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Titijaya shows its verve

Good products don’t stay on the shelf. Titijaya Group’s maiden project in Subang Jaya, Selangor, e-Tiara serviced apartment, is testimony to that saying, for all its units were sold within two months of launch.

Taking the cue from the success, Titijaya unveiled the second phase of the development, called Tiaraville serviced suites, last February. Critics then threw cold water over the project, raising doubts over sales as they said the price tag of RM222,400 for the smallest 800sq ft unit - at RM278psf - was “too pricey”.

How wrong they were. Within three months of its launch and with little publicity to boot, more than 80 per cent of the 290 units offered in Blocks A (Mozzart) and D (Strauss) have been taken up.

Developed by Titijaya subsidiary, NPO Development Sdn Bhd, Tiaraville will comprise 611 serviced suites housed in four blocks of 19- and 21-storeys as well as 32 retail lots.

Each block will be served by a pair of lifts, while each unit will be allocated a covered car-parking bay.

Spread over a 3.3-acre freehold plot along Jalan Kemajuan, the standard units will come in three designs ranging from 800sq ft to 954sq ft, while the penthouse will be larger, with 2,000sq ft.

The 500sq ft to 706sq ft retail lots, slated for launch at a later stage, will come at an indicated price starting from RM350,000.

“Though only two blocks have been offered, we’ve had lots of people registering their interest for the other yet-to-be-released blocks. This interest is probably due to several factors, including our location, easy access and concept,” Titijaya’s business development director Charmaine Lim told PropertyTimes.

Tiaraville is located along the same row as the Petaling District Office complex, Wisma Consplant, Subang Parade, Carrefour Hypermarket and Menara Mesiniaga. Surrounding it are the mature neigbourhoods of SS14, SS15 and SS16.

Titijaya purchased the site in August last year via Canggih Kota Sdn Bhd from Inti Asset Development Sdn Bhd, a subsidiary of public-listed Inti Universal Holdings Bhd, for RM29.558 million, or RM205psf based on the land area.

The project has the distinctive advantage of being located within a bustling commercial zone with educational institutions, medical centres, hotels and a golf course in the vicinity.

“Tiaraville also boasts an array of road accesses, such as the Federal Highway, New Pantai Expressway, Lebuhraya Damansara-Puchong and Shah Alam Expressway via Jalan Kemajuan and Jalan Kewajipan,” said Lim.

“The four-lane Subang-Kelana Link which is under construction will further enhance accessibility.

“Furthermore, the Subang Jaya KTM Komuter station is within walking distance and is another transport alternative. We plan to provide a covered walkway from our project to the station.”

She pointed out that Tiaraville’s concept will be complemented with landscaping featuring a musical fountain, cascading vertical water screen wall, koi pavilion and koi stream.

Other features will be a sundeck, “secret gardens” for selected units, observation decks, a chit-chat corner with gazebo as well as a pool terrace.

Besides 24-hour security with card system access and CCTV camera monitoring, Tiaraville will have facilities such as a multi-purpose hall, swimming and wading pools, games room, squash courts, gym, car wash area, centralised SMATV and broadband Internet access.

The monthly maintenance charge (inclusive of sinking fund) to upkeep the project has been set at 22 sen per square foot.

Residents can also opt for housekeeping, laundry, nursery and healthcare services, with the latter offering Eastern and Western therapies.

“Buyers can expect an eight per cent yield on their units, with capital appreciation of between 20 and 30 per cent,” said Lim.

Titijaya’s other projects include the Tiara Square shop-offices in UEP Industrial Park in USJ 12 and also Klang Sentral, a commercial and transportation hub in Klang.
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