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Old March 10th, 2007, 11:22 AM   #1
Alvin
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JAKARTA | Sarinah Square | Mixed Used | 2 Towers | 38 Fl | 45 FL | Pro

Re-development of an old favorite...Sarinah in Jakarta. I posted this picture a while back, i'm not sure if it's still the final design.



Oldest shopping mall on the cusp of rebirth

Anissa S. Febrina, The Jakarta Post, Jakarta

Jakartans born in the 1980s associate Sarinah on Jl. Thamrin, Central Jakarta, with cafes, including the music-themed Hard Rock Cafe, which was replaced by the buzzing Manchester United cafe.

It's popular with teenagers and office workers, who, after blowing their wages on drinking, occasionally get involved in the inevitable Friday night brawl in the parking lot.

Stepping into Sarinah department store itself though is like turning the clock back to the early 1980s.

When its escalators were installed in the 60s, it was a first for the country.

Unlike in other department stores, where it is often cold enough to sport the latest winter fashions, one could hardly feel the air-conditioning inside the six-story Sarinah last week.

"For me, Sarinah is a meeting point, on weekdays for lunch and on weekends to have fun," said Yulia Andarini, a manager at a bank nearby the premise.

And that is all it is about for Jakartans, at least until state-owned company PT Sarinah Persero, which runs the commercial complex, turns it into Sarinah Square.

Soon, that is.

Just six months after it was launched in August, the Rp 200 billion project -- which will transform the current Sarinah building along with neighboring government offices into one of the city's most prestigious locations -- more than a dozen interested investors have signed up.

"It is a prime location and it has high commercial value," the company's president director, Ketut Arnaya, said last week.

Currently, the dim office spaces on the upper levels of the department store fall into the B-class category, despite its strategic location.

Most of those listed in Sarinah Square's shopping cart of potential investors are renowned property developers who already have their own shopping malls and mix-used complexes.

Ones that probably contributed to Sarinah's downturn as it was overwhelmed by the competition posed by modern retail outlets.

Part of the reason why Sarinah lost the retail battle is due to "Indonesia's reckless liberalization of the modern retail industry," Arnaya said.

"As part of the letter of intent with the IMF (International Monetary Fund) in 1998, Indonesia must open its retail industry to foreign players.

"Unfortunately, we do not have a clear set of regulations on that issue," he said.

But probably, aside from previously being the typical state-owned company that lacks professional management, Sarinah was born of a vision contradictory to the concept of free market.

Back in 1960, when Sukarno mulled the concept of modern retail through the development of a 14-story department store in the heart of Jakarta, many opposed the idea, saying it was inappropriate considering the economic recession.

But, for Sukarno, department stores were not shrines to capitalism and consumerism.

"In my view, according to my observations ... a department store acts as a price stabilizer," Sukarno said as quoted in Bunga Rampai Perjalanan Sang Dewi, a book on the history of Sarinah.

He was referring to the stores he visited in the socialist cities of Moscow, Prague, Warsaw and Ulanbator.

"If we sold a kebaya (traditional blouse) for Rp 10 in the department store, others would not dare sell it for Rp 20 outside," he said.

Thanks in part to funding assistance from Japan, and advice from its seasoned retailers Seibu and Matsuzakaya, the project was launched in 1963.

It was named after Sukarno's governess as a symbolic gesture to support the role of women in economic development.

When it was opened to the public for the first time in mid-August 1966, Jakartans were flabbergasted by Sarinah's modernity, from escalators to electronic cash registers.

In order to keep to Sukarno's vision, the department store advertised its grocery prices weekly in newspapers, a move aimed at minimizing price speculation outside.

Although at first 70 percent of its goods were imported, Sarinah later partnered with local microentrepreneurs, helping them to grow.

But the glory days of socialism lasted less than a year at Sarinah. Soaring inflation and mismanagement forced the supposed center for "the economy of the common people" to surrender to "the economy of the elite".

By 1968, it survived only through the business generated by entertainment center Miraca Sky Club and a casino. Later, in the early 1990s, came American symbols of modernity like fast-food chain McDonald's and the Hard Rock Cafe.

Much as it is today.

"We have had our ups and downs," Arnaya said. "But we are now back on track, assisting microentrepreneurs as well as trying to keep up with what consumers want."

And consumers want sparkling office buildings, towering apartments, marble-floored shopping malls, modern food courts and more hotels. At least, according to Sarinah's management.

"We plan to take over the BPN (National Land Agency) and BSF (National Censor Body) offices. And Sarinah Square will be managed under a build-and-operate scheme," Arnaya said.

And, as he pointed out, "it will bring more income for the city, more jobs and more options for consumers".

Looks like Sukarno's vision of Sarinah has become rather passe.
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Old March 10th, 2007, 11:50 AM   #2
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The design quite elegant
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Old March 10th, 2007, 12:58 PM   #3
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yeh , I ve also read this article in the Jakarta post.
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Old March 10th, 2007, 01:39 PM   #4
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Kenapa kita nih ya, kayaknya sebelum Cilandak pakai istilah Town Square, gak ada properti yang memakai embel2 square. Begitu Citos sukses, baru deh pada ngikut semua, termasuk ini.

Gue harap desainnya incorporate sama lingkungan sekitarnya, misal menyambung dengan pedestrian yang lebar. Kalau perlu tempat parkirnya dibawah tanah dan gak ada tempat drop off di lantai dasar. Bosen liat desain properti yang gak urban banget gitu, biasanya dengan lahan pedestrian sempit+lahan drop off yang luas. Kebalik kan, mobilnya lebih dimanjain daripada manusiannya.

hanya opini
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Old March 10th, 2007, 02:10 PM   #5
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Quote:
Originally Posted by peseg5 View Post
Kenapa kita nih ya, kayaknya sebelum Cilandak pakai istilah Town Square, gak ada properti yang memakai embel2 square. Begitu Citos sukses, baru deh pada ngikut semua, termasuk ini.

Gue harap desainnya incorporate sama lingkungan sekitarnya, misal menyambung dengan pedestrian yang lebar. Kalau perlu tempat parkirnya dibawah tanah dan gak ada tempat drop off di lantai dasar. Bosen liat desain properti yang gak urban banget gitu, biasanya dengan lahan pedestrian sempit+lahan drop off yang luas. Kebalik kan, mobilnya lebih dimanjain daripada manusiannya.

hanya opini
i agree totally..
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Old March 10th, 2007, 03:47 PM   #6
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OMG ........ Sarinah square (looks) stunning.... I hope this project will be realized soon...
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Old March 10th, 2007, 04:08 PM   #7
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quite futuristic design.. looked like a book.. lol
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Old March 10th, 2007, 04:13 PM   #8
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the color looks plain but design quite interesting
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Old March 10th, 2007, 04:54 PM   #9
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Viewing this project I believe that the architect didn't want to enstrange the original Sarinah structure. Renewal with a connection to the past smiling to a future (partly destroyed by the IMF).

But it also resemble something Middle Eastern. this project could for example fit in Abu Dhabi, or Qatar.
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Old March 10th, 2007, 04:58 PM   #10
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lol I thought I was the only one that thought of that kinda middle eastern
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Old March 10th, 2007, 06:12 PM   #11
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good for sarinah .... too bad they closed shop long long ago in surabaya
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Old March 11th, 2007, 12:00 AM   #12
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Quote:
Originally Posted by Farean View Post
lol I thought I was the only one that thought of that kinda middle eastern
we are on the same frequency
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Old March 11th, 2007, 12:04 AM   #13
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Governess Sarinah inspires development

Anissa S. Febrina, The Jakarta Post, Jakarta

Many have said the flamboyant Sukarno had more than a handful of muses, but the source of inspiration for Sarinah was not a lover nor one of his many wives.

The face of the department store -- the woman with her hair pulled back in a bun decorated with five stems of jasmine -- was Sukarno's second mother, his governess.

"Sarinah is the one name I hold dear," Sukarno said during the ground-breaking ceremony for the department store in 1963, according to a book on Sarinah's history.

In his autobiography he said: "It is she who taught me to love. Sarinah taught me to love people. Masses of people."

The paragraph he dedicates to his unmarried and loyal governess mbok Sarinah -- who rarely left his side during his childhood in Mojokerto, East Java -- came straight from the heart.

Sukarno portrayed the woman cooking in a kitchen separate from the house as he, a little boy, sat watching.

"Karno, over and above everybody you must love your mother. But then you must love the small people. You must love humanity," Sarinah said as quoted by Sukarno.

His friends, teachers and parents might have taught him about all the others "isms", but it was Sarinah who taught him about humanism.

Prior to using the name for Jakarta's -- and the country's -- first department store, Sukarno had used Sarinah as the title of his 1947 book on the women's movement.

In the book, once again inspired by the struggle of middle-class Indonesian women -- personified early in his childhood by his governess -- Sukarno highlighted the paramount role of women in the struggle for independence.

Later, at the official opening of Sarinah department store, he spoke once again of the importance of women in economic development.

No one really knows what the real Sarinah was like.

All that remains is her grave in Tulungagung, East Java.

And the image of an outdated department store trying to get back on its feet.
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Old July 15th, 2007, 08:18 PM   #14
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How about this project ? is running ?
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Old July 19th, 2007, 07:13 AM   #15
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OMG the concept look so modern, stylish and sleek.

I wonder if they are going to close down the current complex totally when they build it
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Old August 16th, 2007, 08:27 PM   #16
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Any perkembangan ?
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Old August 17th, 2007, 02:58 PM   #17
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I read in the recent edition of Business Week Indonesia that the Sarinah Development will commence construction in 2008. BUt I'm not sure if the above renderings are the final design, I personally hate it.
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Old August 17th, 2007, 03:28 PM   #18
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Why you hate it? Because it has a historic value?
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Old August 17th, 2007, 03:32 PM   #19
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kalo gw jga gak suka tuh kalo di redevelop nya sampe segininya. desain barunya juga kaku kayak buku. kalo masih ada nilai2 tuanya yang tetep di jaga sih boleh lah
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Old September 10th, 2007, 07:52 PM   #20
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Jadi kagak dibangun ?
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