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Old June 6th, 2008, 01:02 AM   #1
Buyckske Ruben
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LOS ANGELES | 10000 Santa Monica | 147m | 483ft | 40 fl | U/C

This tower has been revived. new design:


Westfield Finally About to Start on 39-Story Century City Tower

Tuesday, June 26, 2012, by Adrian Glick Kudler

Holy cow, remember Westfield's plans to put up a 39-story tower at Santa Monica Boulevard and Avenue of the Stars, next to its Century City mall? Plans were approved three years ago. But now it is totally on and it's going to have a ground floor Bloomingdale's, reports the LA Business Journal (sub. req.). The mall owner also has plans to add a second story to the mall, with room for more stores and commercial offices, and hopes to start the whole project in late 2012 and finish it up by 2017. The plans call for a 39-story tower with 262 residential units and that Bloomingdale's--that building would replace the Welton Becket-designed 1801 Avenue of the Stars, which some people had hoped to preserve. According to the LABJ, Westfield is offering the office tenants there lease renewals "of only about a year as it readies for demolition."


Once an interesting design by Jean Nouvel:

Previously as designed by Jean Nouvel:

Aptly nicknamed the “green blade,” Jean Nouvel’s newest addition to the asphalt laden City of Angels slices through the concrete jungle at 10,000 Santa Monica, adding much needed greenery to the surrounding office towers. Standing 45 stories tall and little more than 50 feet deep, this statuesque green structure is bound to make an sustainable impact that we hope others will follow.

With $400 million going into a mere 177 residential unit, you can be sure that nothing will be spared in the new residence. Each unit will run the width of the building with views from the balconies on the north and the south façade. The narrow units help with energy efficiency but still have plenty of square footage on multiple stories ranging from 3,400 to 9,400 sq feet each. Plans currently show the south side landscaped in natural California foliage, while the north will take on more tropically lush feeling (image above), providing plenty of green those viewing from afar while offering each residence to step out into a re-defined urban jungle. Not just for looks, the greenery will help minimize the heat island effect in LA.

If that’s not enough green for you, the residences to Nouvel’s tower will get the luxury of enjoying a 40,000-square foot garden at the lobby level. In the larger urban fabric, the plan for the lush “green blade” is to help create more pedestrian friendly traffic in an area known primarily for its office towers, adding a live-work-friendly environment to the occupying CEOs. While the building is only set to reach LEED silver credentials, and the cost to occupy is well out of most of our reach, its good to see that even the most luxurious of residences can’t be raised without noting its green colors.

link: http://www.inhabitat.com/2008/06/05/...ice-out-of-la/

MAIN WEBSITE: http://www.10000santamonica.com/home.html


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Last edited by desertpunk; December 20th, 2014 at 11:47 AM.
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Old June 6th, 2008, 01:07 AM   #2
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image hosted on flickr

Nouvel’s “Green Blade” Takes Root
At gateway of Century City, Nouvel gets green light for first West Coast project.
LINK: http://www.aia.org/aiarchitect/thisw...30d_nouvel.cfm

Heights of luxury in Century City
February 08, 2008

Plans for a 45-story, wisp-thin tower of ultra-luxury condominiums between Beverly Hills High School and the Los Angeles Country Club are set to be unveiled today. Developers say it would be one of the most expensive residential buildings in the West.

The $400-million tower along one of the area’s toniest corridors would be the first building in California designed by renowned Paris architect Jean Nouvel, known for his daring designs. He is proposing a narrow glass structure with sweeping views through the building and extensive greenery ringing each floor.

The developer predicts the project will attract European and Asian globe-trotters as well as local empty-nesters ready to move from sprawling Westside mansions to roomy condominiums complete with concierge services, a private club, first-run movie screenings and valet parking.

Even at a time of economic uncertainty – when Southern California employers are trimming payrolls, stock prices are falling and home values are dropping – the demand for luxury housing continues nearly unabated in the Westside. And with it has come more traffic and growing homeowner resentment about construction and congestion.

Prices have not been set for the proposed condos at 10000 Santa Monica Blvd. But units in the ultra-luxury Century tower being built in nearby Century City are being offered at a range of $3.2 million to $30 million, and the Nouvel condos are expected to be even more pricey.

Two top-drawer projects are also being planned around the intersection of Santa Monica and Wilshire boulevards in Beverly Hills. Last year, British developers paid $500 million for the former Robinson-May department store at the site, where a 252-unit condo and retail complex designed by prominent architect Richard Meier has been proposed.

“How much high-end product can the market bear in such a close proximity?” asked real estate broker Gary Weiss of Madison Partners, who called the planned Nouvel building “extraordinarily ambitious.”

Nouvel’s developer, SunCal Cos., said it was undeterred by slumping home sales in Southern California and hoped to break ground in 2009. The company said it expected to start seeking formal city approvals next week.

“What we are really doing is addressing an underserved component of the market,” said Frank Faye, chief operating officer of SunCal. “We are confident we would be able to sell these units today and we will be able to sell them quite rapidly once they’re made available.”

Considered one of the most desirable locations for development in the country, the vacant lot was the object of a high-profile bidding war in 2006 when Irvine home builder SunCal finally topped New York developer Donald Trump with a $110.2-million offer for just 2.4 acres.

Ever since, the site has been eyed with curiosity and suspicion in an area where homeowners have already expressed alarm about the rapid pace of development. “The truth is that people are happy in their neighborhood and they don’t want to see it change,” said Kevin Hughes, president of the Cheviot Hills Homeowners’ Assn.

Plans call for 177 units, with two to six condominiums per floor. Elevators would serve every condo directly so there would be no corridors between units.

“Each residence is designed as a home in the sky surrounded by an abundance of plants and flowers but with no visual limits to the spectacular views of the city, mountains and ocean,” Nouvel said.

In Los Angeles, “we have to build buildings especially for this climate,” he said. “From the boulevard, it will look like a vertical garden.”

City Councilman Jack Weiss, who represents Century City, said he supported Nouvel’s concept. “We have never had someone of this caliber designing something residential on the Westside,” he said.

“My public-policy goal has been to make Century City a world-class residential destination,” Weiss said. “That creates benefits because people can live near where they work and traffic is generated at off-peak hours.”

But some neighborhood residents are skeptical about how beneficial ultra-luxury housing would be.

“To make Century City truly livable you need housing for people who work there who aren’t presidents of their companies,” said Barbara Broide, president of the Westwood South of Santa Monica Boulevard Homeowners Assn. “That’s what we need to take car trips off the street.”

The mayor of Beverly Hills echoes Broide’s concern about how the building might add to congestion. “It will not be easy to digest for Beverly Hills people who are already getting a lot of traffic that is not Beverly Hills traffic.”

Faye, the developer, however, said that the residential tower would generate less traffic than the office building that used to occupy the site. The previous owner demolished the building that once housed several tenants, including Jimmy’s restaurant.

Faye also said he thought the Nouvel building would be set apart from rivals both in price and amenities.

But competition lurks with many other pricey units coming to market.

Westfield, the owner of Century City’s shopping center, plans to build 262 upscale condos or apartments to complement its recent $170-million makeover of the mall. And Century City landlord JMB Realty Corp. plans to build 483 units on Constellation Boulevard.

Owners of the Beverly Hilton Hotel also plan to add upmarket condos as part of a major upgrade and expansion on the property. Other high-end condos overlooking the Los Angeles Country Club and at the Montage Hotel in Beverly Hills are being built.

The Nouvel design of SunCal’s planned tower is intentionally ambitious, Faye said. “This is an exciting opportunity,” he said. “The worst thing we could do is under-deliver.”
link: http://articles.latimes.com/2008/feb...ss/fi-century8

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Old June 6th, 2008, 01:08 AM   #3
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Nothing ground breaking in terms of form, but I really like the look the facade has with all those plants up front.

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Old June 6th, 2008, 03:03 AM   #4
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urban jungle new defined :-D i like
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This has made a lot of people very angry and been widely regarded as a bad move.

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Old June 6th, 2008, 04:28 AM   #5
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the interiors of this building are really amazing. This will be a nice (and ecological) addition to the skyline. Congrats LA

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Old June 6th, 2008, 04:37 AM   #6
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The interior is amazing but im not sure about the exterior. Good project though

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Old June 6th, 2008, 04:42 AM   #7
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Anyone have a current status on this tower, has it been sent to the city yet...?
"The last of the true industrialists" !!!!!

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Old June 6th, 2008, 05:02 AM   #8
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Looks like the perfect design for the city, in my opinion. Looking forward to more info.
"Only the dead have seen the end of war" - Plato

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Old June 6th, 2008, 08:11 AM   #9
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I love it! Very different especially in this part of town. And its about time there were some new talls there too.
HMMM Interesting....

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Old June 6th, 2008, 12:15 PM   #10
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Originally Posted by TICONLA1 View Post
Anyone have a current status on this tower, has it been sent to the city yet...?
10,000 Santa Monica Boulevard currently is in the application phase. Rios Clementi Hale Studios has been selected as executive landscape architect, and House & Robertson Architects Inc. will be the executive architect for the project.

LINK: http://www.aia.org/aiarchitect/thisw...30d_nouvel.cfm

We have to wait untill its approved.

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Old June 6th, 2008, 02:37 PM   #11
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great tower, go LA!
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Old June 6th, 2008, 05:30 PM   #12
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It's very wide. Don't know if I like it..
[2016] > Norway, Valencia, Arvidsjaur, Innsbruck, Moselvalley, Geneva, Lisbon, Basel, Vosges, Munich, Trieste, Barcelona, Nürburgring, Frankfurt, Spa, Berlin, Wuppertal, Dortmund, Como, Monaco, Saint-Tropez, Tegernsee, Hamburg, Lübeck, Madrid, Stuttgart, Faro, Hochgurgl
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Old April 23rd, 2013, 07:25 PM   #13
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Back in play but with new design:

It's No Nouvel, But 10000 Santa Monica Plans Are Unveiled

Wednesday, March 2, 2011, by Dakota Smith

Behold the latest plans for 10000 Santa Monica Boulevard in Century City. Yesterday, Miami-based developer Crescent Heights submitted paperwork to the city's Planning Department for a 283-unit condo tower, a move that starts the entitlement process.
Exact details of the project are still being worked out, but the proposed building is 460 feet, so depending on the units' ceiling heights, the tower will be anywhere from 35 stories to 40 stories. No architect has been announced and this rendering is purely a placeholder.

Originally, a leafy Jean Nouvel-designed building was planned at this corner, but the 2.4 acre site was sold last fall to Crescent Heights for $59 million following the Lehman Brothers meltdown.

And if Century City can kick off some nasty developer vs. homeowner battles, so far the project has the support of activists like Mike Eveloff, president of Tract 7260, which represents numerous homeowner groups. From conversations with the developer, Eveloff said it's his understanding that no variances will be sought for the tower.

We are floating in space...

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Old April 23rd, 2013, 07:27 PM   #14
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Century City's 40-Story 10000 Santa Monica Site Getting Active

April 22, 2013

It's been quiet on the eastern tip of Century City since Miami-based developer Crescent Heights announced more than two years ago that it plans to build a residential tower at 10000 Santa Monica Boulevard, the site of a former Jean Nouvel-designed project. But now fancy tarps surrounding the 2.4-acre site indicate work is imminent, judging by pictures from Skyscraper poster Slipperydog (we're awaiting developer confirmation). The tarp's sexy lady says to expect 40 stories and 283 glass units (in 2011, we heard they'd go for around $1.5 million each). From what we knew back in 2011, there's no retail planned for the tower, which placated the traffic-wary neighbors.
We are floating in space...

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Old April 24th, 2013, 04:34 AM   #15
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I'm not surprised. Very few buildings with unique or innovative designs get built, because they aren't as practical. Artistry in buildings almost always becomes a victim of capitalism.
The new design is not bad, but much more forgettable.
A cynic is nothing but a realist with experience.

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Old April 24th, 2013, 03:12 PM   #16
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I like the new design, but it should be taller to stand out in Century city.

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Old April 24th, 2013, 10:27 PM   #17
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Always good to see a project being revived. It isn't special, but still a good design.

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Old April 25th, 2013, 10:51 AM   #18
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Up north, we call the new design "value engineering". Loved the Jean Nouvel version. As it will be built:

I feel kind of bad for LA as I frequently do for San Francisco.

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Old April 26th, 2013, 07:17 PM   #19
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The old design seemed too weird if you ask me. All kinds of plants on building (facade, terraces, green floors) almost never make it to the actual project.
The new proposal needs a lot of quality glass and some glossy panels to look good, but it can be done.

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Old June 22nd, 2013, 07:35 AM   #20
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Apparently construction is imminent:

Originally Posted by blackcat23 View Post
I stopped by 10000 SaMo yesterday evening and found that quite a bit of dirt had moved since I was last there a couple weeks ago. I asked if circuitfiend had more info, and he came back with this:

Originally Posted by circuitfiend View Post
I have my camera Blackcat and will take shots from my building next door at the end of the day today.

The entire property has been surveyed and the two bulldozers have been pushing dirt and digging a hole for the last three days. Rebar has appeared, along with what appears to be the equipment to add the supports around the perimeter of the dig. This project is going forward quickly now.

The tallest building under construction in LA at this time (since Wilshire Grand is still officially in demo stage).

Pretty cool, in my book, and I have a birdseye view of it all.
So I suppose this is now unofficially under construction. We'll probably get a groundbreaking announcement from Crescent Heights soon.
We are floating in space...

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1000 santa monica, 1000 santa monica blvd., 10000 santa monica, century city, century city tower, l.a., los angeles, west la, westfield

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