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Old September 7th, 2010, 06:51 AM   #1061
Vrooms
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Old September 7th, 2010, 07:00 AM   #1062
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They should clear that white background out of the HSBC logo, might looks letter.
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Old September 7th, 2010, 07:04 AM   #1063
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+1, it would definitely make it look better especially in daytime!! Thanks vrooms nice find.
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Old September 7th, 2010, 07:15 AM   #1064
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Quote:
Originally Posted by kix111 View Post
+1, it would definitely make it look better especially in daytime!! Thanks vrooms nice find.
Your welcome!!! Agree too. It will look much better without the white background.
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Old September 7th, 2010, 07:27 AM   #1065
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Quote:
Originally Posted by kix111 View Post
I thought Esprit is american?..
AFAIK, it used to be an American brand, then was bought by its Hong Kong branch. Now it is a company on the Hong Kong stock exchange. They still have stores in the states and Europe, so that might be confusing. Anyway, I don't think it fits in IFC mall.
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Old September 7th, 2010, 07:35 AM   #1066
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Quote:
Originally Posted by kix111 View Post
+1, it would definitely make it look better especially in daytime!! Thanks vrooms nice find.
But the logo will be difficult to recognize without its background in daytime.
It may be ugly, but catches eyeballs.

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Old September 7th, 2010, 10:12 AM   #1067
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Very good point!! Maybe change the letterings to white??

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Last edited by Vrooms; September 7th, 2010 at 10:20 AM.
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Old September 7th, 2010, 11:48 AM   #1068
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or maybe just have the red part of the logo, but slightly bigger. =)
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Old September 7th, 2010, 02:51 PM   #1069
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White words in bold would by far be the best choice like mirae assets... Oh well at least the HSBC logo is a lot bette rthan the horrid Pin'an building logo.
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Old September 7th, 2010, 09:24 PM   #1070
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Quote:
Originally Posted by kix111 View Post
White words in bold would by far be the best choice like mirae assets... Oh well at least the HSBC logo is a lot bette rthan the horrid Pin'an building logo.
Is there -any- part of Ping'an you like?
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Old September 8th, 2010, 01:15 AM   #1071
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Ahaha no XD
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Old September 8th, 2010, 02:50 PM   #1072
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Quote:
Originally Posted by kix111 View Post
White words in bold would by far be the best choice like mirae assets... Oh well at least the HSBC logo is a lot bette rthan the horrid Pin'an building logo.
Yes I agree, it would look much better
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Old September 8th, 2010, 07:49 PM   #1073
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The most hideous sign in that part of town is that red AURORA.
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Old September 8th, 2010, 07:54 PM   #1074
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Quote:
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The most hideous sign in that part of town is that red AURORA.
Well i dont know if its the most hideous sign in the area but i do think its ugly.
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Old September 8th, 2010, 08:20 PM   #1075
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However, I think that is the best marketing scheme I've ever seen in the last decade. Anyone who visits the bund sees the company's name, and it is always there in every Lujiazui picture. Together with the super large LED screen, it is a free billboard ad in one of the world's top skylines.

There should be some regulation how large the logo should be though. AURORA steals too much show.
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Old September 8th, 2010, 08:28 PM   #1076
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Yes they should have some guidelines on the sign size. I think Shangri-La's new wing has the best signage in this part of the skyline!! Small and Classy..................
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Old September 8th, 2010, 08:41 PM   #1077
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September 6, 2010 by davidllada at Flickr

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Old September 8th, 2010, 08:44 PM   #1078
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Nice picture!! Love the mix of old and new.
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Old September 9th, 2010, 03:21 AM   #1079
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Quote:
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The most hideous sign in that part of town is that red AURORA.
Aurora is alright, at least it makes sense in English. It would be even worse if its in Chinese Pin-yin..
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Old September 9th, 2010, 03:37 AM   #1080
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wow seriously what's with your crusade against Pinyin?
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