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I don't have a pic, but has anyone else seen this? Weeks ago I noticed black scaffolding going all the way up the front edge of the Flatiron building as I walked by, and a few days ago I spotted a big fat advertisement in its place from 5th ave! I couldn't see it very well from that distance but I can tell you that it went all the way up the height of the building. I'd like to know how long this is going to last, who's ad it is and who authorized it. Also, I think we should boycott whatever the ad is trying to sell. :)
 

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I pass by it everyday. It's a an H & M ad. There's a woman on it advertising a $49.90 blazer. It does ruin the look of the building but there was black netting around it anyway, so putting up the ad didn't really make a difference.
 

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It's so horrendous. I walked by yesterday on my way into the office.
BTW, someone needs a history or economics lesson:
The earliest forms of capitalism—which we call "mercantilism"—originate in Rome, the Middle East, and the early Middle Ages. Mercantilism might be roughly defined as the distribution of goods in order to realize a profit. Goods are bought at one site for a certain price and moved to another site and sold at a higher price.
 

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(taken from wired ny)

From the Municipal Art Society, earlier today:


Nine Violations Issued for Towering, Obnoxious Flatiron Ad



By Vanessa Gruen
Wednesday, March 30, 2005

The Department of Buildings today issued nine violations for the illegal advertising banner recently placed on the apex of the historic Flatiron Building at Madison Square. The MAS took the matter to the department just after the garish and oversized signage was put in place last week.

The Flatiron, an icon of New York built in 1902, was one of the first buildings given city landmark protection status in 1966. If you feel as strongly about this issue as we do, make your views known to the mayor and the Department of Buildings. Call 311 today.

Temporary signage, whether on construction sidewalk sheds or on scrim that covers temporary work, must comply with the city?s zoning regulations on signage. For the construction shed, the violations were:
Failure to comply with filed plans. Plans called for a 4-foot high shed and they built it to 8 feet in order to accommodate the Citigroup ad.
Sign on surface area is too large.
Prohibited advertising sign.
Installing advertising sign without a permit.

For the immense sign on the scaffolding:
Sign creates hazardous wind load.
Prohibited advertising sign on scaffold.
Sign extends too high. It exceeds the 40-foot height limit.
Surface area for the sign is too large.
Failure to get permit from Buildings Department. (The permit would not have been granted)
 

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hella good said:
(taken from wired ny)

From the Municipal Art Society, earlier today:


Nine Violations Issued for Towering, Obnoxious Flatiron Ad



By Vanessa Gruen
Wednesday, March 30, 2005

The Department of Buildings today issued nine violations for the illegal advertising banner recently placed on the apex of the historic Flatiron Building at Madison Square. The MAS took the matter to the department just after the garish and oversized signage was put in place last week.

The Flatiron, an icon of New York built in 1902, was one of the first buildings given city landmark protection status in 1966. If you feel as strongly about this issue as we do, make your views known to the mayor and the Department of Buildings. Call 311 today.

Temporary signage, whether on construction sidewalk sheds or on scrim that covers temporary work, must comply with the city?s zoning regulations on signage. For the construction shed, the violations were:
Failure to comply with filed plans. Plans called for a 4-foot high shed and they built it to 8 feet in order to accommodate the Citigroup ad.
Sign on surface area is too large.
Prohibited advertising sign.
Installing advertising sign without a permit.

For the immense sign on the scaffolding:
Sign creates hazardous wind load.
Prohibited advertising sign on scaffold.
Sign extends too high. It exceeds the 40-foot height limit.
Surface area for the sign is too large.
Failure to get permit from Buildings Department. (The permit would not have been granted)
good, sue their asses
 

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I don't know, while the ad shouldn't remain, if they remove it, then you'll see black netting. Pick your choice: an ad or black netting?

Anyway, here's an update...

NY Times

15-Story Ad on Flatiron Building Must Go, the City Says


A giant clothing ad on the Flatiron Building poses a safety hazard and was put up without a permit, the Buildings Department says.

By THOMAS J. LUECK
Published: April 8, 2005

The giant clothing ad, which rises 15 stories up the front of a Manhattan skyscraper, might seem more at home in Times Square. But this one is a mile south at 23rd Street and Broadway, on the 103-year-old Flatiron Building, one of the first skyscrapers ever built and one of the nation's most photographed architectural landmarks.

The ad has to go.
That is the position of the city's Buildings Department in a dispute with the owners of the Flatiron Building, who, during a period of construction, have sold temporary advertising space to the H & M clothing chain.

H & M's towering sign is hung from scaffolding and covers the most famous part of the triangular building, the corner nearest Madison Square Park.

On March 28, less than a week after the ad went up, building inspectors issued 10 citations to the building's owners, Flatiron Leasing Partners. The city said the ad posed a safety hazard since it could be blown down by the wind, far exceeded size regulations and was put up without a permit.

"There is no way that this sign is legal," said Ilyse Fink, a spokeswoman for the Buildings Department.

She said that the city's first priority was that the sign be taken down but that the owners could not be forced to do so before city lawyers filed notice with state officials in Albany and went to court.

Ms. Fink said a court hearing should take place within two weeks if the sign remained in place.

Flatiron Partners declined to discuss its plans.

"We are aware of the issues that the city has raised and are looking into the matter," said Jeffrey Gural, one of the owners, in a statement. He said the scaffolding that supported H & M's ad was part of multimillion-dollar restoration project expected to last two years.

H & M, a Swedish retailer with several Manhattan stores, declined to comment yesterday. But an H & M advertising manager in New York, Steve Lubomski, said that the ad would remain place for a month, according to a March article in The Daily News, which also reported the citations yesterday.

For now, with the ad's huge figure of a model clad in H & M fashion clearly visible from blocks away, New Yorkers are reacting with dismay.

"It's arrogant and offensive," said Linda McGuire, a 64-year-old actress, as she walked under the sign yesterday. "Just stick a giant ad on a landmark building: anything to make a buck."
 
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