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|April 19th, 2009, 02:36 PM||#281|
Join Date: Mar 2006
Location: perring parkway/makati
Likes (Received): 7
|April 21st, 2009, 10:57 PM||#282|
Join Date: Nov 2003
Likes (Received): 53
|November 5th, 2009, 02:09 PM||#283|
Join Date: Sep 2002
Location: S I N G A P O R E
Likes (Received): 111
Fresh Pickings at Orchard Road
Being a key activity belt in the City Centre, Orchard Road has always been envisioned by URA to be a cosmopolitan, bustling and vibrant commercial corridor.
In 2003, an inter-agency committee was formed to explore more compelling and fresh ideas to rejuvenate Orchard Road, so that it will continue to be a dynamic, must-visit destination for visitors and locals alike. Working closely with our partners, including the Singapore Tourism Board, Land Transport Authority and other stakeholders such as developers, building owners and businesses, URA has played a pivotal role in affirming the area’s reputation as one of the great shopping streets in the world.
Underlying our efforts is a three-pronged strategy to realise the vision for Orchard Road - a happening place offering an endless array of unforgettable shopping, dining and entertainment options in a unique tropical setting. The elements of this strategy include enhancing the retail experience for shoppers through new retail developments; encouraging innovative, quality developments through the rejuvenation of existing malls; and enhancing the overall pedestrian and street experience for shoppers.
Bold, new places
The Government Land Sales Programme is a key tool to realise our planning vision for Orchard Road. In 2005 and 2006, we identified and launched three prime sites in the shopping district. These were slated to become new landmarks in the area. Today, we see the completion of ION Orchard and Orchard Central on two of the sites, and [email protected], which is expected to be completed by end 2009, will occupy the third.
With its spectacular architecture and the world’s top luxury brands in duplex units fronting it, ION Orchard has indeed enhanced the complexion of the gateway to Orchard Road. Visitors are not only spoilt for choice at its myriad retail and Food and Beverage (F&B) outlets, but can also look forward to having a visual treat at the mall’s 500 sqm Art Exhibition Space and enjoy a covered public event space that will serve as a stage for major events. Soon, they can visit a 218-metre high observation deck that will be home to two levels of F&B
establishments and linger on at its lookout points for breathtaking views of the city. These additional amenities were provided as part of our sales conditions for the site, in order to bring more varied uses to enhance the Orchard Road experience.
Further down at the Somerset streetblock, another unique experience awaits visitors. Coming soon is the Discovery Walk, a new sheltered pedestrian mall over the Stamford Canal. Conceptualised by URA as part of the planning vision for Orchard Road, it will be abuzz with shops and outdoor refreshment areas, providing a refreshing shopping experience. Part of this new shopping street can already be enjoyed at Orchard Central and will be fully completed with the opening of [email protected], as well as the redevelopment of former Specialists’ Centre / Hotel Phoenix.
Orchard Central today offers not just novel retail and dining choices. Shopping there is akin to visiting an art gallery, thanks to our Art Incentive Scheme, which has encouraged the developer of the mall to showcase and integrate 17 art works into the new space for public enjoyment.
Adding a fresh dimension of appeal
We have also introduced several incentives in the form of additional Gross Floor Area (GFA) to catalyse the redevelopment of existing shopping malls along Orchard Road, so that they can continue to project fresh impressions.
For instance, to encourage a more bustling street life, we have offered GFA incentives for outdoor kiosks and outdoor refreshment areas, as well as second storey urban verandahs for alfresco dining. The Balcony Bar at The Heeren (currently being renovated) is a success story showcasing this novel dining concept. Our fašade articulation incentive – which encourages more interesting and varied building facades – also enables the shopfronts of malls to be opened up, allowing more activities and better engaging pedestrians at the street level. Wisma Atria and Paragon Shopping Centre enjoyed facelifts through this scheme and now sport new funky, eye-catching pop-out facades. Other developments that have started their upgrading works include the Meritus Mandarin, Grand Park Orchard and The Heeren.
We also set up the Orchard Road Development Commission (ORDEC) to support quality and innovative redevelopments. Developers and building owners of adjacent sites are encouraged to come together with proposals that will introduce new concepts, additional public amenities and cultural facilities to create memorable experiences. Redevelopment proposals that have good potential to transform the area can be supported with GFA incentives. The joint redevelopment of the former Specialists’ Centre / Hotel Phoenix and Orchard Emerald is the first project approved by ORDEC.
A richer experience for all shoppers
Capitalising on the lush, tree-lined boulevard, open-air Urban Green Rooms have been created along the pedestrian mall from ION Orchard to Meritus Mandarin. Apart from being a rest area with benches for shopaholics to recharge, these public spaces are also ideal spots for outdoor exhibitions, busker performances and even street carnivals. Injecting this cultural element to the shopping experience is expected to enhance the overall street experience for all visitors.
Part of our plans to enhance the overall experience for shoppers is to make it pedestrian-friendly. This will be achieved through a comprehensive integrated and seamless network including covered and open walkways, second-storey links between buildings, as well as an Underground Pedestrian Network.
Some of these convenient connections have been and will be made possible through our land sales conditions for new sites. For example, it was a sales condition for the developers of ION Orchard, [email protected] and Orchard Central to provide pedestrian connections to the adjacent MRT stations and to the surrounding developments. Today, ION Orchard is linked to Orchard MRT Station and Wheelock Place. In response to our urban design guidelines, the developer of ION Orchard has also lined the ION Orchard – Wheelock Place underpass with not just one, but three levels of shops and F&B outlets, offering shoppers a seamless continuation of the shopping experience. There will be even more pedestrian links between buildings and MRT stations when more of the projects currently under construction are completed.
The makings of a great shopping street
Orchard Road has been identified by URA as one of the key precincts in the Central Area that will be place-managed. Place management involves a co-ordinated approach to harness the expertise and resources of the public and private sectors to create places that are economically and socially vibrant. It involves working with stakeholders to improve both the hardware and software of an area. Similar to the place management role undertaken by URA’s Marina Bay Development Agency for Marina Bay, the Singapore Tourism Board will work with stakeholders to spearhead the efforts to ensure the smooth running of Orchard Road. Its work will include the organisation and positioning of signature and themed events as well as the coordination of marketing efforts and calendars.
With so many hands at work, Orchard Road is all set to become only more attractive, alluring and dazzling!
|November 5th, 2009, 09:33 PM||#284|
Do you expect me to talk?
Join Date: Mar 2008
Location: Melbourne, Perth, London
Likes (Received): 451
Brilliant news. With all the other developments around the city, Orchard Road definitely needs to step up it's game. Lots of positives in the above.
The City Lane: Travel, Food & Culture From Around The World.
|January 5th, 2010, 10:53 AM||#286|
Join Date: Aug 2005
Location: Metro Cebu
Likes (Received): 21
Just a query...
Is ION Orchard the new "largest mall in Singapore" or does that distinction still belong to VivoCity?
Density of the City
|July 16th, 2010, 06:41 PM||#289|
Join Date: Mar 2010
Likes (Received): 1643
New retail, hotel & office project on Orchard Road
By Georgina Joseph | Posted: 16 July 2010 2106 hrs
Photos 1 of 1
SINGAPORE : Singapore's Orchard Road will be adding another new face to its shopping belt.
A retail, hotel and office development will soon come up at the sites of the former Specialists' Centre and Hotel Phoenix, as well as Orchard Emerald mall.
The project, costing some S$700 million, is expected to be completed in the second half of 2013.
A groundbreaking ceremony on Friday marked the start of the redevelopment of three neighbouring sites on Orchard Road.
Where the former Specialists' Centre and Hotel Phoenix used to be, a new 4-star hotel with about 500 rooms will come up, along with nearly 21,000 square metres of retail space.
United Engineers (UEL) is the developer of the site, which is wholly owned by OCBC.
Across the road, the former Orchard Emerald site will contain around 3,500 square metres of office space and 2,700 square metres of retail space. The site is wholly-owned and developed by Great Eastern Holdings.
The two sites will be connected by a glass overhead bridge across Orchard Road, which developer UEL said is the first in Singapore.
UEL is not concerned that its new development is a relatively latecomer in the saturated Orchard Road shopping strip.
Jackson Yap, CEO, United Engineers Limited, said: "We are the last of the jigsaw that would make this into a significant shopping area. The key to this is connectivity.
"You can go seamlessly in bad weather and so on, into the three shopping malls. You can cross the street, and also shop on the other side of the road."
The new development will also be connected by passageways to its neighbours [email protected] and Orchard Central. Its Basement 1 will also be connected to the Somerset MRT station.
UEL said it is confident it can generate decent foot traffic.
Mr Yap said: "Phoenix Hotel has always been well-occupied, partly because of its location and also its proximity to many shopping malls. So we expect the hotel to be full and the hotel is full because we have good shopping tenants!"
A key tenant will be a new Singapore Visitors Centre, but the developers are keeping mum on the retail mix for now.
Observers say the new development may also feature some high-end brands, given Orchard Road's reputation as a premier shopping belt.
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