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Old December 17th, 2007, 10:22 AM   #354
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Maxis to launch Asia Pacific's first video avatar for mobile phones
by Woon Wu Lin, 14 Dec 2007 9:31 PM
THEEDGEDAILY

KUALA LUMPUR: Maxis Communications Bhd has partnered DVM Technology Bhd's unit, NGC Systems Sdn Bhd, to launch Asia Pacific’s first video avatar service for Malaysia's mobile phone users.

In a statement on Dec 14, Maxis said the video avatar is a new video multimedia messaging service that allows customers to create personalised video messages featuring animated avatars to add life-like personalities to traditional voice and text messages through a video or voice call.

Maxis head of product development and infotainment Kugan Thirunavakarasu said the company saw a growing number of our customers, especially youth, personalising their mobile phones with our add-on services such as ringtones and wallpapers.

“The growing demand from customers for personalisation features is the driving force for Maxis to continue to pioneer the release of innovative services and products. We now boast the largest mobile personalisation catalogue in Malaysia on the Maxis portal,” he added.

NGC Systems president Owen Chen Chee Onn said today’s youth are using mobile phones as part of their virtual identity.

"They are practicing online habits with their mobile device, and we are paving new ways as a 3G infotainment and mobile video solutions and services leader to understand this generational evolution with new services like Maxis Video Avatar,” he added.

The product is available to Maxis and Hotlink customers on 3G and GPRS phones, allowing them to choose from a range of avatars in the form of cartoon characters, caricatures, models and festive characters. New characters will be released monthly.

The service is priced at 50 sen per video avatar MMS sent between Maxis and Hotlink subscribers and priced at RM1 per avatar video avatar MMS when sent to non-Maxis subscribers.
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