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Grand Mercure to garner growth from Mysuru’s revenue per available room
Grand Mercure, part of the AccorHotels and Brigade Group, has identified Mysuru to take off its operations in India because it proved to be a much sought-after tourist destination. The new entrant is gearing up to drive its earnings from Mysuru which has been registering double-digit revenue per available room, (RevPAR) growth.
Mysuru has been a preferred tourist destination for leisure travellers from around the world. The city is known for its opulence and royal ambience making it replete with tourist attractions.
Recently, Karnataka registered an 85 million tourists mark. A significant percentage of these tourists visited Mysuru, making it a critical market from leisure perspective. “This city is showing double-digit RevPAR growth in annual trends and the demand of travellers is ever expanding for an upscale hotel which can connect to the needs and desires of the travellers,” stated Sachin Malhotra, GM, Grand Mercure, Mysuru, in an email to FnB News.
“With the opening of Grand Mercure, Mysuru, we are confident about our positioning in the city. The hotel brings contemporary lifestyle with a flavour of local royalty to the city travellers. It has varied food and beverage options for weekend travellers, international tourists and the MICE (meetings incentives, conference and events) and business travellers. The hotel has a well balanced mix of business and leisure for its guests,” he added.
In addition, with Bengaluru growing at a faster pace, Mysuru now has emerged as the next favoured destination for corporates. Many information technology majors have already started their campuses in Mysuru. Infosys being notable among them with its largest campus in the country. In addition there are other industries that provide Mysuru with a steady inflow of business clientele. Due to increased presence of corporates, it is also an important commercial hub.
With RadisonBlu and Lalit Mahal Palace Hotel also positioning to woo guests to its premises, Malhotra said that there was enough demand for every hotel operating in the city to capture its respective target market.
“What sets Grand Mercure Mysuru apart in the market is the brand. We have set a new benchmark for culinary and guest experience in Mysuru. The hotel offers a blend of modern and traditional aesthetics for business and leisure travellers,” he said.
“Being part of AccorHotels portfolio of 14 brands globally and seven brands in India, is our greatest strength and asset. The Grand Mercure brand is perfect for a destination like Mysuru, where art and culture contributed significantly to the city’s heritage. The hotel has 146 contemporary rooms and is located within close proximity to all major tourist attractions as well as the central business district. Moreover the location on the New Sayaji Rao Road is big take away as this avenue plays host to the world-famous 10-day-long Dasara festivity. The sixth floor of the hotel features an exquisite viewing gallery overlooking the Dasara processional pathway, allowing guests to enjoy an exclusive view of the magnificent festivities the city is globally renowned for,” said Malhotra.
The hotel has a staff strength of around 150 personnel. “Additionally, we have a strong talent pipeline, and intend to hire more resources as per the business needs. The young and well-trained team members add a personal touch and attention to detail to the guest experience,” he said.
Grand Mercure, part of the AccorHotels and Brigade Group, has identified Mysuru to take off its operations in India because it proved to be a much sought-after tourist destination. The new entrant is gearing up to drive its earnings from Mysuru which has been registering double-digit revenue per available room, (RevPAR) growth.
Mysuru has been a preferred tourist destination for leisure travellers from around the world. The city is known for its opulence and royal ambience making it replete with tourist attractions.
Recently, Karnataka registered an 85 million tourists mark. A significant percentage of these tourists visited Mysuru, making it a critical market from leisure perspective. “This city is showing double-digit RevPAR growth in annual trends and the demand of travellers is ever expanding for an upscale hotel which can connect to the needs and desires of the travellers,” stated Sachin Malhotra, GM, Grand Mercure, Mysuru, in an email to FnB News.
“With the opening of Grand Mercure, Mysuru, we are confident about our positioning in the city. The hotel brings contemporary lifestyle with a flavour of local royalty to the city travellers. It has varied food and beverage options for weekend travellers, international tourists and the MICE (meetings incentives, conference and events) and business travellers. The hotel has a well balanced mix of business and leisure for its guests,” he added.
In addition, with Bengaluru growing at a faster pace, Mysuru now has emerged as the next favoured destination for corporates. Many information technology majors have already started their campuses in Mysuru. Infosys being notable among them with its largest campus in the country. In addition there are other industries that provide Mysuru with a steady inflow of business clientele. Due to increased presence of corporates, it is also an important commercial hub.
With RadisonBlu and Lalit Mahal Palace Hotel also positioning to woo guests to its premises, Malhotra said that there was enough demand for every hotel operating in the city to capture its respective target market.
“What sets Grand Mercure Mysuru apart in the market is the brand. We have set a new benchmark for culinary and guest experience in Mysuru. The hotel offers a blend of modern and traditional aesthetics for business and leisure travellers,” he said.
“Being part of AccorHotels portfolio of 14 brands globally and seven brands in India, is our greatest strength and asset. The Grand Mercure brand is perfect for a destination like Mysuru, where art and culture contributed significantly to the city’s heritage. The hotel has 146 contemporary rooms and is located within close proximity to all major tourist attractions as well as the central business district. Moreover the location on the New Sayaji Rao Road is big take away as this avenue plays host to the world-famous 10-day-long Dasara festivity. The sixth floor of the hotel features an exquisite viewing gallery overlooking the Dasara processional pathway, allowing guests to enjoy an exclusive view of the magnificent festivities the city is globally renowned for,” said Malhotra.
The hotel has a staff strength of around 150 personnel. “Additionally, we have a strong talent pipeline, and intend to hire more resources as per the business needs. The young and well-trained team members add a personal touch and attention to detail to the guest experience,” he said.