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Old December 30th, 2008, 10:27 AM   #1
nazrey
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Malaysia first in Asia to host Legoland Park

Malaysia first in Asia to host Legoland Park
23/12/08 By Ivy Chang

Aconsortium led by Iskandar Investment Bhd (IIB) has reached a pact with Merlin Entertainments Group to build Asia's first Legoland Park in Iskandar Malaysia, Johor.

The RM750 million joint venture, Legoland Malaysia, is expected to be operational in 2013.

Merlin will design and operate the park which will be the centrepiece of a 145-acre integrated complex with a gross floor area of 5.5 million square feet that will include a lifestyle retail centre, offices, hotels, serviced apartments and residential units.

The park will be developed in Medini and will be similar to the four other Legoland parks in Billund, Denmark; Windsor, outside of London; Deutschland, Germany; and California, the United States.

These interactive theme parks are dedicated to families with children between the ages of two and 12, and each park will feature more than 50 rides, shows and attractions geared towards family fun.

"IIB selected Legoland as the partner for its first international theme park in Iskandar Malaysia after many months of discussions and engagements with various operators and potential brand partners," said IIB managing director Arlida Ariff.

She said given the significant increase in the number of themed tourism offerings expected in Asia Pacific over the next 20 years, IIB feels the product offerings in Iskandar Malaysia have to be unique and focused.

"Based on this rationale, IIB chose Merlin/Legoland because it provides educational entertainment that will attract families with young children to Iskandar Malaysia as a vacation destination," Arlida added, noting that such families are a fast growing demographic group in Southeast Asia.

Legoland Park managing director John Jakobsen said the Legoland Park in the country will build upon the success of the other Legoland Parks in Europe and North America.

Merlin chief executive Nick Varney said the Malaysian development underlines its confidence in the market despite the current global economic slowdown.

"We believe that while quality branded attractions such as ours are not recession proof, they are recession resilient. Even when times are hard, people will still choose to get away from the gloom and have fun together with family and friends.

"However, they will choose destinations which offer real value for money and which they know will not disappoint. Legoland Parks offer that sort of reassurance and quality," he added.
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Old December 30th, 2008, 10:37 AM   #2
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Malaysia’s first international theme park set to boost tourism sector
Monday December 15, 2008
By NELSON BENJAMIN



‘Play well’: Jakobsen and Lego characters in Johor Baru.

JOHOR BARU: Some 5,000 jobs are expected to be created with the establishment of the Legoland Theme Park in Iskandar Malaysia.

Iskandar Investment Bhd chairman Tan Sri Azman Mokhtar said that job opportunities would be available during various phases of the project in the next five years.

Theme parks have a proven track record of attracting a large volume of visitors.

Legoland would be Malaysia’s first international theme park, he said, adding that tourism was one of nine key economic pillars under Iskandar Malaysia’s comprehensive development plan.

The Lego Group started humbly in the workshop of a Danish carpenter Ole Kirk Christiansen. The word, lego, is an acronym of the Danish words ‘leg’ and ‘godt’ meaning “play well”.

Legoland parks are based on the popular Lego toy construction game.

The first Legoland Park was opened in Billund, Denmark, in 1968 with three more parks in London, California and Germany.

Legoland Parks managing director John Jakobsen said Legoland Malaysia Park would be the only one to operate throughout the year, unlike the others which close for winter.

The RM750mil park, on a 930ha site in Medini Iskandar, will have more than 40 interactive rides, shows and attractions when it opens in 2013. Another Legoland is expected to open in Dubai in 2011.

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Old December 30th, 2008, 10:40 AM   #3
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Legoland will turn Johor into tourist hotspot
Published: 2008/12/25



THE establishment of a Legoland Malaysia theme park in Iskandar Malaysia by 2013 will help transform Johor into an international tourist hotspot, local tourism officials and authorities say.

"Having the presence of such a well-established brand name like Legoland sets us in the right direction in turning Iskandar Malaysia into an international holiday hotspot," Johor State Tourism and Environmental Committee chairman Hoo Seong Chang said in a statement yesterday.

"This, along with Iskandar Investment Bhd's (IIB) broader master plan to develop a fully integrated tourist hub more than complements our state's tourism objectives and efforts in driving larger inbound tourist traffic from around Asia," he added.

An agreement was signed between IIB and Merlin Entertainments on December 13, witnessed by Prime Minister Datuk Seri Abdullah Ahmad Badawi.

Kathyrn Lee, chairman of the Johor chapter of the Malaysian Association of Tour and Travel Agents said the strategy will enhance the travel sector's potential and boost the depth and breadth of the travel agency business.

Universiti Teknologi Malaysia Faculty of Built Environment and the head of its Tourism Planning Research Group Professor Amran Hamzah said the theme park will be a strong pull factor especially for tourists entering via Singapore.

IIB managing director Arlida Ariff said the company chose a theme park that caters to a growing segment of the Asian tourist market - families with young children.

"Legoland Malaysia is merely the first of three international theme parks planned for the southern state, under the umbrella of key catalytic projects that will be driven by IIB in its tourism master plan for Iskandar Malaysia," Arlida said.
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Old December 30th, 2008, 12:07 PM   #4
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Nice. This will boost LEGO sales in Asia.
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Old January 1st, 2009, 06:13 PM   #5
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Legoland
Legoland is a chain of Lego themed theme parks:

Legoland Billund (Billund, Denmark) opened in 1968 (9 acres)
Legoland Windsor (Windsor, Berkshire, England) opened in 1996 (150 acres)
Legoland California (Carlsbad, California, USA) opened in 1999 (128 acres)
Legoland Deutschland (Günzburg, Germany) opened in 2002
Legoland Malaysia (Nusajaya (Iskandar Malaysia), Johor, Malaysia) Coming 2013 (145 acres)

Legoland Billund (Billund, Denmark)
by LostCarPark



Legoland Windsor (Windsor, Berkshire, England)
by cottontimer

image hosted on flickr


Legoland California (Carlsbad, California, USA)
by sumit porwal





Legoland Deutschland



Legoland Malaysia (expected to open in 2013)


Last edited by nazrey; February 1st, 2009 at 07:25 AM.
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Old January 2nd, 2009, 12:50 AM   #6
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Cool, we have one here in San Diego (already shown) but ive never been there.
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Old January 2nd, 2009, 02:02 AM   #7
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I was just in Johor Bahru for two weeks this past summer! Very exciting news for Malaysia in general, and I think Johor could definitely use a boost like this.

Definitely a very calculated strategy from an economic and business standpoint too. I am 100% that a large portion of projected revenues will be expected to come from Singapore. Why not build it in Singapore? Land in JB is cheaper!
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Old January 2nd, 2009, 02:12 AM   #8
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Nicely done Malaysia !
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Old January 2nd, 2009, 03:04 AM   #9
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LEGOLAND Malaysia announced for 2013
By Ryan McClung | Filed under News on Dec 16, 2008

IIB today signed a landmark agreement with Merlin Entertainments (”Merlin”), the world’s second largest visitor attraction operator, to build East Asia’s first LEGOLAND Park in Iskandar Malaysia.

This exciting joint venture - LEGOLAND Malaysia – is expected to be opened to the public in 2013 – and will be located in the northeast corner of Medini Iskandar Malaysia (”Medini”), a 2,300 acre international mixed-use development in the heart of Nusajaya, on land being developed by Global Capital and Development Sdn Bhd. Merlin Entertainments will design and operate the Park, and will become a 20% shareholder, whilst a consortium led by IIB will own the balance. The LEGOLAND Park will be the centrepiece of a 145 acre integrated complex, with a Gross Floor Area (GFA) of 5.5m square feet that will include a unique lifestyle retail centre, offices, hotels, serviced apartments and residential units. This integrated complex, which will be substantially complete by 2013, will have a Gross Development Value of over RM3.5bn.

LEGOLAND Malaysia will be similar to the company’s four other hugely popular and successful LEGOLAND Parks - LEGOLAND Billund, LEGOLAND Windsor, LEGOLAND Deutschland, and LEGOLAND California.

Targeted at families with children between the ages of 2 to 12 years, LEGOLAND Parks are based on the universally popular LEGOŽ construction toy range. They offer families the opportunity to let their imaginations run free, and be immersed in LEGOŽ experiences with a unique mix of kid-powered rides, building challenges, spectacular LEGOŽ models, interactive attractions, family-friendly coasters and shows that pull the audience into the action. LEGOLAND Malaysia will feature more than 40 interactive rides, shows and attractions on the day it opens.

“IIB selected LEGOLAND as the partner for its first international theme park in Iskandar after many months of discussions and engagements with various operators and potential brand partners,” said IIB’s Managing Director Arlida Ariff.
“Given the significant increase in the number of themed tourism offerings expected in the Asia Pacific region over the next 20 year period, IIB felt that the product offering in Iskandar Malaysia had to be unique and focused.”
“Based on this rationale, IIB chose Merlin Entertainments/LEGOLAND because it provides educational entertainment that will attract families with young children to Iskandar Malaysia as a vacation destination,” said Arlida, adding that families with young children were a fast growing demographic group in South East Asia.

Kjeld Kirk Kristiansen, commenting for KIRKBI Invest A/S – owners of the LEGOŽ toy company, and shareholders in Merlin Entertainments - said, “LEGOLAND is the ultimate experience of LEGOŽ values and potential. We therefore welcome this cooperation between Merlin Entertainments and Iskandar Investment Berhad to bring the LEGOLAND experience to East Asia, and we are confident that LEGOLAND Malaysia will be extremely successful.”

IIB believes that Iskandar Malaysia will benefit strongly from the presence of several key tourism catalysts into the area. Theme parks have a proven record of attracting a large volume of new visitors, as well as increasing the length of stay and expenditure by regular visitors - thus creating a strong multiplier for the local economy. Theme parks also create a vast number of jobs both during the construction phase, and once they open. Current estimates are that almost 5,000 jobs would be required, both directly and indirectly, during the various phases of the project.

The LEGOŽ brand is well recognised among Asian families, the very group that Iskandar Malaysia is targeting as its core tourist base. LEGOŽ is a strong brand in Malaysia and this is why IIB expects a strong following for LEGOLAND Malaysia from local Malaysian and Johor families.

“The Comprehensive Development Plan for Iskandar Malaysia identified the Tourism sector as one of the nine key economic pillars of the Region,” said Tan Sri Dato’ Azman Mokhtar, Chairman of IIB and Managing Director of Khazanah Nasional Berhad.

“At the end of 2006, we commenced a study to evaluate the feasibility of establishing an International Destination Resort anchored by a theme park in Iskandar Malaysia to further develop and deepen the Tourism sector.”

“We are pleased that such efforts have borne fruit and culminated in this signing of an agreement between Merlin and IIB, that will attract more tourists from neighbouring countries and the Asia-Pacific region into Iskandar. This is a significant first step in developing Iskandar Malaysia as an international tourist destination. We expect further visitor attractions to be developed in the coming years,” he said.

John Jakobsen, Managing Director of LEGOLAND Parks, said that he was looking forward to the rollout of East Asia’s first LEGOLAND Park, saying, “We love the location of Iskandar Malaysia and are delighted by our partnership with IIB. The LEGOLAND Malaysia Park will build upon the success of our other internationally recognised LEGOLAND Parks in Europe and North America, and we have no doubt that once open it will become the ultimate destination in the region for families with young children.”

Concluding, Merlin Entertainments’ Chief Executive, Nick Varney said: “We are very excited by this development which underlines our continued confidence in the market despite the current global economic situation. Our strong belief is that while not recession proof, quality branded attractions such as ours are recession resilient. Even when times are hard people will choose to get away from the ‘gloom’, and have fun together with family and friends. However they will choose destinations which offer real value for money and which they know will not disappoint. LEGOLAND Parks offer just that sort of reassurance and quality.”
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Old January 2nd, 2009, 09:00 AM   #10
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Johor
Asia's first Legoland Park in Johor.





MALAYSIA


Last edited by nazrey; January 3rd, 2009 at 11:00 AM.
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Old January 2nd, 2009, 09:03 AM   #11
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Legoland to transform Johor: MD
Thursday, 25 December, 2008

Kuala Lumpur: Establishment of the Legoland Malaysia theme park in Iskandar Malaysia by 2013 will help transform the region's home state of Johor into an international tourist hotspot, according to Iskandar Investment Bhd (IIB).

Legoland Malaysia is the first of three international theme parks planned for the state, under the umbrella of key catalytic projects that will be driven by IIB in its tourism master plan for Iskandar Malaysia.

"In completing the master plan, IIB will also enhance the region's tourism appeal with a full-fledged support platform of hotel and resorts, retail, entertainment, and food and beverage outlets of international standards," said Managing Director Arlida Ariff.

"There will be strict guidelines to adhere to in bringing only the best into Iskandar Malaysia," she said.

On the choice of theme park, Arlida said: "We chose a theme park that caters to a growing segment of the Asian tourist market - families with young children."

"But Legoland also has a strong selling point in offering a high level of parent-child interaction in its attractions, which is a deliberate formula used throughout their franchises," she said."This resonates very well with our target market's cultural context and family values," she added.
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Old January 3rd, 2009, 06:47 AM   #12
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I can't find Iskandar on that map. I read every word 4 times. How frustrating!
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Old January 3rd, 2009, 07:56 AM   #13
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Those maps point to where's Johor!!

Actually Iskandar Malaysia is one of Malaysian development corridor official name and Legoland will locate here in NEW Johor administrative capital, Nusajaya which located within Iskandar Malaysia (formly known as Iskandar Development Region (IDR))

Quote:
Nusajaya whitin Iskandar Malaysia
http://www.nusajayacity.com/
http://www.idr.com.my/

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Old January 3rd, 2009, 03:51 PM   #14
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Quote:
Originally Posted by nazrey View Post
Those maps point to where's Johor!!
Yeah, I know, but that's of little use if it doesn't show where Iskandar is. Thanks for the update. I wish we had a Legoland in Canada. I doubt we'll ever see one since Lego's fiercest rival, Mega Bloks, is based in Quebec. There are so many things in Malaysia that I can't wait to visit. This last one is just making the list that much longer.
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Old January 3rd, 2009, 03:52 PM   #15
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Lego is the best!
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Old January 5th, 2009, 04:32 PM   #16
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Quote:
Originally Posted by isaidso View Post
Yeah, I know, but that's of little use if it doesn't show where Iskandar is. Thanks for the update. I wish we had a Legoland in Canada. I doubt we'll ever see one since Lego's fiercest rival, Mega Bloks, is based in Quebec. There are so many things in Malaysia that I can't wait to visit. This last one is just making the list that much longer.
Malacca is a city absolutely flooded in culture. The clashing between Malaysian and colonial Portugese architecture is brilliant. Definitely add that to your list if it's not already there.
Kukup was also kind of neat. It's an open air fishing village that's a wee bit of a car ride south of Johor, but all the people are extremely friendly and the food is amazing - definitely worth the drive. Be sure to take a boat tour around the area if you ever end up making it over there.
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Old January 30th, 2009, 09:02 PM   #17
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Wow, I never knew there were multiple Lego land parks. And the park that they are proposing is huge.
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Old February 1st, 2009, 07:15 AM   #18
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Well it's the second Legoland in the world.
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Old February 5th, 2009, 03:20 PM   #19
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Legoland park coming up
To be ready in 2013, it will be on a 51ha site near Second Link in the Iskandar development region

A RM750 million (S$311 million) entertainment park offering roller coasters, boat rides and adventure walks themed on the famous Lego bricks, will rise in Johor in five years' time.
The Legoland Malaysia theme park will be a 15-minute drive from the Malaysian immigration checkpoint at the Second Link which leads to Tuas.

The park will have a built-up area of about 51ha, equivalent to the area of about 72 football fields. In comparison, the Universal Studios theme park coming up at the Sentosa integrated resort will be 20ha in size.

Legoland Malaysia will be the second such project outside of the US and Europe, with Legoland Dubai slated to open in 2011 - two years earlier than the one in Johor.

There are also Legoland parks in Denmark, Germany, the United States and Britain.

The Johor entertainment park forms part of the ambitious Iskandar development region which Malaysia wants to build up as an economic, leisure and residential hub next door to Singapore.

Last month, the government gave details of international names which are coming to Iskandar's education hub, including Newcastle University's medical faculty, a British boarding school and a Swiss hospitality school.

Speaking at the signing ceremony for Legoland Malaysia yesterday, the chairman of government-backed Iskandar Investment, Mr Azman Mokhtar, said: 'This is a significant first step in developing Iskandar Malaysia as an international tourist destination.'

He sees the project attracting 'more tourists from neighbouring countries and the Asia-Pacific region'.

Legoland Malaysia will be managed by Merlin Entertainments, which manages all Legoland parks as well as attractions such as Madame Tussauds and the London Eye in Britain.

The Johor park is 20 per cent owned by Merlin and 80 per cent by Iskandar Investment.

Merlin is owned by US private equity firm Blackstone Group, Dubai International Capital and Lego Holding/Kirkbi.

Officials said while details of the Malaysian park are still being worked out, it will be based on what is found in the other Legoland parks.

Some 55 million Lego bricks were used in Britain's Windsor Legoland, including those used to form a near-lifesize replica of a Boeing 747 jet's cockpit.

In Legoland California, 35 million Lego bricks were used to shape a dinosaur and an Egyptian pharaoh, among other attractions.

Mr John Jakobsen, managing director of Legoland Parks, said he expects visitors to the Johor attraction to top one million.

For Singaporeans, the Johor park with its 40 attractions will be the closest to home after the Universal Studios park in Sentosa, which is slated to open in 2010.

Asked whether Universal Studios Singapore will pose competition to the Johor park, Mr Jakobsen said: 'I think it will be very complementary. They are completely two different products.'

Other theme parks in the region include the 126ha Hong Kong Disneyland, the 51ha Tokyo Disneyland and the 49ha Tokyo DisneySea.
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Old February 6th, 2009, 05:48 AM   #20
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this is good news for Malaysia kudos
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