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Discussion Starter · #1 ·
A few random musings:

1) Is this something we can always rely on to attract so many visitors to the city, or will it slowly fade off with each generation? A lot of Beatles tourists, for example, are older folk who would have grown up listening to them when they were actually active. The Beatles will always be popular but with each generation it won't be to the same level.

2) What more can be done to boost the tourism sites in the city? For example, I find it baffling that you've got the most iconic album in history yet Sgt Peppers Bistro in Allerton lies doormant and has been an eyesore as long as i've known. Build something striking and make it a shrine to that album.

Strawberry Fields could be more than it is given the coach loads of tourists descending on it every day.

3) There's talk of turning Matthew Street into more of a shrine to the Beatles to try and change it from the stag and hen culture. What would you like to see done to make that work?
 

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I think it will continue to be strong for many decades to come, older people tend to have the money to travel for this kind of thing. The Beatles are still incredibly popular among younger people, I can't see that changing, their music is too good. One thing that did make me laugh, and I'm not going indulge in the conspiracy stuff, but I saw recently that The Cavern was left off the most historical sites in Britain and Abbey Road chosen instead, even more laughably the Hacienda made it onto the list.

Mathew Street is a sad mess at the moment, I think it could be such a wonderful place promoting new music but the people there now are ensconced now. It would have to have a revolutionary change for it to be different. You've got to get the balance right between embracing the past but not indulging in nostalgia and becoming just another flares.

In terms of Beatles tourism generally, I know some people get a bit sick of it as Liverpool has so much more to offer and seeing their pictures every where you go can get a bit tiresome. However, I still think they're a treasure Liverpool is lucky to have and some of my favourite memories living here has been helping lost tourists find whatever Beatles related place they're looking for, I've spoken to Croatians, Brazilians, Egyptians and many more, their appeal is unbelievable. They were releasing records for what, 6-7 years, and remain comfortably the biggest selling artist of all time. They will bring people for a long, long time.
 

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A few random musings:

1) Is this something we can always rely on to attract so many visitors to the city, or will it slowly fade off with each generation? A lot of Beatles tourists, for example, are older folk who would have grown up listening to them when they were actually active. The Beatles will always be popular but with each generation it won't be to the same level.

2) What more can be done to boost the tourism sites in the city? For example, I find it baffling that you've got the most iconic album in history yet Sgt Peppers Bistro in Allerton lies doormant and has been an eyesore as long as i've known. Build something striking and make it a shrine to that album.

Strawberry Fields could be more than it is given the coach loads of tourists descending on it every day.

3) There's talk of turning Matthew Street into more of a shrine to the Beatles to try and change it from the stag and hen culture. What would you like to see done to make that work?
There will soon be more at the Strawberry Fields site than just the gate. Once the new education and training centre is built, it will have an adjoining Beatles information centre.
 

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I have a friend in Brum who brings her other half to Liverpool several times a year not just for the Beatles but she absolutely loves Matthew St + the Cavern for the buzz + the friendliness. Anne is in her early 50's. They have made many friends + do a very good job talking up Liverpool. 🍻
 

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Discussion Starter · #5 · (Edited)
Mathew Street is a sad mess at the moment, I think it could be such a wonderful place promoting new music but the people there now are ensconced now. It would have to have a revolutionary change for it to be different. You've got to get the balance right between embracing the past but not indulging in nostalgia and becoming just another flares.
Yeah there's a balance to be had. Flares used to be good years ago as it catered to 70s music and you knew what you were getting. You go in there now and they play any era music that you can hear anywhere else and it's usually dead in there. I don't know how it's still going, really. Flares elsewhere in town have always shut soon enough so it's not a success. I'm not sure what Boogie Nights is like these days. Assuming it's still open as i've not noticed it.

There's still some great pubs on Matthew Street. Cavern, White Star and The Grapes are classic pubs and the Cavern Club is great for live music. I was disappointed to see Lennon's bar go which was a good live music venue and a Bierkeller has pitched up next door which musically at least is very low rent.

Now you've got the likes of that 90s bar, Mccooleys, Hardy's which attract a more downmarket clientele and Stag and Hens to Matthew Street.

The thrash-'em-out bands of Erics and Sgt Peppers attract more of a mix of people but it's a very basic formula and a limited selection of songs which is basically glorified karaoke that you can only enjoy when you're tanked up. Flanagans is hit and miss.


I'd rather get rid of the likes of Hardy's and make Matthew Street a hub of live music mixed with some retro/disco type places (70s/80s bar). The likes of Mccooleys will be here to stay though because they get people in and it's a winning business model.

In terms of Beatles tourism generally, I know some people get a bit sick of it as Liverpool has so much more to offer and seeing their pictures every where you go can get a bit tiresome. However, I still think they're a treasure Liverpool is lucky to have and some of my favourite memories living here has been helping lost tourists find whatever Beatles related place they're looking for, I've spoken to Croatians, Brazilians, Egyptians and many more, their appeal is unbelievable. They were releasing records for what, 6-7 years, and remain comfortably the biggest selling artist of all time. They will bring people for a long, long time.
They bring in a lot of money to the city.

I suppose Elvis and Graceland is the nearest comparison. It is huge for the city.
 

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I’ve noticed a lot of younger fans still too. I went to new John Lennon exhibition at the museum of Liverpool over the weekend and there was plenty of young trendy types . Obviously as new music comes along the core fan base will dilute somewhat but they’re basically the Shakespeare of music and I don’t think they’ll be going anywhere soon. As travel becomes more accessible too I think numbers will only increase. That’s why the airport and whoever promotes Liverpool abroad need to shove their way to the front and aggressively promote the city as a must see if you’ve got any interest in The Beatles. It’s a shame we haven’t got any trans Atlantic routes from Liverpool as the potential tourist market from U.S is huge
 

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We really don't do enough to exploit the depth or breadth of the Beatles' legacy. No, stop laughing you at the back, hear me out.

In depth, the attractions don't really mine the sheer amounts of trivia they could. There used to be a 4 storey museum of Beatles trivia in a warehouse in Hamburg, but this closed as the Beatles 'Star' (ho ho) seems to have waned there somewhat. On discovering this my brother, a Beatles obsessive who had ploughed over there for the 50th anniversary celebrations of the Beatles, Star Club residency, wrote to a number of bodies in Liverpool suggesting that attempts be made to relocate this collection. He received one, rather uninterested reply, I think from Merseytravel.

Re breadth, read any of the better books about the Beatles and you will realise that their impact was not just to do with their own talent, the talent of people associated with them like George Martin, and the snowball effect of mass media marketing. It was also to do with their incredible gift for synthesising wider musical and cultural trends and expressing them through their music and their wider media presence. I'd love to see a museum which uses the Beatles' history as its franework, but expands that into a wider story of the times they lived in eg their musical antecedents and the musical context they operated in, the technological advances allowing the production and distribution of their music, the fashions of the times, the film and TV industry and their role in it, the cultural and political background of the 60s etc.
 

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Discussion Starter · #13 ·
That carpool Karaoke with Macca has probably done a lot for Beatles tourism as well. That's really gone viral.

Shows the potential for more Beatles related tourism. I can't believe they still haven't done anything with Sgt Peppers on Penny Lane.
 

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Took a walk down Mathew Street today. It is starting to look a little better and cleaner, and there are various new ventures underway. Now the scaffolding has come off the building next to Turtle Bay, it is greatly improved and a new restaurant is opening in the unit with the wall of fame discs on the front of it.

The new four storey Beatles Museum is to be called 'The Magical History Museum'. It will feature never been seen before artefacts, such as Pete Best's drum kit, and various other personal effects and artefacts of the fab four. There will be a shop, and a cafe in the basement. I think it must have been the owner that I spoke with outside - and he said they hope to be open in about two weeks. The nice old warehouse that used to house the View 2 Gallery and Lennon's bar, and also The Tea Room.
 

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Lots of Beatles imagery around in Rome, plus I came across a shop called 'Penny Lane' near to the Campo De' Fiori. It specialised in sixties/seventies type memorabilia, clothing and artefacts: http://www.pennylane.it
 

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Took a walk down Mathew Street today. It is starting to look a little better and cleaner, and there are various new ventures underway. Now the scaffolding has come off the building next to Turtle Bay, it is greatly improved and a new restaurant is opening in the unit with the wall of fame discs on the front of it.

The new four storey Beatles Museum is to be called 'The Magical History Museum'. It will feature never been seen before artefacts, such as Pete Best's drum kit, and various other personal effects and artefacts of the fab four. There will be a shop, and a cafe in the basement. I think it must have been the owner that I spoke with outside - and he said they hope to be open in about two weeks. The nice old warehouse that used to house the View 2 Gallery and Lennon's bar, and also The Tea Room.
The original "Cavern" was, prior to it being a popular music venue, an egg warehouse operated by Fell & Co.
 
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