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Old January 20th, 2018, 03:51 PM   #1
sefton66
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Mercedes-Benz Dealership & LSH Auto Properties UK HQ | Stratford Road | Shirley | 4fl | Prop.

This one deserves its own thread, huge development

Quote:
Hong Kong investors secure permission for £58m car dealership

How the new Mercedes dealership will look
Lifestyle / Property | September 08 2017 | Duncan Tift
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The world’s largest Mercedes-Benz retailer has been granted planning permission to redevelop the former home of logistics group Prologis in Solihull into a new multi-million pound car showroom, housing its UK headquarters.

Prologis vacated Prologis House, on the corner of the A34 Stratford Road and Monkspath Hall Road, when it agreed to relocate to a new headquarters on Blythe Valley Park.

The 2.5-acre site, which is on the fringe of the Monkspath Business Park and adjoined by a David Lloyd Fitness Centre, has been acquired by LSH Auto Properties, owned by Hong Kong-based Lei Shing Hong Group.

It is the second major scheme in the area to be initiated by the group in the past few months. In August, it submitted plans to Birmingham City Council for a new £15m used Mercedes showroom in Erdington.

The plans backed by Solihull Borough Council will see the development of a four-storey complex supporting almost 140 jobs.

Such is the scale of the operation that it is expected to yield £58.1m gross added value to the economy of Solihull over 10 years.

In addition to a significant investment in the borough, the council said the outstanding design of the scheme would provide a high quality landmark building at a key gateway to the town.


How the new Mercedes Benz dealership will look
The council said: “Securing investment and jobs are essential to achieving the aims of the Council Plan, and are at the heart of our ambitions for UK Central.”

The new building will comprise four levels, with a central core feature topped by a revolving Mercedes star at 88 ft. The curved showroom frontage will face out on to the roundabout at the A34 Stratford Road.

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The prominent site was identified by the group as the ideal location to replace its current operation in the town.

It had initially looked at refurbishing Prologis House, a two/three storey office building constructed in the 1980s. However, such is the scale of the new operation that this proved not to be viable and the new scheme, designed by Fletcher Smith Architects, takes account of LSH’s specific requirements.

The Mercedes Benz franchise currently operates two facilities in Solihull. The sales operation is in a showroom on the A41 Warwick Road, with servicing and after-sales carried out at a facility in Ashbourne Way.

Due to significant capacity constraints, a support unit on Highfields Road, Shirley has been acquired for off-site parking and some elements of the used car business have been transferred to the operation in Erdington. New cars are provided directly from call-out storage near Grimsby.

A design brief submitted with the application for the new facility said: “The existing sales and servicing operations are inefficient and inadequate to satisfy the brand going forward. A combined facility is needed to maintain a Mercedes Benz presence in Solihull.

Following a review of its operation in the area, LSH decided it needed a 30-car showroom and a workshop of 20 bays plus two MOT bays. A normal operation of this kind would require a 20-car showroom but such is the affluence of Solihull with its high concentration of potential ABC 1 customers that the enlarged facility is deemed desirable.

The site will also feature 223 parking spaces, nearly half of which will be for staff. Most staff parking will be on the fourth level of the building.

Early studies suggested that the enlarged facility was deemed to need a site of around 3.14 acres, however, due to the actual size of the plot, the multi-level facility was deemed the only practical solution.

“The acquisition of this Mercedes Benz retail territory by LSH provides an added dimension,” stated the design brief. “Their aspiration, based on their Asian experience, seeks to provide an enhanced customer experience.”
http://www.thebusinessdesk.com/westm...car-dealership
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Old January 22nd, 2018, 05:30 PM   #2
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Wow, that's impressive. I wouldn't be surprised if this has a knock-on effect with some of the other dealerships revamping their sites, especially the BMW site which will be next door and will look decidely second rate in comparison.
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Old January 22nd, 2018, 05:36 PM   #3
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Looks awful.
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Old January 22nd, 2018, 08:35 PM   #4
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Originally Posted by daumal View Post
Looks awful.
Why?

For a dealership it’s better than most, don’t see the issue with what it is, all glass, small plot size made up by additional floors on the edge of effectively a business park what’s not to like?
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Old January 22nd, 2018, 08:48 PM   #5
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>>>>Prologis vacated Prologis House, on the corner of the A34 Stratford Road and Monkspath Hall Road,

That reads like they have already moved.

In fact they are still in Prologis House on this site and have not moved yet.

Their building on Blythe Valley was started in early 2017 and is not due to finish till March 2018.

See article here:

http://www.blythevalleypark.co.uk/wp...pring_2017.pdf
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Old January 23rd, 2018, 05:25 PM   #6
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I think the render looks great and with the Aston Martin proposal a bit further down the road plus nearly every other car manufacturer showroom located close by I think this is the place to be if you are thinking of buying a new car.

Actually if you include Sears Retail Park it’s probably the place to go for all high end goods, kitchens, furniture, etc.

Well done to Solihull Council.
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Old May 7th, 2019, 11:13 AM   #7
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Not sure if new haven’t been past in a while but hoardings are up now
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Old May 7th, 2019, 11:42 AM   #8
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The new one in Erdington is now open, very impressive, so this one shall be even better I'm guessing!!
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Old May 7th, 2019, 02:06 PM   #9
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They have been up for some time, but no demolition as yet.
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Old May 8th, 2019, 02:13 AM   #10
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Do we have a planning application reference for this?
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Old May 8th, 2019, 02:17 AM   #11
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PL/2017/01715/PPFL
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Old August 23rd, 2019, 12:23 AM   #12
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Bump


Quote:



Following the April opening of a 200-vehicle used car ‘centre of excellence’ in Erdington, Birmingham and the completion of the Stockport facility, LSH plans to start work on a retail facility in Solihull (above) in August, which will house the group’s new headquarters.

https://www.am-online.com/dealer-man...-mercedes-benz
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Old August 23rd, 2019, 09:04 AM   #13
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Thread title is a little misleading as it’s not a Mercedes U.K. HQ. It’s the dealerships HQ.
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Old August 23rd, 2019, 11:07 AM   #14
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It was LSH AUTOS before assuming Ralph has changed it?

Interestingly LSH have bought Mercedes entire Birmingham dealership network though so wonder if they will keep lawley middleway when this opens
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Old August 23rd, 2019, 03:14 PM   #15
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I've changed the title. Hope it's now more applicable.
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Old August 23rd, 2019, 03:19 PM   #16
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Quote:
Originally Posted by sefton66 View Post
It was LSH AUTOS before assuming Ralph has changed it?

Interestingly LSH have bought Mercedes entire Birmingham dealership network though so wonder if they will keep lawley middleway when this opens
I was thinking about this the other day, with BMW on Summer Row rumoured to be closing, Mercedes and VW are also inside the ring road, but they can only be accessed from the ring road, so I'm not too sure if they'll be part of the CAZ. If this is the case, I can't see them closing it.

It is prime land though, HS2 whizzing by.
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Old August 23rd, 2019, 03:38 PM   #17
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I don’t think they’d be under CAZ charging due to their access being the ring road as you say

With this and erdington I’m not sure if they’d need a city centre location as effectively they have one north and one south so to speak

Prime land for redevelopment....


Will be interesting to see what happens to those accessed via public roads into the CAZ though, the retail park and Halfords for example I’d assume would be under CAZ charges, we’ve already seen dunelm move, possible reason?
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Old August 23rd, 2019, 06:01 PM   #18
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Have the buildings on site been cleared yet?
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