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Old January 28th, 2008, 06:28 PM   #1
hkskyline
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HONG KONG | The Palazzo | 36-38 fl x 10 | Com

Ho Tung Lau
The Palazzo
Location : Shatin near Fo Tan MTR Station
# Towers : 10
# Stories : 36-38
Expected Completion : mid-2008




火炭 The Palazzo 10座對正馬場及河景
26 January 2008
星島日報

位處火炭港鐵站上蓋住宅The Palazzo,10座物業以對正馬場草地及城門河景最煞食,再配合信和最強「度假式」住客會所,與及基座設有約2萬方呎商場,料成為區內新一代大盤地標。

涉1,351伙 料年底落成

沙田及火炭一帶近年推出的盤規模較細,如嘉華的嘉御山及永泰的晉名峰,而提供上千伙的駿景園則入伙已達10年,所以市場甚為期待前身為何東樓住宅發展項目,發展商尚未公布物業中文名,英文名則為The Palazzo,涉及1,351個單位,發展商仍待批預售樓花同意書,預計會於08年底落成。

據了解,該盤以大單位開則,標準面積約580至1,300方呎起,但逾4成單位面積超過1,000方呎,同時,亦設有40伙面積逾2,000方呎的特色戶,單位面積最大達4,500方呎。

樓價方面,本月至今,駿景園約錄得15宗成交,平均每方呎價約6,500元。而入伙不久的嘉御山,平均每方呎1.2萬至1.3萬元不等。



火炭何東樓項目 1,351伙換樓目標
8 September 2007
星島日報

下半年不少大盤集中新界區,信和火炭何東樓項目便是當中焦點,樓盤早已申請售樓紙,現場所見,樓盤規模已見雛形,該區久未有大型住宅供應,加上毗鄰火炭車站,已成同區換樓客入市目標。

4成千呎大戶

何東樓項目絕對是信和本年度的「重頭盤」,整個項目涉及1,351伙,由10座約37至39層高的物業組成,樓盤最大賣點是建於火炭車站上蓋,兩者距離不用1分鐘步程。據了解,發展商今次開則明顯針對換樓客,當中逾40%單位逾1,000方呎,標準單位面積最細約580方呎起,同時提供逾40伙面積逾2,000方呎的特色單位,最大的特色戶面積達4,500方呎。

現場所見,樓盤目前正在興建數幢住宅大樓,已有近20幢樓高,料前排單位將是樓王,對正城門河、彭福公園及沙田馬場,再遠望沙田一帶遠樓景,後排則望九肚山一帶住宅及山景。

住宅下層設有約2萬方呎商場及住客會所,將會是火炭最大型的購物中心,樓盤最快2008年底落成。
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Old January 28th, 2008, 09:28 PM   #2
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Quote:
Originally Posted by hkskyline View Post
Ho Tung Lau
The Palazzo
Location : Shatin near Fo Tan MTR Station
# Towers : 10
# Stories : 36-38
Expected Completion : mid-2008





For Tan The Palazzo 10 pairs is the Racecourse and the River King


26 January 2008
Sing Tao Daily

For Tan located at the Hong Kong Railway Station covers residential The Palazzo, 10 to the property being Racecourse turf and the exorcism King Shing Mun River water, coupled with the letter and the strongest "vacation" guest clubs, and the base has about 2 cubic meters - foot shopping mall is expected to become a regional market a new generation of Landmark.

1,351 expected for completion by the end of group

For Tan, Sha Tin area in recent years and was introduced smaller scale, such as the Ka Ka Wah Wing Tai Royal Hill and the peak of Shanxi, and the group provided more than 1,000 Royal Ascot is occupation has reached 10, the market is looking forward formerly of the East House residential development, the property developer has not been announced Chinese name, English name for The Palazzo, involving 1,351 units, the developer is still pending pre-sale consents, and is expected to be completed by the end of 08.

It is understood that the disc is a big unit, the standard size of about 580 to 1,300 square feet, but more than 4% of the area more than 1,000 square feet, at the same time, there are also more than 40 group of the characteristics of households in 2000 square feet per unit area the largest of 4,500 square feet.

Property prices, so far this month, the Royal Ascot about 15 were recorded in the transaction, the average price per square about 6,500 yuan. And occupation near Chiayi Royal Hill, the average per square feet from 12,000 to 13,000 yuan range.



For Tan Ho Tung Lau group of 1,351 projects for flat target
8 September 2007
Sing Tao Daily

Many market on the second half of the New Territories, the letter For Tan and Ho Tung Lau focus of the project is, flats for sale - has been the scene can see, the size of flats taking shape, a large residential area久未supply, coupled with the adjacent stations For Tan , has become the same area off the market for flat goals.

4% of major Qianchi

Ho Tung Lau project is absolutely letters and this year's "first-set" the entire project involves 1351 group, about 10 from 37 to 39-storey property composition, the biggest selling point is built flats For Tan stations in the superstructure, the distance do not have one minute walk. It is understood that the developers are obviously against this open-floor visitors, which over 40% of units over 1000 square feet, the smallest standard unit area of about 580 square feet, while providing more than 40 group of more than 2000 square feet of the characteristics of units, the largest the characteristics of households area of 4500 square feet.

Seen at the scene, a few flats are being built residential building, nearly 20-storey expected front-floor units will be on the Shing Mun River is, Penfold Park and Sha Tin Racecourse to the area from afar floor, Sha Tin King, after Wang Pai is the belly-area residential and Mountain View.

Residential lower with about 20,000 square feet shopping centres and guest clubs, will be the largest shopping mall For Tan, the fastest sale completed by the end of 2008.
I'm sorry for any bad translations .. enjoy
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Old January 29th, 2008, 01:05 AM   #3
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thx for translating!
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Old February 3rd, 2008, 04:06 PM   #4
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See construction cranes on the left with green scaffolding below (July 2/07) :

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Old March 1st, 2008, 07:57 PM   #5
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3/1/08



























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Old March 1st, 2008, 10:34 PM   #6
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Another huge slab.
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Old May 5th, 2008, 04:39 AM   #7
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Launches buoy property sales
5 May 2008
Hong Kong Standard

Despite interest rates remaining unchanged following the latest cut in the trendsetting US rate, property sales were buoyant on the weekend due to the launch of two new residential projects.

``The city's [prime] interest rate is at a very low level. Although local lenders did not cut rates this time, that did not create any negative impact on the city's property market,'' said Centaline's executive director for residential market Louis Chan Wing-kit.

Harbour Place, jointly developed by Sun Hung Kai Properties (0016) and NWS Holdings (0659), reported about 40 transactions or reservations for units in towers one and two on the weekend.

The developers kicked off sales in tower one, which directly faces the Hung Hom waterfront. The 70 units in the first batch are located from the third to 20th floors, with sizes ranging from 559 to 770 square feet, costing an average HK$7,055 per square foot.

The cheapest flat is priced at about HK$2.89 million, or HK$5,176 psf.

Meanwhile, Sino Land's (0083) latest development, The Palazzo, in Fo Tan, is expected to make its first batch of units available for sale later this week. The about 198 units from towers three and six range from 717 to 1,167 sq ft.

Market sources said about 100 units of The Palazzo have already been reserved, even though Sino Land has not yet released its price list.
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Old May 11th, 2008, 05:56 PM   #8
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Seen the advert in the South China Morning Post supplement? If that isn't puffery I don't know what is! Makes it out to be some super way upper class residential complex.
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Old June 11th, 2008, 11:28 AM   #9
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Race to finish line for the Palazzo flats
The luxurious Sino Land development in Sha Tin is proving a hit with buyers, including mainlanders
4 June 2008
South China Morning Post

Sales figures for the Palazzo, Sino Land's latest residential project in co-operation with the Mass Transit Railway Corporation, have been little short of stunning.

In just nine days after the official launch, close to 1,000 of the 1,375 units available in the upmarket Sha Tin development were snapped up by eager buyers, including 90 per cent of the two-bedroom apartments on offer.

The overall market may still be suffering signs of uncertainty, but this response showed, if proof were needed, that local demand for luxury properties was as strong as ever.

Show flats for the development, which takes its name from the Italian word for palace, give an indication of what buyers are getting.

There are high ceilings, spacious layouts, finishes of travertine marble, teak flooring and the best in high-end appliances.

Many of the units in the 10 towers have racecourse views, while all allow access to a 220,000 sqft clubhouse complex. This should have everything needed to keep fit, socialise and take up new pastimes.

Various mock-ups and artists' impressions show that the architectural look draws heavily on classic European design.

Clearly the intention is to create an unmistakable sense of style and luxury, giving residents a chance to feel what it might be like - albeit in a modern form - to live as a member of one of Europe's noble families.

That concept, to a large extent, inspired the accompanying television commercials, which have certainly attracted plenty of comment.

Much of it has centred on what shots of vast lawns, women on horseback, ballrooms and Roman baths, all set to an operatic soundtrack, have to do with an apartment block in Sha Tin.

Sino Land associate director of sales and marketing Derek Chung Siu-kuen, said the TV commercial represented the search for a partner who would make you happy.

He said that the quest began on horseback, alluding to the Sha Tin racecourse and site of the Olympic equestrian events. Other scenes were meant to bring to mind the overall European theme of the complex and, presumably, aspirations to luxury.

The intended message - that arriving at the Palazzo signified the end of a quest - might have gone over the heads of some viewers.

But no one can dispute that the ad achieved its basic marketing purpose - people remember it, have an opinion about it and know what it is selling. Sino Land deputy general manager of sales and marketing Salenda Lau, said: "The target market is upgraders. That is why about 80 per cent of the units are over 1,000 sqft."

She said that there had been a strategic decision to offer some units of 1,800 to 2,400 sqft because there was a limited supply of apartments that size in the area.

This was an essential part of the planning since the project was conceived in 2003. Company executives believed that the choice of layouts had been one of the key factors driving interest in the development and sales.

Mr Chung said that buyers included a fair cross-section of the local community and some mainlanders.

He said that good road and rail connections meant the development could be regarded as a strategic location, even allowing residents to get to or from Shenzhen in about an hour. This no doubt accounted for brisk sales to local entrepreneurs with businesses over the border.

A rough analysis of sales data showed that about 20 per cent of buyers were living in the Sha Tin area, a fair proportion of them in and around the upscale neighbourhood of Kau To Shan. They included professors from the Chinese University, doctors, senior executives in a wide range of industries and some investors who appeared to be buying to let.

Ms Lau believed that one reason for the strong interest was that few other new developments on the scale of the Palazzo would be coming on to the market this year.

"We can sell whatever we develop," she said, noting that a location near the racecourse was seen by many prospective buyers as a big plus.

The architect took full advantage of this by providing deep balconies overlooking the racecourse, almost resembling a private box in the stands.

And racing fans with mountain-view flats could enjoy views of the track from either the complex's clubhouse or from one of the well-appointed function rooms.

Sino made the large kitchens a particular selling point. Ms Lau and her team took a calculated risk by equipping each flat with appliances from De Dietrich's Collection 38.

The French brand is relatively unknown in Hong Kong, but these products have been specially designed for the Asian market, and a small "museum" has been set up as a way of introducing them to the public.

"We show the history, and they can feel good about these [appliances]," she said, highlighting the streamlined platinum-colour finishes and technological expertise.

Referring to the overall design concept, she said that a modern interpretation of classical European architecture was now a popular style in Hong Kong. That was due to the proportions, neatness and a timeless elegance. To justify the development's name certain features play up the palace theme.

There is a maze created by Jamie Durie, an Australian landscape designer and TV presenter, where some of the foliage may be pruned into animal shapes.

Patio areas are backed by fašades reminiscent of a French chateau and, around the complex, there are colonnades, terraces and verandahs designed by Hirch Bender Associates, known for doing the interior design of The Fullerton Hotel in Singapore.

The 500-metre long clubhouse will have landscaped green areas built atop a functioning railway maintenance line.

Mr Chung said: "We [are creating] an environment."

Prices range from HK$6,000 per sqft to HK$23,500. The largest duplex villa still available is 4,178 sqft with an indicative price of HK$118 million - HK$28,243 per sqft.

Completion is scheduled for next June, but Sino Land has other residential projects in the pipeline, notably Lake W in Wu Kai Sha and One Madison in Kowloon West.

Ms Lau said market conditions and approval of pre-sale consent would determine the dates of release to the public.
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Old July 15th, 2008, 06:42 PM   #10
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From the project website :

Project rendering


Racecourse view rendering

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Old August 24th, 2008, 03:38 PM   #11
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10 August from the Olympic equestrian venue in Shatin :



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Old August 25th, 2008, 03:36 AM   #12
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More huge walls. The designs still aren't very creative; the rooftop is the only place where recent developments have left room for uniqueness.
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Old August 26th, 2008, 05:49 AM   #13
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^ What's worse is that even the rooftops are starting to look the same! lol.
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Old August 26th, 2008, 07:44 AM   #14
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Somebody probably knows better than I do, but my question would be:

Are these boring bay-window designs the most space-efficient in terms of square footage attainable, such that the developers can actually make money off the super-expensive land? Or does the developers' oligarchy in HK encourage them to use the cheapest aesthetic designs to milk the most cash out of the market?

Let's not even mention the sluggish uptake of the more square-foot-killing environmental considerations such as countering the wall effect.
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Old August 26th, 2008, 11:19 PM   #15
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According to my parents the window-sill are counted into sq. ft, so I believe it is a profit thing.

In terms of design, they all have in-house architects... I mean how often do we hear of a project like Bel Air 8? I really wish that would change.
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Old August 27th, 2008, 03:42 AM   #16
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Maybe that's what makes Hong Kong unique. If you want to see miles and miles of wall-like buildings, this city is the place to go.

So let them continue to build it, hundreds more. So in the near future, Hong Kong will look like a giant maze, which you can't deny that it is quite an engineering feat.
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Old August 31st, 2008, 12:00 AM   #17
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no

Sadly unimpressive
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Old September 15th, 2008, 12:35 PM   #18
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Expect a rebound, say agents
Rising inflation and economic slowdown weakens sector but hopes are high for fourth-quarter recovery.

5 September 2008
South China Morning Post

Hong Kong is drifting into an economic slowdown for the first time in five years due to rising inflation and the global economic downturn. And the property market is usually one of the first sectors to be affected by economic downturns. But, despite a slower property market in the past few months, real estate agents are expecting the market to bounce back next quarter.

Ricacorp Properties managing director Willy Liu Wai-keung said the performance of this year's first two quarters was quite good and was comparable to the third and fourth quarters of 2007.

The market started to slow down in April because of the uncertainty of the stock market and the potential rise in the interest rate in the United States.

The situation improved slightly in May when two luxury properties - The Palazzo in Fo Tan in the New Territories and Celestial Heights in Ma Tau Wai in Kowloon - were put on the market and stimulated investment sentiment, Mr Liu said.

He said from January to May, there was an average 10 per cent increase in property prices.

However, the market began to slow in June and the situation continued in July and August. He said that the sales volume had dropped significantly at the beginning of the third quarter.

He said since June, factors such as the stumbling US financial markets, the impact of the US subprime mortgage crisis, global stock market fluctuations and the lifting of the US interest rate would dampen investment sentiment in the residential property market in the third quarter.

"Business in July and August was as bad as in late 2005, when developers suspended the release of new properties. The present atmosphere is almost as quiet as that of the Sars period in 2003," Mr Liu said.

"The market is quiet not because there is a slump in property prices or investors are losing confidence in the future market. Everyone is waiting to see what is going to happen next."

Mr Liu said despite the negative signs, flat owners were still confident about the market, expecting it to go up, while potential buyers were expecting prices to drop.

Centaline Property Agency executive director Louis Chan Wing-kit said there were fewer property investors and that prices in the secondary property market would drop by 5 to 8 per cent in the third quarter of this year.

He believed that the market would reach its lowest point in the third quarter.

Mr Chan said the market would be slightly better off in the fourth quarter.

"If the global financial markets, such as Dow Jones, Hong Kong and China, are stable in the fourth quarter, it will reflect in the property market," he said. Mr Chan said because the interest rate in Hong Kong was low the property market would still be a popular investment area.

"The [investment] return on property is still quite good and a good investment [compared with other investment instruments]."

Mr Liu said while Hong Kong's economy had been hit by high inflation and escalating oil prices, these factors would not have major adverse effects on the property market in which investors were mostly middle-class and experienced.

Other real estate professionals said that the residential property market was now undergoing a correction and they did not expect a further downturn in the market.

Vigers Realty executive director Neil Campion said: "I think we will just have to wait and see what happens in the worldwide economy, the [property] markets in the US and Europe, and the stock markets.

"Now there are some uncertainties as some buyers want to wait and see what's going to happen. It's a natural correction and I think that is healthy for the marketplace."

Mr Campion said despite the slowdown in the residential market, the commercial market had not been affected and rents for office space in Central were still increasing.

"The vacancy level is so low - less than 1 per cent at the moment in Central - and there is still strong demand although a lot of finance institutions and banks are moving to Kowloon," Mr Campion said.

"Those tenants who need extra space and larger offices in Central are finding it very difficult to find suitable space there right now," he said.
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Old October 16th, 2008, 12:03 PM   #19
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Sino Land slates more projects for completion
Firm's profit falls 13.6pc to HK$3.4b

18 September 2008
South China Morning Post

Sino Land aims to complete six residential projects with a total gross floor area of 3.95 million square feet for this financial year to June, up 266 per cent from 1.08 million sqft in the past year.

The developer completed five retail and residential projects in the past financial year.

Four projects have been sold and made a contribution during the period. The remaining project, One Madison in Cheung Sha Wan, will be launched in the market shortly.

Sino Land said it planned to complete six residential projects and three commercial projects with a total floor area of 5.13 million sqft during this financial year.

It said it had sold more than 80 per cent of the 1,375-unit Palazzo development in Ma On Shan and the earnings would be booked this financial year.

Eric Yuen Chi-fung, an analyst at Dao Heng Securities, said core earnings from the project hinged on the bonus payment to the MTR Corp by the developer based on the tender terms.

Mr Yuen expected core earnings to range from HK$3 billion to HK$6 billion.

While the Hong Kong and mainland property markets face a correction, he expected Sino Land's underlying profit to rise because earnings from the Palazzo, a major project, had been secured.

Sino Land suffered from a lack of completed projects this financial year, hitting its profits.

The developer yesterday said underlying profit dropped 13.6 per cent to HK$3.37 billion for the year to June.

Including a property revaluation gain of HK$4.35 billion, net profit jumped 23.2 per cent to HK$7.72 billion from a year earlier. Turnover dropped 17 per cent to HK$6.25 billion.

Revenue from property sales fell 32 per cent to HK$3.63 billion, with contributions mainly from the sales of the remaining units at Vision City in Tsuen Wan and One SilverSea in West Kowloon, and also two new small-scale residential projects in Hong Kong and Guangzhou.

Rental income rose 25 per cent to HK$1.44 billion from a year ago, lifted by rental increases and the completion of Citywalk shopping mall in Tsuen Wan.

The company proposed to declare a final dividend of 30 HK cents per share.

Meanwhile, Tsim Sha Tsui Properties said net attributable profit rose 39 per cent to HK$4.68 billion from HK$3.36 billion in the previous year, but turnover fell to HK$6.34 billion from HK$7.6 billion.

Sino Hotels (Holdings), Sino Group's hotel division, said net profit jumped 21.4 per cent to HK$104 million for the year to June, thanks to the improvement in business and tourist arrivals. Turnover rose 9.89 per cent to HK$227 million.

Its shares stayed at HK$3.53 yesterday.

Shares in Sino Land dropped 0.7 per cent to end at HK$9.99 yesterday, while Tsim Sha Tsui Properties' shares fell 0.57 per cent to close at HK$26.30.
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Old October 22nd, 2008, 01:57 PM   #20
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