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Bitter rivalries for lovers of local brew
By Daniel Dasey
April 16, 2006


VICTORIA Bitter may be one of the most popular beers in NSW, but Victorians baulk at the idea of drinking anything brewed in NSW, a study of brand loyalty has found.

But Victorians have no problem drinking beer brewed in Tasmania.

Researchers at Monash University and the Queensland University of Technology conducted focus groups in their home states aimed at discovering what factors influenced product choice.

They found Australians were loyal to Australian products and international products that had been available in this country for generations and taken on almost honorary Australian status.

But to their surprise, some state divisions emerged.

Monash's Professor Charmine Hartel said beer made in NSW was perceived as unacceptable by the Victorians in the focus groups.

"It may be a bit of a response to the marketing campaigns that attempt to tie these products to football teams and encourage interstate rivalry," she said.

"They considered that Tooheys was made in Sydney and they would not buy from there.

"It was almost as if being a loyal supporter of (your) team and Victoria meant you would not buy Tooheys," she said.

Further responses established that it was not simply beer made interstate that was taboo to Victorians.

Focus group members said they would gladly drink Cascade beer from Tasmania, which they regarded as coming from a pure, healthy part of Australia.

Chocolate made in the Cadbury factory in Tasmania was also perfectly acceptable to Victorians, because they viewed it as made in a clean, happy place.

Queenslanders, by contrast, showed no clear interstate prejudice in the focus groups.
 

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I used to drink a lot of VB - well, i mean "a lot" at least in proportion to other beers i drank. In the last ten years though i've certainly drunken more Tooheys beer than VB though (although Tooheys referes to a range of beers). No reason i stopped drinking VB though. They're both good beers. I never really thought about Victoria the state when i drank VB. I mean who the f cares? :dunno: If you like it - drink it, i say.

Right now i am going through a phase of trying the various botique beers on offer. Ie, i get whatever six-pack is on special. I get a sixpack every fortnight. The other one i like is Tasman Bitter. Yum yum - it's also handy that it is the cheapest beer out there. I suggest you all try it. It's quite distinctive so you will either love it or hate it.
 

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I think that it is good that Aussies are proud of their own home state lagers. In the UK they drink mostly foriegn lagers such as Stella (called Wife Beater), Fosters, Bud, Heinekin, etc.

We are more proud of our own.

It's odd to see people pay over the odds here to drink a foreign beer, which in it's home country is as sophisticated as having a VB or XXXX, yet tubes here somehow think they are classier than everyone else at the bar for ordering a Stella, Tiger, Kishin, Becks, etc, etc.

Personally I am not huge on lager, XXXX, Tooheys, Carlton Draught will do me for a couple of drinks, then I generally change to the Vodkas.

Best I ever had though was at Octoberfest in Munich, beer does taste much better there, it's also much less gassy and fizzy then ours.
 

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Champagne Socialist
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The Glaswegians know how to make a lager Aussie Bhoy:



Boags, Coopers, Beez Neez, Carlton Draught and Crown Lager, they all just so happen to be from the southern states ;)

no biggie.
 

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God Tays, you're not drinking Tennants lager? Repent son, you'll be on the buckfast before you know it and going out with a ned burd called Senga (think cast of Trainspotting). Also beware of aftershocks.

Get yourself down to Bar Oz (or is it the Oz bar, I know there is 2) in the Cowgate, say 3 Hail Marys and have a Fosters (which in the UK is actually our Crown Lager recipe). Have you been impressing the girls at 3 Sisters yet? Been to the Last Drop pub at the Grassmarket, it's a good place.
 

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Aussie Bhoy said:
God Tays, you're not drinking Tennants lager? Repent son, you'll be on the buckfast before you know it and going out with a ned burd called Senga (think cast of Trainspotting). Also beware of aftershocks.
:lol: @ ned burd.

Aussie Bhoy said:
Get yourself down to Bar Oz (or is it the Oz bar, I know there is 2) in the Cowgate, say 3 Hail Marys and have a Fosters (which in the UK is actually our Crown Lager recipe). Have you been impressing the girls at 3 Sisters yet? Been to the Last Drop pub at the Grassmarket, it's a good place.
funny you should mention Fosters, it's so much more drinkable over here and wondered why it tastes so different ;) Scottish & Newcastle have just paid megabucks for the Fosters brand over here (family works for S&N) and the same recipe will be exported from the UK right across as far as the Alaskan end of Russia (!).

Haven't been to Bar Oz or Three sisters yet. Was at The Guildford Arms and Cafe Royal yesterda arvo though - two of the most swishest pubs I have ever seen (West Register Street, just up from Princes St opposite the Balmoral), but I'm slowly making my way toward the grass market. Cafe Royal is definitely a pub I'd go back to.

Best thing about Scotland on saturdays: heading out to your local bout 3, steaming by 8pm then heading out for a chippy. White Puddings Rule.
 

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oh geez!!! I drink VB simply because it tastes great (cant get enough of the stuff!) I dont drink tooheys simple because it taste's like sh*t, im sure 99.9% of other people who drinks VB (or vice versa) is simply because of the taste, what f*ckstick would drink something that is sh*t, simply because its brewed in thier home town, how stupid.
 

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oh yeh, and I never touch coca cola, afterall, its made in Sydney, stay away from those smiths chips, yep, you guessed it, sydney again. TOXIC.
 

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Lightning~Bolt said:
oh yeh, and I never touch coca cola, afterall, its made in Sydney, stay away from those smiths chips, yep, you guessed it, sydney again. TOXIC.
^^ More of your "Zach bait", Lighting? ;) Can't be long before he is drawn out now. :laugh:
 

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What about the classic north/south rivalry in Tasmania?

The north is James Boag, the south is Cascade.

Such a shame the state ain't got the population for 2 AFL clubs. It would be like the American Civil War down there if they were included. "Inceston" versus "Slobart".
 

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BobDaBuilder said:
Such a shame the state ain't got the population for 2 AFL clubs.
According to current projections Tasmania will have a population of 36 sometime in 2011. If umpires are imported from interstate, maybe we could have two teams then. :dunno:
 
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