Celebrating Ethiopian
Women's Success in the Business world !
Samrawit Fikru, a former computer programmer and software developer, today a tech entrepreneur, founded RIDE at the age of 22.
At the age of 22, having identified the gap in the market, she took $2,000 of her own savings and started Hybrid Design, a software and applications developing company. Shortly after, the company introduced RIDE, a transport and booking platform in Ethiopia that is phone-based just like Uber. RIDE started as an SMS-focused request in 2014.
RIDE is now used by tens of thousands of users and has had 500,000 downloads on just the Google Play Store.
In November 2019, Samrawit met Twitter CEO Jack Dorsey who later Tweeted a photo of the two of them and tagged Elon Musk saying “She’d love to introduce Tesla to Ethiopia!”