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Old July 19th, 2011, 12:39 AM   #101
woodhousen
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im not confident the tower will be going ahead (though i ofcourse will be happy to stand corrected) but glad the store has happened... and as sheds go, its not a bad one!
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Old July 19th, 2011, 01:55 AM   #102
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Its DoubleTree by Hilton though right? There preparing for the Edgbaston site soon
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Old July 19th, 2011, 04:10 AM   #103
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I think the tower has been pushed back at least, but it wouldn't surprise me if it had been scrapped, sadly. A hotel would be very well placed here as well...
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Old July 19th, 2011, 11:54 AM   #104
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agreed.... but as we say, the vry fact that the hotel cahin mooted for this scheme has now signed to anchor edgbaston mill means that unless the chain is looking to open two hotels in the city, this one now doesnt have a tenant!
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Old July 24th, 2011, 11:37 PM   #105
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Old August 31st, 2011, 09:08 PM   #106
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Not far off now, hopefully the tower element can start off the back of this....

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IMG_0266 by sefton 66, on Flickr

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Old November 11th, 2011, 08:31 PM   #107
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phase two to start 2013?
Quote:
Aston site to boost East End Foods' profit drop

Last updated: 11th Nov 2011 at 16:10pm | |
By Stephanie Bartup, Midlands Correspondent

An £800,000 dent in profits has not fazed West Bromwich wholesaler East Ends Foods. The company is predicting increased turnover and market share once its new Aston site opens next year, telling Insider the company would be creating "the future – a new identity".

In new financial documents seen by Insider, East Ends Foods posted a dip in profit for the year ending 30 April 2011, falling from £4.5m in 2010 to £3.7m.

However, the company reported an increased turnover from £121.8m last year up to £125.9m in 2011.

The amount of cash in hand and at the bank rose over the year – a total of £1.6m was recorded at the 2011 year end compared with £905,934 in the previous accounts.
Speaking to Insider before the company's results were released, company secretary and director Jason Wouhra said the company had remained at the forefront through the tough economic climate.

"You adapt your business. It is about pulling together and finding a way through," he said.

"We pride ourselves on being a family business - our business is based on strong foundations. We don’t have two year plans or five year plans; this is a generational thing enabling us to see the big picture. And that is always what is best for the business. There is a good understanding – a common goal, common values and a common direction."

East End Foods, which specialises in producing Indian delicacies, said it wanted to continue the company's run of "substantial growth", which would culminate in the construction of its wholesale and conference centre.

It is being built on the six-acre former HP Sauce factory site in Aston and is set to create up to 330 jobs when it opens next year.

The company said it was predicting a rise in market share and turnover once the new facilities were running.

Wouhra said it was right that the HP site should remain associated with food.
"We will probably have some reference to HP as a mark of the past on the site," he revealed. "Although we don’t know what yet. But what we are creating is the future – a new identity."

The complex will include an urban farm, a cookery school and a new headquarters. Phase two, which will follow roughly two years later, will take in a hotel and conference centre.
http://www.insidermedia.com/insider/...rop/index.html
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Old November 12th, 2011, 12:20 AM   #108
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[QUOTE sefton66 phase two to start 2013?

Shame.. I really thought we would see phase 2 straight after the the warehouse...
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Old November 12th, 2011, 01:33 AM   #109
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Atleast it sounds promising that it will happen however
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Old November 14th, 2011, 08:52 PM   #110
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I believe this was opened today??
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Old November 15th, 2011, 08:49 PM   #111
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Was in todays Birmingham Mail ...

Quote:
£10.5 million flagship food centre opens on site of HP Sauce factory


Paul, Monty and Jas Wouhra, Tony Deep, Don and Jason Wouhra, of East End Foods.

HP SAUCE has given way to curry powder with the opening of a new £10.5million food depot at the site of the old Birmingham sauce factory.

Birmingham-based food firm East End Foods, which specialises in Indian ingredients, has opened a new flagship plant at the site of the old HP factory in Aston Cross. It closed in 2007 when its US owner Heinz switched production to Holland.
East End Foods



The move has led to the creation of 100 jobs in the area, and the centre includes an urban farm and a cash and carry. Staff taken on by the family-run firm include youngsters on apprenticeship schemes and people who were out of work for more than a year. Jason Wouhra, from East End Foods, said: “This is a proud moment for East End Foods. We have been in business for more than 40 years and this new site is one of our greatest achievements.

“We are delighted to be in a position to give back to this great city which has aided our development as a business so much,” he added.
Read More http://www.birminghammail.net/news/b...#ixzz1dnkSDm6u
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Old November 16th, 2011, 01:37 AM   #112
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Doesn't look like 13 floors
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Old November 16th, 2011, 09:13 AM   #113
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the tower, yet to be built is 13 floors.
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Old November 16th, 2011, 01:27 PM   #114
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So is this like a wholesale supermarkety place?
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Old November 16th, 2011, 09:30 PM   #115
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indeed, open to the public i believe too
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Old November 16th, 2011, 11:19 PM   #116
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Quote:
Originally Posted by djay View Post
the tower, yet to be built is 13 floors.
Ohh well when will that start?
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Old November 16th, 2011, 11:23 PM   #117
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Josh your not reading again are you?

Quote:
The complex will include an urban farm, a cookery school and a new headquarters. Phase two, which will follow roughly two years later, will take in a hotel and conference centre.
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Old November 12th, 2012, 01:24 PM   #118
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BUMP

Hotel phase to be built within 3 years, good to hear its stil on

Quote:
Aston depot boosts East End Foods sales

Last updated: 12th Nov 2012 at 08:11am
|
By Edward Devlin, Midlands Correspondent

Ethnic food wholesaler East End Foods has edged turnover closer to £150m as a result of a £20m boost following the opening of its flagship cash and carry site in Aston Cross in Birmingham.

The directors are eyeing "greater efficiency", new product development and exports to continue the company's growth.

East End Foods was established more than 40 years ago in Wolverhampton and today has three depots across Birmingham.

In November 2011, the business opened its new £10.5m Aston Cross depot, which is located on the former HP factory.

The 120,000 sq ft centre is one of the largest trade-only cash and carry sites in the country. The complex includes an urban farm, a cookery school and new headquarters.

It has increased the wholesaler's market share across the West Midlands and contributed to another year of growth.

The second stage of the development, which is expected to be phased over the next three years, will take in a hotel, banqueting suite and food academy.

In the year to 30 April 2012, turnover jumped from £125.9m to £146.6m. Sales have climbed steadily at the company, up from about £100m just five years ago.

However, distribution and administration costs have also risen at East End Foods as the company has grown causing profits to slip slightly. Operating profit dipped by more than £500,000 from £5.5m in 2011 to £5m, while pre-tax profit fell from £5.3m to £4.7m.

"The business has continued to grow over the years and the directors expect this to continue," the latest accounts said.

"We aim to maintain management policies which have resulted in the company's substantial growth in recent years. We consider the growth to continue through greater efficiency and new product development."

Director Jason Wouhra told Insider: "Performance wise, the business is doing very well. We're finding good growth across the board and the new cash-and-carry depot at the HP site is performing very well."

He added: "I think we're only touching the tip of the iceberg in terms of the export market. Whilst it's a good growth area, we are planning to put a bit more work into it."

Average number of employees during the year at East End Foods, which specialises in producing Indian delicacies, rose from 270 to 325, mostly made up of administrative staff. Wouhra said the company had taken on about ten apprentices at the Aston deport and is expecting to create between 200 and 250 jobs with the new hotel.
http://www.insidermedia.com/insider/...les/index.html
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Old November 22nd, 2012, 09:06 PM   #119
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is the tall part under construction now?
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Old November 22nd, 2012, 09:57 PM   #120
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Josh.... over the next 3 years

Quote:
The second stage of the development, which is expected to be phased over the next three years, will take in a hotel, banqueting suite and food academy.
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