I wonder would this project have received as much vitriol if the PR company had actually bothered to do any real homework. They seem to have alienated absolutely everyone who has even a tangential interest in the CQ, Royal Exchange, or *shudders* Tribeca.
The new name basically summarizes the amateurish approach to building public support for this project. The developers and PR people could have taken inspiration from the centuries of history that have defined the CQ to find a suitable, locally relevant name and use for the area.
But instead, they cut and paste the name of a hyper gentrified neighborhood an ocean away from CQ (both geographically and culturally).
FFS, they could have come up with a more appropriate name if they had only spent an afternoon googling 'cathedral quarter belfast history'. That's actually the only effort they needed to make.
At this stage, it's actually tragicomic.
Oh yeah, I finally had a browse at the Save CQ website. They received a lot of criticism on these forums and others because they don't have half a billion quid down the back of the sofa to regenerate the area, which I always felt was a slightly unfair criticism. But anyhow, their website is loaded with well researched, valid critiques of the proposals. I just wonder if the developers had done the same level of critical research, would this development be half finished already, with buy-in from the people who actually live and work there? Fair play to Save CQ, says I.
