Mall Of Dhahran
hi guys my first post...
do not know our mall is bigger or smaller???
it opened on 06/04/2005 here Dhahran, Saudi Arabia...
The Mall Of Dhahran is the most ambitious and exciting new project from the portfolio of “Arabian Centers” to date. The Real Estate division of Fawaz Al Hokair Group has once again delivered a landmark project, against a “Seemingly impossible” deadline of just 11 months from inception to completion.
Fawaz Al Hokair Group's latest project is its largest project to date. It is not only the newest major construction to arrive in the Eastern Province over the last eight years, but also the largest purpose built facility, offering over 1,000,000 sq. feet of premium shopping space. In fact, the Mall Of Dhahran is the largest single storey retail development project in the region.
The Mall of Dhahran has been designed, managed and executed, without the involvement and collaboration of any international consultants. In addition to providing turnkey solutions, the Arabian Centers mall management company also manages these projects post completion.
Located at a prominent intersection between Prince Faisal Bin Fahd road & King Saud road, the mall is un-mistakable in both size, and presence. And this prominent location offers convenient and un-interrupted access from all key approaches. Being a mere 3 kilometers from the corniche, this multi-faceted mall will become synonymous with international standards of fashion, food, fun and value to customers from Dhahran, Dammam, Khobar and even Bahrain.
It is anticipated that 25,000 visitors will visit every day. Studies originating from Geant indicate that whilst local contribution for the mall will be significant, regional access will gather pace too, as more visitors start to identify the property as a “Must see” in Dhahran.
The proposed mix for the Mall Of Dhahran has been planned from the outset to ensure that the mall firmly establishes itself as a “Destination” in Dhahran.
The Mall Of Dhahran, apart from being a landmark building, will also serve to showcase the strength of Al Hokair’s Retail offer. It will become a meeting place for families and individuals who can choose from the entire “Al Hokair” retail range, spanning over 50 international fashion franchises like Zara, Massimo Dutti, Marks & Spencer, Adams, Monsoon, Nine West, Promod, and La Senza to name a few.
95% of the Al Hokair stores opened for business on April 6th. There will also be a number of stores from other retail chains open. The planned complement of 200 stores will be ready, a few weeks later, by May 1st, when the Mall will be open fully.
Marks & Spencer will be one of the anchors and along with the Al Shaya group’s Debenhams store and Landmarks’ City Plaza, provide a grand entrance to the mall, and at a scale never realized in the Kingdom yet. Jointly, they will account for over 11,000m2 of prime retail area.
Other key retail chains like Al Jedaie with brands like MANGO, and Okaidi will also be present at the mall with truly world class store offerings. The Ajlan group, Anwal and the Bandar group (Landmark) also form part of the retail mix.
The contribution from these businesses, Geant hypermarket and entertainment area account for 70% of the leased area of the mall. Smaller business partners and Specialty stores account for the remainder of the space.
With the launch of its first store in Khurais Plaza, in April 2004 Geant ensured that it gained the full advantage of ‘First mover’, over competition. It succeeded in creating a point of differentiation within the market, through offering best prices, matched by quality customer service.
The newest Geant will be one of the main anchors in the Mall of Dhahran, with its 24,000 m2 hypermarket
. This will be second Geant hypermarket in the Kingdom, and it will undoubtedly be the biggest for both, Saudi Arabia, and the group. It is a bold statement about the Group’s expansion plans in its Hypermarket business, and commitment to bringing the best in retailing to the people of the Kingdom.
The plan is to expand to 20 stores Kingdom-wide over the next few years. The stores will stock between around 85,000 different items across Fresh food, FMCG, Light household goods, Electronics, Textiles etc.
Whilst there will always remain the customers’ role in judging success, Al Hokair have a record, second to none, in introducing winning brands and concepts. The business is very confident that they can provide the right locations, investment and infrastructure to ensure that Geant will take its rightful place as the leading hypermarket operator in Saudi Arabia.
In addition to 200 stores, the mall features the largest food court in any mall in Saudi Arabia! The 5,000m2 food-court features 26 food-outlets with the latest fast-food offerings.
In addition to the “Al Hokair” offering of international F&B franchises like Cinnabon, Seattle’s Best Coffee & Booster Juice, there will be other established international chains. McDonalds, Burger King, Subway, KFC, Hardeez among others will deliver on the international level and local favorites like Kudu, Al Bahaar, Fatoosh & Isfahani among others, will complete the “Mega” food proposition. All 26 outlets will be operational by May 1st.
Plans are afoot to also include an Alfresco style restaurant, offering indoor/outdoor dining. Given the pleasant winter months, the concept may prove an outright success. This will again reinforce the proposition, that the Mall Of Dhahran is the ideal family destination, for more reasons than one!
Entertainment With a 10,000m2 purpose-built entertainment area, centered on an indoor ice rink and numerous rides for children of all ages, once again the “Mega” proposition is clear.
© 2005 Mena Report (www.menareport.com