in investors
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Old April 20th, 2008, 10:29 PM   #374
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Quote:
Originally Posted by DarJoLe View Post
So disgusting London is on course to be the first city to have all their sponsors in place before the previous games, as well as all successfully managing to incorporate their logo into their individual corporate style? Yeah, incredibly disgusting.
TBH the logo likely didn't contribute much to that - London is probably one of few the places that can command and attract all the sponsors so easily - a large domestic market, internationalised economy and of course a favourable timezone for the vast majority of the major tv audiences.
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Old April 20th, 2008, 11:08 PM   #375
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Quote:
Originally Posted by tadeu View Post
this logo is disgusting
and that is coming from a supporter of the rio logo,
the most boring logo ever designed. bland and uninspiring.
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Old April 21st, 2008, 02:22 PM   #376
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Had the stylized "2012" word arranged sideway like this;



rather than this,



The logo would have been more representative of London 2012 games, and less of i-swear-to-god-that-was-lisa-simpson-doing-******* parody.

I understand the need to be patriotic and all supportive to your country, but seriously, the logo lacks imagination and creativity. All the creator did was assembling the word "London" (with L in lowercase, nonetheless), "2012" and the 5-ring Olympic logo in one intangible mess, while at the same time, managed to evoke a not-so-subtle reference to a certain sexual act performed by an instantly recognizable contemporary cartoon characters.

Yes, it wasn't boring, but unfortunately it is also seen under the same light as Britney Spears and Paris Hilton (as the previous forumers has eloquently described). Do you see that as a complement, or as an insult to London?
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Old April 21st, 2008, 07:23 PM   #377
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Quote:
Originally Posted by lesart View Post
the logo lacks imagination and creativity.
You are having a laugh aren't you? It's the most imaginative and creative logo in the history of Olympic Games. Well, up there with Munich 72 at least.
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Old April 21st, 2008, 07:47 PM   #378
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Quote:
Originally Posted by DarJoLe View Post
You are having a laugh aren't you? It's the most imaginative and creative logo in the history of Olympic Games. Well, up there with Munich 72 at least.
I'm having a laugh too,perhaps we should have a poll about the LONDON 2012 logo.

3 choices :

sucks
okay
good

what say you?
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Old April 21st, 2008, 11:23 PM   #379
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Old April 22nd, 2008, 03:47 AM   #380
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not sure if these have been added

AWESOME!!





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