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Old August 16th, 2003, 06:16 AM   #1
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Klang Valley SHOPPING MALLS | Proposals, News & Updates

Saturday, August 16, 2003

Thousands turn up at the new Ikea



By THOMAS HUONG





The new IKEA Mutiara Damansara is not only the biggest home furnishing store in Malaysia, at 35,811 square meters, it is also the biggest IKEA store in Asia.

It opened its doors on Aug 14 with a traditional Swedish log sawing ceremony and lots of fun activities.

These included lucky draws where members of the public stood to win the two grand prizes of a dining set and living room set worth RM3,000 each.

With the first 1,000 early birds getting free gifts and IKEA product vouchers, it wasn’t surprising that thousands of visitors swarmed the RM180mil store, causing a massive traffic jam on the Damansara Puchong Highway (LDP) leading to the turn-off into Mutiara Damansara.


The event was attended by Defence Minister Datuk Seri Mohd Najib Tun Abdul Razak, chairman of IKEA/IKANO Group of Companies Hans Goran Stennert and Swedish Ambassador to Malaysia Bruno Beijer.

“With this new store, we expect an increase of 50% in visitor turnout as we used to receive two to three million visitors annually at the previous store,” said Stennert.

He said IKEA Mutiara Damansara had more than 450 staff to attend to visitors’ needs.

“This store is strategically located as it forms part of the shopping and commercial belt comprising the CURVE, Cineleisure Damansara, Tesco Hyper-market and Mutiara Damansara corporate offices,” said Najib.

The new store offers home furnishing ideas in the form of 54 room settings including bedroom, living rooms, kitchens, work areas, children’s rooms and bathrooms.

There are also furnishing options for four “typical lifestyle” homes, including a three-bedroom terrace house.

There are over 7,000 items to choose from including sofas, beds, tables, chairs, kitchen and bathroom cabinets, textiles, kitchen utensils, lighting, carpets and bath accessories.

The 184th store in the successful chain of IKEA stores worldwide, it also places heavy emphasis on children with lively kiddie room settings and interactive playing in the children’s department.


Crawling all the way to Ikea.


Parents can leave their little ones in IKEA’s Smaland (Swedish for “magic forest”) where children engage in activities such as painting, drawing, simple carpentry tasks or relax at the little video viewing centre.

Eight IKEA co-workers will take care of the children and in case of emergencies, Smaland is equipped with first-aid kits, storage and special kiddie toilets.

Tired shoppers can relax and stop for meals and Swedish coffee at a 450-seat restaurant, two smaller cafes or a Swedish speciality shop inside the new store.

Other facilities and services available include rest areas, a nursing room, special shopping trolleys for mothers with toddlers, shopping trolleys for the disabled, a prayer room for Muslims and sewing facilities.

Mothers should appreciate the baby-changing facilities available as they are equipped with changing tables, armchairs for nursing, wash basins, waste bins and diaper vending machines.

Visitors also need not fret about parking, the store with 2,000 bays in a brightly-lit area. There’s also no fear of long queues as the store has 26 checkout counters.

IKEA Mutiara Damansara will make it even easier for customers by enabling them to drive to pick-up areas where IKEA staff will help them load their purchases into their cars.

IKEA Mutiara Damansara is open from 10am to 10pm daily. For details, log on to www.ikea.com.
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Old August 16th, 2003, 08:31 AM   #2
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Wah, so many people!!!! I also heard from the radio that the road to Mutiara Damansara always jams every hour. Are you among those thousands szehoong
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Old August 19th, 2003, 05:39 PM   #3
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actually.. the road to ikea also not fully completed.. i had to drive and turn to the other side of the building (nyaris tak masuk tesco next to it) for the entrance..

it's very big.. very penat to walk around.. the showroom takes large portion of the floor area, i thnik.. but the carpark is free..
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Old August 21st, 2003, 10:55 AM   #4
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Quote:
Originally posted by ethan

Wah, so many people!!!! I also heard from the radio that the road to Mutiara Damansara always jams every hour. Are you among those thousands szehoong
Haha....I am 'smart' enough not to get there on the first day. One of my friend went and said that he waited for more than an hour queueing up to pay!!! And they have like 26 payment counters!
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Old August 21st, 2003, 11:00 AM   #5
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Quote:
Originally posted by szehoong
Haha....I am 'smart' enough not to get there on the first day. One of my friend went and said that he waited for more than an hour queueing up to pay!!! And they have like 26 payment counters!
have you been to the asia largest Ikea sezhoong???? how about the curve. when the project will be finished and open to public????
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Old August 21st, 2003, 11:00 AM   #6
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Quote:
Originally posted by archilless

actually.. the road to ikea also not fully completed.. i had to drive and turn to the other side of the building (nyaris tak masuk tesco next to it) for the entrance..

it's very big.. very penat to walk around.. the showroom takes large portion of the floor area, i thnik.. but the carpark is free..
YEA....Just went there yesterday early evening (to avoid crowd!).

The upper storey is the showroom and the lower storey is the storage and goods area so I think same size lar....just one upper floor and the other lower floor

yea.....my leg feels like giving way after the showroom section!!! The place is just HUGE!!!

Hopefully the carpark would remain free....they are testing some carpark system yesterday but still free lar! And they certainly needs improvement on the access roads. I can't imagine the Sunday traffic!!!

Now only Tesco and Ikea. Next year, there would be The Curve (an outdoor/open mall just opposite Ikea) and the Ikea Phase 2 extention! I just can't imagine the crowd then........
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Old August 21st, 2003, 11:14 AM   #7
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Quote:
Originally posted by szehoong
YEA....Just went there yesterday early evening (to avoid crowd!).

The upper storey is the showroom and the lower storey is the storage and goods area so I think same size lar....just one upper floor and the other lower floor

yea.....my leg feels like giving way after the showroom section!!! The place is just HUGE!!!

Hopefully the carpark would remain free....they are testing some carpark system yesterday but still free lar! And they certainly needs improvement on the access roads. I can't imagine the Sunday traffic!!!

Now only Tesco and Ikea. Next year, there would be The Curve (an outdoor/open mall just opposite Ikea) and the Ikea Phase 2 extention! I just can't imagine the crowd then........
yeahh...mutaiara damansara will be an awesome place. I also remember apart from tesco, ikea and the curve, they will also open Cineleisure cinema right???
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Old August 21st, 2003, 11:31 AM   #8
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Quote:
Originally posted by ethan

yeahh...mutaiara damansara will be an awesome place. I also remember apart from tesco, ikea and the curve, they will also open Cineleisure cinema right???
Yea...forgot bout Cineleisure pulak!....wow....just looked at the development there!!!
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Old August 21st, 2003, 02:54 PM   #9
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Heard that HARVEY NORMAN of AUSTRALIA ( Biggest electrical and computer store in Australia ) are coming too!!! It's cool mate
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Old August 22nd, 2003, 05:05 AM   #10
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shop till you drop hah~
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Old October 15th, 2003, 07:37 PM   #11
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The Curve, Ikano Power Centre, IKEA and Cineleisure @ Mutiara Damansara thread

The Curve

City & Country: Malaysia's first pedestrianised street mall


By Sreerema Banoo

The Klang Valley today is bloated with an estimated 91 shopping malls offering total retail space of 26 million sq ft. (Actually I think got more!) This is against a backdrop of declining growth in national retail receipts - about 4.0 per cent for 2002 from 10.4 per cent in 2000.

So, is there room for more shopping complexes? Yes, insist retail consultants, but only after detailed planning.

Obviously, innovation and creativity are the name of the game. Which explains the effort and thought put into the 13-acre retail development called The Curve in the up-and-coming 355-acre freehold Mutiara Damansara township in Petaling Jaya.

To be developed at a cost of RM260 million (excluding land cost), the 700,000 sq ft lifestyle shopping centre will have 220 outlets with sizes ranging from 300 to 15,000 sq ft (average 1,400 sq ft). Naturally, the developer, Mutiara Rini Sdn Bhd (also developer of the township), is pleased with what it says is Malaysia's first planned specialty shopping centre, which does away with a conventional departmental store as its anchor. Instead, The Curve is anchored by home furnishing retailer Ikea, hypermarket Tesco and Cineleisure Damansara, all of which are located around it.

From the start, it was the developer's aim that The Curve, targeted to be opened in October next year, house specialty stores instead of large departmental stores.

Regroup Associates managing director Allan Soo says although the address offers a large captive market, it lacks food outlets. Bangsar is seen as the best alternative (as a food destination) but it has problems like parking and traffic. (Regroup Associates is the consultant for the Mutiara Damansara development.)
Still, just a stone's throw away from Mutiara Damansara is the popular and expanding 1 Utama shopping mall. Soo is confident the area can support yet another retail development. Last year, the estimated population within a 10-minute drive from the township was 350,000. The good news for the developer is that 71 per cent of these are from the middle-income group and another 18 per cent the upper-income group. In fact, the area boasts the highest density of middle- to upper-income population in Malaysia located within a 10-minute drive.


Not another box

Contrary to general market opionion, Soo discounts competition between The Curve and 1 Utama. He says surveys conducted in Bangsar, Sri Hartamas, Bintang Walk and Mid Valley Boulevard revealed that the optimal number of food and beverage (F&B) outlets was 80.

The Curve, he says, will be the first shopping mall where al fresco dining will be a major draw. A third of the outlets will comprise F&B outlets compared with 15 per cent in conventional shopping centres. Fashion stores will make up 40 per cent of the outlets.
"We want points of differentiation so that The Curve not only looks different but also sells different merchandise. We want brands that are recognisable, the latest and newest in the world and have exciting new concepts," offers Soo.


He expects to sign on 20 per cent of the retailers by next month and 70 per cent by August. Some of these will be making their debut in Malaysia at The Curve, for example, Marché, a Swiss restaurant chain which is already in Singapore. "We are talking to new fashion names like Wai Pai (a European apparel brand)," says Soo, adding that about 10 per cent of the retailers will be "new names". Others, apparently, are keen to adopt new concepts for their outlets.


Street mall

The Curve's developer calls it Malaysia's "first purpose-built pedestrianised street mall". Streets are deliberately drawn closer for ambience and to create areas of permanent shade. Parking will be simple and hassle-free, with 2,400 bays and the car park will be accessible via several escalators, lifts and stairs. The developer is also spending RM14 million on a tunnel to link the Damansara-Puchong Highway to the car park at The Curve.
Although al fresco dining or even street malls are not new to Malaysia, one major concern has been the heat. To address this, The Curve's shaded al fresco dining area will be provided with cool ventilation from air-conditioning ducts. "We have designed the street environment so that it is cool enough for people to browse, shop and dine," says Soo, adding that the mall will also be planted with trees to provide shade.


Sharing the ideas of the development, he says that during the conceptualisation stage, humidity and the direction of the sun's rays were also considered.

"One of the first things we decided upon was for the shops to avoid facing the sun directly… this we achieved by aligning the shops such that they did not face west. Thus, all the shops have a north-south direction."
But what about the rain? "We are looking at water-proofing the al fresco area," says Soo.


Turnover-driven

To manage the tenant and product mix, the retail space is only available for lease. Rents will be "below market," Soo says. This is to ensure that the retailer has a shorter payback period. "With the retailers successful, we can ensure we have a long-term shopping centre," he adds.

To push retailers to perform, rents will be calculated on both base rent and rental-based turnover. "We also want to understand retailers better… we want to know what is good for the retailer and what is not," Soo says.

Acknowledging the importance of managing the centre, the developer is putting in place centre management systems where all sales analysis, collection, invoicing and reminders are automated.

Last edited by szehoong; October 16th, 2003 at 03:24 AM.
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Old October 15th, 2003, 07:38 PM   #12
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Ikano Power Centre


City & Country: 'Our tenants are our partners'


If you think the buzz and excitement at the gargantuan new IKEA store in Petaling Jaya has been awesome, just wait until December.

The owner of the building where this traffic-stopper of a store is housed is raring to jazz up the local retail scene again.
At press time, the date has not been fixed but for sure before Christmas, the doors of the Ikano Power Centre will open to unveil 420,000 sq ft of net lettable retail space. The new three-level building costing a total of RM125 million (land: RM25 million; building: RM100 million) sits next to IKEA and the two buildings are linked at the basement and ground floor. Beyond the physical link lies the common ownership of the two buildings, Ikano Corp Sdn Bhd - IKEA is a tenant while Ikano Corp is also the franchise holder of IKEA Malaysia.

So, there you go, yet another mammoth mall in the Klang Valley, and with a rather unusual name, one may say. While size is a definite talking point, more significant and interesting are the strategic and innovative differentiations in store, the likes of which are unique, at least by local standards.

Imagine a 70,000 sq ft (that's more than an acre-and–a half) overseas electrical chain store whose array of goods are creatively displayed and can be viewed from a 100ft-wide frontage! Nearby, on the first floor, a home furnishing product flagship store shows off its wares over a luxurious 22,000 sq ft (just over half an acre).

Also on the first floor will be a bookstore with a display area of over 31,000 sq ft. Its neighbours will include a 28,000 sq ft studio of popular Cartoon Network characters complete with gifts, souvenirs and clothes; a 28,000 sq ft pet specialist store from Singapore; and a 23,000 sq ft food court that claims to operate with a difference.

By the way, there will be 11 of these biggies or, in retail jargon, big category killers, in the power centre. The smallest of the 11 major anchors occupy a space measuring 15,000 sq ft each while the largest is the 70,000 sq ft Australian electrical store Harvey Norman, which will be making its debut in Malaysia. Combined, the 11 major anchors will take up the bulk or 80 per cent of the 420,000 sq ft lettable space. The remaining 20 per cent will be occupied by smaller and specialist tenants, which will be located at spaces ranging from a tiny 350 sq ft to a huge 6,200 sq ft. In all, there will be 90 tenants.


At press time, 94 per cent of the space has been taken up. By the time the power centre is opened for business, Ikano expects the take-up to rise to 98 per cent.

Creativity and innovation the trump card
If the mammoth size of the largely grey and yellow wall cladding of the power centre is news to you, be prepared for more surprises.

Added to the space is a significantly wider-than-normal frontage and high ceilings that offer immense possibilities for both product display and branding, key words in the same year, the competitive retail world.

Landlord Ikano is working hand in hand with the tenants to ensure that the stores open with a bang. And that they continue to succeed.

"To us, our tenants are our partners," Ikano executive director Joseph Lau tells City & Country. "It's very simple; if they do well, we do well..."

Simple logic, no doubt. Sure, there will be duplication of products by IKEA and the Ikano Power Centre tenants.

Take Harvey Norman. Its electrical fittings will be pitched against IKEA's which, incidentally, constitute one of the key sales turnover for the Swedish furnishing retail giant now present in 184 countries. IKEA Malaysia, spread over 360,000 sq ft of lettable space, is the largest in Asia.

Lau is not fazed by the suggestion of any direct competition. He reasons: "Since we cannot stop competition, we invite them in. If they are successful, we are successful."

Then again, electrical fittings are but one of the products sold at Harvey Norman. "We see them complementing IKEA."

Lau's nonchalance is understandable. As it is, it looks like the Ikano group is in a win-win situation. This is because the tenancy rental is structured partly based on a fixed rate plus undisclosed but negotiated components such as a certain percentage of the sales revenue. Retail players will attest to the common application of such a practice that basically rests on the principle of supply and demand - in other words, who seemingly needs who more; landlord or tenant?

So, on a macro level, for the Ikano group, it's okay if customers should decide to contribute to the till of either IKEA or the power centre. Okay, as long as they spend

Last edited by szehoong; October 16th, 2003 at 03:30 AM.
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Old October 16th, 2003, 06:49 AM   #13
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MEGA SHOPPIN METROPOLIS!!!
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Old October 16th, 2003, 10:31 AM   #14
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KLites sure love to shop!
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Old October 16th, 2003, 04:02 PM   #15
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Damansara, the next best thing!
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Old October 17th, 2003, 07:53 AM   #16
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got any picture??? or construction pic??
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Old October 17th, 2003, 09:23 AM   #17
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Quote:
Originally posted by SEED

got any picture??? or construction pic??
Scanner not working.....can't scan the pictures in the article!

no construction pix........actually now still doing ground works only lar.........
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Old October 17th, 2003, 11:31 AM   #18
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Only can find one pic of the Cathay's Cineleisure on the net

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Old October 17th, 2003, 02:51 PM   #19
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OMG!!! thats sooooo cooooooooooool
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Old October 18th, 2003, 01:15 PM   #20
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wow! Can't wait!
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