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Old June 24th, 2008, 04:39 AM   #1
hkskyline
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HONG KONG | iSquare | 30 fl | Com

Nathan Rd hotspot to rise again as retail and entertainment hub
Site of the former Hyatt Regency will be turned into a HK$1 billion 30-storey shopping and cinema complex

7 February 2007
South China Morning Post

Website with renderings : http://www.isquare.hk/

67 Nathan Road, one of Hong Kong's famous addresses in the 1960s and 1970s that was home to the former Hyatt Regency, is hoping to get back in the spotlight with a brand new look, as a HK$1 billion modern retail and entertainment complex.

The 30-storey shopping centre, called iSquare, will provide about 600,000 square feet of gross floor area and accommodate shops, cinemas and restaurants when it is completed in 2009.

"Unlike the style of the [former] Hyatt Regency, the new building emphasises light and transparency," said Lawrence Heung, a director at DTZ Debenham Tie Leung's retail division. DTZ is the consultant for the retail complex.

Subject to the final design, iSquare's main draw for consumers will be a four-storey cinema with 1,000 seats covered with blue-coloured glass walls located in the middle of the complex.

The complex, developed by Associated International Hotels, includes a 12-storey podium and a 14-storey tower catering to restaurants and lifestyle and beauty shops.

The components aims to avoid the failure of Ginza-style vertical malls which was once a development trend in 1990s, according to property consultants.

"Ginza malls were not successful as each shop was individual with no linkage between one another. And the floor space of 1,000 to 2,000 square feet is too small," said Colliers International research and consultancy director Simon Lo.

Situated in a prime location on Nathan Road and close to MTR stations, Mr Heung believes iSquare will be a major shopping mall for local shoppers and tourists.

Its popularity would also be helped by a number of new shopping complexes such as Tung Ying Building, which would be turned into an office-retail tower, comprising about 600,000 sqft, including retail space of at least 300,000 sqft, Mr Heung said. The Tung Ying redevelopment will also be completed by 2009.

Meanwhile, New World Development and the Urban Renewal Authority is building a one million square foot tower in Hanoi Road, which will have more than 300,000 sqft of new shopping space.

Property consultants said the landlord of iSquare would reap higher returns than from the Hyatt Regency. Rents for street shops in Tsim Sha Tsui range from HK$300 to HK$700 per square foot. Shop rents at Harbour City on Canton Road are estimated by agents at more than HK$200 per square foot.

They believe iSquare will achieve the same popularity as the Hyatt Regency in the 1970s. The Hyatt Regency, known as the President Hotel before 1969, was previously one of the city's most fashionable places. In the 1960s and 1970s, it was the town's showbiz hotspot, attracting musicians and celebrities.
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Old June 24th, 2008, 05:47 AM   #2
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The render looks pretty nice so it will be a good redevelopement. However, while it is 30 floors (?!), the floor area is only 600,000 ft which is not that much.
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Old July 15th, 2008, 06:36 PM   #3
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From the project website :







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Old September 14th, 2008, 05:40 PM   #4
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新IMAX影院明年進駐ISQUARE
9月9日 星期二 05:10

【明報專訊】坐落九龍灣MegaBox 的IMAX數碼立體影院,開幕後一直反應不俗,一套《蝙蝠俠—黑夜之神》,更令該影院掀起撲飛熱。然而,因MegaBox遠離地鐵 站,亦有不少戲迷因交通不便而卻步。眼見IMAX影院大有市場,電影院線決定在尖沙嘴 地鐵站上蓋的新商場ISQUARE「黃金位置」,開設多一間IMAX影院 ,預計明年底隨新商場落成開幕。

黑夜之神掀熱潮 兩個月票房420萬

IMAX影院一直以巨型銀幕、清晰影像及環迴音效作招徠,但要數影院的「出名作」,不得不提近期電影《蝙蝠俠—黑夜之神》,令本港忽然掀起IMAX 熱。現時位於MegaBox的IMAX,去年7月開幕至今入場人次共13萬,單單一間影院票房收入便達1200萬元,其中上映黑夜之神近兩個月至今票房已佔420萬元。

鄰近港鐵站 提供逾900座位

新IMAX影院預計耗資逾5000萬,並已鐵定進駐尖沙嘴彌敦道約30層高的國際廣場(ISQUARE),即前凱悅酒店舊址。新影院佔地約4.6萬千平方呎,包括2間普通影院、2間貴賓影院及1間IMAX數碼立體影院,共提供逾900個座位。

相對現有IMAX影院,新IMAX影院除了一出港鐵站即到,數碼立體影院的座位亦由290多個增至470個,UA院線有限公司總經理陳子良表示,MegaBox的影院部分座位因角度問題不適宜看3D電影,但新影院的設計將會是「tailor-made」(度身訂做),希望可以減少有關問題。新影院收費會和現有的影院相若。

新IMAX的銀幕高40呎、闊70呎,並可透過衛星直播足球比賽等,又或如紐約 IMAX般播放管弦樂團或歌劇演出。新影院並會引進數碼投影系統,令影像更清晰及明亮。陳子良相信,數碼化會是未來影院的趨勢,其他UA影院日後亦會走向數碼化。
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Old November 15th, 2008, 08:15 PM   #5
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11/15


























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Old November 18th, 2008, 04:40 AM   #6
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Very exciting! Can't get better location than this.
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Old November 18th, 2008, 02:27 PM   #7
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Very nice - if it looks anything like in the renders, it's going to be a ******* stunning addition to Hong Kong, despite being merely another 'shopping mall'.
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Old November 20th, 2008, 07:42 AM   #8
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Wow, the architectural variety isn't just on the exterior surface--you can see the various irregular indentations and floor gaps even in the structural concrete. Very interesting surprise, go TST!

The canvassing is a departure, as well. First blue began to replace green in some projects, some had purple, and now yellow.
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Old November 20th, 2008, 07:44 AM   #9
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Yellow matches well with their sunflower theme.
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Old November 20th, 2008, 05:07 PM   #10
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Hope they'll put in an observation deck like the one at Megabox. The views around the area will be quite stunning!
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Old November 21st, 2008, 09:36 AM   #11
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I think only Cheung Kong uses purple.
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Old November 21st, 2008, 07:15 PM   #12
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11/10 - See the yellow scaffolding on the right?

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Old November 22nd, 2008, 07:27 AM   #13
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Good picture showing the demolition of the Ritz as well.
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Old November 22nd, 2008, 02:49 PM   #14
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Quote:
Originally Posted by gladisimo View Post
Good picture showing the demolition of the Ritz as well.
That's never a good picture then.
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Old November 25th, 2008, 07:21 AM   #15
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Quote:
Originally Posted by hkskyline View Post

Why is the 'AIG' sign on the building being taken off?
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Old November 25th, 2008, 07:51 AM   #16
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Quote:
Originally Posted by raymond_tung88 View Post
Why is the 'AIG' sign on the building being taken off?
It isn't. The sign is actually a monitor like the Jumbotron. It's just playing an animation.
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Old November 29th, 2008, 08:54 PM   #17
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Haagen Dazs租iSQUARE 7000呎
3 October 2008
香港經濟日報

正展開預租的尖沙咀國際廣場(iSQUARE),租賃反應不俗,業主已租出部分樓面,租戶均為著名商戶。

個別零售店 成功預租

市場消息人士透露,尖沙咀國際廣場近月在租賃洽租上如火如荼,個別零售店已成功預租場內商舖。而著名雪糕店Haagen Dazs剛承租國際廣場樓上商舖樓面,涉及面積約7,000平方呎。

據了解,Haagen Dazs原租用國際廣場前身凱悅酒店地下及地庫部分,約超過10年,並為人所熟悉,惟年前由於大廈重建才遷出。而Haagen Dazs將重投該處,成功租用明年落成的國際廣場商場樓面,租用面積與過往約7,000平方呎相若。

凱聯酒店(00105)投資逾10億元,將持有尖沙咀彌敦道63號前凱悅酒店舊址,變身成30層娛樂購物中心iSQUARE。項目分成3大主題區,地下至7樓為Podium,主要作為各大品牌旗艦店,樓上設有5家迷你影院,提供約1,000個座位。上蓋主樓為一幢逾20層高的大廈,以零售服務為主,會有各類特色餐廳、休閒生活商店。

旗艦店集中地 UA戲院搶登陸

據悉,商場向彌敦道地舖,均為複式商舖,正有多間名牌店洽租,市場估計該批地舖呎租可逾1,000元水平。項目已落實租出4.6萬平方呎樓面予UA戲院,佔整體樓面60萬平方呎約7.6%。
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Old November 30th, 2008, 01:24 AM   #18
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It still boggles my mind when I hear about a 30-floor mall. 30 floors. Wow.
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Old December 2nd, 2008, 01:02 PM   #19
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漢口道靜起革命 呎租破千元
23 September 2008
香港經濟日報

尖沙咀廣東道、銅鑼灣羅素街、旺角西洋菜街等街道之商舖租價稱霸可說是眾所周知,此等街道歷史發展悠久,但近年不少核心區街道悄悄起革命,已成為城中資深投資者追捧目標,在各方打造下,呎租更見新高。

百餘呎呎租1533 九龍首位

美聯工商舖(00459)助理營業董事呂炳坤表示,尖沙咀漢口道近月就錄得理想呎租個案,更創下今年九龍區最高呎租紀錄。坐落於漢口道,面向海防道的漢口道57號地下A2舖,面積約150平方呎;在8月份獲一參茸店以每月租金約23萬元承租,每平方呎租金約1,533元,成為全港地舖(不計算發展商商場地舖)最高呎租的第4位;更是九龍區首位(見呎租舖王表)。

同時,同一大廈地下D舖,面積約250平方呎,於本年8月由一參茸店以每月約32萬元承租,每平方呎租約1,280元。事實上,該廈地下E舖,面積約90平方呎,06年時一找換店以每月租金約13.3萬元承租,每平方呎租亦達1,478元,當時已創下九龍區最高呎租之紀錄。

漢口道57號地下物業現時由大鴻輝集團於多年前購入,地下位置分間作多個單位,由於該舖屬漢口道及海防道大單邊,面向海防道一帶之舖位可吸納由港鐵站九龍公園出口通往海港城一帶的必經之路,消費人流非常暢旺,匯聚本地及強勁之旅客人流,而海防道更一早獲劃作部分時間實施行人專用區。

「現時漢口道租售盤有限,大部分商舖均以預租方式放租;一般500平方呎商舖,呎租介乎在300至600元間,而800餘平方呎街舖,呎租約250至450元不等。」呂氏指現街內商舖租金回報約3厘多,料年內租金表現平穩。

比鄰多條大街 參茸等搶租

對於未來漢口道商舖前景,呂炳坤表示,尖沙咀區是各核心購物區發展項目最多之一區,未來入伙的大型商場包括尖沙咀國際廣場iSQUARE(彌敦道凱悅酒店重建項目)及尖中「K11」商場,勢必吸納更多國際名店。

漢口道比鄰彌敦道、北京道、海防道及廣東道,部分行業如參茸、找換店、二手名牌店等,以高消費群為客源目標,覬覦大型商場的消費人流,但不會設舖於大型商場內,則會選擇鄰近街道之地舖,如漢口道今年已湧入3間參茸店,估計此街道將會成為此等行業搶租目標,租、售價必獲市場看高一線。
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Old December 4th, 2008, 04:50 PM   #20
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11/30



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