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Old July 26th, 2007, 06:19 AM   #1
A r c h i
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MELBOURNE | Swanston Central | 237m | 777ft | 71 fl | U/C

Final height is yet unknown but we do know it will be 50 storeys tall and all office. Designed by local architects Denton Corker Marshall it is the result of a design competition held by developer Grocon (Eureka, Rialto, QV etc.) and forms part of the large Carlton Brewery redevelopment to the north of the Melbourne CBD.



And thanks to Dean:

Quote:
Originally Posted by Dean View Post
Hey Boys & Girls.... Check this out.


Building
Towering: the proposal for the Carlton brewery site, unused for two decades. Picture: Grocon

From: Herald Sun 26/7/2007: Mary Bolling

A TOWERING cluster of contrasting buildings will complete the city's distinctive perimeter, with a healthy nod to Melbourne's beer-drinking heritage.

Developer Grocon has unveiled challenging plans for the old CUB brewery site on Swanston St, empty for nearly two decades.

Five architectural firms have designed five distinct buildings for the 1.6ha site, including a 50-storey tower and striking glass archways.

Grocon has dubbed the $1 billion development "the Carlton Brewery", and plans to enshrine the site's important history.

Grocon chief executive Daniel Grollo said the plans, which are waiting on a council planning permit, were sensitive to heritage concerns.

"We think the heritage of the site is very important, hence the name of the site," Mr Grollo said.

He said spaces and monuments in the development would pay tribute to historical features.

The development will also preserve the historic bluestone walls and malthouse that were part of the brewery, built in 1862.

NHArchitecture will oversee the master plan. Firms Denton Corker Marshall, Ashton Raggatt McDougall, McBride Charles Ryan, Minifie Nixon will each be responsible for a building.

NHA principal Roger Nelson said the uses of each building were yet to be decided, but the project would deliver 120,000sq m of offices and 600 apartments.

There will be 150 underground parking spaces.

Mr Nelson said it would be the fourth major landmark on the city's circumference, completing the points of the compass.

"On the south, there's the Yarra River and the railways; to the east, you've got Parliament House and the gardens," he said.

"And. . . the west side is Docklands and Spencer St, which adds a whole new topology.

"That's what the Carlton Brewery will do. It will become an icon, like Federation Square."

Mr Grollo said work would start on the site halfway through next year, once preliminary tenants had been found.
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...and this shit too...

THE AGE.
By Clay Lucas
July 26, 2007

A RADICAL $800 million plan for the derelict Carlton and United Breweries site will give Melbourne's civic centre a fitting counterbalance to the Shrine of Remembrance.

Developer Grocon, which last year bought the 1.6-hectare site from RMIT for $39 million, yesterday unveiled its designs for the Swanston Street site.

Five of Melbourne's most progressive architects have been selected to design a mix of offices, shops and apartments for the site, which has lain dormant since the 1980s. The brewery was demolished in 1989.

The plans released yesterday are only preliminary drawings, but are likely to closely resemble final designs for buildings that will begin rising by late 2008, Grocon chief executive Daniel Grollo said yesterday.

Grocon's previous projects include Crown Casino, the QV Centre and the Rialto.

Among the designs is a plan by leading Melbourne architects Ashton Raggatt McDougall for the site's pivotal building: a 20- storey office tower facing down Swanston Street towards the Shrine of Remembrance in St Kilda Road.

Architect Howard Raggatt said the building would be a new gateway to Melbourne, akin to the Arc de Triomphe in Paris. The Shrine of Remembrance was a "profoundly symbolic element" of Melbourne's city centre, Mr Raggatt said, and it was crucial a significant building at the other end of the city faced the Shrine.

"The old brewery on the CUB site told a very iconic Aussie story about Melbourne: a brewery at one end of the city, and the Anzac march and the death-and-glory material at the other," he said. "The brewery was a little bit ocker, but maybe there's now an opportunity for something more significant on this site."

Architectural firms Denton Corker Marshall, McBride Charles Ryan, Minifie Nixon and NHArchitecture will also work on the site.

The taller buildings - including Denton Corker Marshall's 50-storey tower - will be built near the city end of the site, with lower structures tapering off towards Melbourne University.

The Royal Australian Institute of Architect's Victorian president Philip Goad welcomed the plans. But he warned that the "wonderful monumental gestures" in the designs could be harmed if market forces pushed the development the wrong way. "We can only hope these great ideas do not fall victim to a speculative property play," he said.

The plans will now go to the Government, with Planning Minister Justin Madden expected to make a judgement by the end of the year.




Vic forum thread can be found here
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Last edited by A r c h i; July 26th, 2007 at 06:24 AM.
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Old July 26th, 2007, 07:14 AM   #2
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150 parking bays for a 50 story commercial tower?? seems way to little
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Old July 26th, 2007, 07:27 AM   #3
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I guess it might be due to the site's proximity to public transport. Melbourne Central station's about 200m away and a tram line runs past the site.
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Old July 26th, 2007, 07:35 AM   #4
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It's served by a large number of tram routes (about 60 per hour) and is a block away from a railway station.

A lot of new developments are also adding facilities to encourage people to cycle to work.


edit: beaten
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Old July 26th, 2007, 12:45 PM   #5
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Cool!

I would build this one at CUB site in Sydney to give all local NIMBYs a really hard time!
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Old July 26th, 2007, 12:47 PM   #6
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Some more info:

Quote:
Originally Posted by Grollo View Post
Denton Corker Marshall wins design competition for new tower in the heart of Melbourne
Denton Corker Marshall’s design for a signature commercial tower on the Carlton Brewery site, a prime inner-city
Melbourne block, has been declared a winner in an architectural ideas competition run by Australian developer
Grocon.
Building 4 will be the largest building in Grocon’s masterplan of the Carlton Brewery site on the corner of
Swanston and Victoria Streets.
Envisaged as a tall flanking element, it will provide a new long distance marker for Melbourne’s civic spine which
stretches from the Shrine of Remembrance through the heart of the city.
Speaking today, Partner Bill Corker said:
“We are delighted to be working with Grocon on another landmark building in our home town of Melbourne. We
hope to create an interesting and dynamic tower that will contribute effectively to the city’s urban design and
skyline.”
At around 50 stories, the building will provide approximately 85,000 sq m of commercial office space with the
potential for a hotel and/or apartments on the upper floors, subject to planning approval.
The design features a simple language of ‘sticks’ to create a series of closely spaced slender towers that will
generate startling views from the surrounding streets and public spaces.
By eroding the tops of select sticks, a distinctive crown to the tower will be created providing a highly memorable
silhouette to the northern city skyline.
The design will undergo further development and will be submitted for planning approval at a later date.
For further information on the practice go to www.dentoncorkermarshall.com. For further information on Grocon
go to www.grocon.com.au
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Old July 27th, 2007, 04:10 AM   #7
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Fantastic design, the tower looks really futuristic.

It has been a bit quiet over the last 2 years in Australia when it comes to the release of new projects (except QLD of course). I hope this will be the beginning of a new boom in Melbourne and Sydney.
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Old July 27th, 2007, 10:36 AM   #8
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fantastic, its a brilliant design. Couldn't expect any less of melbourne of course
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Old July 27th, 2007, 10:55 AM   #9
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breathtaking!
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Old July 28th, 2007, 05:05 AM   #10
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Clearer Render:

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Old July 28th, 2007, 05:22 AM   #11
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Nice design it'll suit Melbourne nicely. The taller segment of the tower looks more like it belongs in Supertall territory.
This building will have loads of floorspace it's like five towers in one.
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Old July 28th, 2007, 06:31 AM   #12
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espectacular muy moderno
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Old July 28th, 2007, 08:14 PM   #13
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looks like a hand from this view .
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Old July 29th, 2007, 09:18 AM   #14
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It is good.
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Old July 29th, 2007, 11:14 AM   #15
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Quote:
Originally Posted by antigr12 View Post
looks like a hand from this view .
yeah, and it's giving me the finger!

hey, i love it. it'll be great, of course, but i'm a bit jaded from all the proposals for that site over the years. when they break ground i'll get excited, i promise.
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Old July 29th, 2007, 11:44 PM   #16
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This will be a grand addition to Melbourne's already impressive skyline. Good luck with it being built.
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Old July 30th, 2007, 09:08 AM   #17
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Here is a 'render' by Bronteboy of what it might look like from the Melbourne University tram stop.


(mostly speculation)
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Old July 31st, 2007, 12:20 AM   #18
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It's nice!The floorplates of the main "finger" won't be too large,I suppose.
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Old July 31st, 2007, 02:43 PM   #19
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Quote:
Originally Posted by Phobos View Post
It's nice!The floorplates of the main "finger" won't be too large,I suppose.
It won't hold floorplates. Apparently it will be a beacon. Check the renders.
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Old August 1st, 2007, 09:06 AM   #20
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i spoke with DCM architect stoday and they said the DA will be lodged at end of year. It could change from above render.the 50storeys will be mixed use. not all office.maybe 200m-250m overall height is all he said.
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