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Old January 26th, 2011, 08:01 PM   #21
napoleon
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Central Retail launching Bt10 bn complex on old UK embassy site

The Nation Published on January 27, 2011


To cash in on the fast rebound of the local retail market, Central Retail Corporation (CRC), Thailand's largest retail conglomerate, will next month hold the official launch of its first premium Bt10billion multipurpose complex, on the prime plot of land previously occupied by the British Embassy.

Named Central Embassy, the complex is aimed at shaking up the premium retail landscape in downtown Bangkok, including those in the Ratchaprasong shopping district.

CRC chief executive officer Tos Chirathivat said the company would announce details on the Central Embassy project to local media on February 9, while the grand launch of the multipurpose retail complex would be made the following day.

The design work of the Central Embassy complex has been comฌpleted and the stonelaying ceremoฌny was conducted on January 18.

A combination of cuttingedge design technologies and flowing contours define a 37floor building comprising an eightstorey retail podium, verdant sky terraces and a sixstar hotel tower that come together in a blend of originality and integrity, the company says.

The construction of the luxury multipurpose complex, including the retail podium and hotel tower, will start in the second quarter of this year and be completed by 2013.

"We have seen better retail performance so far this year, with 10percent yearonyear growth posted in January," Tos said.

Spending power

Piyawan Leelasompop, vice presฌident of Central Department Store, the departmentstore unit of CRC, said that CDS, together with its other retail business units, including Supersports, Power Buy and B2S, achieved 5 per cent sales growth to Bt48 billion last year.

"We have seen better spending power of local shoppers with average ticket value increased by 7 per cent in the last month of 2010," Piyawan said.

CDS expects its overall sales, together with CRC's other store units, to reach Bt13 billion in the first quarter this year, Piyawan said. Central Department Store alone expects to achieve sales of Bt7.5 billion in the quarter.

Piyawan said CentralPlaza Lat Prao would be temporarily closed from February 14 for a major renovation, which would take about six months. The 30yearold shopping complex will be reopened in July, while the Central Department Store at CentralPlaza Lat Prao will be officially opened in September.

Nattakit Tangpoonsinthana, executive vice president of marketing for Central Pattana (CPN), a leading shoppingmall developer and operator of CentralWorld shopping complex, said the company expected overall shopper traffic at its malls to increase significantly by between 7 and 8 per cent this quarter.

"We have seen better economic and political situations. The politiฌcal atmosphere has improved significantly, as all political rallies have been well managed. Every stakeholder in the political sector, both anti and progovernment protesters, have tried to make compromises and conduct their rallies in a more discipline manner," Nattakit said.

He said CPN had committed to an investment plan to develop three major shopping complexes in Chiang Rai, Phitsanulok, and Rama IX Road in Bangkok this year.

The companies yesterday launched their first synergy campaign, "The Amazing Chinese New Year 2011", with a budget of more than Bt160 million, aimed at increasing shopper traffic by 2025 per cent during the auspicious Lunar New Year festival. The campaign is expected to generate Bt2 billion in overall sales.
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Old January 30th, 2011, 07:22 AM   #22
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Central Embassy Website Launch

http://www.centralembassy.com
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Old February 10th, 2011, 06:11 AM   #23
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Central Embassy plan unveiled

Bangkokpost 9/02/2011

Central Retail Corporation is taking the lead in developing the retail business in the Phloen Chit area with the unveiling of its 13-billion-baht Embassy project.

The long-awaited plan for Central Embassy, which occupies land that Central acquired from the British Embassy, was officially announced yesterday with work to start imminently and is scheduled to be completed in the last quarter of 2013.

Apart from Central Embassy, about 100 billion baht worth of investments will be poured into related developments of high-end luxury residences, premium hotels, office buildings and serviced apartments around the intersection of Wireless and Phloen Chit roads. They include Park Ventures by the TCC Land group of liquor tycoon Charoen Sirivadhanabhakdi, and Okura, a top-end hotel and resort chain from Japan.

"The Central Embassy project will become Bangkok's first iconic retail building," said Tos Chirathivat, chief executive of CRC.

He said Central Embassy was conceived because the company was confident in Asia's economic growth.

Given Asia's huge population of 4 billion and the formation of the Asean Economic Community (AEC) in 2015, the region offers unprecedented purchasing power in years to come.

"Of the top 30 cities by population, 19 of them are in Asia, including Shanghai, Mumbai, and Seoul. Bangkok is an important city in Asean because we are a centre of change and attract the third-highest number of tourists behind Paris and London," said Mr Tos.

He also believes global trade momentum has shifted from the US to Asia, adding to purchasing power. Driven by high-population markets in China and India, the Asian economy is anticipated to be larger than Europe's in four to five years.

Central Embassy, located on a nine-rai site, is a 37-floor complex comprising an eight-story retail and lifestyle podium and a 30-floor luxury hotel tower with 222 rooms, to be managed by the Park Tower chain, its first Thai management contract. The complex has a total area of 144,000 square metres with 70,000 sq m for retail. The company expects to break even within 10 years.

The project will lead to a 400-metre combined facade for Central Embassy and Central Chidlom, with a skybridge connecting the two. Central Chidlom will be renovated to achieve a consistent look and feel.

"We're not worried about local political and economic uncertainties," added Mr Tos. "Everybody has a role to play to boost the confidence of the country."

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Old June 7th, 2011, 08:50 PM   #24
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Quote:
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Pilling about to start

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..
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Old June 7th, 2011, 08:50 PM   #25
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Quote:
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2011-05-17









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Old August 31st, 2011, 05:04 PM   #26
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Old August 31st, 2011, 11:18 PM   #27
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I'm really would like to see this building finished. Nice design, i wonder how the cladding will work out.
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Old September 5th, 2011, 05:57 PM   #28
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24 August 2011







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Old December 7th, 2011, 10:45 AM   #29
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07/12/2011 from Thai forum.

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Old December 7th, 2011, 03:16 PM   #30
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Iconic structure!
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Old December 8th, 2011, 10:12 PM   #31
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Project Duration's changed.

Central Embassy

Project Information


Status : In Progress
Design : PI Design Co.,Ltd.
Project Manager : Project Planning Services Co.,Ltd.
Site location : Wireless and Ploenchit Road junction
Detail : - Premium commercial office space to 725,000 sq.m.
- 5-star hotel rooms to 5,000 rooms
- High-end serviced apartments to over 3,000 units
- Luxury condominium units to over 3,000 units

changed to
- Over 140,000 square meters of gross construction area
- 8 levels of premium retail spaces including an ultra-premium cinema
- A Park Hyatt six-star hotel with sky bar
- 5 levels of basement for parking
Project Duration : March 2010 to April 2013 changed to March 2011 to November 2014





Credit : http://www.pps.co.th/project_detail.php?id=92
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Old January 15th, 2012, 10:48 AM   #32
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Quote:
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Nice photo
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Old May 13th, 2012, 09:41 AM   #33
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Old May 13th, 2012, 09:42 AM   #34
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Quote:
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image hosted on flickr


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taken by me
...
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Old December 14th, 2014, 10:01 AM   #35
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taken 2 days ago in BKK









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Old March 26th, 2016, 01:17 AM   #36
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2016

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