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Old June 13th, 2019, 10:24 AM   #16841
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The biggest clubs in the world are targeting people who don't speak the native language or are out-of-market? That's amazing. Thank you for enlightening each and every one of us.

Maybe next time you could regale the forum about the epochal fight going down between Bayern Munich and the Carolina Panthers over the hearts and minds of China's youth.
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Old June 13th, 2019, 02:59 PM   #16842
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Quote:
Originally Posted by pesto View Post
PSG is the best known example here, although Bayern and Dortmund had similar problems. A few years back their worldwide internet presence was weak compared to RM, Barca and the EPL, and largely limited to France and Franco-phone countries. So they hired PR people (including a firm whose owners I know very well) and have focused on building it.

This is something that makes perfect sense when you already have just about maxed out on French-speakers. Instead, go after the English or other language speakers who constitute a large percentage of the US and Asia markets but also are interested in Paris and what goes on there.
That's not at all correct. Actually only 10 yrs ago PSG was an average football team (even though from the capital) having won only 2 titles in domestic championship and not a single major trophy on international level.

Then the sheikhs came. And they began spending big. So suddenly PSG was turned into one of the most desired destinations for well-recognized players. Something that other historic clubs like Manchester Utd. or Barca or Bayern have been building for decades.

So again, nothing to do with PR or anything. It's just the wealthy arabs that made the difference. The same principle is being applied to Man City and watch out! Man City became one of the main favorites for winning trophies.
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Old June 13th, 2019, 05:52 PM   #16843
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That's not at all correct. Actually only 10 yrs ago PSG was an average football team (even though from the capital) having won only 2 titles in domestic championship and not a single major trophy on international level.

Then the sheikhs came. And they began spending big. So suddenly PSG was turned into one of the most desired destinations for well-recognized players. Something that other historic clubs like Manchester Utd. or Barca or Bayern have been building for decades.

So again, nothing to do with PR or anything. It's just the wealthy arabs that made the difference. The same principle is being applied to Man City and watch out! Man City became one of the main favorites for winning trophies.
Thanks for the post! Yes, I am aware of PSG's mixed history; I just didn't want to spend time sorting through the scatter-gun list of who have been perennial contenders and who are more recent in achieving that status.

I agree with the first two paragraphs; PSG is analogous to Chelsea in that way. It was a high potential asset not being exploited by ownership.

But during the last few years PSG has been through considerable heat from the marketing press due to its limited reach outside the Francophone world. (I happen to know a bit about this since a friend was one of those hired to provide demographics and new media strategy for them.) Their problems are being addressed but they are still far from where they should be given the Paris brand.

This is not surprising; it's much the same as the better run MLS sides, who see the world as their potential market and figuring the best way to attack it.

Last edited by pesto; June 13th, 2019 at 06:01 PM.
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Old June 13th, 2019, 05:59 PM   #16844
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Originally Posted by 5portsF4n View Post
The biggest clubs in the world are targeting people who don't speak the native language or are out-of-market? That's amazing. Thank you for enlightening each and every one of us.

Maybe next time you could regale the forum about the epochal fight going down between Bayern Munich and the Carolina Panthers over the hearts and minds of China's youth.
Actually it may surprise you to know that PSG (and German and Italian league sides) have suffered from poorly handled new media PR efforts. Others simply believed that just dominating in their home city or country could yield world class market values.

This is changing in leagues worldwide, not just in the US.

Last edited by pesto; June 14th, 2019 at 05:29 PM.
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Old June 19th, 2019, 03:48 AM   #16845
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North Carolina FC and Kane Realty set to reveal plans for new downtown sports complex

https://www.newsobserver.com/news/lo...231681413.html
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Old June 19th, 2019, 05:22 PM   #16846
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From the article:

Quote:
He also said the potential development of the 40-plus acres of land in Southeast Raleigh is not contingent on the club landing a Major League Soccer franchise, though that is a long-term goal.

Malik said a 20,000-seat stadium could also attract concerts, festivals, college football games and other events.

The exact site of the development and what it will include will be revealed next week during an event at Kane Realty’s Dillon tower. The group has focused on land off Penmarc Drive near the the crossing of Interstate 40 and South Saunders Street, the N&O has previously reported.

Malik, who bought North Carolina FC in 2015, and Kane, the head of Kane Realty, are seeking local funds to help lift the project off the ground.
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Old June 19th, 2019, 05:28 PM   #16847
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Landon Donovan, Sacramento Republic FC co-founder Warren Smith Team to Bring USL to San Diego

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Smith and Donovan will launch a USL Championship team in San Diego in either 2020 or 2021. They have an expansion agreement in place with the league and a three-year lease (plus options) at the University of San Diego’s Torero Stadium, a 6,000-seat venue about five miles north of downtown. Smith is the majority owner for now, but is courting local investment. Donovan, who’s also an investor, is on board as executive vice president of soccer operations. Additional hires, like vice president of operations Ricardo Campos, a San Diegan and former technical director for the New York Red Bulls, also are in place.
https://www.si.com/soccer/2019/06/19...n-warren-smith

Note that this is a separate team from the one founded by Demba Ba and Eden Hazard, which is supposed to be announced as one of the founding members of the third tier NISA.
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Old June 19th, 2019, 05:54 PM   #16848
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Do non-MLS clubs in the US pull in big enough crowds to justify 20,000-seater stadiums?
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Old June 19th, 2019, 07:52 PM   #16849
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Do non-MLS clubs in the US pull in big enough crowds to justify 20,000-seater stadiums?
No. FC Cincinnati did for a spell and they're now in MLS. Sacramento possibly could but they'll likely be in MLS soon. Everyone else considered strong in their attendance numbers is in the 10-12k range.
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Old June 19th, 2019, 11:41 PM   #16850
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No. FC Cincinnati did for a spell and they're now in MLS. Sacramento possibly could but they'll likely be in MLS soon. Everyone else considered strong in their attendance numbers is in the 10-12k range.
Does make you wonder what happens when MLS runs dry of expansion spots. Appetite for the sport seems to be growing, and in a huge country far more than 30 teams can be supported by fans.
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Old June 20th, 2019, 03:10 AM   #16851
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Quote:
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Landon Donovan, Sacramento Republic FC co-founder Warren Smith Team to Bring USL to San Diego





https://www.uslsandiego.com/stadium
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Old June 20th, 2019, 06:02 AM   #16852
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Quote:
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Likewise, MLS that has suffered from focusing on their home market. It's a big growing market and the envy of the world so it's ideal to develop it. But to pass the rest of the world (or LV or underperform in various US cities) is not good. It invites others to come test the waters.
To "pass the rest of the world" is not an achievable goal for MLS.

To look at it from the other side, the EuroLeague is not as good as the NBA. But it is a very successful league that makes a profit, has popularized basketball in continental Europe and has developed many quality European players. (And also Turkey and Israel.) That is all MLS needs to do in North America in soccer: make a profit, gain more fans and develop more American and Canadian players.
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Old June 20th, 2019, 06:50 AM   #16853
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To "pass the rest of the world" is not an achievable goal for MLS.

To look at it from the other side, the EuroLeague is not as good as the NBA. But it is a very successful league that makes a profit, has popularized basketball in continental Europe and has developed many quality European players. (And also Turkey and Israel.) That is all MLS needs to do in North America in soccer: make a profit, gain more fans and develop more American and Canadian players.
Sorry, my typo: the above quote should have said to "pass on the rest of the world".

Your comments remind me of the old adage: what is the surest way of being a 3rd tier organization? Answer: by aiming to be a 2nd tier organization.

The logic is obvious: you set low standards and expectations for everyone who works for you and with you. The quality people laugh at those who have to take jobs in your organization.

Otherwise, I don't need to repeat myself: opportunities attract money.
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Old June 20th, 2019, 04:25 PM   #16854
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Does make you wonder what happens when MLS runs dry of expansion spots. Appetite for the sport seems to be growing, and in a huge country far more than 30 teams can be supported by fans.
Just my opinion, but everything I'm reading and hearing suggests that the (very) general idea is something along these lines:

- Expand MLS to about 32 teams, build stability across the board to where each and every franchise is profitable

- Support expansion in USL to foster a self-sustaining second tier that doesn't rely on MLS2 teams

- Try to achieve the same with a 3rd tier.

Once the lower tiers are sustainable then any discussion about the otherwise unmentionable topic can take place. The first and foremost goal, however, is ensuring that the entirety of the top flight is profitable, so that the US will always at least have that option to appease fans and give domestic players a viable league.

But that's just my interpretation of the tea leaves, as it were.
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Old June 24th, 2019, 07:47 PM   #16855
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Quote:
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Landon Donovan, Sacramento Republic FC co-founder Warren Smith Team to Bring USL to San Diego



https://www.si.com/soccer/2019/06/19...n-warren-smith

Note that this is a separate team from the one founded by Demba Ba and Eden Hazard, which is supposed to be announced as one of the founding members of the third tier NISA.
Per an interview with Warren Smith on the Voice of San Diego podcast, the new USL San Diego club will be adding 2,000 seats and increasing the capacity at Torero Stadium to 8,000.
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Old June 27th, 2019, 03:52 PM   #16856
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Louisville City FC Stadium:









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Old June 30th, 2019, 10:20 PM   #16857
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NM United scouts locations for new stadium

New Mexico United owner Peter Trevisani and his team is working to scout locations for a new stadium in downtown Albuquerque, according to Albuquerque Business First.

They are looking at locations like the Sawmill District and other locations all the way down to the Rail Yards.

Trevisani said they won't support a stadium unless the neighborhoods and businesses nearby are also on board with it. That's why United is in the process of surveying at their potential locations – to see how people feel about a new stadium.

United continues to be nationally ranked first for its attendance, with an average of 12,836 people per match, according to Soccer Stadium Digest.
https://www.kob.com/albuquerque-news...adium/5405534/
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Old July 3rd, 2019, 06:13 AM   #16858
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Loudoun United FC









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Old July 6th, 2019, 12:33 AM   #16859
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Louisville City FC



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Old July 8th, 2019, 06:52 PM   #16860
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Loudoun United Unveils Naming-Rights Partnership with Segra

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LEESBURG, Va. – Loudoun United FC announced on Monday a partnership with Segra, which will be the naming rights partner of the new multi-purpose stadium now officially named Segra Field that will become the home of the USL Championship club when it opens in August. The naming rights partnership is a seven-and-a-half year deal going through 2026.
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