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Old June 29th, 2012, 05:34 AM   #161
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Old July 8th, 2012, 08:10 AM   #162
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Old July 8th, 2012, 09:34 AM   #163
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I would love to see more of this at Piccadilly:



The argument always seems to be lights vs. protecting the heritage value of the buildings. By using this style of projection it could satisfy both. Plus, it would hopefully mean that advertisers would be more likely to put effort and thought into their advertising, rather than a static logo. It's also far more visually appealing from an onlookers perspective, too...
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Old July 8th, 2012, 12:43 PM   #164
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What about costs? Surely it would be much more expensive.
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Old July 8th, 2012, 02:55 PM   #165
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Yeah, i didn't say it was necessarily the most practical...
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Old July 8th, 2012, 11:14 PM   #166
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I doubt massive companies like Coca-Cola, Apple, etc etc.. would worry much about costs.

Having something like that in one of the most visited, well known and photographed locations in London is going to give them a huge amount of exposure.

These projections are awesome, does anywhere in the world use them permanently in this manner? Was this one just a one-off?
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Old July 8th, 2012, 11:49 PM   #167
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The one above was part of the Vivid festival in Sydney which only lasted a couple of weeks... I'm not aware of a permanent installation of this nature anywhere in the world, but I hope I'm wrong...
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Old July 9th, 2012, 02:35 AM   #168
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Thats somewhat similiar to the Ripley's Believe it or not building that is lit up in different colors. The large screens cover up the buldings but the old style neon signs do that, especially if they are on top of the buildings like I pointed out they have in Copenhagen.
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Old July 9th, 2012, 11:30 PM   #169
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Old July 10th, 2012, 03:25 AM   #170
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I see you have found this thread rst22...

http://www.skyscrapercity.com/showth...cadilly+circus

This thread in this particular section is mainly for development news regarding Piccadilly Circus and it's immediate vicinity. Rather than it being a photo thread.
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Old July 15th, 2012, 01:13 PM   #171
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Old July 16th, 2012, 01:25 AM   #172
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Thanks for posting. The video looks failry dated. The TDK and Sanyo signs are gone and replaced with screens.
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Old December 19th, 2012, 01:35 AM   #173
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http://annualreport2012.landsecuriti...20-properties/
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Old December 20th, 2012, 09:15 PM   #174
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Is this the most up to date picture of Piccadilly Circus? I remember the TDK sign from the mid to the end of 90's but was wondering what actually TDK can offer these days to the consumers.
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Old December 20th, 2012, 09:57 PM   #175
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Personally, I think that the building that has the LG sign on the roof should be plastered in adverts... out of all the buildings in the area I think that it is the worst so the adverts would add more vibrancy yet respect the more beautiful buildings.

I do find it amusing that now the Piccadilly Palace Hotel building is listed they treat it like it has never had adverts on it.
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Old August 13th, 2013, 08:45 PM   #176
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http://www.telegraph.co.uk/finance/n...to-expand.html

Piccadilly Lights in London to expand
The Piccadilly Lights, London’s answer to the glare of Times Square, is expanding.


Coca-Cola has advertised at Piccadilly Circus since 1955 and Hyundai replaced Sanyo in 2011.

By Graham Ruddick
4:58PM BST 13 Aug 2013

A new LED screen is to be added to famous West End site, marking the first time since the lights were created in 1908 that the advertising space has been expanded, according to its owners.

Since launching more than 100 years ago, the Piccadilly Lights have turned into one of the world’s most exclusive advertising hoardings, with an estimated 2m people passing through the area every week.

Companies pay millions of pounds every year to occupy one of the five main screens. However, a change of advertiser on the hoardings is very rare.

Coca-Cola has advertised at Piccadilly Circus since 1955, while 17 years passed without a new company acquiring a “light” until Hyundai replaced Sanyo in 2011.

The first brand to advertise there was Perrier, the mineral water company.

The space for the new 25m x 5m screen has been created through a revamp of the Barclays bank and Boots store below the lights, and through replacing a static advertising strip and thin ticker screen.

Land Securities, owner of the site since the 1970s, wants a brand to launch on the sixth screen by Christmas.

Rob Jewell, asset management director in the West End at Land Securities said: “Land Securities is thrilled to be launching this new opportunity at one of the world’s most recognised locations.

"Piccadilly Lights is a coveted advertising location which rarely becomes available so we’re very excited to welcome a new brand to the site."
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Old August 14th, 2013, 01:15 AM   #177
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Quote:
Originally Posted by danm View Post
[I]http://www.telegraph.co.uk/finance/n...to-expand.html

Piccadilly Lights in London to expand
The Piccadilly Lights, London’s answer to the glare of Times Square, is expanding.
By one ad? Thats not an answer to Times square which has like 100 of them. I would love to see it expand further.
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Old August 14th, 2013, 01:30 AM   #178
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Times Square is New York's version of Trafalgar Square. It's considered the 'centre' of the city and the main convergence point for celebrations and protests. For such purposes, I much prefer Trafalgar Square.

Piccadilly Circus need answer to no-one.
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Old August 14th, 2013, 01:35 AM   #179
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I still think they could add another screen on top of the Coca Cola and Samsung signs.
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Old August 14th, 2013, 12:25 PM   #180
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Quote:
Originally Posted by thatmfeeling View Post
I do find it amusing that now the Piccadilly Palace Hotel building is listed they treat it like it has never had adverts on it.
Or strange that the advertising lights themselves were not listed...
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