#MH | Malaysia Airlines / MASWings

[rizalhakim]

MAS: We’re not cutting into business of others


PETALING JAYA: Malaysia Airlines has denied that its new product “Everyday Low Fares” is meant to cut into the business of other carriers.

“Our Everyday Low Fares, launched on Monday to offer zero fares to all domestic destinations, is meant to create new demand and to encourage people who are not planning to travel to do so,” said MAS managing director/chief executive officer Datuk Seri Idris Jala.

He added that the new product was also aimed at boosting domestic tourism and countering inflation.

“Response to ‘Everyday Low Fares’ has been excellent with a total of 50,000 tickets sold in the first two days.”

MAS has 1.3 million zero-fare seats up for grabs until the end of the year, but the booking period is only until May 19. Travellers need only pay the airport tax and surcharges.

For travel between the peninsula and Sabah and Sarawak, the total charge is RM120 one-way while for travel without crossing the South China Sea, it is RM76.

Yesterday, AirAsia’s group chief executive officer Datuk Tony Fernandes claimed that MAS was unfairly venturing into his budget airline business.

Fernandes claimed his company should also now be allowed to fly freely to Singapore “now that MAS was into low-cost travel business”.

Jala said AirAsia should take advantage of the several open skies agreements the country had with the United States, United Arab Emirates, New Zealand, Taiwan and the Scandinavian countries.

“AirAsia is free to fly to any of these destinations. Malaysia has also liberalised agreements with countries such as China, the Maldives, Britain and Germany, and AirAsia is also free to fly to these destinations,” the MAS boss said in a statement.

On promoting Malaysia to Australians, Jala said MAS and Tourism Malaysia were jointly investing more than RM1.3mil for this year’s marketing campaign.

[Skyprince]

Emirates, Qatar airways, Etihad.... their logo is kewwwwwwwwwwwl

[skyscraperboy]

haha, betui2.

[OshHisham]

ai dah takder kerja...just want to fulfil skyprince's appetite on arabian airliners...and for my interest too..huhu

Qatar Airways....emm, so far the best. the one and only nice among those 3.


ETIHAD....nive font on its fuselage...but ugly logo


Emirates...macam ni you kata cantik? apa punya rendah daa you punya taste...

[OshHisham]

btw, skyprince...yg ni tak cantik ke?

[Skyprince]

Tulisan yang menakutkan !!

Tapi GMG kewl

Rasanya kan... salah 1 sebab MAS x popular ni... sebab Logo die tak lawa... Wau tu okay, tapi.. Tulisan " Malaysia" tu begitu huduh !!

Banding ngan Emirates, Etihad, Qatar Airways... stailo gilezz

Logo K.O takpe... tapi Tulisan mesti O.K.... tengok Emirates & Etihad... dengar je Emirates ..Wah betapa gahnya ...

[MALAYSIAN]

lagi teruk!!!

[MALAYSIAN]

by Gan Yen Kuan
SUBANG: Malaysian Airline System Bhd (MAS) has refuted statements made by AirAsia Bhd group chief executive officer Datuk Tony Fernandes that the local airline industry has not been liberalised fully for free competition.

MAS said in a two-page statement yesterday that Malaysia has open skies agreements with the United States, the United Arab Emirates, New Zealand, Taiwan and the Scandinavian countries.

MAS managing director and chief executive officer Datuk Seri Idris Jala said AirAsia “is free to fly to any of these destinations with no limitations on frequency or capacity”.

Malaysia also has liberalised agreements with countries such as China, the Maldives, the United Kingdom and Germany, he pointed out.

“There are enough destinations for AirAsia to fly to, if they really want to do so.

“AirAsia has also introduced new services to a number of routes which Malaysia Airlines serves, such as Hong Kong and Saigon. We are fine with this as it is allowed under the bilateral arrangements,” Jala added.

However, Fernandes’ arguments on Monday revolved around the partial opening of the lucrative Kuala Lumpur-Singapore route.

On that note, MAS said the Asean open skies policy was a result of a collective agreement between all the Asean ministers, and that the agreement had “a clear timetable”.

“All routes within the capital cities in Asean will be opened on Jan 1, 2009, with phased liberalisation for all other points with full liberalisation targeted to take place by 2015.”

Fernandes had opined that MAS’ move to introduce zero- or low-fare seats on Monday had given privilege to MAS to fight against AirAsia and thus, AirAsia was lobbying for fair competition, particularly on the KL-Singapore route.

He had said AirAsia should now be given the rights to run more flights to Singapore to honour the spirit of free competition. He said AirAsia had submitted applications to the Transport Ministry for more flight frequencies into the island republic.

Fernandes had also said the government should remove the subsidies, if any, given to MAS. On that note, Jala said: “We successfully returned the airline back to profitability without any aid or subsidies.” MAS’s subsidiary MASwings is subsidised to operate the rural air services in Sabah and Sarawak. However, it should be noted that MASwings’ profit and loss is separated from that of MAS.

Meanwhile, MAS reiterated its stance yesterday that its “Everyday Low Fares” initiative was meant to create new demand and to encourage people who are not planning to travel to do so.

Jala said it would also boost domestic tourism, counter inflation and encourage better planning among travellers. “Response to Everyday Low Fares has been excellent with Malaysia Airlines’ Internet sales exceeding 900% in the first day of offer.”

On Fernandes’ allegation that MAS spent less than AirAsia and its associate AirAsia X Sdn Bhd in bringing in Australian travellers, Jala said MAS and Tourism Malaysia were jointly investing more than RM1.3 million for this year’s marketing campaign.

“Last year, MAS and Tourism Malaysia jointly invested more than RM2 million in direct promotional activities with tour wholesalers, the Australian media and direct consumer events, contributing to a 15.6% increase in the growth of Australian tourists into Malaysia,” he said.

[johnsonooi]

Originally Posted by Skyprince

Tulisan yang menakutkan !!

Tapi GMG kewl

Rasanya kan... salah 1 sebab MAS x popular ni... sebab Logo die tak lawa... Wau tu okay, tapi.. Tulisan " Malaysia" tu begitu huduh !!

Banding ngan Emirates, Etihad, Qatar Airways... stailo gilezz

Logo K.O takpe... tapi Tulisan mesti O.K.... tengok Emirates & Etihad... dengar je Emirates ..Wah betapa gahnya ...

I dont think so. The word "Malaysia" in small letters show that Malaysia is a good host, approachable and humble. Big capital words give a sense of arrogant. I suggest that you may want to be more observant in logo design, to get a glimpse that how the logo has a very effective playing role in marketing strategy.

[rizalhakim]

Battle for Malaysian sky hots up
Published: 2008/05/07


MAS has answered AirAsia's call for liberalisation of the KL-Singapore route by saying that there are enough destinations for AirAsia to fly to, if it really wants to do so


MALAYSIA Airlines (MAS) and AirAsia appear to be heading towards a battle for the sky as the tension over each other's price campaigns escalates into a war of words.

Yesterday, MAS issued a statement to answer points raised by AirAsia Bhd chief executive officer Datuk Tony Fernandes on Monday in response to the national carrier's "Everyday Low Fares" campaign.

MAS managing director and chief executive officer Datuk Seri Idris Jala answered Fernandes' call for liberalisation of the Kuala Lumpur-Singapore route by saying that there were enough destinations AirAsia could fly to if it really wanted to do so.

He said that Malaysia has "open sky" agreements with the US, the United Arab Emirates, New Zealand, Taiwan and Scandinavian countries.


"AirAsia is free to fly to any of these destinations with no limitations on frequency or capacity."

Idris pointed out that AirAsia had introduced services to several destinations which MAS serves, such as Hong Kong and Ho Chi Minh City.

"We are fine with this as it is allowed under the bilateral arrangements," Idris said.

In the statement, Idris gave the reminder that the Asean open-sky pact had been collectively agreed to by all the grouping's ministers and had a clear timetable.

He also refuted claims that MAS' promotional spending in Australia did not compare with AirAsia's.

Idris said MAS and Tourism Malaysia are jointly investing more than RM1.3 million in this year's marketing campaign.

The year before, MAS and Tourism Malaysia jointly invested more than RM2 million in direct promotional activities with wholesalers, Australian media and direct consumer events, contributing to a 15.6 per cent increase in the number of Australian tourist arrivals in Malaysia.

In addition, MAS offers the Malaysia Stopover Programme under which Australians can avail themselves of free domestic flights from Kuala Lumpur to other destinations in Malaysia and enjoy discounted rates for hotels, with other benefits thrown in.

"All these promotions do not include our promotions of Malaysia worldwide at all our overseas offices. We successfully returned the airline to profitability, without any aid or subsidies," Idris said.

[TWK90]

Regarding to the livery, i always feel that big letters feel business-like and small letters is leisure-like to me...

[Zulhelmi]

Hmmm... Livery MAS yang standard mmg ugly sangat sbb bhg fuselage bwh kaler grey. Kalu livery MAS yg lama (dia tulis "malaysian") kaler merah mmg cun...

[Skyprince]

Originally Posted by johnsonooi

I dont think so. The word "Malaysia" in small letters show that Malaysia is a good host, approachable and humble. Big capital words give a sense of arrogant. I suggest that you may want to be more observant in logo design, to get a glimpse that how the logo has a very effective playing role in marketing strategy.

Still ugly jugak..... cuba tengok Emirates- their service taklah seberapa pun ( IFE bagus.. tapi seat & service kureng banding dengan MAS ).. kenapa Emirates begitu gah & semua orang nak naik ?

[rizalhakim]

Tiket MAS laris
Oleh Noor Azam Abd Aziz
azam@hmetro.com.my

KEMPEN ‘Setiap Hari Tambang Murah’ Penerbangan Malaysia (MAS) mendapat sambutan luar biasa apabila menerima 50,000 tempahan tempat duduk pada hari pertama kempen berkenaan bermula semalam.

Ketua Pegawai Eksekutifnya, Datuk Seri Idris Jala, berkata jualan tempat duduk kempen berkenaan yang hanya boleh dilakukan melalui Internet melebihi 900 peratus.

Kelmarin, MAS melancarkan kempen ‘Tambang Sifar’ dan penumpang domestik hanya perlu membayar cukai lapangan terbang dan surcaj lain. Idris juga mengumumkan syarikat itu memperuntukkan sejuta tiket murah untuk penerbangan antara 10 Jun hingga 14 Disember ini.

Dalam kenyataan yang dikeluarkan di Kuala Lumpur semalam, Idris berkata, kempen tambang sifar ke semua destinasi domestik itu bertujuan mewujudkan permintaan baru dan menggalakkan mereka yang tidak merancang melancong, berbuat demikian.

[rizalhakim]

Kempen MAS berjaya



PENERBANGAN Malaysia (MAS) dengan kerjasama Tourism Malaysia memperuntukan RM1.3 juta memperkukuhkan kempen pemasarannya di Australia bagi menarik ramai pelancong negara.

Ketua Pegawai Eksekutifnya, Datuk Seri Idris Jala, berkata pada tahun lalu, MAS dan Tourism Malaysia melabur RM2 juta menerusi aktiviti promosi bersama ejen pelancongan, media dan pelanggan.

“Menerusi kempen berterusan ini, kami berjaya meningkatkan 15.6 peratus pertumbuhan jumlah pelancong Australia ke negara ini,” katanya, dalam satu kenyataan di Kuala Lumpur, baru-baru ini.

Menurutnya, tahun lalu, seramai 320,000 pelancong Australia bertandang ke negara ini dan ia menumbang RM1.3 bilion kepada ekonomi tempatan.

[rizalhakim]

MAS to get first ATR plane in August
Published: 2008/05/08

The national carrier will receive another four ATR aircraft by year-end and five more in 2009


MALAYSIA Airlines (MAS) will receive its first ATR 72-500s turbo-prop aircraft to replace its ageing Fokkers 50 come August, managing director Idris Jala said today.

The national carrier will receive another four ATR aircraft by the end of this year, he told reporters after a luncheon talk in Putrajaya.

It will receive another five ATR aircraft in 2009, he added.

In June last year, MAS signed an agreement with Avion de Transport Regional (ATR) for the purchase of 20 ATR 72-500s turbo-prop aircraft for its subsidiary, Firefly.


The airline said the contract was for the purchase of 10 72-seater ATR aircraft plus an option for another 10 aircraft.

The contract is worth about US$360 million, with a list price of about US$18.3 million per aircraft. — Bernama

[forrestcat]

With MAS, u could carry more luggages than Air Asia and their stupid baggage limit. Tell me what kind of Malaysians carry one hand luggage, must have at least 3 bags . Air Asia is naive to think that Malaysians will say 'wow' over their RM10 difference compared to MAS. People criticize MAS for stooping to level of AirAsia but this is nonsense, MAS is just making some extra bucks that's all and it's working much to Tony's horror.

Oh yeah..I'd rather pay extra RM10 to avoid Puduraya no.2(LCCT) ..haha

[Skyprince]

Originally Posted by forrestcat

Tell me what kind of Malaysians carry one hand luggage, must have at least 3 bags .

Backpackers like me !

Oh yeah..I'd rather pay extra RM10 to avoid Puduraya no.2(LCCT) ..haha

Actually I prefer LCCT more than KLIA... the more crowd the more real feel into flying.

[forrestcat]

Originally Posted by Skyprince

Backpackers like me !



Actually I prefer LCCT more than KLIA... the more crowd the more real feel into flying.

But people will always want to carry more baggage and that's where MAS wins.That's a fact.

In addition, with MAS u get
-better seat pitch
-snackbox(at least get complimentary food snackbox or not)
- MAS FA

[Skyprince]

Originally Posted by forrestcat

But people will always want to carry more baggage and that's where MAS wins.That's a fact.

In addition, with MAS u get
-better seat pitch
-snackbox(at least get complimentary food snackbox or not)
- MAS FA

well.. 3 ringgits is nuthin....
Snackbox... nah.... Air Asia hot food nasi lemak 7 ringgit is waaaaaaaayy better...dun need to eat before fly... u eat when ur in da sky

seat pitch... hmm... in Air Asia u can choose ur seat... in most flights u can take the whole 2 or 3 seats for ur own.... cos load in average is onli 70%...

FA ?? better look at the clouds