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Old April 1st, 2014, 12:01 PM   #1
SE9
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Theatre Square | Swiss Cottage | 82m | 24 fl | Demo


100 Avenue Road
Swiss Cottage
NW3

Official website: http://100avenueroad.com/

Developer: http://www.essentialliving.uk.com/

Architect: http://www.gridarchitects.co.uk/

Planning application: Camden [2014/1617/P]




Development Facts

Height: 80m

Floors: 24

Homes: 184

Commercial space: 1041m²

Community space: 1350m²



Renders






Site Boundary



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Last edited by SE9; November 26th, 2015 at 06:29 PM.
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Old April 1st, 2014, 01:19 PM   #2
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THis is going to appear pretty tall, Swiss Cottage is about 40-50m in ground height! Good to see higher rise is being proposed in such locations - only way we are going to meet London's housing needs is by densifying these parts of London.
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Old April 1st, 2014, 04:41 PM   #3
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Quote:
Originally Posted by flare View Post
THis is going to appear pretty tall, Swiss Cottage is about 40-50m in ground height! Good to see higher rise is being proposed in such locations - only way we are going to meet London's housing needs is by densifying these parts of London.
Agreed, although this part of London is reasonably dense already. With the new school on the otherside of the junction and now this, this will make a much more impressive entry into central London
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Old April 1st, 2014, 09:32 PM   #4
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Looks good and appropriate for the location.
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Old April 2nd, 2014, 05:14 PM   #5
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Beautiful, beautiful symmetry where have you been. Random cladding has been running riot recently. Thank god you're back.
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Old April 2nd, 2014, 05:31 PM   #6
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It reminds me of two of the buildings in Sim City 4. : P
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Old May 2nd, 2014, 06:15 PM   #7
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‘Monstrous Swiss Cottage tower’ will blight view from Hampstead Heath, say conservation group
Ham & High
24 April 2014


Quote:
Plans to demolish the Ham&High’s office building and replace it with the highest residential tower in Camden would “cast a blight on the whole area – including substantial parts of Hampstead and the Heath”.

The front page of the Hampstead and Highgate Express (April 26, 1963) reporting on strongly objected to plans for 'skyscrapers' to be built a short distance from the Avenue Road tower currently being considered

That is the claim of The Heath and Hampstead Society, which has joined the growing opposition campaign against plans for a 24-storey building at 100 Avenue Road, in Swiss Cottage, submitted by developers Essential Living last month.

The council has since received a barrage of objections over the building’s height, disruption caused by construction work and the pressure on services and amenities due to added housing.

In a letter to the council, The Heath and Hampstead Society said: “The proposal is located a short distance outside the area in which we normally confine our comments, but its impact is such that it would affect many parts of Hampstead, and Hampstead Heath.

“Long-distance views of this tower block would intrude on many historic and publicly important areas.

“The impact of this excessive height on places not only in the vicinity but miles away would be unpleasant and intrusive. It would be visible from as far away as parts of Hampstead Heath.

“There is nothing exciting or interesting about the sight of a tower block, and the thought that it could itself become a precedent for more towers – a Northern Canary Wharf – is quite appalling.”

The society is urging the council to reject the building and a similar call from campaigners – backed by councillors from all parties – has been gaining support.

Members from the Swiss Cottage Action Group were protesting the plans outside the building yesterday (Wednesday).

Monika Caro, whose family home, on the corner of Winchester Road and Adelaide Road, was knocked down to make way for the Chalcots Estate residential development in the 1960s, said it had given some long-term residents a sense of deja vu.

“There was an enormous uproar about the construction of the neighbouring Chalcots Estate tower blocks during the 1960s.

“It was such a beautiful area then.

“I remember the council made a pledge never to build any tower higher because of all the complaints. Now it’s deja vu and we’re having to fight again.”

The scheme would replace the existing six-storey building with a 24-storey tower block joined to a five/seven-storey building, separated by an arcade through to a green space behind the site. The tower would be mostly residential, while the smaller building would accommodate retail space.

There would be 184 flats, 36 of them classed as affordable, and almost 1,000sqm of retail space.

Martin Hughes, spokesman for Essential Living, said: “Our high quality proposals will deliver much-needed new homes, including affordable housing, improved public space and access, as well as providing new jobs and attracting further investment.

“Whilst we recognise that some local concerns have been expressed about the tower element, we firmly believe that it is the right location for a landmark building.”
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Old May 2nd, 2014, 10:07 PM   #8
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The usual hyperbole. Incidentally, I dislike the (Brit) term 'tower block', it feels negative.
Incidentally, affordable housing etc - what's wrong with that?
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Last edited by hugh; May 3rd, 2014 at 05:42 AM.
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Old May 3rd, 2014, 02:34 AM   #9
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London's now ruined because of this one building.
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Old May 3rd, 2014, 11:12 AM   #10
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The irony is - it's a pretty good looking little 'high rise' - goes well with the classic modernist gem that is the Swiss Cottage library.
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Old May 12th, 2014, 10:25 PM   #11
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Grid Architects unveils Swiss Cottage tower
Building
9 May 2014


Quote:
Residential tower in north-west London for developer Essential Living to be built for private rented market

Grid Architects has unveiled plans for one of the UK’s first purpose-built private rented sector schemes in Swiss Cottage, north-west London.

The 24-storey tower at 100 Avenue Road, developed by Essential Living, comprises 148 apartments designed specifically for renters, which will be managed by the London developer.

The scheme also includes a low-rise building above Swiss Cottage tube, as well as ground level retail and leisure space.

Essential Living is backed by M3 Capital Partners, who manage US pension fund money.

Craig Casci, director at Grid Architects, said: “What’s exciting about Essential Living is that we’re designing a new type of product.

“These are homes designed purely for renting and the way people interact with the buildings will be thought of holistically. “This means the ‘home’ begins at the door of the building not at the door of the apartment.

“There’s a high focus on communal areas and on ensuring the ground level commercial space creates a dynamic sense of community.

“Best of all, rather than being penthouse flats, the top floor are used for shared amenity space for residents.”
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Old May 13th, 2014, 02:07 PM   #12
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Whilst I am generally supportive of the development, my principal objection arises on account of the lack of thought to vehicular access to the proposed development. The primary vehicular access will be through Winchester Road, which is a narrow local street, and already quite crowded because users of the Swiss Cottage Leisure Centre use it to drop off and pick-u. Winchester Road is certainly not designed to handle any more traffic than it already does. These flats will also substantially increase traffic on other quiet neighbourhood streets like Eton Avenue and Adamson Road. The developers would be better advised to provide vehicular access either directly from Swiss Cottage or from Adelaide Road.
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Old May 16th, 2014, 05:59 PM   #13
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few more pics, the height is 82m.



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Old May 16th, 2014, 07:17 PM   #14
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This is very similar to the new Admiral Insurance HQ in Cardiff
https://www.skyscrapercity.com/showthread.php?t=1360061
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Old September 8th, 2014, 05:46 PM   #15
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The latest news is that the developers have received planning permission from Camden Council. The local Tory politicians are now busy kicking up a fuss in a vague attempt to appear relevant.
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Last edited by Unionjack72; September 8th, 2014 at 06:02 PM.
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Old September 8th, 2014, 06:34 PM   #16
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Outrage as Camden planners give go-ahead for ‘monstrous’ Swiss Cottage skyscraper

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Old September 8th, 2014, 06:42 PM   #17
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The article says that the meeting for councillors to approve (or not) the skyscraper is this Thursday. With such strong opposition it might not get approved.
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Old September 8th, 2014, 07:00 PM   #18
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The real problem in this area is the way in which the road system widens at exactly this point to about 20 lanes - creating such a hostile environment at ground level.
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Old September 8th, 2014, 07:06 PM   #19
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Quote:
Originally Posted by Charbonnier View Post
The real problem in this area is the way in which the road system widens at exactly this point to about 20 lanes - creating such a hostile environment at ground level.
That's right, the traffic around the roundabout can be quite heavy, but in general, I think it works quite well. Any ideas of how the Swiss Cottage roads might be redesigned?
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Old September 8th, 2014, 07:11 PM   #20
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Quote:
Originally Posted by Retro Specs View Post
The article says that the meeting for councillors to approve (or not) the skyscraper is this Thursday. With such strong opposition it might not get approved.
I think the opposition from a small, vocal group. As a local resident, I am somewhat concerned about vehicular access to the building, and that is about it. Yes, there will be some disruption whilst the construction is on-going, but in my view that is a small price to pay. A quality development will help improve the local area, and help further gentrify it. Smart apartments right next to the tube station and bus stops will attract more young professionals to the area. Their ££ will be welcome to the local businesses in the area. Some higher quality retail and cafe's at the ground level will also be welcomed by the local community.
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