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Old July 27th, 2011, 09:14 PM   #41
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Old July 27th, 2011, 09:15 PM   #42
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Old July 27th, 2011, 09:16 PM   #43
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Old August 2nd, 2011, 09:45 PM   #44
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Old September 20th, 2011, 04:35 AM   #45
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The swedish revolution

Arrival of Ikea may change the way Thais buy furniture.

Published: 19/09/2011 at 12:00 AM

Most Thais did not grow up with do-it-yourself (DIY) furniture. But the coming of Ikea, the Swedish furniture chain, to Bangkok in early November could create some lifestyle changes among consumers.



The Ikea store in Bang Na, the first in Thailand, will open on Nov 3. It will feature about 7,500 product items sourced from the company’s distribution hub in Shanghai.

Ikea aims to be as successful in Thailand as in the other 38 countries where it has a presence. And while the company looks forward to the Nov 3 opening of its first store, covering 43,000 square metres in Bang Na, local rivals are bracing to safeguard their market share.

For instance, SB Furniture Group has already opened a store, SB Design Square at Bang Na-Trat Km 4, not far from Ikea, proclaiming it to be a furniture hub for people in nearby areas.

But Lars Svensson, the project marketing manager for Ikea Thailand, is confident that Thais will accept the brand within two or three years.

"Thai people are more open, and many of them have travelled abroad or learned from friends about Ikea furniture," he said. "If they have a chance to buy Ikea products here, with good design and low prices, I think they will."

While the Ikea brand is unquestionably strong, having a single Bangkok store could limit its reach to the Thai masses.

Not a problem, said Mr Svensson. Ikano (Thailand), the store's operator, wants customers to learn about the DIY concept first.

All of the products at the Bang Na store, initially expected to cover 7,500 items, will be supplied by the Ikea distribution centre in Shanghai.

Ikea furnishings are famous for simplicity, design, high quality and affordable prices for the masses. As a result, they cannot escape counterfeiting problems, especially in emerging markets.



Good design at low prices will offset the extra chore of assembly, says Mr Svensson.

Mr Svensson acknowledged that some Thais, who did not know Ikea before, might misunderstand that it has copied Thai products, since they have seen look-alike furniture in local shops.

Asked how the issue would be handled in Thailand, he said companies that copy Ikea products always make minor changes, skirting intellectual property laws.

On the other hand, Ikea is difficult to copy because the Swedish company offers a wide range of products in large volume at low prices. Thus the copies are never significantly cheaper than the originals. said Mr Svensson.

"We are developing and advancing our designs all the time. So they will find it difficult to keep up with Ikea."

Wasinburee Supanichvoraparch, a designer at Tao Hong Tai ceramic works, is optimistic that evolving tastes will spell doom for counterfeiting.

"This problem will gradually fade as Thai consumers place more importance on brand value," he said.



"At present, some customers are not as serious about the genuineness of a product but prefer only similar items in the same colour and look-alike designs."

Quality is hard to copy, and Ikea has paid attention to this, says Mr Svensson. Before each product is put on the market, it undergoes testing from the standpoint of design, material selection, safety and ease of flat-pack transport.

The Ikea Test Lab in Almhult performs 6,500 tests per year to meet standards for all major markets.

http://www.bangkokpost.com/business/...ish-revolution
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Old October 20th, 2011, 09:04 PM   #46
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Old October 22nd, 2011, 12:01 AM   #47
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wow for a short time I thought you were going to get something great - but no you too can suffer the boring, bland mind numbing eyesore of the IKEA blue box.
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Old November 1st, 2011, 08:28 PM   #48
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Ikea to open on time, but without usual hoopla

The Nation November 2, 2011 12:15 pm

Despite the flood threat, Ikea yesterday confirmed the launch tomorrow of its first mega-store on Bang Na-Trat Road, but as a "soft" instead of a "grand" opening.

"We are no different from many others. We have put an emergency response team in place led by a risk manager we flew in from Luxembourg," said Lars Svensson, marketing manager for Ikano (Thailand).

The company has identified critical areas that could have a severe impact or stop its operations and has protected them accordingly.

It has prepared sandbags and pumps, put up brick walls and brought in lifting equipment, and it is shifting goods.

Trucks and boats plus shuttle buses have been secured to take people away from the site. Generators are on standby with enough diesel to run critical operations for 48 hours. There is food as well as enough space to lodge co-workers and families for up to two weeks.

The company has stored tap water on the roof and subjected it to a filter and water treatment so it can be self-sufficient in water for awhile.

"Co-workers are told to prioritise homes, safety and families over work. Time off for flood-related issues has no impact on salary. We also have a flooding policy in place.

"We decided to change the message in the opening campaign and to tone it down a notch and to cancel or defer media where possible.

"Usually our openings are grand and noisy. The opening is no longer a grand opening but a low-key soft opening," he said.

The company has only one local supplier that has been directly affected by the flood and it has solved that problem by seeking replacement products elsewhere.

Ikea is fully committed to continuing its investment plan in Thailand with at least two more stores expected to be built in Greater Bangkok within 10 years.

"We have faith in Thailand and that there is a solid market also for us. We believe that Thailand and the Thais have a solid reputation with foreign investors. The resilience of the Thai people and the strength of its industries are a great foundation for foreign investors.

It will take more than a natural disaster to shake that perception," Svensson said.

http://www.nationmultimedia.com/busi...-30169034.html
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Old November 2nd, 2011, 01:37 AM   #49
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wow for a short time I thought you were going to get something great - but no you too can suffer the boring, bland mind numbing eyesore of the IKEA blue box.
So true. Every Ikea looks like a big storage box. (which of course is also the case, but still they maybe want to try something else one day than just a big blue box).
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Old November 2nd, 2011, 09:06 PM   #50
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Ikea set for low-key opening

Published: 2/11/2011 at 12:00 AM

The popularity of do-it-yourself furniture among Thai consumers will increase significantly after the country's worst floods in 50 years, according to the Swedish home furnishing giant Ikea.

Lars Svensson, the marketing manager of Ikano (Thailand), Ikea's local operator, said the current flooding would change consumer preferences from built-in units to furniture with self-assembly.

"DIY and ready-to-move furniture will be a new trend, as it is easier to remove and reassemble," he said yesterday.

When flooded, people need to move their furniture as quickly as possible. If the furniture is built-in, they have to leave it; if it is DIY, they can easily remove and move it away.

Ikea plans to open its first store tomorrow on Bang Na-Trat Road, sticking to its plan. But promotional activity has been toned down and ad spending of 3 million baht cut off.

"We believe everything will be back to normal early next year," Mr Svensson said. "Our marketing plan remains the same for the next events like Christmas and New Year."

Instead of holding a celebration for the store opening, Ikea has donated this budget to flood victims through the Mae Fah Luang Foundation. Ikea Thailand has donated 20 million baht to help those who are suffering from the floods.

In terms of flood impact, only one of Ikea's suppliers in Thailand has been affected, its production base submerged.

Thai suppliers contribute 2-3% of the products available in the store. Ikea plans to increase the proportion of Thai-made products to a double-digit rate next year.

"If the flood is worse or throughout Bangkok, our store will remain open but the plan to have a second store may be reconsidered," Mr Svensson said.

Ikea was prepared for the flood. It stocked food, water and power generators and made plans for employees to evacuate in case of flooding.

The Bang Na store held a test day Oct 29 when 7,500 people came to shop. From the test, Ikea learned that Thais knew the DIY concept well, instilling hope that this would become a trend in the country.

Ikea had expected 400,000 to 500,000 visitors for tomorrow's official opening but now predicts 10% fewer.

http://www.bangkokpost.com/business/...ow-key-opening
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Old November 3rd, 2011, 08:18 PM   #51
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Quote:
Originally Posted by MagnamonKunGz View Post
ไปเดินมาละคับ คนเยอะกว่าที่คิดไว้มว๊ากกกกก
ส่วนใหญ่คงจะมาสมัคร IKEA Family กัน (เพราะช่วงนี้สมัครฟรี) ก็เลยเดินๆ เล่นหน่อย ได้ของติดไม้ติดมือมาบ้างเล็กน้อย ฮ่าๆ

หน้าตา Shuttle Bus รับส่งจาก BTS อุดมสุข (ใช้ทางออก 5 นะครับ ไม่ใช่ทางออก 1)


ชะแว้งงง!!


ด้านหน้า Entrance Hall


ด้านใน Entrance Hall


หลุดจากโชว์รูม IKEA จะเจอกับบบบ


เมกะบางนาที่จะเปิดวันที่ 5/5/55 นี้เนี่ย จะสามารถเดินหากันได้เลยนะครับ


ลงจากร้านอาหาร ไปสู่มาร์เกตฮอลล์... แล้วก็จะเจอกับ..


อันนี้ข้างในครับ ความกว้าง.. ผมว่าเท่าโลตัสสาขานึงได้เลยนะ




ใครที่เอาเจ้าตัวน้อยมานี่ ก็เอามาทิ้ง... เอ๊ย ฝากได้ที่นี่นะคร้บ หรือจะเอาเข้าไปเดินเล่นก็ได้


ตรงทางออกมีเล่นเพลงด้วยย


..
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Old November 27th, 2011, 02:47 PM   #52
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Just went there a few days ago! SO MANY PEOPLE AND SO MANY THINGS TO BUY!!
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Old November 30th, 2011, 02:42 PM   #53
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hope we can also have this in the Philippines. very beautiful
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Old November 30th, 2011, 03:04 PM   #54
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Old December 7th, 2011, 07:57 PM   #55
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Mega Bangna optimistic of setting new stand

The Nation December 8, 2011 1:00 am

With its grand-opening celebrations scheduled for May 5, Mega Bangna, the first low-rise regional super-mall in Southeast Asia, expects to become a new phenomenon in Thailand 's retail industry by switching the focus from downtown shopping to suburban destinations.

The Bt10-billion shopping complex yesterday announced the impressive commitment it had received from the market, with more than 92 per cent of retail space leased to select leading local and international retailers.

Located on a 254-rai (41-hectare) plot on Bang Na-Trat Road, Mega Bangna is poised to be one of the region's leading shopping, dining and entertainment destinations covering 185,000 square metres of gross leasable area, hosting 450 in-line tenants, and 335 open-plan retailers. The complex expects to attract more than 100,000 shoppers daily.

Christian Olofsson, president of SF Development and manager of Mega Bangna, said the shopping mall would provide "everything under one roof" for the entire family, utilising the strong traffic driving anchor tenants, which would exceed the consumers' shopping expectation with fashion, dining, entertainment and services for everyday necessities.

"On a personal note, it has been extremely painful to watch the suffering and consequences of the flooding to the Thai population. But it has also strengthened my own belief in Thailand and its people, watching it first-hand and up close. We are confident that the economy and consumer spending will grow 5 per cent next year, according to a forecast figure from the National Statistical Office," Olofsson said.

He said Mega Bangna was now 92 per cent leased, affirming retailer confidence and continued positive outlook for the future. Thailand is a very resilient country as seen through its ability to rebound, socially and economically, from several hard-hitting challenges over the recent years, he said, adding that the shopping complex was expected to break even within 10 years. "We are fully confident of the excellent potential of Thailand's retail market, which we expect to grow at a steady pace next year. We see potential in Thai consumers, especially the middle class, which enjoys higher spending power," Olofsson said.

Caroline Murphy, executive vice president of SF Development, said that as an experienced retail developer and operator, the company strove to select the best local and international retailers in all categories while also providing a platform for new brands and concepts to debut at Mega Bangna.

"In this way, we ensure that we create a fully comprehensive and outstanding selection of retail stores," Murphy said. "The main reason for the success of our leasing campaign is that many international brands have high confidence in Mega Bangna's future success, as most of them are already located in Ikea-anchored suburban centres elsewhere in the world and are trading phenomenally well, as well as Siam Future's large portfolio of local retailers."

She said Mega Bangna would see many leading local and international brands from downtown coming to the suburbs for the first time, such as ZARA, Bershka, Stradivarius, Forever XXI, Stella Luna, F Fashion, Pandora, Swarovski, Four Seasons Restaurant, Wine I Love You, Nara, Rosniyom and many more along with the "big five" anchors, Ikea, Robinson Department Store, HomePro, Major Cineplex, and Big C Extra.

"The recent addition of two new famous anchors - BreadTalk Group and IT City - helps broaden and complete our unique tenant mix. BreadTalk Group, a leading operator of restaurant concepts from Singapore, plans to open its amazing food-court concept called Food Republic with total area of 2,399 square metres, while IT City will also unveil its brand-new IT retail concept here," Murphy said.

http://www.nationmultimedia.com/busi...-30171432.html
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Old December 8th, 2011, 12:49 PM   #56
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Hey, just a reminder to everyone: This is NOT going to be the largest IKEA store in Asia. That title goes to the upcoming IKEA complex in Shanghai, China – which is also going to be the largest in the world.
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Old December 9th, 2011, 12:35 PM   #57
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So, for now it is asia's largest, maybe in the future not anymore but now it is.

Here an inpresion from Mega bangma mall.



credit : http://daily.bangkokbiznews.com/detail/35292
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Old December 9th, 2011, 01:47 PM   #58
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Congrats IKEA Thailand! I wish IKEA would open a store in General Santos City, Philippines too!
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Old December 10th, 2011, 04:19 PM   #59
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ภาพถ่ายดาวเทียมของGoogle Earth ถ่ายโครงการMega Bangna เมื่อวันที่ 12/10/2011

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Old December 26th, 2011, 07:26 PM   #60
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