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Old September 22nd, 2018, 03:54 PM   #1
Samah3ly
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Italy Gets Its First Starbucks

Starting a coffee store in a country which loves its coffee is a daunting task. This is precisely why it took Starbucks 47 years to open a branch in Italy, the country that first inspired the brand. Its task while opening a store in Italy was to ensure that they became a part of the coffee steeped culture of the country. While they were met with scepticism by the Italians who enjoy perfect espressos and connections with the local barista, the American coffee-house entered the Italian market in style.

The interiors have pink and bronze accents which bring in warmth and representing the fluting of the Corinthian columns, wood accents. The roastery becomes another focal point of the interior. The family-run Scolari manufacturer will provide coffee beans daily. The de-gassing chamber of the 22-foot tall bronze cask becomes a beautiful aspect of the opulent interiors.

Since opening on 7th September, the store has seen long queues outside its doors. However, the opening has its own controversy, with Italians critical of the ability of an outsider to make the perfect coffee.
In a country which is known for it’s pure and affordable coffee, will Starbucks’ milky and expensive coffee survive? Only time will tell.

All images via Starbucks
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Old September 22nd, 2018, 04:19 PM   #2
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Starbucks devaluing quality in yet another proud country. Why can't they just leave everyone alone with their faux coffee and lack of class.
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Old September 22nd, 2018, 04:26 PM   #3
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Starbucks devaluing quality in yet another proud country. Why can't they just leave everyone alone with their faux coffee and lack of class.
Why do you hate freedom and free markets?

No one is forced to spend their money at Starbucks.
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Old September 27th, 2018, 04:36 AM   #4
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I would say 90% of population doesn't have money enough to spend at starbucks
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Old September 27th, 2018, 04:41 AM   #5
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Starbucks' third Reserve Roastery opens in Milan: it's the first Italian store and the largest in Europe.
wired.it | investireoggi.it | wallstreetitalia.com


Final preparations are brewing for the official opening of Starbucks Reserve Roastery in Milan. The Grand Opening Party will take place on Thursday and will see the participation of artists for a show to be held in the public square in front of the store. The opening in Italy is a milestone for former CEO Howard Schultz because it was in Milan where he was first inspired to turn Starbucks into what it is today.


Located at the historic Palazzo Delle Poste building on Piazza Cordusio, this 2,500 sqm retail space will host the Milan Reserve Roastery: Starbucks first outlet in Italy as well as the first Roastery to open in the Europe, Middle East and Africa region, and the third globally. It will employee nearly 300 workers, including baristas, bakers, mixologists and coffee roasters.




Starbucks will collaborate with Italian artisan bakery Princi to serve a variety of exclusive products to its clients.
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Old September 27th, 2018, 04:43 AM   #6
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Updates Starbucks Reserve Roastery Milano

Starbucks dream come true. The U.S. multinational is taking on a mainstay of Italian culture: a thick thimbleful of powerful black liquid served at the bar in cafés throughout the country, 6 billion times a year, according to Italian catering federation FIPE. The company hopes that "the most beautiful Starbucks in the world" will entice customers in for a new coffee experience.

Outspoken former CEO Howard Schultz -- who quit the chain in June amid talk that he could run for the White House in 2020 -- has repeatedly said that the company would come to Italy with "humility". "During my first trip to Milan in 1983, I was captivated by the sense of community I found in the city's espresso bars – the moments of human connection that passed so freely and genuinely between baristas and their customers".



The building at night and a few pics of the interiors
vogue.it | | corriere.it | repubblica.it

Artistry and craftsmanship behind the marble sculptures found throughout the Milano Roastery: from sourcing at the quary to the finishing touches no detail is overlooked.


The story behind one of the most distinctive elements of this store: the curved brass wall that visualizes the history of Starbucks, the geography of the company and cultivation of coffee.


The inspiration behind the timeless clackerboards found at global Reserve Roasteries.
The same process that was created to revolutionalize how railway stations and airports around world display information is now meticulously recreated in the name of coffee.


See how the woodwork inside the Milano Roastery was carved, shaped and finished to fit the aestheic vision for the space including intricate details such as the stunning main bar.


Watch how the marble for the bars in the Milano Roastery was selected, shaped and designed to create some of the most distinctive elements of the space. Learn about the unique challenges that come with marble craftsmanship.


Watch the process for creating the Palladian floors in the Milano Roastery. The handcut stones are based in Italian tradition using a pavement style called Venetian Terrace from the 16th century.


Discover how the intricate ceilings of the Roastery were designed and crafted by Italian design company Atena. Featuring uncommon shapes and engineering it is an entirely different way to create a ceiling.

See more about this store -- https://www.starbucksreserve.com/en-...ano/highlights
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