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Discussion Starter · #1 ·
The iconic Durban Sands resort is in the midst of a total refurb and rebranding. This one really snuck up on us, but yet another good sign of the revitalisation of the beach front and the Durban hotel repertoire.





Durban resort gets fresh

20 June 2014


Durban Sands, a well-established resort set amidst the bustle of Durban’s Golden Mile, has enjoyed a transformation to its reception and entertainment areas over the past couple months. The stylish renovations to the beach-side holiday apartments implemented by First Resorts, the Management Company, are a great motivation to other property developers and hoteliers in the area.News giant, CNN, recently listed Durban as one of 10 underrated cities in the world, stating that “Durban is fantastic and the people are great”. First Resorts agrees with this statement, and believes much still needs to be done to ensure tourists are aware of the many dynamic destinations throughout South Africa.In keeping with the spirit of renewal, the Durban Sands board of directors made a progressive decision to change the name of Durban Sands to 10 South. “The name was taken from the resorts physical street number and its position south along the promenade. A longstanding icon within the city, with definitive architectural features the resort’s design aesthetic is a blend of modern urban chic. The transformation of the Durban beachfront into a Mecca for holidaymakers, which rivals some of the top seaside city locations, has promoted us to invest in this resort. The name change gives the resort a new perspective and complements the design,” said Johann Jordaan, Managing Director of First Resorts.The first phase of renovations included an upgrade to the facade of the building, reception, gym, sauna and squash courts. The second phase is planned for 2014, which will see a transformation of the 70 apartments.Ian Moyo, 10 South Resort Manager, had this to say, “Our guests are truly amazed by the transformation and very complimentary.”When checking into 10 South, you are treated to a well planned entertainment program, along with the following facilities at your disposal: A world-class workout room, with the latest equipment, his and hers sauna and change rooms, squash court, swimming pool, adventure golf course, a cafe with an outside seating area and BBQ facilities, playroom and onsite wellness spa.









 

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Jakes1
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Wow, this is quite a surprise. Great to see investment spreading down to the Southern beaches. As you all know I have a soft spot for Durban, this gets me very excited!
 

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Discussion Starter · #6 ·
Wow, this is quite a surprise. Great to see investment spreading down to the Southern beaches. As you all know I have a soft spot for Durban, this gets me very excited!
Yeah surprised us all. That southern stretch has so much potential with its wider less crowded beaches and rather beautiful art Deco and modernist buildings that have been neglected for too long. The investment trickle is following the smart urban interventions.
 

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Discussion Starter · #8 ·
it takes one building to improve to spark others. if they did nothing, no one would likely do anything
 
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